• Fashion & Textile Research Journal
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• v.11 no.3
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• pp.390-398
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• 2009

The research purposes are (1) to identify male market segmentation based on fashion involvement, (2) to compare purchase intention of clothing items and store attribute evaluation at two different retail formats, department store and internet shopping mall, and (3) to compare the influence of store attributes on intention to purchase fashion products at two retail formats among segments. The data are collected from 275 male consumers through internet research institute. The major results of this study are as follows. First, the dimensions of fashion involvement are identified into external involvement and internal involvement. Male respondents present high mean scores on external involvement items, emphasizing social roles of clothing. Two involvement factors generate three market segments: high involvement group(32.4%), external involvement group(44%), and low involvement group(23.6%). Second, high involvement group shows higher mean scores on purchase intention of seven clothing items than low involvement group. Third, department store attributes are identified into four factors, product assortment, quality per price, service, and symbolic image, while internet shopping mall includes assortment & convenience, quality per price, and symbolic image. High involvement group again presents higher mean scores on each retail attribute factor than low involvement group. Finally, quality per price is the most significant variable to explain the purchase intention at department store among three market segment, whereas assortment & convenience and quality per price are important predictors to increase purchase intention at internet shopping mall. However, relative importance of each attribute variable is different among three involvement groups.

• Journal of the Korean Society of Food Culture
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• v.32 no.6
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• pp.549-557
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• 2017

As many companies are performing brand management as a marketing strategy to establish long-term relationships with their customers, consumers decide the actual purchasing behavior by understanding the brand attributes of the relevant company based on an evaluation standard of the products. This paper provides the basic data for improving the competitiveness of the coffee shop market continuously, and analyzes the influential relationships between each variable by limiting the brand attributes of the coffee shop and the price fairness factor that would be expected to affect the consumers' purchasing behavior as the cause variables. The results showed that the-out of brand attribute factors of the coffee shop, the brand awareness and perceived quality had significant effects on the price fairness while the influence of the shop image on the price fairness was not verified. In addition, all the brand awareness, shop image, and perceived quality had significant effects on the purchasing behavior while the statistical significance between price fairness and purchasing behavior was verified. The rationality of the price presented by the coffee shop could be judged depending on the quality perceived by the consumers. Similarly, once consumers classified the propriety of price and then perceived that a suitable price had been set up regarding the quality and service provided by the coffee shop, it was highly possible for them to include it in their actual purchasing behavior, despite the higher price than other brands'. Further research on the psychological variables affecting the purchasing behavior by securing more diverse consumers to understand their purchasing behavior for a wide range of research subjects and the generalization of research results, will provide useful data for establishing marketing measures necessary to form strong relationships between consumers and brand in the currently-saturated coffee shop market.

• International Commerce and Information Review
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• v.18 no.3
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• pp.101-130
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• 2016

Recently, by increasing the importance of China as consumer market, the need for a systematic and scientific study of Chinese consumers has been raised. This study researches how country image and product attributes as well as brand personality influence Chinese consumers'selection of Korean product through a comparative study of gender differences. This study used the data which were collected through Chinese adult consumers'survey on Korean cell phone products who reside at Beijing, Shanghai and Guangzhou. The main findings presented through empirical analysis results are as follows. First, Country image and brand personality have more influence on female consumers than male consumers on selection of Korean cell phones. Second, Male and female consumers have more influences by product attributes than other two factors. This study has presented the main implications of the preferred marketing strategies for Chinese enterprises of Korea on the basis of these research results.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.10
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• pp.1087-1099
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• 2012

This study investigated the purchase intention of green fashion products based on Rogers' Diffusion of Innovation theory and compared the differences between Korean and British consumers. In order to identify the impact of personal characteristics, this study also examined the effects of fashion innovativeness and LOHAS tendency on perceived attributes of innovation and intention to purchase. With a convenience sampling method, a survey questionnaire was distributed at popular fashion streets in each country. A total of 426 data were obtained, 203 from the UK and 223 from Korea. About 52% were females, and 69% were in their twenties. A factor analysis generated two LOHAS factors (health concerns and eco concerns) and four attributes of green fashion products (image improvement, symbolic superiority, observability, and compatibility). Two types of green fashion products (organic cotton t-shirts and organic cotton t-shirts with an environmental message) were provided to measure the purchase intention, respectively. The findings were as follows. British consumers were more likely to show LOHAS tendency and to perceive positive advantages of green products compared to Koreans; in addition, British consumers presented higher mean scores on the purchase intentions of organic cotton products. Fashion innovativeness was significant to predict image improvement and symbolic superiority, while eco concerns were significant in compatibility for both nations. Compatibility was important for both countries in order to explain the intention to adopt two types of organic products. In addition, image improvement was another predictor for purchase intention of organic t-shirts with an environmental message. Managerial implications were provided.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.29 no.3
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• pp.297-320
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• 2018

This study aims to improve the access and retrieval of images and to find a way to effectively generate tags as a tool for providing explanation of images. To do this, this study investigated the features of human tagging and machine tagging, and compare and analyze them. Machine tags had the highest general attributes, some specific attributes and visual elements, and few abstract attributes. The general attribute of the human tag was the highest, but the specific attribute was high for the object and scene where the human tag constructor can recognize the name. In addition, sentiments and emotions, as well as subjects of abstract concepts, events, places, time, and relationships are represented by various tags. The tag set generated through this study can be used as basic data for constructing training data set to improve the machine learning algorithm.

