• Title/Summary/Keyword: IPA(importance performance analysis)

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The Importance-Performance Analysis of Bakery Cafe Choice Attributes Perceived by Customers in Seoul (베이커리카페 선택속성의 중요도 및 수행도 분석: 서울지역을 중심으로)

  • Choi, Mi-Kyung;Jung, Jae-Chan
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.35 no.4
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    • pp.456-463
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    • 2006
  • The purposes of this study were to extract choice attributes of bakery cafe customers and to conduct important- performance analysis (IPA) of choice attributes perceived by bakery cafe customers. The questionnaire was developed through literature review and focus group interview, and modified after pilot test. The questionnaires for main survey were distributed to 320 males and females aged 20 and over in Seoul. A total of 275 questionnaires were used for analysis (85.9%) and the statistical analyses were conducted using SPSS Win (12.0) for descriptive analyses, exploratory factor analysis, reliability analysis, and correlation analyses. The main results were as follows. 'Products', 'convenience to use', 'services and price', 'interior environments' 'brand' and 'location' dimensions were extracted as choice attributes dimensions of bakery cafe customers and customers of bakery cafe regarded 'sanitation and cleanness', 'kindness of employees', 'quality of products', 'comfortable and pleasant facilities' and 'taste of bakery products' as more important than other attributes. In addition, the results of IPA showed that marketing managers of bakery cafes should focused on the dimension of 'services and price' in the reason that this dimension was low at performance although customers regarded it very important. Overall, researchers and managers of bakery cafes should understand unique choice attributes of bakery cafe customers, and make efforts to establish marketing strategies that meet bakery cafe customers' needs.

A Study on Difference between the Importance and Performance of the Role of Food Coordinator for the Globalization of Korean Food (한국음식의 세계화를 위한 푸드코디네이터의 역할에 관한 중요도와 실행도의 차이 분석)

  • Lee, Yeon-Jung
    • Journal of the Korean Society of Food Culture
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    • v.22 no.5
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    • pp.544-555
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    • 2007
  • The purpose of this study is to provide useful information for establishing efficient marketing direction of globalization and commercialization of Korean foods by investigating the performance(satisfaction) and importance of food-coordinators' role. The results of the survey are summarized as follows: The most influential improvement variable of Korean food for globalization was 'hygiene'(23.6%) followed by 'taste', 'price', and 'shape and color'. Interest degree about food-coordinators showed 3.68 points in 5 points, and necessity of food-coordinators' job and education was 4.15 points. Food-coordinators' quality for globalization of Korean food was "a skill should be excellent"(4.51 points), "it must be original troubleshooting ability."(4.43 points) and "It must be professional ethics consciousness."(3.99 points) in the order. They were highly important of "freshness of food"(4.75 points) and "cleanliness of food and tableware" (4.65 points) in terms of the quality of korean food for globalization. The role importance of food-coordinators for globalization of Korean food was 'ability of development of Korean dish and Korean menu'(4.22 points), 'coordinate ability for various Korean special diet'(4.14 points) and 'knowledge for wann welcome service that consider table manners, service method and other person(4.12 points) in the order. The most influential unsatisfied variable of food coordinators' role was 'consulting ability connected with management of Korean restaurant' followed by 'ability of presenting concept connected with restaurant development of Korean style' and 'production ability for banquet party plan and representation in a Korean style'. In terms of IPA analysis on food-coordinators' role for globalization of korean food, it was noteworthy that items with high importance but low performance included "ability of development of Korean dish and Korean menu", "event coordinate ability connected with a Korean-style dish", and "production ability for banquet party plan and representation in a Korean style".

Critical Success Factors for Implementing Software Test Automation (SW 테스트 자동화 구현을 위한 핵심성공요인에 관한 연구)

  • Kim, Sungyong;Min, Daihwan;Rim, Seongtaek;Chai, Bong-soo
    • Journal of Information Technology Applications and Management
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    • v.27 no.6
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    • pp.101-116
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    • 2020
  • This study attempts to derive critical success factors and prioritize activities for implementing the automation of software test. Software testing proceeds in five steps of test plan, test case design, test scripting & test environment setup, test execution & evaluation, and test closure. From the literature, twenty influence factors in the five steps were identified. Focus Group Interviews with ten experts in software testing selected fourteen factors on the basis of importance and feasibility. Some factors were further divided to clarify their meanings and the number of influence factors finally became twenty one. A survey on the influence factors was conducted with 75 IT professionals. An importance-feasibility analysis was applied to the survey responses and classified the influence factors into four groups of essential factors, critical factors, low priority factors, and minimal factors. Essential factors include objectives for test automation, strategies for test automation, test automation training, test automation education, setting up test automation environment, setting up test environment, test automation tool selection. Critical factors include management's continued support, management's continued interest, role of automation engineers, and skills of automation engineers. This result suggests that a lot of efforts should be put into SW test plan for the successful SW test automation and SW automation should proceed in consideration with the priorities and resource consumption.

