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http://dx.doi.org/10.7318/KJFC.2007.22.5.521

An Exploration of Well-being-oriented Consumers' Consciousness toward Sustainability : A Qualitative Research  

Kim, Young-Hun (Department of Restaurant & Foodservice Management)
Publication Information
Journal of the Korean Society of Food Culture / v.22, no.5, 2007 , pp. 521-527 More about this Journal
Abstract
Using a qualitative method, this paper described briefly the well-being-oriented consumers consciousness toward sustainability concept. The paper identified the major obstacles facing well-being society as evidenced by consumers own experiences for consuming products which are meet the necessity for environmental preservation. Over seventy percent of respondents who had a experience consuming the sustainable products said that they consumed it for themselves and their family's health of all things. Beside their interests about health, they made mention of the safety of sustainable products, high quality of sustainable products, to preserve our environment, confidence in sustainable products, encouragement from others, and curiosity for sustainable products. The respondents who did not consume the sustainable products argued that high price of sustainable products, genuineness of sustainable products, lack of information about sustainable products, unconcern about sustainable products, and difficulty to access to sustainable products were not allowed them from consuming the sustainable products.
Keywords
well-being; LOHAS; sustainability; well-being society;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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