• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.127-147
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• 2018

The purpose of this study is to investigate the influence of service quality factors and related ties on the repurchase intention of home shopping products and application home shopping through smart media using relation bonding according to the platform. In this study, it was confirmed that the relationship between home shopping and home shopping follows the process of establishing brand equity by mediating or partially mediating the influence relationship between specific service quality factor and repurchase intention. At this time, the mediating effect of the relationship tying is different according to the home shopping platform, but the relation of the TV + application group to the use of TV home shopping has no mediating effect. Also, according to users' usual media usage habits, service quality factors for home shopping have different influence relations on repurchase intention through relationship binding.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.1
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• pp.81-90
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• 1994

The purpose of this study is to understand the types of risk consumers feel when they shop at home and to compare their feelings with the perceived risk when they shop at stores and the kinds of clothing frequently purchased at home. For this study, the data were collected through the questionnaire distributed to 692 carried and unmarried women. The analysis was done through the t-test, ANOVA and regression. The results are as follows . 1) Compared to those shopping at stores, at-home shoppers perceived a higher risk in eight kinds of clothing. 2) Compared to shopping at stores, product performance risk, psychological risk and time loss risk increased dramatically Among these, the time loss risk showed the most noticeable increase. 3) When the perceived risk was low for a certain item, it was more often shopped at home. Among the perceived risk types, the lower the financial risk and the time loss risk, the item was more frequently shopped at home. 4) Together with store shopping, the perceived risks when shopping at home differed according the use of clothing. 5) The at-home purchase intentions were higher in the order of at-home wear, casual wear and dress/suit. The higher the price and the more important the fit was, shopping at home was more difficult.

• The Research Journal of the Costume Culture
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• v.9 no.3
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• pp.343-356
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• 2001

The purpose of this was to classify consumer groups according to the life styles and analyze buying intention and evaluation criteria of apparel product, opinion to 4p\`s aspect among consumer groups. And it was to clarify relationships between the experience of CATV home shopping and buying intention and evaluation criteria of apparel product, opinion to 4p\`s aspect. The subjects of this study were 270 women living in Chonbuk and Chonnam regardless their experience in CATV home shopping. For data analysis, frequency, percentage, mean, t-test, factor analysis were conducted. The results were as follows; First, the type of life style were classified into the following subdivisions: products confirmed type, price-quality regarded type, time regarded type, new product regarded type. Second, the significant differences among the classified life style groups were found in buying intention, evaluation criteria of apparel product, and opinion to 4p\`s aspect. Third, there were significant differences in buying intention, evaluation criteria of apparel product, and opinion to 4p\`s aspect according to TV home shopping experience.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.4 s.163
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• pp.594-603
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• 2007

The purpose of this study was to examine which variables affect customer relationship management in TV home shopping. Three hundred customers who had purchased fashion products in TV home shopping had participated in this study. The data was analyzed by factor analysis, t-test, correlation analysis and path analysis using SPSS program. As the result, 'service', 'information', 'contents', 'reputation', and 'benefits' variables had the effects on 'trust': especially, 'service' had the major effects on 'trust' The 'trust' and 'security' had the effects on 'commitment'. The 'price' variable had only effect on relationship maintenance. Also, 'trust' and 'commitment' had the 'relationship maintenance' Specifically 'commitment' had higher effect on relationship maintenance than 'trust' did. The results of this study would provide CRM marketing strategy for fashion marketers of TV home shopping.

• Journal of Korean Society for Quality Management
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• v.47 no.2
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• pp.255-269
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• 2019

Purpose: We examine the impact of Customization of TV Home Shopping Mobile Applications on Service Quality and Customer Loyalty. Methods: We collect data by using survey and proposed relationships between latent variables using Structural Equations Modeling. Results: We find that Customization of TV Home Shopping Mobile Applications positively affect Service Quality and Customer Loyalty. In addition, service quality work as a mediate variable between Customization with Customer Loyalty. Conclusion: Our findings explain the significant relationships between each variables and hence it is necessary to consider Customization and Service Quality in order to achieve desired goal of enhancing business performance through mobile applications.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2019.06a
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• pp.267-269
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• 2019

