• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.67-78
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• 2020

Honesty is an attribute of God, and the Bible says that God is pleased, praises, and blesses honest people. However, false and hypocrisy is overflowing and honesty is being weakened in Korean society and the church. In this regard, we need to understand the level of honesty and ethical consciousness of youth and adults (workers) in Korea, and how to spread honesty in Korean society in order for the Korean church to restore its essence and play the role of light and salt in the world. To this end, We analyzed the honest ethical consciousness of Korean youth and adults (workers) by using the results of the Korean Honest Index survey conducted by the researchers at the Ethics Center of the Transparent Society Movement Headquarters of the Heungsadan in 2019. In addition, through Focus Group Interview (FGI) of 12 pastors who are practicing the honesty movement in the Korean church, we analyzed pastors' opinions on what the Korean church should do and what role it should play in order to raise the honesty ethical consciousness of Korean society. We hope that it will be an opportunity to recognize the seriousness of the honest and ethical consciousness of Korean society, and to take an active role in helping the Korean church return to the spirit of Koramdeo and spread the honest kingdom and righteousness of God in Korean society through this study.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.4
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• pp.612-629
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• 2021

This research started from hypothesizing that people hesitate to use a fashion sharing economy service due to the consumers' concerns or fears about contagion. The study explores how backstage information can affect consumers' responses to this service, especially their perceived risk and transparency. An online experiment was conducted to test the research questions through Amazon MTurk. The data of 351 participants in total were analyzed. The results show that backstage information, presenting hidden information with images of various product journeys, from packaging to return and laundry, had a positive effect on transparency as well as perceived risk. Both transparency and perceived risk positively affected the service's perceived honesty, and honesty also positively affected consumer engagement. Through the findings that providing backstage information had a positive effect on perceived risk, but the risk had a positive effect on perceived honesty, we can expect the reaction to the information itself to possibly be negative. However, consumers can consider the service as honest at least, which opens the possibility of expecting positive consumer attitudes or responses in a market in the near future.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.6
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• pp.81-87
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• 2015

The purpose of this study is to explore the relationships among CSR activities, relationship quality, and organizational performance in an exclusive Liquor licensed Wholesalers in Korea. In this research, CSR activities consists of four factors including characterizes(consumer, economy, philanthropy, and environment). First, this study investigated how CSR activities affected both Honesty Trust and Reciprocity Trust, second analyzed how both Honesty Trust and Reciprocity Trust influenced organizational performance. The data were obtained from a questionnaire handed out to a random sample of 95 individuals that exclusive license operators. With the information obtained, and after the scales validation process, PLS(Partial Least Square) has been conducted. The analysis results indicate that CSR activities, relationship quality, and organizational performance in an exclusive license operators. According to the analysis, first, both economy and environment affect both Honesty Trust and Reciprocity Trust. second Honesty Trust affect organizational performance. Finally, based in the findings of this study, theoretical contribution and managerial implications are discussed.

• Journal of Korean Philosophical Society
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• v.139
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• pp.47-80
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• 2016

The main aim of this article is to thoroughly illuminate the personality characteristic of "honesty (Redlichkeit)" that Nietzsche presents as one of the major 'virtues' in the sense of 'excelences of character', calling it "the Youngest Virtue". Clearly distinguished from the 'honesty' that conventional morality regards as the highest virtue, this particular trait or inclination Nietzsche has in mind is an affective disposition with a highly complicated structure, which is closely related to 'truth' and 'knowledge'. In this paper, I first analyze what "honesty" (as a Nietzschean excellence of character) consists of. Afterwards, I seek to answer what the evaluative status of the quality in Nietzsche's theory of 'value' understood as what ought to be possessed or pursued, especially, the question of whether or not the disposition is treated as an 'intrinsic' value. Finally and most importantly, I explore the reasons why Nietzsche confers the aforementioned normative significance upon the excellence at issue.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.519-528
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• 2020

This study is a study on the relationship between brand trust in beauty companies leading to consumer loyalty behavior. This study investigated the importance of brand trust and verified the moderating effect of brand awareness. The subjects of the survey were consumers with experience in using hair beauty services, and a self-written survey was conducted from December 15, 2019 to December 30, 2019. A total of 288 copies of response data were used for analysis, and the SPSS 21.0 statistical package program was used. Hairshop brand trust was classified into professionalism, favorability, and honesty. As a result of the analysis, professionalism had a significant effect on economic loyalty behavior, and honesty had a significant effect on economic loyalty behavior and social loyalty behavior. Favorability did not show an influence relationship. As a result of verifying the moderating effect of brand awareness, it was found that professionalism and honesty play a moderating effect in the influence relationship between social loyalty behaviors. This study aims to provide an effective direction to stably establish the relationship between the brand trust and customer relationship of the hair shop in a rapidly changing competitive environment.

