• Korea Science and Art Forum
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• v.25
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• pp.71-80
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• 2016

The meaning of innovative products pursued by pluralized societies is transforming. In the past, the markets were opened up after the products were released through various development strategies based on the needs of development. Recently, however, even the launching process of innovative products is differently operated and strategies with directions completely different from the past are used. In this regard, the paper aims to predict successful markets of innovative products in the future by analyzing the successful strategic cases of innovative products from both the past and the present. The following are the methodology and results of this study. - Conduct a case study and an analysis on which strategies were implemented after the release of successful innovative products in the past. - Conduct a case study and an analysis on the markets and launching trends of innovative products that were successful fairly recently. By reviewing the operation system of innovative products for each time period, it is assumed that startup companies releasing innovative products in the future will engage in the mass production of products through a pre-approval and post-production system, via overseas crowd funding. Moreover, we can expect that systems for partnerships between startups and conglomerates will be prepared in Korea within the near future. If we accurately perceive the operation trends related to the release of innovative products that come into existence by experiencing extreme changes, shortcuts to success will be available for startup companies preparing for such future.

• Journal of Distribution Science
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• v.14 no.6
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• pp.45-52
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• 2016

Purpose - This study was conducted to present a study on the perception and satisfaction with the brand agricultural products targeted at consumers who use a lot of local products. According to the data of 2011, the total number of the brand agricultural products of Korea is 5,291 with various kinds. Research design, data and methodology - The survey shows that the brand agricultural products are being used by some specific people. However, it can be a useful idea which can help the consumption of brand agricultural products to be expanded if we understand how consumers' recognitions are different between various groups. For an empirical Analysis, the response data of 110 adult patients residing in the metropolitan area were used and conducted with a factor analysis, frequency analysis in order to ensure the validity and conducted a regression analysis and correlation analysis using SPSS statistical program. Results - According to the analysis, it showed consumers with an interest in brand agricultural products are 40-50 age housewives and the middle class of about 5 million won in monthly income more than 3 million won with a college education. As for consumers' purchasing status, all the subjects said that they had experienced buying brand agricultural products and the level of satisfaction for them was very high. Relatively, consumers' satisfaction level with high income and education is high. And recognition of the brand agricultural products was found mainly goes through word of mouth. The age and income are very important factors in customers' repurchase for brand agricultural products. The result of the analysis for the influences on brand agricultural products of customer satisfaction suggests even if the recognitions for safety, quality, and value are vital factors, the recognition of quality doesn't influence on brand agricultural products statistically and significantly. It was analysed if there were any differences between recognitions by group to brand agricultural products, that is to say recognition of safety, quality and value and the result can be summarized as follows. There are all statistical significant differences depending on their age, educational background and income. In the case of 30 or 40 aged, as they got the education level of college and graduate school and earned relatively high income, most customers have positive recognition on the brand agricultural products. This implies the group which can buy and consume the brand agricultural more easily has much more positive recognition. Conclusion - The results of this study shows consumers' brand awareness and satisfaction with brand agricultural products are affected by their age and income level. The purpose of this study is to find the information that can help brand agricultural products markets to be expanded by understanding the factors which encourage consumers to behave repurchase as well as customers' various levels of recognition to the brand agricultural products. The survey says that brand agricultural products are being used by some specific people.

• The Journal of Fisheries Business Administration
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• v.48 no.4
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• pp.1-10
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• 2017

The study analyzed the current status of fisheries port market and presented the direction of developments. The fisheries port market has become increasingly widespread due to the aging of the facilities and the scale of the fish product trade, and the number of distribution workers has also increased. The problems of fisheries port market are as follows. First, the transaction structure was changed as the proportion of aquaculture products increased. Second, the trading structure has changed, but it has failed to keep pace with the changes in the production structure. Third, the volume and amount of fish traded in aquaculture products and fish stocks increased. As a result, the growth rate of the fisheries port market is decreasing and profitability is deteriorating. The development direction of the fisheries port market is as follows. First, it is necessary to standardize the fisheries port market facilities, according to the type of fish products. Second, it needs to diversify its trade targets such as processed fish products and imported fish products. Third, it is necessary to diversify the business of the fisheries port market in order to increase profitability.

• The Journal of Fisheries Business Administration
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• v.53 no.2
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• pp.58-72
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• 2022

Fishery products play an important role in Korean food culture, and awareness of the safety of fishery products is increasing in the seafood market. Against this backdrop, Japan has announced a plan to release radioactive water to the sea from 2023. In the case of Korea, it is adjacent to the area to be discharged, so there are concerns about securing the safety of marine products. Therefore, it is necessary to analyze the change in perception and impact of marine product consumers due to the discharge of contaminated water and to study appropriate countermeasures when discharging contaminated water from nuclear power plants. In this study, the current status of radioactive contaminated water discharge in Japan was summarized, and a survey was conducted on the change in the consumption perception of marine products according to the discharge of contaminated water to analyze the factors affecting the consumption change of domestic consumers. According to the survey, 85.3% of the respondents said that it will affect the purchase of domestic marine products if Japan starts discharging contaminated water from nuclear power plants. Moreover, 85.5% of the respondents said it will affect the purchase of imported marine products.