• Journal of the Korean Society of Costume
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• v.33
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• pp.27-39
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• 1997

The purpose of this study was to classify the attributes of brand image criteria of women's shoes to compose the perceptual map of the brand by factor analysis and to examine the differences in brand preferences and purchase methods of shoes according to demographic variables. 10 brand names were selected for the study Samples were 271 women in Seoul Korea :143 were college students and 128 were career women.The data were analyzed using factor analy-sis multiple regression analysis one-way ANOVA Duncan's multiple range test x2-test t-test. The results of the study were the -followings: 1. Four segments of brand image attributes of women's shoes derived by factor analysis: F. 1. 'utility' F.2'appearance' ; F. 3 'sales promotion' ; F.4 'financial factor'. 2. As the result of draw up the perceptual map 'landrover' was high in utility but low in appearance 'Misope' and 'Mook' was low in utility but high in appearance. 'Fashion Leader' was in the nearest ideal direction to the utility and appearance. 3. The preference level of the shoes brand name was in order of the 'Fashion Leader'. 'Mook' and 'Soda' But consumers possessed 'Landrover' the most 4. There were significant differences among preference level of ' Landrover' and 'Misope' according to the social class. There were sig-nificant differences among possession level of 'Misope' and 'Soda' according to the social class 5. the middle and lower class consumers used an exchange ticket during the bargain sales more than upper class when they pur-chase shoes.

• Information Systems Review
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• v.13 no.3
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• pp.123-139
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• 2011

This paper researches the value of domestic telecommunication bundle products. Customers evaluate each telecommunication products differently according to their attributes. The attributes affecting the customer value of telecommunication bundling can be categorized in 3 ones as follows; corporate image, service feature, and service price. Also authors analyze the difference of importancy that customers consider when they evaluate each products, and propose the optimal scenario for bundling. In conclusion, other two companies A, C excluding B should invest more resources into the portion that strengthen the attributes of company image, and service feature to upgrade their 'corporate image', and 'service feature'. According to 6-scenarios analysis on the bundle products, the QPS expansion of company A was the most advantageous position, but if companies B, C expand DPS made use of their strengths, they can prevent from decreasing additivity rapidly with sequential scenario. The above results show that one company may have equable power in each area, but if another company having strengths in special areas makes up for its weakness and differentiates gradually it can contribute to strengthen its competitiveness. This contributed much more theoretical and practical than the existing researches. Supposing that additivity index evaluated by consumers can be changed by efforts of companies, this scenario planning is the result of study showing that the investment and publicity of each company have to be considered as its characteristic of each product at the same time.

• Journal of the Korean Institute of Telematics and Electronics
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• v.26 no.3
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• pp.85-94
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• 1989

This paper proposes a method to recognize vowels and consonants in a handwritten Hangul text, in which the sizes of chracters and the spaces between characters are not uniform. In this method, all characters in the thinned image of a handwritten Hangul text are transformed into strokes, and the attributes which represent the relations between strokes are extracted from these strokes, and the attributes which represent the relations between strokes are extracted from these strokes. The vowels and consonants are recognized by applying attributed grammars to the strokes and attributes.

• Journal of Sport and Applied Science
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• v.7 no.1
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• pp.1-10
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• 2023

Purpose: This paper analyzed the features of Winter Olympics mascots in chronological order by examining the evolution of mascots and presented the attributes of the Winter Olympics mascots from Innsbruck 1976 to Beijing 2022. Research design, data, and methodology: This paper conducted an exploratory study on the thinking to understand the characteristics of 13 Winter Olympics Mascots through literature review. Results: First, the mascot is a fictional character, usually an artificial character that represents the locality of the host city, including animals, human figures, and local inhabitants. Second, Schneemann, Innsbruck 1976 was known as the first official Winter Olympics mascot. Third, 19 mascots out of a total of 24 mascots were created using animals. Conclusions: The six attributes of the Winter Olympics mascots were identified: friendliness, symbolic meaning, originality, diversity, value, and identity of a special location. Above all, Winter Olympics has a locality that includes areas covered with ice and snow. From this point of view, the Olympics mascot highlights the image of snow and ice and the physical environment that includes it.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.186-197
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• 2010

Recent changes show that the goals of reproduction devices have changed from accurately reproducing scenes to improving user preference. It implies that the directions in developing cameras, the most common reproduction devices, are moving from performance-centered to quality-centered, from developers to users. Accepting such changes demand new standards in evaluating reproduction devices. This paper suggests a new method to evaluate the quality of images, based on cognitive properties of users. The quality of an image is a result oriented from the interaction of various attributes, therefore some functional tests are not enough to evaluate total quality of an image. In this respect, an evaluation model which integrates various physical attributes of an image is needed, that enables a third observer to subjectively evaluate the total quality of an image. In this paper, the experiment was carried out to 127 subjects, with the 84 test stimuli and 11 evaluation factors, followed by an factor analysis. The evaluation factors to assess the quality of images in this paper includes the results by cognitions of users and the properties of reproduction, the factors not only evaluate the quality but suggest how to improve them.