• Title/Summary/Keyword: Identity Establishment

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Effect of Experience Elements on Store Identity, Shopping Satisfaction and Behavioral Intention in Lifestyle Shops (라이프스타일 숍의 체험 요소가 스토어 아이덴티티, 쇼핑 만족 및 행동의도에 미치는 영향)

  • Woo, Seung Hyun;Hwang, Jin Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.4
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    • pp.685-700
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    • 2016
  • This study investigated the effects of experience elements on store identity, shopping satisfaction, and behavioral intention in lifestyle shops. The respondents of the study were 300 adult males and females who visited lifestyle shops. The data were analyzed by using SPSS 18.0 for exploratory factor analysis and reliability analysis, and AMOS 18.0 for confirmatory factor analysis and path analysis. The results showed that there were four experience elements: entertainment, education, escapist, and esthetic. The experience elements are based on Pine & Gilmore's Experience Economy Theory. The result of path analysis showed that the entertainment experience and escapist experience had significant influences on store identity. Store identity positively influenced shopping satisfaction, but it had no significant influence on behavioral intention. Shopping satisfaction was found to have a significant effect on behavioral intention. The indirect effect analysis showed that the entertainment and escapist experiences have positive influences on shopping satisfaction and behavioral intention mediated by store identity. The store identity had an influence on behavioral intention mediated by shopping satisfaction. This study provides helpful information to domestic lifestyle brands for the establishment of a competitive store identity strategy by implementing the important store experience elements of lifestyle shops.

A Robust and Efficient Anonymous Authentication Protocol in VANETs

  • Jung, Chae-Duk;Sur, Chul;Park, Young-Ho;Rhee, Kyung-Hyune
    • Journal of Communications and Networks
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    • v.11 no.6
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    • pp.607-614
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    • 2009
  • Recently, Lu et al. proposed an efficient conditional privacy preservation protocol, named ECPP, based on group signature scheme for generating anonymous certificates from roadside units (RSUs). However, ECPP does not provide unlinkability and traceability when multiple RSUs are compromised. In this paper, we make up for the limitations and propose a robust and efficient anonymous authentication protocol without loss of efficiency as compared with ECPP. Furthermore, in the proposed protocol, RSUs can issue multiple anonymous certificates to an OBU to alleviate system overheads for mutual authentication between OBUs and RSUs. In order to achieve these goals, we consider a universal re-encryption scheme and identity-based key establishment scheme as our building blocks. Several simulations are conducted to verify the efficiency and effectiveness of the proposed protocol by comparing with those of the existing ECPP.

A study on Philip Roth's fiction: Crisis of Jewish identity (필립 로스의 "포트노이씨 병" 연구: 유대적 정체성의 위기)

  • Baek, Nak-Seung
    • English Language & Literature Teaching
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    • v.12 no.3
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    • pp.211-226
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    • 2006
  • This paper examines the crisis of the protagonist's Jewish identity in Philip Roth's Portnoy's Complaint. Jewish values are centered on the philosophy of Judaism and Jewish history. Judaism is based on an ethical monotheism which is Bible-centered. It is characterized by its covenant with God, its humanism, and its emphasis on moral action. It provides essential reasons for man's existence and stresses human confidence and sufficiency. Jewish values can be found in words such as "good," "humanity," "dignity," "responsibility," and "sense of community." These positive Jewish values pervade Philip Roth's fiction paradoxically. Throughout especially Portnoy's Complaint, the protagonist fails to embrace Jewish values in contrast to Bellow or Malamud's heroes and repeat the same mistakes eliciting fits of laughter from readers. The protagonist suffers from his strongly-felt ethical and altruistic impulses perpetually warring with his extreme sexual longings against which he struggles. His desperation grows as he finds himself unable to channel his dissatisfaction and change his situations. His dominating mother and his confusion over Jewishness and Americanism are the main obstacles to his establishment of self-identity. He attempts to build up his gender identity and Jewish identity through his ego-centric sexual relationship with shikses(female gentiles). His inability to embody Jewish values leads to the failure to fulfill his identity. Roth paradoxically shows that the protagonist's realization of Jewishness is essential to the cure for his fragmented self.

