• 한국언론정보학보
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• 제36권
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• pp.109-132
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• 2006

방송과 통신의 융합으로 매체와 서비스의 구분이 모호해지면서 공익성의 개념을 새롭게 정립해야 할 필요성이 증가하고 있다. 이에 따라 본 연구에서는 방송통신 융합시대에 산업의 변화에 따라 모든 매체와 서비스에 적용가능한 공익성 개념의 정립을 시도하였다. 방송과 통신의 융합으로 미디어 산업은 콘텐츠, 플랫폼, 네트워크, 단말이라는 가치사슬로 변화하고 있다. 디지털기술의 발전으로 향후 방송과 통신은 이러한 가치사슬에 따라 산업구조 개편이 불가피해지고 있다. 산업구조의 변화는 이념과 규제정책, 그리고 규제체계의 변화를 수반하고 있다. 그렇지만 융합시대에도 미디어 서비스는 기본적으로 공익성 구현의 의무가 있으며, 이러한 공익성 구현의 궁극적인 목표는 수용자 복지의 증진에 있다. 수용자 복지증진을 위해 콘텐츠 측면에서는 내용의 다양성, 공정성, 객관성, 사회적 가치보존, 플랫폼 측면에서는 개인정보 보호, 소비자 보호, 유해정보 차단, 네트워크 측면에서는 안정적 망 유지, 공정경쟁, 단말기 측면에서는 호환성 유지, 디지털 격차해소 등이 필요하다. 그리고 이러한 공익적 가치를 구현하기 위한 법, 제도적 측면의 규제정책 추진이 요구된다.

• 유통과학연구
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• 제10권4호
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• pp.7-11
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• 2012

"Great things in business are never done by one person; they're done by a team of people." By Steve Jobs, 2003. As define by Linda Naiam - Creativity is the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing. Innovation is the production or implementation of an idea. If you have ideas, but don't act on them, you are imaginative but not creative. So in order to maintain the pace with the changing business scenario and coping with the competition Innovation and Creativity is considered a mandatory tool for a business to exist and grow in market. Whether a company is Employee centric or Business centric Innovation and creativity has to have its space in order to keep a business ahead of others in the Market. Also it's not just the competition which has led to the Innovation and Creativity in Business practices it's also the demanding chunk of consumers and customers who are aware and prefer maximum choices before making a final deal. Another reason as to why there is a change in business practices is the globalization of businesses where you need to rope in the Innovative ideas to launch and sustain in new market. There had been tremendous shift in business practices but to give a room to innovative ideas and implement that creativity need ample to space and vision along with an attitude where in you can resist for getting an immediate results from innovative business practices. Corporate Creativity is characterized by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Generating fresh solutions to problems, and the ability to create new products, processes or services for a changing market, are part of the intellectual capital that give a company its competitive edge. Creativity is a crucial part of the innovation equation. The innovation and creativity is not limited to any area of business, it can start from your waiting lounge to your board room meeting depending upon how the things are perceived and implemented for the betterment of people and business. The purpose of this research is to understand the latest creative business approaches and practices that organizations are following to be different from their competitors. Also this shift from generic business practices to the Innovative and Creative approach seems to take the business into new world. This approaches means starting from the bottom of the Pyramid and finally touching the pinnacles in Innovation and creativity. The paper will discuss on the various areas of business where in innovative approaches can be roped in and sets new bench mark altogether in the business arena.

• Journal of the Korean Institute of Landscape Architecture International Edition
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• 제1호
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• pp.230-236
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• 2001