• Journal of Distribution Science
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• v.18 no.5
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• pp.15-23
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• 2020

Purpose: This research focused on the fact that the Internet platform is integral to IoT products such as Smart home and studied consumer buying decisions when products are sold bundled with internet service. Contrary to the sales strategies of telecommunication companies, some companies sell IoT products alone, for example Google, Kakao, and Naver. In this market situation, the sales strategies of Korean telecommunication companies were analyzed with bundling theory and technology acceptance model, then it was conducted to figure out which sales and distribution strategies could affect consumers' purchase behavior. Research design, data, methodology: Data was collected by149 questionnaires from groups who are familiar with IoT smart home systems, then exploratory factor analysis and regression were used to analyze the research model. Results: The results revealed that the perceived ease of use and the perceived usefulness affect the purchase intention of IoT-based products; however, this effect was not found in the case of bundled products. In other words, it is found that selling and distributing Internet services and IoT products together does not affect consumers' purchases. Conclusion: It is suggested that Korean telecommunications companies' existing sales and distribution strategies for IoT products need to be changed according to its characteristics.

• The Journal of Korean Medicine
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• v.21 no.2
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• pp.14-24
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• 2000

Objectives : To direct methods of management and development of herbs and their derived products, and at the end of this study to inform the process of making new herbal drug regulations in Korea. Methods : This study analyzed the regulations and laws of western medicine drugs. Results : We have got some herbal prescriptions which are not in the eleven books of oriental medicine now in use but which have proved effective. We need to establish standards for permissions to produce medical products through those prescriptions. Besides, we need the special permissions to produce herbal products through prescriptions, especially those which have been used to treat incurable diseases. And, we can contribute to globalization of oriental medicine and to well situating of herb products and medicinal acupunctures if we produce them according to international standards. It is thought that herbal medicine has no side effect in the medical society in Korea. But, it is getting popular to administer herbal medicine and western medicine together. Thus, the side effects of taking both medicines at the same time should be documented. Conclusions : Herbal medicines and herbal products should be under the control over the whole process of production, circulation, and sales. Now, it is time for herbal medicine to be known to all over the world. Therefore, herbal medicine must meet and adhere to the standards set by the western society and WHO.

• Korean Journal of Organic Agriculture
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• v.29 no.3
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• pp.333-358
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• 2021

This study investigates consumers' purchasing behavior and perception of the low-carbon certificated agricultural product. To this end, we surveyed 1,000 consumers and the main findings are as follows. First, Even after six years of national certification, it is important to promote the low-carbon certification system due to insufficient awareness and purchase experience. Second, the certificated area is small at around 5% of the area of environment-friendly agricultural products and GAP certification, and certification is concentrated on fruit trees. Third, an appropriate level of high-priced strategy can be useful considering the cost of low-carbon certification, image management of low-carbon certificated agricultural products, and quality is the most important factor for consumers to consider when purchasing fresh agricultural products. Fourth, consumers recognized that the contribution of low carbon certification in reducing greenhouse gas emissions and preserving the environment was higher than that of environment-friendly agricultural products or GAP certification. Considering that, promotional activities linked to environment-friendly agricultural products and GAP certification may be effective when promoting low-carbon certification. Finally, the Ministry of Agriculture, Food and Rural Affairs is implementing a carbon point system linked to Green Card to revitalize low carbon certification, but 25.7% of consumers are aware of it, and 8.4% have little experience in issuing it.

• International Journal of Advanced Culture Technology
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• v.11 no.3
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• pp.39-44
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• 2023

As the number of companion animals reaches 15 million in 2022, the pet wear market is expected to grow at an average annual rate of about 14.5% from KRW 1.5684 trillion in 2014 to a market size of over KRW 6 trillion in 2027. However, most of the pet clothing and various supplies currently in circulation are either cheap, low-quality products imported from China or other countries, or expensive products released by overseas luxury brands. Therefore, it is urgent to develop a brand that can compete with luxury products coming from overseas by developing premium pet fashion products using high-end functional fabrics produced domestically. This study seeks to propose ways to revitalize the domestic pet fashion market by examining the current status of global pet fashion, the domestic textile industry, and the current status of the pet fashion market. The suggestions and expected effects are as follows. First, active support is needed for the development of products using domestically produced fabrics, such as raising awareness through various subsidy projects and contests. Second, it is expected that small and medium-sized businesses will be revitalized through the production of pet fashion products using high-quality functional knit fabrics produced in northern Gyeonggi Province. Third, it is necessary to produce high-quality premium products through continuous and intensive support from the government and collaboration between large corporations and small and medium-sized enterprises. Fourth, there is an urgent need to provide opportunities to train experts for the expected effects of starting businesses and creating new jobs.

• Journal of the Korean Society of Food Culture
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• v.22 no.5
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• pp.521-527
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• 2007

Using a qualitative method, this paper described briefly the well-being-oriented consumers consciousness toward sustainability concept. The paper identified the major obstacles facing well-being society as evidenced by consumers own experiences for consuming products which are meet the necessity for environmental preservation. Over seventy percent of respondents who had a experience consuming the sustainable products said that they consumed it for themselves and their family's health of all things. Beside their interests about health, they made mention of the safety of sustainable products, high quality of sustainable products, to preserve our environment, confidence in sustainable products, encouragement from others, and curiosity for sustainable products. The respondents who did not consume the sustainable products argued that high price of sustainable products, genuineness of sustainable products, lack of information about sustainable products, unconcern about sustainable products, and difficulty to access to sustainable products were not allowed them from consuming the sustainable products.

• Journal of Korea Technical Association of The Pulp and Paper Industry
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• v.48 no.1
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• pp.19-26
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• 2016

In the consumer products industry, it has been highly desirable to develop objective test methods to replace subjective evaluation methods. In developing an objective test method, subjective evaluation data should be on a linear scale. According to Thurstone's theory of comparative judgment, a%-preference from a paired-comparison test can be converted to a linear-scale value. The required number (N) of paired-comparison tests increases dramatically as the number of products increases. This problem should be solved by classifying the total products into several subgroups consisting of 3-4 products in each group. By doing so, it can not only significantly reduce the number of required paired-comparison tests, but it can also obtain more reliable, reproducible data.