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A Study on the Style of Textile Pattern Design Identifying Italian Fashion Brand (이태리 패션 브랜드의 브랜드 아이덴티티(Brand Identity)와 관련한 텍스타일 패턴 디자인 개발 유형에 관한 연구)

  • 이은옥
    • The Research Journal of the Costume Culture
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    • v.9 no.1
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    • pp.127-140
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    • 2001
  • The purpose of this study is to examine the effect of the style of textile pattern design on the process of building the fashion brand identity. In so doing, the study analyzes the color, style, and layout of the motive, and the drawings of the patter of textile of top seven Italian fashion brands which present in presented eight fashion design collections during the 1997∼2000 period. The results of the analysis show that the seven brands exhibit their unique characteristics of the color, style, and layout of the motive, and the drawings of the pattern of textile. The results can be interpreted in a way that their distinct features oft textile pattern design indeed contribute toward the establishment of their unique brand image and brand identity. The results of this study suggests that to initiate the top fashion brand, the fashion industry should develop its own unique style of textile pattern design.

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A Study of Predictors of Children's Dual Gender Identity (아동의 양성형 성역할 정체감 예측요인)

  • Hong, Yean-Ran;Chei, Chung-Suk;Park, Jin-Ok
    • The Korean Journal of Emergency Medical Services
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    • v.9 no.1
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    • pp.5-13
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    • 2005
  • Purpose : The purpose of this study was to investigate dual gender identity, masculine gender identity, feminine gender identity, undifferentiated gender identity with related to Sex, home environments, parental child-rearing attitude of warmth, parental child-rearing attitude of control, role division of parents and determine predictors for dual gender identity. Method : Study subjects were $6^{th}$ grade of primary students with 2,118. Data was collected from Oct to Nov 2003 by using structured questionnaire. Results : ${\cdot}$ Among the children, 345 had masculine gender identity, 529 had feminine gender identity, 526 had undifferentiated gender identity, and 718 had dual gender identity. ${\cdot}$ There were significant differences in the children's sex, mother's age, father's age, mother's educational level, father's educational level, existence of mother's job, father's job, social economic status, sex of siblings, mother's job satisfaction, family structure, family atmosphere, child-rearing attitude(warmth and control), role division of parents($p{\leq}0.001$) among 4 groups. ${\cdot}$ The significant predictors for dual gender identity were children's sex (OR = 0,196, P =0.001), father's age(OR = 31.053, p = 0.020), mother's educational level(OR = 43,980, p = 0.001), father's job(OR=27.465, p = 0.001), social economic status(OR=O.941, p=0.001), sex of siblings(OR = 0.329, p = 0.005), mother's job satisfaction(OR = 0.673, p =0.001), family structure(OR = 0.887, p = 0.001), family atmosphere(OR = 23.786, p = 0.001), parental Child-rearing attitude of warmth(OR = 8.043, p = 0.001) and child-rearing attitude of control(OR = 0.666, p = 0.005), role division of parents(OR = 3.009, p = 0.001). Conclusions : These findings suggest the necessity of broad understandings about factors which influence dual gender role, and construction of combinative model. Also they suggest parent education for establishment of children's dual gender identity.

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The Belt Road Initiatives, Identity Politics, and The Making of Southeast Asian Identity

  • Pamungkas, Cahyo;Hakam, Saiful
    • SUVANNABHUMI
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    • v.11 no.2
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    • pp.59-83
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    • 2019
  • The Chinese Belt Road initiatives in the Southeast Asian countries marked a new chapter in the development of China political influence on this region. This article looks at the initiative from the cultural dimension and aims to place its narrative as the entry point to understand the use of identity politics in Asian countries that target the Chinese diaspora. This topic relates to the primordial sentiments of Southeast Asian nations amid massive Chinese investment in the region. The issue of Chinese investments under the Belt Road Initiative corridor has a relationship with the formation of anti-Chinese discourse and anti-communist in some Southeast Asian countries. We took the cases of Indonesian and Malaysian elections to observe the use of identity politics and anti-Chinese political discourse in Southeast Asia. In both cases, a common issue emerged, that of the strengthening both Islamic and indigenous sensibilities. The establishment of ASEAN during the Cold War may be seen then as an anti-thesis to emerging Chinese power. However, anti-Chinese and anti-communism sentiments were not enough to unite the forces of the nations of Southeast Asia. We have concluded that brotherhood, mutual prosperity, and anti-neo-colonialism are yet to be fostered completely to make a distinct ASEAN identity.

