• Journal of the Korea Society of Computer and Information
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• v.25 no.3
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• pp.129-143
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• 2020

The purpose of this study is to explain users' wearable healthcare device adoption using performance expectancy, effort expectancy, facilitating condition, hedonic motivation and price value of UTAUT2, and to identify the causal relationship between intention to use wearable healthcare device and innovativeness. The research model proposed in this study is based on UTAUT2(Extended Unified Theory of Acceptance and Use of Technology). In specific, performance expectancy, effort expectancy, facilitating condition, hedonic motivation and price value of UTAUT2 and innovativeness are adopted in our research model. To validate the research model, we carry out the analysis of the survey data using Smart PLS 3.0 to test the hypotheses. According to the empirical analysis results, this study confirms that Innovativeness have significant effects on the performance expectancy, effort expectancy, Facilitating condition, Hedonic motivation, and price Value of wearable healthcare devices. It also finds that the performance expectancy, effort expectancy, Facilitating condition, hedonic motivation, and price value affects the intention to use wearable healthcare devices.

• Journal of Fashion Business
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• v.27 no.5
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• pp.44-59
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• 2023

This study aimed to elucidate any differences in fashion consumption tendencies among fashion consumers according to their MBTI personality types and fashion brand sensibility (Chanel vs. Off-White). Differences in fashion consumption tendencies (fashion sensitivity, fashion innovativeness, and fashion ostentation) were determined based on two of MBTI's four bipolar indicators: extroversion-introversion, sensing-intuition, thinking-feeling, and judging-perceiving. It was found that intuitive consumers showed higher fashion innovativeness than sensory consumers. In addition, feeling-type consumers showed more fashion-sensitive and ostentatious fashion consumption tendencies than thinking-type consumers. Fashion brand sensibility acted as a moderator in the relationship between personality type and fashion consumption tendency. Especially, moderating effects of fashion brand sensibility and fashion consumption tendencies were evident in sensing-intuition and judging-perceiving types. Among intuitive consumers, those who preferred Chanel brand sensibility exhibited higher tendencies for fashion ostentation than those who preferred Off-White brand sensibility. However, sensory type consumers showed no difference in fashion ostentation based on their preferred fashion brand sensibility. Interaction effects regarding fashion sensitivity and fashion innovativeness were not found. Among perceiving-type consumers who preferred Chanel brand sensibility, high fashion sensitivity was evident. Conversely, judgment-type consumers who preferred Off-White brand sensibility showed high fashion sensitivity. Interaction effects concerning fashion innovativeness and fashion ostentation were not found.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.6
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• pp.1157-1176
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• 2023

This study aims to verify the psychological evaluation that consumers undergo when accepting virtual fitting services while shopping online. The Theory of Interactive Media Effects (TIME) was applied to determine the impact of the perceived affordance of media on consumer response through immersion. An online survey was conducted targeting female consumers in their 20s and 30s, and 271 responses were collected and used for empirical analysis. The results of the analysis showed that interactivity and immediacy had a positive effect on telepresence. Telepresence, in turn, affected perceived usefulness and enjoyment, which then significantly affected purchase intention. In addition, some paths confirmed the moderating effect of consumer innovativeness. In consumers with high innovativeness, interactivity was found to have a greater influence on telepresence and perceived usefulness had a more significant influence on purchase intention than in consumers with low innovativeness. Conversely, in consumers with low innovativeness, perceived enjoyment was found to have a greater influence on purchase intention than in consumers with high innovativeness. The significance of this study is that it expands research on customer perception of virtual fitting services within online shopping platforms.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.136-144
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• 2011

The Purpose of this research was to identify the factors have influenced Word-of-mouth with a personal Innovativeness in using QR code and to get an advertising & marketing side implication. For this, researcher examined a SEM (structural equating model) methodology of the route from the study on the influencing factors the QR code user's pre and post acceptance behavior and applied the examined variables, existing Expanded TAM, TRAM, PAM which is a contribution points. As a result of this study, first, it was confirmed that the personal innovativeness affected user's perceived usefulness, joyfulness, use intention, and satisfaction. Second, it was confirmed that innovativeness affected perceived usefulness, use intention and this route connected to WOM, in other side, it was discussed that innovativeness affected joyfulness, satisfaction and this route connected to WOM. The above result means that 'joyfulness', 'satisfaction' are important elements, in terms of marketing aspect, for the companies to take an advantage of QR Code as a means of advertising. It should be understood that users don't spend their time on the service having no joy as quality of life improves. After all, it means that uninteresting QR Code isn't suitable for mediums of advertising.

• Journal of Information Technology Applications and Management
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• v.21 no.2
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• pp.99-126
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• 2014

Tourism industry increasingly rely on information technology (IT) to improve the task performance. Many studies suggested that the evidence of IT showed not only task performance improvement but also organizational performance. Drawing from the resource-based view, technology and task fitness, and marketing orientation theories, this study proposes that IT use influences directly the task performance and proved the effectiveness of IT in the organizations of tourism industry. Further, the innovativeness, resources, and marketing orientation are identified as main determinants of IT use. The use of IT can serve as a catalyst in improving task performance for organizations in tourism industry. Based on data collected from surveying people who work in the tourism industry, the present study shed light on these issues. The findings provide a new perspective of IT effectiveness in the tourism industry. Then, we discussed the theoretical and practical implications.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.3
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• pp.110-124
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• 2019