TV홈쇼핑 생방송 제작 시 스튜디오 방송용 카메라 외에 추가로 다양한 카메라가 활용된다. 현재 지상파 방송 등에서 많이 활용되는 5D카메라는 홈쇼핑 생방송 제작 시 활용되어지고 그 활용도는 더욱 증가되고 있다. 본 논문에서는 활용도가 높아지고 있는 5D카메라 유선 인터페이스 활용이 아닌 60GHz 주파수 대역의 무선 영상 전송 시스템 생방송 제작에 관한 것이다.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.1
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• pp.104-120
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• 2018

The contribution of foreign tourist consumption on national economies is becoming increasingly important for many countries. This study examines the relationship of home-host country psychic distance (HHCPD), tourism shopping motivation and attitudes towards local and global fashion brands in host countries. Survey data from a sample of 500 Chinese tourists were collected at an international airport in Korea. The results reveal that all three key factors of HHCPD (economic, geographic and cultural distance) positively affect social shopping motivation. Moreover, only economic distance has a positive effect on commodity shopping motivation, while both cultural and economic distance positively influence souvenir shopping motivation. All three factors of tourism shopping motivation positively affect local fashion brand attitudes, while only commodity shopping motivation positively affects consumer attitudes towards global fashion brands. Thus, fashion marketers should trigger the shopping motivation of foreign tourists by maximising the psychic distance from their home in order to satisfy fashion-seeking tourists.

• Journal of the Korean Home Economics Association
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• v.44 no.4 s.218
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• pp.65-74
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• 2006

The purpose of this study was to identify the relationship between shopping value and clothing shopping orientation according to clothing involvement. The study subjdects comprised 298 females living in Seoul. The data were analyzed with factor analysis, correlation, t-test, cluster analysis and regression analysis. Clothing involvement, shopping value and clothing shopping orientation consisted of various factors. Clothing involvement influenced various shopping values and orientations. According to three clothing involvement factors, women were classified into two clusters(: high and low involvement groups). In the two groups, there was an intimate relationship between shopping value and shopping orientation, while there were significant differences in shopping value, clothing shopping orientation, and clothing purchasing behavior. In addition, shopping value have influenced shopping orientations and clothing purchasing behavior, while shopping orientations influenced clothing purchasing behavior. As a result, the successful marketer should know the consumer's clothing involvement and shopping value as well as clothing shopping orientation.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.7
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• pp.1023-1033
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• 2008

The purpose of this study was to segment home-shopper market by using the demographic characteristics. This study enables a better unders landing of home-shoppers and improving the strategy of marketing. The specific objects of this study are as follow: First, it was to exam market segmentations by demographic factors using mixture model. Second, it was to exam shopping orientations of fashion merchandise according to segmentation groups. The data was collected from 637 subjects who had used the home shopping more than one time in a year. The data was analysised through frequencies, factor analysis, ANOVA, Duncan's mutiple range tests with SPSS 12.0 and Mixture model. The results of data are as follows: 1. The result of market segmentation as demographic factor using Mixture model was extracted to 4 market segments called 20's/ unmarried stage, 30's/ children bearing & rearing stage, 40's/ families with children's education stage, 50's/ aging stage. 2. Shopping orientations were extracted to 5 factors called a pleasure oriented, convenience oriented, off-line oriented, human oriented, thrift oriented.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.8
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• pp.1352-1363
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• 2010

This study analyzes how the organizational culture of TV home shopping companies influence the job satisfaction, commitment, and intention of turnover. It ascertains the differences the job satisfaction, commitment, and intention of turnover according to tenure of office and turnover time. The survey was conducted from May $3^{rd}$ to $31^{rt}$ in 2010, and 356 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, ANOVA, and multiple regression analysis. As a result, the organizational culture of TV home shopping companies was classified by the innovation culture, group culture, rational culture, and hierarchical culture. The innovation culture, group culture, and hierarchical culture of TV home shopping companies influenced job satisfaction and commitment. The rational culture and hierarchical culture of TV home shopping companies influenced the intention of turnover. There were differences in the intention of turnover according to the tenure of office and the job commitment according to turnover time.