The usual definition of and urban resort was a place vastly different from places of daily life such as a theme park or other tourist destination. At the same time, revival of the combination of usual and unusual spaces, in a way like the mixed "Hare"(Special occasion of public event) and "Ke"(Daily life) spaces of communities of old Japan, is part of the idea of urban resorts. And they are places, which start by making a comfortable urban environment for citizens, providing a daily life full of culture and promoting a city′s identity to visitors. if we think about the kinds of structural elements of urban resorts, the usual elements include community, local culture and industry, while the unusual elements include symbols, festivities and interaction. Kobe Wing Stadium is a venue for the 2002 FIFA World Cup hosted by Korea and Japan. The city will build the stadium, but after construction management will be given over to private enterprise, hoping to utilize that sector′s business know how. A competition was held to determine the private executor who would be entrusted with the planning, design, construction and management of the project, considering the conditions of the area, the stadium′s relationship to it and local revitalization. The competition was won by a private enterprise (Kobe Steel Obayashi Group). The them of "Creation of a Sports Community Park" grapples with the large issue of the facility′s relationship with the community. American geographer Yi-fu Tuan coined the word "topophilia" to indicate love of a place. No other word could better describe the desired urban resort nature of the stadium. From this historical perspective it seems that stadiums have great potential as urban resorts. The factor that will determine their success is the attitude of citizens toward them, in short whether they develop topophilia for them or not. We examined the urban resort nature of Kobe Wing Stadium. Regarding daily life, we saw the attempts to revive the local community, the possibility of deepening the local culture and the weakened state of local industry. As a place that is for more than daily life, we saw the certainty of the stadium′s symbolism, its potential as a place for festivities and the test it will face as a space for interaction. Even though several issues are left for future resolution, evaluating Kobe Wing Stadium through these elements of an urban resort, it is clearly founded in the daily life of the community while providing a venue for "Hare"occasions. Fulfilling the roles of an urban resort, it provides many opportunities for local residents to enjoy their and gives visitors a reason to come repeatedly.

• 대한인간공학회지
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• 제31권1호
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• pp.33-40
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• 2012

Objective: Service industry has become the most important industry among various economic activities, as the percentage of service related industry in advanced nations is over 60% of their GDP and the percentage of service industry in South Korea, a traditional manufacturing nation, now takes up over 60% of the entire economy. Background: Such industry paradigm shift has changed consumers from those that simply purchased products into groups of people that evaluate the companies that manufacture products, thereby further intensifying competition among companies and increasing the importance of integrated communication between companies and consumers. However, the excessive existence of sub-identities that have been developed for integrated management of the existing corporate identities, as well as the undifferentiated general management strategies by companies are creating confusion not only for consumers but also for various corporate interest parties. In addition, service identity strategy has become the most important strategy than any other sub-identity strategies in forming corporate identity at the increased importance of corporate service in the era of service industry. However, the current domestic circumstance is that the concept of service identity has not been well established through specific related studies. Method: Accordingly, the existing academic and field studies on the corporate identity(CI), brand identity(BI) and product identity(PI) used for the communication with consumers were reviewed in this study to establish and summarize the concept of service identity(SI) that appeared at the service economization. Results: The purpose is to examine the kind of change that could be brought about by SI for the corporate integrated identity strategy developed through the existing corporate, brand & product image in order to present a new direct in corporate identity strategy according to the industry paradigm shift through a SI centered new corporate identity framework. Conclusion: For preparing the new era of service industry, the corporate integrated identity strategy must be integrate with concept of service identity and which is essential to differential from other companies. Application: The proposed concept and framework of service identity on this paper will help to understand and clearly define why service identity is important factor of the new idea of corporate identities.

• 한국환경과학회지
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• 제12권4호
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• pp.383-391
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• 2003