In recent years, over-supply of hospitals has made hospital management more difficult and hospitals have introduced innovative hospital management to enhance customer satisfaction. The purpose of this study is to investigate the effect of innovativeness of hospitals on customer satisfaction by using mediating effects of hospital capacity and location strategy. The subjects of this study were selected from 120 patients and caregivers who were hospitalized in Seoul and Metropolitan area hospitals and conducted questionnaire and statistical analysis. The results of this study are as follows: Firstly, this paper shows hospital Innovativeness does not significantly affect customer satisfaction. Unlike private companies, it is urgent to develop innovativeness measuring tools that are unique to hospitals differentiated from those of general companies. Secondly, although the impact of Innovativeness on hospital internal competency and location strategy was similar, location strategy(${\beta}=0.357$) had a greater impact on customer satisfaction than internal competency(${\beta}=0.283$). This suggests that the medical institution should take precedence over the detailed preparations based on its location marketability, traffic infrastructure, building sales and medical concentration from the time of its opening. Thirdly, this paper confirms through empirical analysis that the relationship between hospital Innovativeness and customer satisfaction is completely mediated by internal capacity and location strategy. The hospital's Innovativeness is affecting customer satisfaction by enhancing the hospital's internal competencies and inducing an active attitude toward establishing a location strategy.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.235-246
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• 2021

This study analyzed the effects of SMEs' open innovation capabilities and organization capabilities to lead these innovations on corporate performance. For this purpose, an empirical analysis was conducted targeting 250 small and medium-sized enterprises(SMEs) employee. The empirical study results are as follows. Absorptive capability, relational capability, CEO's innovativeness, employee's innovativeness, and decision-making openness had a significant positive (+) effect on the non-financial performance of SMEs. It was analyzed that multiplicative capability did not significantly affect non-financial performance. On the other hand, absorptive capability, relational capability, CEO's innovativeness, and decision-making openness had a significant positive (+) effect on the financial performance of SMEs. It was analyzed that multiplicative capability and employee's innovativeness did not significantly affect financial performance. Decision-making openness and absorptive capability were analyzed as factors that have an most important influence on a company's financial and non-financial performance. Based on these research results, academic and practical implications were presented.

• Journal of Venture Innovation
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• v.5 no.2
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• pp.1-14
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• 2022

Mobile shopping goes beyond the level of a tool that simply supports consumers' shopping in-store and creates a new level of experience for consumers through offline connection. It is important to acquire new customers in order to gain a competitive advantage through mobile shopping, but it is more important to maintain a continuous transaction relationship with the secured customers. Existing mobile shopping-related studies can be largely classified into three categories such as a study on the characteristics of mobile consumers, a study on the characteristics of a mobile shopping mall, and a study on the characteristics of mobile shopping itself. Therefore, this study aimed to analyze the impact of perceived value, perceived risk, and innovativeness on trust in mobile shopping. In order to investigate the impact of perceived value, perceived risk, consumer innovativeness on the trust in mobile shopping, consumers who have experience in purchasing products through mobile were investigated. The data collected in this study were verified the reliability and validity of the measurement items based on the measurement validation process. In this study, regression analysis was performed by selecting perceived value, perceived risk, innovativeness as independent variables, and trust as dependent variables. As a result of the analysis, perceived value, innovativeness had a positive impact on trust and perceived risk had a negative impact on trust. As a result of analysis, three hypotheses were supported. Finally, implications of the research are presented, and limitations and directions for future research are described.

• Knowledge Management Research
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• v.10 no.2
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• pp.15-33
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• 2009

Telecommunications-broadcasting convergence in the domain of IT is a representative phenomenon that is expected to provide the saturated existing markets with a new source of profit. Especially, T-Commerce combines familiarity of TV and immediacy of the Internet which are expected to cover all the users familiar with each media and expand the existing commercial transactions. Telecommunications-broadcasting convergence in Korea, however, is focusing on technical and regulatory aspects so that research on the real users is not up to the mark yet. This is the most fundamental problem in hampering growth in the corresponding service and market. Thus, we are proposing an adoption model on T-Commerce to rapidly expand the convergence service through understanding the potential users. Perceived utilitarian and hedonic values, perceived interactivity, media substitution and personal innovativeness have been examined as the factors influencing the users' intention to adopt a new convergence service. As a result of empirical analysis, it is verified that perceived utilitarian and hedonic values and personal innovativeness directly influenced the users' intention to adopt whereas perceived interactivity had indirect affect on them. T-Commerce service providers should not only emphasize on the benefit that the older media could not provide the users with, but also provide them with more pleasure and entertaining experience during the course of satisfying the users' needs to distinguish T-Commerce from the other existing media.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.3
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• pp.436-453
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• 2022

This study aims to investigate the effects of fashion information search and innovativeness of consumers on service quality of image search. Furthermore, it focuses on exploring the effect of image search service quality on use intention. Data of mobile-friendly consumers in their 20s and 30s was collected in September 2021 via an online survey. Finally, 300 samples were used for the data analysis. First, motivation for information search in fashion was divided into four factors: information, relation, leisure, and entertainment motivation. Furthermore, service quality of image search was divided into four factors: accuracy, convenience, customization, and aesthetics. Second, regression analysis was conducted to evaluate the effect of fashion information search motivation on service quality. As a result, it was found that information, relation, and entertainment motivation except leisure motivation had significant effects on all factors of service quality. Third, fashion innovativeness had no significant effect on aesthetics while consumer innovativeness significantly influenced all factors of service quality. Fourth, accuracy, convenience, and aesthetics had a significant effect on use intention.