• Title/Summary/Keyword: Hotel Services

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A Study on Hotel CRM(Customer Relationship Management) using Big Data and Security (빅 데이터를 이용한 호텔기업 CRM 및 보안에 관한 연구)

  • Kong, Hyo-Soon;Song, Eun-Jee
    • Convergence Security Journal
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    • v.13 no.4
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    • pp.69-75
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    • 2013
  • Customer is the base factor of income for some corporations, so that effective CRM (Customer Relationship Management) is very important to develop the business. In order to use CRM efficiently, we should figure out customers' demands and provide services or products that the customers want. However, it is getting difficult to comprehend customers' demands because they have complicated form and getting more diverse. Recently, social media like Twitter and Facebook let customers to express their demands, and using big data is a very effective method for efficient CRM. This research suggests how to utilize big data for hotel CRM, which considers customer itself as asset of business. In addition, we discuss security problems of big data service and propose the solution for that.

A Study on the Plan Composition of Public Part of the Luxury Resort Hotels in Jeju-Do (제주도 특급관광호텔의 공공부분 평면구성에 관한 연구)

  • 박철민;김학진
    • Korean Institute of Interior Design Journal
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    • no.38
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    • pp.153-163
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    • 2003
  • In order to overcome such limits of hotel sales, the role of hotel public section, such as eating and drinking facilities, is very important. Moreover, city hotels increase the value of public section by providing various event for citizens as well as and services for banquet. Since Jeju has urban hotels and resort hotels mixed together, their Plane types and area composition based on the characters of customers using the public section are different from ones of other cities. The purpose of this study is to provide basic material for the qualify improvement of the luxury resort hotels in Jeju. We examine the tendency of the systematic Plane composition of the Public sections which take different types of customers, such as Jeju people and tourists, into consideration, analyzing the plane types and the area composition of the luxury resort hotels in Jeju. The study shows that the public part of hotels always had great impact on hotels sales depending on the compositions of plane and area.

Review of Medical Services for Inbound Muslim Patients Associated with Global Healthcare Industry Activation - Focus on Nutrition Service - (글로벌헬스케어산업 활성화에 따른 방한 무슬림환자의 의료서비스에 관한 개관 -영양서비스를 중심으로-)

  • Bai, Young-Hee
    • Journal of the Korean Dietetic Association
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    • v.21 no.4
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    • pp.333-341
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    • 2015
  • This article aimed to investigate problems relating to medical tourism based on a review of medical tourism reports and statistics in the global healthcare industry. To be a leading nation in the global healthcare industry, the needs and culture of many peoples, including Muslims, should be considered. Qualified medical services by JCI certification, including nutrition services, will provide opportunities to participate in the international and Asia medical tourism markets. In this article, the definitions of medical tourism, medical service, Halal and Haram, nutrition service for inbound Muslim patients, and Halal food supply in Korea were examined for medical service improvement. Mutual assistance between the government and private enterprise, sharing of medical service information, and construction of a cooperative network system are needed and should be supported by the government.

A Study on Deluxe Resort Hotels-Customer Behavior in Gyongju (경주 특급호텔의 고객행동에 관한 연구)

  • Park, Jeong-Hwa;Kim, Jeom-Tae
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.15 no.2
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    • pp.151-166
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    • 2004
  • This study has been conducted with the following objectives as to the expected degrees of services of the guests and their degrees of satisfaction after being given the services, with the guests of the tourist hotels in the area of Gyonju as the subjects. The comprehensive outcomes of the analyses show that the resort Hotels in the Gyongju area have to establish proper characteristics and offer services according to the hotels, the objectives and the sexes. Marketing oriented strategies, Resort hotel, Expected degrees of service, Recognized degrees of service, Satisfaction,

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The Use of Living Services and Hierarchy Through Class and Linkage Structure Analysis - Focusing on Boryeong City - (농촌생활 서비스 기능의 중심지 계층·연계구조 분석을 통한 농촌중심지 위계 및 생활권 설정연구 - 보령시를 중심으로 -)

  • Jong Im Yang
    • Journal of Agricultural Extension & Community Development
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    • v.30 no.2
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    • pp.103-118
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    • 2023
  • This study aims to develop the living SOC function index and classified classes using the GIS-based spatial analysis method by applying the "Central Place Theory" as basic data for classifying living areas necessary for establishing rural spatial strategies in Boryeong. Boryeong-si is classified as a southern living area in the northern living area, centering on Daecheon-dong, the first class, and it is analyzed that living services such as used car service procurement and education are needed, and the southern living area needs a mid- and high-vehicle service delivery system in Ungcheon-eup. It is believed that this study can provide important clues to the classification of central functional facilities suitable for rural centers, reinforcement of vulnerable functional facilities by living area, and provision of living services.

Recognition & Emotion Reaction on the Hotel Wedding Human service Commodities of latency Customer (잠재고객의 호텔웨딩 인적서비스상품에 대한 인식과 감정반응)

  • Lee, Jun-Jae;Kim, Yong-Soon
    • The Journal of the Korea Contents Association
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    • v.9 no.7
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    • pp.342-351
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    • 2009
  • This study aims to determine if we can draw significant strategies for development and improvement of hotel wedding business by analyzing the future-going and consistent wedding & ceremony culture of superior hotels in Seoul. Though the study, I could make conclusions as follows; First, human service in hotel wedding services which can be roughly categorized into human service influence on positive or negative emotion reaction of the client directly. Second, positive or negative emotion reaction of the client for the hotel wedding service commodity result in positive or negative influence on the client's behavioral intention. I hope that there will be further studies from sampling to positive study on this issue in consideration of the conclusions and the limits of this study.

