• The Journal of the Korea Contents Association
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• v.12 no.6
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• pp.100-110
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• 2012

This study aims to figure out IT needs internalized in our daily lives through expert FGI, examine the general characteristics of them by verifying and classifying them through a survey, and also analyze the chief fields of industry for future society by the types of IT needs. Through this analysis, the paper suggests the directivity of future IT technology, and it can be utilized as foundational data to develop IT convergence technology. First of all, according to the result of drawing the keywords through the concrete future IT needs by the detailed activities through the FGI, this study found intellectualization, integration, virtualization, automation, customization, and safety, etc. According to the result of classifying the IT needs through the survey based on that and examining the characteristics, this study classified them into emphasis on life automation, emphasis on intellectual authenticity, emphasis on information search and convenience, and emphasis on convergence. And each type showed different general characteristics from one another. And in future society, the area of energy was valued the most, and the importance of industry showed somewhat difference by the types of IT needs.

• Design Convergence Study
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• v.16 no.6
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• pp.169-184
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• 2017

There is a lot of needs that are not expressed as much as the expressed needs in familiar products and services that are used in daily life such as a smartphone. Finding the 'Inconveniences in familiar use' make it possible to create opportunities for value expanding in the existing products and service area. There are a lot of related works, which have studied the definition of hidden needs and the methods to find it. But, they are making it difficult to address the hidden needs in the cases of familiar use due to focus on the new product or service developing typically. In this study, we try to redefine the hidden needs in the daily familiarity and approach it in the new way to find out. Because of the users' unability to express what they want and the complexity of needs which can not be explained clearly, we can not approach it as the quantitative issue. For this reason, the basic data type selected as the user behavior data excluding all description is the screen-shot of the smartphone. We try to apply the integrated rules and patterns to the individual data using the qualitative coding techniques to overcome the limitations of qualitative analysis based on unstructured data. From this process, We can not only extract meaningful clues which can make to understand the hidden needs but also identify the possibility as a way to discover hidden needs through the review of relevance to actual market trends. The process of finding hidden needs is not easy to systemize in itself, but we expect the possibility to be conducted a reference frame for finding hidden needs of other further studies.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.12 no.1
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• pp.43-48
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• 2019

The presence of shops necessary for everyday life is a factor that increases the satisfaction of residential environment. From the perspective of founders, establishing businesses with high needs of local residents is a factor that affects business success. In this paper, we try to find out the status of businesses closely related to everyday city life. And it analyzes whether the formation of these businesses is consistent with the initial consumer needs of the new city. The purpose of this paper is to derive meaningful results that both the business founder and consumer can win-win. The current status of the life-friendly businesses and the needs of citizens were analyzed in the S city. As a results of analysis, the needs for education appears strongly at the early stage of urban development. And it shows a characteristic of being weakened to some extent with the passage of time. On the other hand, the needs for food, which is the basic requirement of life, has a low starting and steadily increasing character.

• The Journal of the Korea Contents Association
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• v.9 no.3
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• pp.215-224
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• 2009

This study includes literature research and empirical study with the subject of experts in order to anticipate the direction of IPTV evolution, the extension of customer needs, and the technology related to needs themselves. According to the results of the study, it is expected that IPTV will evolve as a converged media platform that integrates the demands of communication, information, and entertainment; and the customer needs for IPTV will be extended from the basic needs for previous TV(high quality and low cost) to 4A(Any Time, Any Where, Any Contents, Any Device) needs. In particular, as the IPTV evolves, the needs for customization(Any Contents needs) will be regarded most importantly among the 4A needs; this implies that what matters is how contents are created and distributed in order for the IPTV to take priority in competition afterwards.

• Archives of design research
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• v.12 no.1
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• pp.97-106
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• 1999

As the Production technology Progresses, the necessity to consider consumers needs being complex and diverse in the phase of developing product is being more important. However, existing system of consumers needs being structured with the view of marketing is too abstractive and categorical to apply in the phase of developing product. So, the goal of this study is to establish method that structuralize customer's needs for applying practically in the phase of the product concept development and to suggest guidelines to needs structuralization with emphasis on the view of cognitive science/cognitive psychology. The major findings of this study is summerized as follows. First, to structuralize not only customer's needs category which being used as standard to assort needs in existing way but also practical needs features, it must contain the concept of emotion that is actual product's meaning to customers in its structure, and for this reason, the structuralized needs with emotions can be defined as emotional needs structure. Second, categorization of concept will be divided as essential concept and referential concept centering around symbolic concept, and from this supposition, emotional needs structure can be composed as benefit concept(essential concept), customer needs(referential concept) centering around emotion(symbolic concept).

• Journal of Convergence for Information Technology
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• v.8 no.1
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• pp.1-7
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• 2018

A smart-home is considered as one of most important alternatives of future homes with rising attention on IT technologies. The purpose of the study was to analyse the trend of smart-home technologies and to see how they reflect changing lifestyle needs. The research method includes a content analysis and a case study. The result shows that 'automation' functions are 35% of total. 'Health'(19%) and 'entertainment'(15%) functions are followed by 'Energy'(15%), 'Information'(11%). and 'relationship(6%).' This study is meaningful in that it examined smart-home technologies centering on the needs of residents rather than technological perspectives. Further researches on specialized smart-homes should be continued reflecting segmented needs of residents such as a medical home and a energy saving home etc.