• Korean Management Science Review
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• v.31 no.4
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• pp.117-134
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• 2014

Today the concept of corporate social responsibility has become an essential element for coexistence of corporations and the society. In this study the impact of four responsibilities of business organizations proposed by Archie Carroll (economic, legal, ethical, and discretionary) on customer loyalty through the mediating effect of trust and company-consumer identification is analyzed. A questionnaire survey was conducted for four well-known Korean companies (Dong Suh Food, LG Household and Health Care, Samsung Electronics, and Hyundai Motor). After factor analysis, legal and ethical responsibilities were grouped as the same factor, thus three social responsibilities were finally used for hypotheses testing. Major findings were as follows: First, economic responsibilities had positive impact on honesty trust, professionalism trust, favorableness trust, and company-consumer identification, Second, legal/ethical responsibilities were found to have significant effects on honesty trust, favorableness trust, and company-consumer identification. Third, in the case of discretionary responsibilities, professionalism trust, favorableness trust, and company-consumer identification were revealed to have a significant positive relationship. Fourth, only two trust variables (honesty and professionalism) and company-consumer identification had positive influence on the loyalty of customers. These findings are expected to help decision makers to set up corporate objectives and choose action items for corporate social responsibility. At the last part, implications of the study and future research directions were discussed.

• Journal of the Korean Society of Safety
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• v.29 no.2
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• pp.68-75
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• 2014

The study examined the relationship between six broad personality traits(i.e., HEXACO; Honesty-humility, Emotionality, eXtraversion, Agreeableness, Conscientiousness, Openness to experience), safety job performance, and traffic accidents of Korean occupational bus drivers. Based on the job performance model, we included safety participation as well as safety compliance as safety job performance. Analyses on the data from a total of 492 bus drivers showed that all HEXACO personality traits except Honesty-humility, were valid predictors for both safety compliance and safety participation. Honesty-humility was only related to safety compliance. Among the six personality traits, high conscientiousness and low emotionality were best predictors of safety job performance. As for traffic accidents, conscientiousness was a sole significant predictor. Furthermore, the mediation analysis showed that the effect of conscientiousness on traffic accidents was completely explained by safety compliance and safety participation. The implications of the current findings for practice and future research as well as the limitations of the current study were discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.1
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• pp.17-32
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• 2019

This study examines the effects of SNS fashion influencer's authenticity on the followers' relationship maintenance intention and product purchase intention through the mediating role of fanship. In addition, influencer's attractiveness is proposed as a moderator affecting the authenticity on fanship; in addition, authenticity is operationalized as honesty and expertise. A written survey is developed for 181 female Instagram users. The analyses of the data yields the following findings. First, honesty has a positive effect on fanship, relationship maintenance intention and purchase intention, while expertise affects fanship and relationship maintenance intention, but does not have a significant effect on purchase intention. Second, honesty and expertise have a positive effect on follower behavior intention through the partial mediation of fanship. Third, social attractiveness and physical attractiveness have a significant effect on fanship. However, all interaction effects between authenticity and attractiveness are not significant. Unlike authenticity, attractiveness has no direct effect on follower behavior intention. This study verifies the critical role of authenticity for an influencer in the context of SNS marketing and commerce, as this factor leads to followers behavioral intention as well as fanship in both direct and mediated paths.

• Journal of Distribution Science
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• v.22 no.3
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• pp.11-19
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• 2024

Purpose: Thisstudy aimsto explore the mechanism by which poverty alleviation labelsinfluence purchase intentionsin the e-commerce environment, as well as the role of mediating factors within this process. Research Design, Data, and Methodology: The research employs a questionnaire survey method, targeting a sample of 1668 consumers in Anhui Province, China. It focuses on understanding the impact of poverty alleviation labels on e-commerce platforms and the involvement of mediating factors like capability trust, benevolence trust, and honesty trust in this relationship. Results: The results indicate that poverty alleviation labels on e-commerce platforms significantly enhance consumers' purchase intentions. Regression analysis validates the positive impact of poverty alleviation labels on purchase intentions, capability trust, benevolence trust, and honesty trust, revealing the existence of mediating effects. Conclusions: The study provides empirical support for e-commerce poverty alleviation marketing, emphasizing the importance of focusing on and strengthening consumer trust in products. It offers profound insights for both academic research and practical operations in related fields. However, the research is limited to Anhui Province, and future studies could consider expanding the sample size to gain a deeper understanding of regional and cultural variations. Additionally, further research is encouraged to explore the applicability of the findings to other sales channels.

• Communications of Mathematical Education
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• v.27 no.2
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• pp.135-163
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• 2013

This study dealt with the measurements of the positive psychological experience of high school students in relation to mathematics learning by using PPE-M. The purpose of this study is to compare the positive psychology of the high school students based on the grade and gender variables. Measured data for the purpose of this study examined the difference between the gifted students and the general students through a t-test. In addition, differences were analyzed by grade and gender variables. And One-way ANOVA was conducted to see the difference according to the course variables. The difference between the two groups was meaningful in PPE-M total score. There was meaningful difference in all of 5 areas and 19 factors except for 4 factors (Insight, Honesty, Full with pride, and Achievement). However, there was no difference according to grade levels. The comparison between the gender in the ordinary students shows meaningful difference in 11 factors, not in 12 (Judgment, Insight, Honesty, Prudence, Modesty & Kindness, Gratitude & Happiness, Flow, Superiority feeling, Achievement, High pleasure, Full with pride, and Self-efficacy). Affiliation makes meaningful difference in 22 factors except for Honesty.