Analysis on Handicaps of Automated Vehicle and Their Causes using IPA and FGI (IPA 및 FGI 분석을 통한 자율주행차량 핸디캡과 발생원인 분석)

  • Jeon, Hyeonmyeong;Kim, Jisoo
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.20 no.3
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    • pp.34-46
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    • 2021
  • In order to accelerate the commercialization of self-driving cars, it is necessary to accurately identify the causes of deteriorating the driving safety of the current self-driving cars and try to improve them. This study conducted a questionnaire survey of experts studying autonomous driving in Korea to identify the causes of problems in the driving safety of autonomous vehicles and the level of autonomous driving technology in Korea. As a result of the survey, the construction section, heavy rain/heavy snow conditions, fine dust conditions, and the presence of potholes were less satisfied with the current technology level than their importance, and thus priority research and development was required. Among them, the failure of road/road facilities and the performance of the sensor itself in the construction section and the porthole, and the performance of the sensor and the absence of an algorithm were the most responsible for the situation connected to the weather. In order to realize safe autonomous driving as soon as possible, it is necessary to continuously identify and resolve the causes that hinder the driving safety of autonomous vehicles.

A study on national cybersecurity policy agenda in Korea using national cyber capability assessment model (국가 사이버 역량평가 모델을 활용한 국내 사이버안보 정책 의제 도출 연구)

  • Song, Minkyoung;Bae, Sunha;Kim, So-Jeong
    • Journal of Digital Convergence
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    • v.19 no.8
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    • pp.89-100
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    • 2021
  • The National Cyber Capability Assessment(NCCA) could be used as meaningful information for improving national cyber security policy because it provides information on the elements necessary for strengthening national cyber capabilities and the level of each country. However, there were few studies on improving cyber capabilities using the NCCA result in Korea. Therefore, we analyzed the result of National Cyber Power Index(NCPI) conducted by Belfer Center of Harvard Univ. by applying modified-IPA method to derive cybersecurity policy agendas for Korea. As a result, the need to set agendas on surveillance and offensive cyber capability and improve the effectiveness of policy implementation for intelligence and defense was drawn. Moreover, we suggested need for in-depth study of each policy agenda deduced from preceding research data as a future tasks. And it is expected to increase practical use of NCCA for domestic policy analysis by developing and using our own NCCA model which considered analysis framework proposed in this study.

Recognition Survey for Quality Improvement of Ground Handling Service - Focused on Incheon International Airport - (지상조업서비스 품질 제고를 위한 인식조사 -인천공항을 중심으로-)

  • Park, Jung-Hee;Choi, Yu-Jin
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.26 no.2
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    • pp.116-122
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    • 2018
  • Due to the opening of Incheon International Airport Terminal 2, the operation range of ground operators is expanding and the workload is increased, which may cause a deterioration of the operation quality. Airline and airport corporations are concerned about safety delays as well as delays in flight due to delays in operations. Air traffic demand at Incheon International Airport is expected to increase steadily in the future. Therefore, this study intends to derive quality improvement plan by investigating the perception of stakeholders about the status of fishing service in order to improve service quality of Incheon airport ground handling company. The results of the analysis are expected to be used as basic data for improving quality of service.

A Study on Improvement Method by Environmental-Friendly Planning Elements of High-rise Residential Complex (초고층 복합주거단지의 친환경 계획요소 평가를 통한 개선방안에 관한 연구)

  • Hwang, Jung-Man;Lee, Joo-Hyung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.3
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    • pp.1522-1530
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    • 2014
  • High-rise residential complex type is getting important as new town development and urban regeneration in the downtown area. However, literature review of high-rise residential complex and research on satisfaction analysis of real residents are lack. Therefore, this paper is analyzing environmental friendly planning elements of high-rise building as housing subdivision, inside of building, facility, and maintenance by a survey on experts. The purpose of this paper is to suggest improvement method of environmental-friendly planning elements of high-rise residential complex by M-IPA. First, as a result, the part of housing subdivision has to keep complex land utilization, environmental-friendly transportation. Second, the part of inside of building shows that ecological housing subdivision, indoor air environment urgent and indoor temperature environment keeps maintaining. Finally, the part of facility/maintenance shows that material and facility, and index of energy management are urgently needed.