• Journal of Korea Technology Innovation Society
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• v.16 no.3
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• pp.650-671
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• 2013

Products elicit the consumer's purchasing behavior by satisfying their needs and are cognized as the combination of various needs attributes. Also R&D is referred as a series of technical development activities to meet the consumer's needs attributes. In particular, in the market-oriented R&D era, it could obtain the legitimacy by developing the R&D based on the needs attributes. In this study, we aimed to investigate the priority setting in R&D field, considering consumer's needs attributes. To be concrete, we tried to present the evolutional direction of desirable phased R&D according to 'the importance degree for consumers on the attributes (functions) of the certain products' and 'the urgency degree of technical quality to fulfill its needs'. To achieve this, we targeted SMART TV, the convergence product, which contains the uncertainty in terms of marketability and technological aspect, and analyzed the priority of the R&D in SMART TV field. Based on the result of the analysis, 4-steps product concept (ultra high definition TV, interactive TV, 3D/immersive TV, personalized TV) is derived by analyzing the evolutional direction of R&D in SMART TV field. This finding implies that the success possibilities of product could be enhanced during the process of the evolution of products that have multiple needs attributes, by pursuing the R&D which fulfills the needs attribute first required in the market. In addition, it provides a useful framework to design the R&D roadmap in an aspect of R&D strategy.

• Archives of design research
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• v.12 no.1
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• pp.63-72
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• 1999

Customer needs are considered as being quite remarkable in product design. The elaborate fulfillment of them in the design solution is closely related to the success of a product. They, however, are generally collected and presented by marketers. Consequently those needs are difficult for designers to understand and therefore might not get fulfilled in the final product design. Here the goal of this study is set that the process of design information elicitation based on customer needs is developed as a guideline of utilizing them in design activity in effective manners. findings of this study can be summarized as follows: First, customer needs are expected to get interpreted into the designer-oriented language in the aspect of function and image of a product. Those interpreted needs play a role as a base for concept establishment and the development of it with the help of various techniques from the fold of statistics and systematic product development. Second, designer-oriented manner of understanding customer needs requires designers to take parts in from collecting to interpreting them for better design solution that fulfills them, which brings up a necessity that available techniques shouldn't be beyond understanding of designers and for the styling activity customer needs of image aspect should be interpreted and presented visually. In this study, those visual information is presented through the image maps and image information sheet. It is image information sheet that is suggested to contain visual and verbal information altogether such as the overall and major elements images expressing a specific image need and the correlation between them showing how much the elements image contributes to building the overall image.

• Journal of the Korea Society of Computer and Information
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• v.27 no.6
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• pp.65-75
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• 2022

This study analysed about to feasiblity of metaverse what it can be grantify the need of the current generation even though webtoon have limited environment and fixed story and if it possible, whether to some extent it possible. This study have direction it was set the needs of users centrically and was purposed to found a model for invigoration of webtoon market in metaverse to come. For this study, direction of development of metaverse, precedent study about metaverse and than analyzed it about based on grafted cases of metaverse and webtoon.

• Proceedings of the Safety Management and Science Conference
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• 2012.11a
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• pp.113-119
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• 2012

디지털 기술의 급속한 발전으로 시간과 공간의 제약이 없는 인프라 환경이 구현되면서 더욱 더 유연하고 빠른 적응성에 대한 요구가 정치, 경제, 문화 전반에 확산됨에 따라 IT 기술을 통해서 이러한 요구를 충족시킬 수 있는 서비스로 대두되고 있는 것이 바로 클라우드 서비스이다. 이러한 클라우드 서비스 시대의 개막은 관련 기업뿐만아니라 공공기관, 개인에 이르기까지 모든 영역의 서비스 이용자들의 삶에도 큰 변화를 가져오고 있다. 본 연구에서는 더욱 더 사회적 이슈가 되고 있는 고령화 사회에 대응하기 위한 클라우드 서비스 비즈니즈 모델을 개발하기 위한 프레임워크를 제안하고자 한다. 이를 위하여 고령화 사회를 정의하고 변화를 분석하고 클라우드 산업 비즈니스 모델 구성요소를 찾기 위한 시장 다이나믹스 분석을 통해 클라우드 비즈니스 모델에 영향을 주는 시니어 마켓 변화 동인을 확인하고 시니어 마켓을 활성화하기 위해 고령층의 니즈를 분류한다. 그리고 고객니즈 변화 분석과 가치사슬분석을 하여 나온 고객니즈와 제공하는 기능을 축으로 비즈니스 모델을 설계한다. 또한 시니어 마켓 변화 동인에 따른 환경변화 속에서 성장을 지속 가능하게 하는 비즈니스 모델 진화를 분석한다. 마지막으로 변화하는 비즈니스 모델을 평가하기 위한 프레임워크를 제시하여 기업 상황에 맞는 비즈니스 모델을 선택하는데 도움을 두고자 한다.