The purpose of this research explain the meaning of the environmental design principles and cultural landscape pattern(dualistic space organization) of the Hahoe(河回:winding river village) the Yangdong(良洞) traditional village. Village's space organizations based on Shamanism, fin-yang and Five elements principle, Feng-shui idea, social system and Confucian ideas. And it were accomplish curat landscape pattern(village:form+object=pattern) through the frame of settlement space. As a central persons of villages(the Hahoe $.$ the Yangdong) construction, Suhae(西厓) experienced tough Chunghyodang - Wonjichongsa - Ogyonchongsa - Pyongsansowon channel(忠孝堂 -遠志精舍 -玉端精含 -脣山書院) and Kyomam(謙 ) experienced tough Yangjindang - Binyeonchongsa - Kyomamchongsa - Hwachonsodang(養眞堂 - 賓淵精舍 - 謙庵f精舍 - 花川書堂) channel. Also Woojae(愚齋) experienced tough Suhbackdang - Khankachung - Dongkangsowon(書百堂 - 觀稼停 - 東江書院) and Hoejae(晦齋) experienced tough Moochumdang - Hyangdan - Oaksansowon(無添堂 - 香壇 - 玉山書院). It is space organization of themselves interact contrast and sequence principles with competition in good faith. And ecological art-space, that is, environmental spare organizations of traditional village has been reflected harmony between nature and artificiality, spatial rhythm and sequence, spatial hierarchy between upper classes and humble class, permeability space, asymmetrical balance, aesthetic space perception. The humble classes hold a ceremony Hahoe's Pyolsingut-Talnori(maskdance drama), Dangjae(堂祭:religious service) at the Dang(堂:shamanism spot) and Yangdong's Sohraesulnori, Hohminori. And the upper class hold a ceremony Hahoe's Julbulnori and Yangdong's Chungjanori connected with culture of confucianism. Specially, the cultural structure cf the village is evidence of a contrast between the upper class and the humble classes, time, method and location of ceremony(performance).

• 디자인학연구
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• 제19권3호
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• pp.195-206
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• 2006

Design for improved usability is to understand products from the user's point of view so eventually to enhance the pleasantness users by reflecting it into the design. The philosophy of user-oriented design is an essence of human-centered product planning, and its application is more important for railway vehicle design, which is closely connected with everyday life. This study focused to define basic elements of train interior design concept, which considers convenience and comfort for passengers, by extracting and interpreting ergonomic requirements, as usability factors, of train toilet design. The study on user-oriented design of trains consists of the practice of sensibility engineering for the management of customers' emotions and its harmonious use on design, and aims on the embodiment of new ergonomic design. In the center, it has analyzed the criteria and characteristics of the user-oriented design and has concluded the design direction and components to a concrete idea and proposed prototypes, which may become a good example for train interior design later on. In addition, it proposes a direction, which may become a guideline of ergonomic design, to secure competition capacity. Moreover this study is concentrated on the physical environment and human behavior of train toilet users, on the analysis of factors necessary for adequate toilet design, and on the understanding of interface between its users. What is more, it proposes a module of development process and methods of approaching the interface. The study presents a design standard, under which the concrete data of the characteristics and practicable range and the convergent demands accelerate to the module could be confirmed and criticized. The study on the usability is going to contribute to more pleasant and comfortable train environments and consequently, it's going to create new values of increased railway competitiveness by design.

• 한국가구학회지
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• 제18권1호
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• pp.1-12
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• 2007

Korea has a dark age in terms of culture in the last 20th century. Korea had been struggling between the Great Powers of the world in the imperialism and had sacrifice to keep our own culture itself. Japanese imperialist's a invasion, culture liquidation by Japan, Independence from Japan, Korean war and Influence by US are major bitter historical affair after close of Chosun Dynasty in the process of modernization. Therefore Korea couldn't stay in the center of world cultural core parts and was degraded as cultural consumption country which was provided oversea culture by other countries. Then Korea couldn't develop our unique traditional idea and culture. In the meantime there are both extreme phenomena; one is expulsion of other cultures absolutely and the other is only following western culture unconditionally like trimming policy in the end of colony age. These discreet and unfiltered western culture had been influenced Korea culture over the wide range strongly and resulted in cultural colony situation to produce western imitation culture without philosophy and traditional spirit. Even though Korea has met opportunity in the culture, we called "Han Trend", no formation of own culture is main reason for psychological panic. Korea furniture design is one of parts of lost of tradition culture and typical parts in reproducing western imitation culture. As a result furniture industry's major reason for loss value as exporting industry compared to other industries result in most of the furniture products without our unique identity. This situation become more deepen unfortunately. This report would like to suggest the direction of design with global competition capability and cultural identity to boost Korean furniture design industry by comparing, analyzing and speculating between design of Chosun dynasty and philosophy of modernism in western.

