• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.554-565
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• 2020

This study found out a process of effects of professional identity recognized by social workers on their job satisfaction and organizational commitment, and verified a mediated effect caused by working environment through the process. A survey for data collection was conducted among 205 employees of social welfare facilities located in Gyeonggi Province. Collected data was analyzed by using structural equation modeling. The data analysis showed that first, professional identity has an extremely meaningful positive effect on job satisfaction. Second, professional identity has a meaningful positive effect on organizational commitment. Third, working environment has a partial mediated effect on relationships between professional identity and job satisfaction, between professional identity and organizational commitment. These results proved that the enhancement of job satisfaction and organizational commitment of social workers is based on enhancing professional identity, and organizational commitment can be enhanced by the working environment. Based on the results, this study discussed practical plans for enhancing job satisfaction and organizational commitment of social workers.

• Journal of Korea Game Society
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• v.11 no.6
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• pp.81-93
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• 2011

Identity theft happens frequently in popular MMORPG(Massively Multi-player Online Role Playing Games) where profits can be gained easily. In spite of the importance of security about identity theft in MMORPG, few methods to prevent and detect identity theft in online games have been proposed. In this study, we investigate real identity theft cases of an online game and define the representative patterns of identity theft as the speedy type, cautious type, and bold type. We then propose the automatic identity theft detection model based on the multi-class classification. We verify the system with one of the leading online games in Korea. The multi-class detection model outperforms the existing binary-class one(hacked or not).

• The Journal of Information Systems
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• v.30 no.4
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• pp.119-152
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• 2021

The concept of Self-Sovereign Identity (SSI) has emerged to overcome the limitations of traditional centralized personal identity management systems in our society. Therefore, in this study, 36 seminal researches out of 112 collected studies were investigated with a systematic literature review method to deliver a core common definition as well as the research trends on SSI in the socioeconomic, legal and technological fields. SSI studies in the legal field have mainly considered the conflicts with relevant laws such as General Data Protection Regulation (GDPR) and privacy protection laws. The study of SSI in the technology field have looked at the trends of the technical components to implement SSI and discussed the necessities of establishing standards to increase interoperability for SSI diffusion worldwide. This study ultimately derived the core definition of SSI from a various academic fields as "a trust-based personal identity management system that enables autonomous self-identification by a identity owner without a centralized system or 3rd party intervention". The results of this study contribute to the understanding of the essential SSI concept which were varied on different research fields and industries. The results also provide a foundation for discovering various SSI-based business models, applications as well as future research opportunities. Furthermore, this study suggested that SSI must be developed with interdisciplinary manner among the socioeconomic, legal, and technological fields to be practically applicable system to enable autonomous self-identification by a identity owner in our society.

• Convergence Security Journal
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• v.23 no.4
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• pp.17-22
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• 2023

Traditional authentication systems typically involve users entering their username and password into a centralized identity management system. To address the inconvenience of such authentication methods, a decentralized identity authentication system based on Distributed Identifiers(DID) is proposed, utilizing decentralized identity technology. The proposed system employs QR code scanning for login, enhancing security through the use of blockchain technology to ensure the uniqueness and safety of user identities during the login process. This system utilizes DIDs and integrates the InterPlanetary File System(IPFS) to securely manage organizational members' identity information while keeping it private. Using the distributed identity authentication system proposed in this study, it is possible to effectively manage the security and personal identity of organization members. To improve the usability of the system proposed in this study, research is needed to expand it into a solution.

• International Journal of Costume and Fashion
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• v.6 no.2
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• pp.28-42
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• 2006

In present modern society, media contributes more to the constructing of personal identities than any other medium. Music video, a postmodernism branch among a variety of media, offers a complex experience of sounds combined with visual images. In particular. fashion in music video helps conveying contexts effectively and functions as a medium of immediate communication by visual effect. Considering the socio-cultural effects of music video. gender identity represented in fashion in it can be of great importance. Therefore, this study is geared to the reconsidering of gender identity represented through costumes in music video by analyzing fashions in it. Gender identity in socio-cultural category is classified as masculinity, femininity, and the third sex. By examining fashions based on the classification. this study will help to create new design concepts and to understand gender identity in fashion. The results of this study are as follows: First. masculinity in music video fashion was categorized into stereotyped masculinity, sexual masculinity. and metro sexual masculinity. Second, femininity in music video fashion was categorized into stereotyped femininity. sexual femininity, and contra sexual femininity. Third, the third sex in music video fashion was categorized into transvestism, masculinization of female, and feminization of male. This phenomenon is presented into music videos through females in male attire and males in female attire. Through this research, gender identity represented in fashion of music video was demonstrated, and the importance of the relationship between representation of identity through fashion and socio-cultural environment was reconfirmed.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.4
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• pp.685-700
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• 2016