Macroeconomic Forces Effect on the Hotel Profitability (거시경제변수가 호텔기업의 수익성에 미치는 영향)

  • Kim, Su-Jeong
    • The Journal of the Korea Contents Association
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    • v.13 no.1
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    • pp.417-424
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    • 2013
  • The purpose of this study is to find out the effect of macroeconomic variables on the hotel profitability and suggest the reasonable way to handle them. To achieve this purpose, seven macroeconomic variables were used as an independent variable. These were the index of industrial production, West Texas Intermediate, the consumer price index, the unemployment rate, the money supply, the trade balance and the exchange rate. And ROA and ROE of total hotels were used as a dependant variable respectively. As the result of regression, it was found that the index of industrial production and the exchange rate had a significant and positive effect on ROA. And West Texas Intermediate, the consumer price index and the unemployment rate had a significant and negative effect on ROA. Also the consumer price index and the unemployment rate had a significant and negative effect on ROE and the exchange rate had a significant and positive effect on ROE. Through the analysis two key variables were found to be very important ones. These were the unemployment rate and the exchange rate. So the hotel managers need to emphasize on the good price of domestic hotel products and supply the various productions and services to the guests when the exchange rate is increased. But when the unemployment rate is increased, the hotel managers should consider to supply the middle price products with the hight price products.

Hotel employee's perceptions of artificial intelligence concierge robots effect on switching cost, resistance, turnover intention (호텔 종업원의 인공지능 컨시어지로봇에 대한 인식이 전환비용, 저항 및 이직의도에 미치는 영향)

  • Wang, Danping;Chung, Namho
    • Journal of Service Research and Studies
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    • v.13 no.4
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    • pp.206-223
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    • 2023
  • The introduction of Smart technologies such as Artificial Intelligence(AI) systems are have a powerful impact in a variety of industry fields. Some experts predict that smart technology will completely change people's daily life and work styles, causing technological innovation, productivity improvement, and discovery and emergence of new fields. On the one hand, this vision cannot ignore negative views and concerns. Despite many social debates about employment, such as job loss and rising unemployment, there have not been many studies based on employee experience that provide a fundamental solution to the conflict between AI and employment. Therefore, this study finds out the effects and related factors of AI concierge robots for hotel employees, focusing on the hotel industry, and how employees' perceptions of AI concierge robots affect user resistance and turnover intention. This study, conducted a questionnaire survey of 322 hotel employees who had experience working with AI concierge robots in China, and used SPSS and SmartPLS statistical analysis programs to draw conclusions. We found that hotel employees' perceptions of AI concierge robots were significantly related to user resistance and turnover intention, and this association was related to employee self-efficacy, perceived organizational support, quality of AI services and new tasks. In addition, it was found that the quality of AI concierge robots directly or indirectly had the greatest influence on user resistance and turnover intention. The findings of this study provide theoretical implications for academia and practical implications for industry practitioners.

An Analysis of the Importance-Satisfaction of Convergent Medical Tourism Service Quality (융복합 의료관광서비스의 중요도-만족도 분석)

  • Han, Jin-Young;Choi, Eun-Mi;Ji, Ke-Yung
    • Journal of Digital Convergence
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    • v.13 no.7
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    • pp.403-412
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    • 2015
  • In this study, IPA(Importance-Performance Analysis) techniques were used to suggest improvement plans and implications for convergent medical tourism services which medical tourists can be satisfied in Medical institutions. For this study, a total of 244 questionnaires among collected data for customers who experience a medical tourism service (a health checkup) at four hospitals located in Gangneung, Gangwon Province from September 1, 2014 to October 30, 2014 was to ensure a valid sample. As a result of the experiments which conducted by paired sample t-test analysis to learn corresponding to the difference between importance and satisfaction of the medical tourism services, it shows significant differences in all entries In the importance and satisfaction of the medical tourism services. As a result of the experiments which conducted by the IPA, the importance is high awareness but among service items which satisfaction is not actually high, service items that requires intensive care in the future are derived in items of "exact medical tourism services", "rapid response to the needs of the patient", "rapid medical tourism services", "communication with medical tourism coordinator". Therefore, medical institutions may need to be arranged in the Medical Tourism Coordinator with the agility and expertise of the medical tourism.

Service Quality and Information Value of Online Travel Chat - A Case from KTO's 1330 Chat

  • Petya, Todorova;Hyemin, Kim;Chulmo, Koo
    • Journal of Smart Tourism
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    • v.2 no.4
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    • pp.35-43
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    • 2022
  • Tourism businesses use chat services to provide immediate customer support and to help users navigate within a website, but there are more outcomes of this interaction that should be examined. The current study aimed to discover if the online travel chat service quality and information value of the online travel chat service lead to user satisfaction with the service and visit intention to a recommended destination by Korea Tourism Organization's 1330 Live Chat. The results indicate that information value (functional and innovation) and online travel chat service quality (reliability, assurance, and security) lead to satisfaction with the live chat service and visit intention to a recommended destination. The results can benefit practitioners who want to expand and improve their customer service interaction and recommendations, and to scholars who study the relationship between customer services in tourism recommendation and sales context.