A Study on the Use Behavior and Satisfaction of Home-baking Premix Products (홈베이킹 프리믹스 제품의 이용 실태 및 만족도에 관한 연구)

  • Kim, Hyeon-Suk;Song, Eun
    • The Korean Journal of Food And Nutrition
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    • v.24 no.4
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    • pp.509-519
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    • 2011
  • The purpose of this study was to investigate the use behavior and satisfaction of home-baking premix products. A total of 275 questionnaires were completed and statistically analyzed by the SPSS 14.0 package. The reasons for home-baking were : fun(33.8%), quality time with the family(33.8%), and distrust in foodstuffs(13.5%). The respondents(38.9%) used home-baking premix products 2~3 times per year. And the respondents purchased home-baking premix products primarily for snack foods(83.3%). Among the selection attributes of home-baking premix products, the respondents considered the importance of 'sanitation'(m=4.16) a top priority, followed by 'taste'(m=4.15), 'ease of use'(m=4.12), 'detailed instructions' (m=4.05), 'quality of raw materials'(m=4.04), and 'origin'(m=3.91). However, in the case of satisfaction, 'ease of use' (m=3.81) was the most satisfying aspect, followed by 'detailed instructions'(m=3.67), 'sanitation'(m=3.56) and 'manufacturer' (m=3.48). According to importance-performance analysis(IPA), 'quality of raw materials' and 'origin', which were selection attributes, should be quickly improved. Also, 'taste', 'ease of use', 'detailed instructions' and 'sanitation' should be maintained. This survey found that the satisfaction levels for home-baking premix product selection attributes had a significant influence on overall satisfaction($F$=7.91, $p$ <0.001). In particular taste(${\beta}$=0.32, $t$=3.53, $p$ <0.001) had a meaningful effect on overall satisfaction. In addition, the satisfaction levels for home-baking premix product selection attributes affected repurchase intention($F$=8.61, $p$ <0.001).

A Checklist and Manual Developed to Review Fire Safety Facilities' Compliance with Fire Safety Requirements for Apartment Buildings (공동주택 소방시설 적법성 검토를 위한 화재안전규정 체크리스트 및 매뉴얼 개발)

  • Jeong, Soo-jin;Park, Yoo-na;Kim, Jae-jun
    • Korean Journal of Construction Engineering and Management
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    • v.19 no.6
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    • pp.94-102
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    • 2018
  • Recently, there is a growing need to review compliance with legal requirements to ensure fire safety as the number of fires caused by noncompliant fire safety facilities in high-rise buildings has increased. While there are a large number of apartment buildings in Korea, there is a lack of review on fire safety facilities' compliance with fire safety requirements. The reason for this lack of review despite apartment buildings causing deaths due to their structural features in the event of a fire, lies in the misinterpretation of legal provisions as the Building Act and the Fire Services Act are mixed up; a final inspection when fire safety facilities are unnecessarily installed or missing could result in significant losses in terms of finances and time. Therefore, this study developed a checklist that makes it possible to review mixed-up legal requirements for fire safety facilities simultaneously, and examined the importance and current level of each item through IPA (Importance Performance Analysis). Based on these results, this study intends to develop a manual that considers its applicability to construction practices and contribute to reducing construction companies' fire safety inspection risks.

A Study on the Awareness of Applying Blockchain to the Fisheries (수산분야 블록체인기술 도입에 관한 인식도 연구)

  • Go, Dong-Hun;Kim, Jong-Cheon
    • The Journal of Fisheries Business Administration
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    • v.52 no.1
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    • pp.65-82
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    • 2021
  • This study utilizes the IPA (Importance-Performance Analysis) method to assess the importance, possibility, and urgency of using blockchain technology for fisheries sectors and the related policies. Based on a field survey targeting experts and stakeholders in the fisheries and blockchain technology sectors, the following major results and corresponding implications are drawn. First of all, the respondents of our survey have an outlook that the introduction and utilization of blockchain will be required in four major parts. These parts include i) the seafood' information system managed by the government or public institutions, ii) traceability and certification process for domestic and foreign seafoods, iii) meeting the need of seafood safety from consumers, and iv) taking prompt actions to seafood safety related accidents. Next, the seafood information system managed by the government or public institutions has been limited in maintaining information consistency and continuity once the fisheries ministries and departments are integrated, closed or partially transferred. Thus, it is assessed that the technology will be able to improve consistency and continuity of the seafood information in case of applying blockchain to the seafood information management system. This result that blockchain is necessary for the seafood information system have a significant implication in Korea's seafood management which has been independently controlled until now. Lastly, the application of blockchain to seafood traceability and certification systems has the most well-known cases through international and domestic pilot projects, and the results of our survey reflect this reality. Our results contribute to showing an additonal characteristics of blockchain in the fisheries sector, resulting in the possiblity that blockchain can be used for taking swift steps in the event of seafood safety accidents and meeting the need of seafood consumers for safety.