This study investigated the effects of experience elements on store identity, shopping satisfaction, and behavioral intention in lifestyle shops. The respondents of the study were 300 adult males and females who visited lifestyle shops. The data were analyzed by using SPSS 18.0 for exploratory factor analysis and reliability analysis, and AMOS 18.0 for confirmatory factor analysis and path analysis. The results showed that there were four experience elements: entertainment, education, escapist, and esthetic. The experience elements are based on Pine & Gilmore's Experience Economy Theory. The result of path analysis showed that the entertainment experience and escapist experience had significant influences on store identity. Store identity positively influenced shopping satisfaction, but it had no significant influence on behavioral intention. Shopping satisfaction was found to have a significant effect on behavioral intention. The indirect effect analysis showed that the entertainment and escapist experiences have positive influences on shopping satisfaction and behavioral intention mediated by store identity. The store identity had an influence on behavioral intention mediated by shopping satisfaction. This study provides helpful information to domestic lifestyle brands for the establishment of a competitive store identity strategy by implementing the important store experience elements of lifestyle shops.

• Journal of the Korean Dietetic Association
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• v.25 no.3
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• pp.178-187
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• 2019

This study examined the effects of social identity (cognitive, affective, and evaluative social identity) on affective commitment and behavioral intention in premium food markets. Data were collected from customers who had visited the premium food markets within three months prior to the time of the survey. A total of 247 responses were analyzed using SPSS 25.0 for Windows. The three attributes of social identity (cognitive, affective, and evaluative social identity) had a significant positive effect on the affective commitment, while affective commitment had a positive effect on the behavioral intention in premium food markets. On the other hand, only evaluative social identity had a significant positive effect on the behavioral intention in premium food markets. These results revealed the mediating effect of affective commitment in the relationship between social identity and customers' behavioral intention. This suggests a positive affective commitment as a key factor for customers in premium food markets. The results would be applied to marketing strategies based on the attributes of premium food market customers.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.8
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• pp.583-592
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• 2021

This study examines social identity and self-identity as the antecedents of the theory of planned behavior (TPB) model in predicting purchase intention of certified coffee, whereas perceived trustworthiness (PT) is evaluated whether it directly affects intention and/or indirectly through attitude. In addition, ethics and luxury are investigated as the salient beliefs affecting attitude formation in this regard. A face-to-face survey was conducted with 727 coffee consumers in Thailand. Confirmatory factor analysis is applied to assess the adequacy of the model, followed by structural equation modeling to evaluate the hypotheses proposed for the relationships between constructs in an extended TPB model. The results confirm that self-identity is the most influential antecedent on attitude when compared to social identity, and attitude, in turn, is the strongest determinant in predicting purchase intention. PT has a direct positive effect on purchase intention, meanwhile, ethical, luxury beliefs, and PT are confirmed to portrait the attitude formation. As such the marketing campaigns can address manipulating consumers' beliefs on both ethical and luxury aspects as well as PT, along with consumers' social identity and self-identity to fortify a positive attitude toward certified coffee. Then the actual purchase behavior can be foreseen based on empirical evidence.

• Journal of Information Technology Applications and Management
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• v.28 no.3
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• pp.89-108
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• 2021

The value of culture receives the attention of the world in order to solve urban problems and revitalize cities. Cultural city policies are implemented in Korea and EU to revitalize cities by utilizing cultural values. Although the cultural city policy is effective for urban regeneration, it has not been verified whether it has a positive effect in terms of urban identity and customer-based city brand. This study investigated whether cultural and artistic infrastructure and cultural artistry, which are resources of a cultural city, have a positive effect on urban identity, and whether urban identity affects the brand recognition and the perceived quality of a city. For this study, questionnaires were collected from 208 people residing in Seoul, and empirical analysis was conducted on 206 copies of them, excluding 2 copies of insincere answers. The infrastructure and cultural artistry of cultural and artistic resources showed significant results in the positive relationship between the cultural specificity of urban identity, social system and growth potential. Cultural specificity of urban identity also showed a significant positive effect on city brand equity. In the case of the social system and growth potential of urban identity, there was a significant positive effect on perceived quality, but insignificant results were found in the relationship with brand awareness. Through the results of this study, practical implications can be drawn for cultural city policy implementation and city brand management.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2008.04a
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• pp.183-186
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• 2008

A purpose of this study is to suggest color palette of outdoor environment of international students' dormitory in Yonsei university in order to improve the residents' satisfaction with the physical and mental factors. With the advent of the age of International and Global, more and more international students are coming to Korea studying Korean, so each university makes an effort to enhance the level of the university and establishing the internal boarding for the comfort of foreigners. This study draws problems of the color which lack to show internal boarding's identity and communicate with environment around the dorm both. The results of the study show, firstly, dominant color which is used on this project is based on Korean traditional color used in the International students' dormitory are harmonized with environment color and, next, accent color can reveal the identity of the dorm in Yonsei university.