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Research on Culture Symbol Element about China Mongolian Culture Symbol Recognition and Establishment of National Identity (중국 몽고족 문화상징에 대한 인식과 민족 정체성 확립을 위한 문화상징요소 연구)

  • Hong, Xin;Guo, Yan
    • The Journal of the Korea Contents Association
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    • v.17 no.2
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    • pp.612-622
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    • 2017
  • This paper is about on the most representative ethnic of China Mongolian as the research object, through the questionnaire survey to establish the understanding of national cultural symbol and the system of national identity, and lay a theoretical foundation for the application of Mongolian communication and design in the future. In order to achieve the objectivity of the data, so a questionnaire survey was conducted on 300 populations of Mongolian and other nationalities. The result is that the majority of the Mongolians believe that as the Mongolian people have a sense of pride, and the Mongolian nationality is a representative of china. Mongolian is a kind of aesthetic, creative, reliable, aggressive and like the decoration of the nation. The cultural symbols for design elements are cyan, Gen Gi Khan graphics, agate, and peaceful meaning and so on. The cultural symbols are used for celebration, as well as clothing accessories. The symbol of culture has played a positive role in the establishment of Inner Mongolia identity and the propaganda of the nation. The construction of Mongolian cultural symbol system plays an important role in the establishment of Mongolian national identity. To combine the meaning of nation and the mission of culture with national cultural resources. It is not only to help the development of minority culture, but also to promote the sense of pride of ethnic minorities.

Assessment of Korean Hospitals Management Using Dupont Analysis (듀퐁 분석을 통한 한국 병원계의 경영 현황 분석)

  • Noh, Jin-Won;Lee, Haejong;Cha, Sunjung;Lee, Yejin
    • Korea Journal of Hospital Management
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    • v.23 no.4
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    • pp.53-64
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    • 2018
  • Purposes: The hospitals needs to generate a minimum profit, in order to perform its own role such as providing high-quality medical services. The demand for hospital management is increasing, as the social demands are diversified and the financial transparency is emphasized. The purpose of this study is to compare hospitals management based on Dupont Identity, by various hospital classification. Methodology: This study is based on '2016 Statistics for Hospital Management' provided by the Korea Health Industry Development Institute. The hospitals were classified according to the scope of care, the type of establishment, the location, and the number of beds. We analyzed the general and financial characteristics of over 337 hospitals using the method of Dupont Identity. Findings: Net profit margin (PM) has the biggest impact on return of equity (ROE). By the number of beds, general hospital with 160-299 beds have the highest return on equity (ROE). By location, hospitals in local municipalities have higher return on equity than hospitals in urban municipalities. According to the type of establishment, public hospitals have lower business performance, and although they invest more than private hospitals. Practical Implications: This study can inspire interest and provide understanding in hospital management and financial structure, by analyzing through an intuitive indicator named Dupont identity. It is possible to provide basic data for hospital management methods for each financial elements, in order to increase the profitability of hospitals.

The Effects of Maumgongbu Group Counseling on Adolescence's Physical Symptoms, Self Esteem and Self Identity (마음공부 집단상담 프로그램이 청소년들의 신체증상, 자존감 및 자아정체감에 미치는 효과)

  • Yang, Kyung-Hee;Kwon, Yong-Kap;Park, Kum-Sook
    • Journal of the Korean Society of School Health
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    • v.23 no.2
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    • pp.308-316
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    • 2010
  • Purpose: In this study, the researchers analyzed Adolescence's physical symptoms, self esteem and self identity to identify the effects and development of Maumgongbu group counseling on adolescents. Methods: There were two groups involved in this study: the group counseling team and the individual counseling group. Group counseling program was performed with 14 sessions, involving the students who applied for the program. Individual counseling was performed with 14 sessions through one-on-one session by students and their counselors. The data were collected three times: during the pre-treatment, post- treatment and 8 weeks after post-treatment using questionnaires. SPSS/WIN. 11.5 program was used for data analysis. Results: After the intervention, Group counseling prevented physical symptoms from getting worse. Self esteem improved during the pre-post treatments, and Self identity improved during the pre-8weeks after post-treatment in group counseling. Physical symptoms, Self esteem and Self identity aggravated during individual counseling groups. Conclusion: In this study, it was confirmed that the group counseling program was useful for the respondent's individual development through the improvement of their Physical symptoms and establishment of their Self identities through Maumgongbu group counseling.

A Study on the Application of Design Factor for Design Identity of High speed EMU (동력 분산형 고속전철의 아이덴티티 확립을 위한 디자인 요소 적용에 관한 연구)

  • Woo, Jung-Hwan;Yang, Seung-Yun;Seok, Jae-Heuck;Park, Kyong-Jin;Han, Jung-Wan
    • Proceedings of the KSR Conference
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    • 2009.05b
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    • pp.277-282
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    • 2009
  • This research present final Proto-type design of Korean High speed EMU identity establishment. To making Proto-type design; Frist step is extracting design factor which can makes final image of Proto-type. And last, Apply it to the Original-form which was presented by last research. This research is for take one's own identity of korean High speed EMU, and makes originality of design for korean rail-road culture.

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