• 한국산학기술학회논문지
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• 제12권1호
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• pp.513-522
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• 2011

본 연구는 "부산신항 배후 국제산업물류도시 조성 도시개념 현상공모전"의 설계지침과 공모전 당선작들의 계획개념 및 설계전략을 비교.분석하여, 동시대의 도시 및 건축전문가들이 생각하는 미래지향적이고 국제적인 수변 산업물류 도시에 대한 아이디어를 고찰하였다. 설계지침분석을 통한 1)계획개념, 2)토지이용계획, 3)교통계획, 4)주거환경계획, 5)공원녹지계획을 분석항목으로 하여 그 각 계획안들의 특징과 차이점들을 고찰하였으며, 각 항목별로 향후이와 유사한 수변부계획 및 설계, 또는 신도시조성시 고려해야 할 계획 및 설계원칙을 정리하였다.

• 한국언론정보학보
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• 제38권
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• pp.147-182
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• 2007

본 연구는 자아 관여도가 높은 자동차라는 단일 품목의 광고에 대한 한국과 중국 소비자 인식의 유형을 바탕으로 주관성 구조가 어떠한 차이가 있는지를 비교 분석한 것이다. 한 중 소비자 비교 연구를 진행한 이유는 무엇보다 글로벌 시장에서 거대한 잠재력과 빠른 성장력을 가진 중국 소비자의 특성을 구체화시키고자 했기 때문이다. 또한 체제와 사회경제적 특성의 차이에 따라 변화된 한 중 소비자의 특성을 비교함으로써 양국 모두에 유용한 광고전략 아이디어를 제시하고자 했다. 더욱이 세계가 글로벌이라는 단일 시장에서 경쟁해야 하는 현실을 고려할 때, 한국과 중국 소비자의 광고 인식에 대한 주관성 구조를 이해하는 것은 이러한 경쟁에서 우위를 점하기 위한 전략을 세우는 데 유용할 것이다. 연구 결과, 동일한 아시아 문화권인 한국과 중국의 소비자들이 가지고 있는 광고 인식에 관한 주관성 구조는 상이한 결과로 나왔지만, 유사성도 발견되었다. 이러한 결과는 향후 양적 접근을 통해 보다 일반화, 객관화시켜야 한다는 후속 연구의 과제를 안고 있다.

• 디자인학연구
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• 제14권2호
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• pp.37-45
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• 2001

좋은 기업의 이미지만이 날로 심각해지고 있는 생존 경쟁에서 살아남을 수 있다는 인식이 날로 커지므로 기업이미지 관리의 중요성은 끊임없이 강조되고 있다. 이러한 CI의 중요성은 20C 초반 산업사회의 시작과 더불어 시작되어 현대 사회가 점차 첨단화, 다양화, 세분화되면서 CI의 홍수 시대를 맞이하였다. 이러한 현 시점에서 CI가 그 기업의 이미지를 표현해 주고 그 기업을 대내외적으로 알리는 것만이 CI의 궁극적인 목표라고 할 수는 없다. 이제는 기업의 이미지가 다른 기업들간의 차별화가 얼마나 이루어지는가 하는 것이 오늘날과 같은 CI의 홍수 속에서 살아남을 수 있는 길이 아닌가 한다. 이러한 현 시점과 다가오는 새 천년을 고려한 영국의 국제적인 항공사 British Airways는 새로운 시장환경에 대응하기 위하여 과거의 기업 이미지에서 과감히 탈피하고, 새롭고 혁신적인 아이디어로 기업이미지 재통합 계획을 구축하였다. 그들은 단지 한 가지 획일화된 시각적 요소로 기업의 이미지를 통합하는 기존의 통상적인 CI접근 방식에서 과감히 탈피하고, 각기 비행하는 나라의 가장 독창적이고 상징적인 이미지를 제작하여 비행기의 꼬리 부분에 적용시키는 혁신적인 아이디어로 새 이미지 통합을 구축하였다. 이러한 독창적인 아이디어로 새 기업 이미지를 구축한 British Airways는 다른 항공사의 이미지와 기업의 이미지를 차별화 하는데 큰 성과를 얻을 수 있었다.