• Asia pacific journal of information systems
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• v.32 no.3
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• pp.496-513
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• 2022

Artificial intelligence or big data technologies can benefit finance companies such as those in the insurance sector. With artificial intelligence, companies can develop better customer segmentation methods and eventually improve the quality of customer relationship management. However, the application of AI-based customer segmentation in the insurance industry seems to have been unsuccessful. Findings from our interviews with sales agents and customer service managers indicate that current customer segmentation in the Korean insurance company relies upon individual agents' heuristic decisions rather than a generalizable data-based method. We propose guidelines for AI-based customer segmentation for the insurance industry, based on the CRISP-DM standard data mining project framework. Our proposed guideline provides new insights for studies on AI-based technology implementation and has practical implications for companies that deploy algorithm-based customer relationship management systems.

• Journal of KIISE:Software and Applications
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• v.29 no.1_2
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• pp.80-90
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• 2002

Clustering is a useful technique for grouping data points such that points within a single group/cluster have similar characteristics. Many clustering algorithms have been developed and used in engineering applications including pattern recognition and image processing etc. Recently, it has drawn increasing attention as one of important techniques in data mining. However, clustering algorithms such as K-means and Fuzzy C-means suffer from difficulties. Those are the needs to determine the number of clusters apriori and the clustering results depending on the initial set of clusters which fails to gain desirable results. In this paper, we propose a new clustering algorithm, which solves mentioned problems. In our method we use evolutionary algorithm to solve the local optima problem that clustering converges to an undesirable state starting with an inappropriate set of clusters. We also adopt a new measure that represents how well data are clustered. The measure is determined in terms of both intra-cluster dispersion and inter-cluster separability. Using the measure, in our method the number of clusters is automatically determined as the result of optimization process. And also, we combine heuristic that is problem-specific knowledge with a evolutionary algorithm to speed evolutionary algorithm search. We have experimented our algorithm with several sets of multi-dimensional data and it has been shown that one algorithm outperforms the existing algorithms.

• Journal of Korean Institute of Industrial Engineers
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• v.31 no.3
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• pp.257-264
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• 2005

This paper suggests a heuristic algorithm for the clustering problem. Clustering involves grouping similar objects into a cluster. Clustering is used in a wide variety of fields including data mining, marketing, and biology. Until now there are a lot of approaches using Self-Organizing Feature Maps(SOFMs). But they have problems with a small output-layer nodes and initial weight. For example, one of them is a one-dimension map of k output-layer nodes, if they want to make k clusters. This approach has problems to classify elaboratively. This paper suggests one-dimensional output-layer nodes in SOFMs. The number of output-layer nodes is more than those of clusters intended to find and the order of output-layer nodes is ascending in the sum of the output-layer node's weight. We can find input data in SOFMs output node and classify input data in output nodes using Euclidean distance. We use the well known IRIS data as an experimental data. Unsupervised clustering of IRIS data typically results in 15 - 17 clustering error. However, the proposed algorithm has only six clustering errors.

• Journal of the Korea Society of Computer and Information
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• v.17 no.9
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• pp.39-47
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• 2012

The opinion of user on a certain product is expressed in positive/negative sentiments for specific features of it. In some cases, they are expressed for a holistic part of homogeneous specific features, or expressed for product itself. Therefore, in the area of opinion mining, name of opinion features to be extracted are specific feature names, holonyms for theses specific features, and product names. However, when the opinion target is described with product name or holonym, sometimes it may not match feature name of opinion sentence to true opinion target intended by the reviewer. In this paper, we present a method to extract opinion targets from opinion sentences. Most importantly, we propose a method to extract true target from the feature names mismatched to a intended target. First, we extract candidate opinion pairs using dependency relation between words, and then select feature names frequently mismatched to opinion target. Each selected opinion feature name is replaced to a specific feature intended by the reviewer. Finally, in order to extract relevant opinion features from the whole candidate opinion pairs including modified opinion feature names, candidate opinion pairs are rearranged by the order of user's interest.

• Journal of Intelligence and Information Systems
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• v.7 no.2
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• pp.51-63
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• 2001

In supervised machine learning, an induction algorithm, which is able to extract rules from data with learning capability, provides a useful tool for data mining. Practical induction algorithms are known to degrade in prediction accuracy and generate complex rules unnecessarily when trained on data containing superfluous features. Thus it needs feature subset selection for better performance of them. In feature subset selection on the induction algorithm, wrapper method is repeatedly run it on the dataset using various feature subsets. But it is impractical to search the whole space exhaustively unless the features are small. This study proposes a heuristic method that uses sensitivity analysis of neural networks to the wrapper method for generating rules with higher possible accuracy. First it gives priority to all features using sensitivity analysis of neural networks. And it uses the wrapper method that searches the ordered feature space. In experiments to three datasets, we show that the suggested method is capable of selecting a feature subset that improves the performance of the induction algorithm within certain iteration.

• Journal of the Korea Convergence Society
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• v.9 no.7
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• pp.1-7
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• 2018

Feature selection, one of data preprocessing techniques, is one of major research areas in many applications dealing with large dataset. It has been used in pattern recognition, machine learning and data mining, and is now widely applied in a variety of fields such as text classification, image retrieval, intrusion detection and genome analysis. The proposed method is based on a genetic algorithm which is one of meta-heuristic algorithms. There are two methods of finding feature subsets: a filter method and a wrapper method. In this study, we use a wrapper method, which evaluates feature subsets using a real classifier, to find an optimal feature subset. The training dataset used in the experiment has a severe class imbalance and it is difficult to improve classification performance for rare classes. After preprocessing the training dataset with SMOTE, we select features and evaluate them with various machine learning algorithms.

• The KIPS Transactions:PartD
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• v.12D no.4 s.100
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• pp.657-662
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• 2005

The Non-Sampling Error can happen any time by means of the intended or unintended error by the interviewer or respondent, but it is very difficult to find the error in survey database because it can hardly be computed mathematically and systematically. Until now, we have found it accidentally through the simple relation between the items or through the inspection from the random field. Therefore we introduced an heuristic methodology that can detect the interviewer's error by statistical decision-making or data mining techniques with a case study. It will be helpful so as to improve the statistical duality and provide efficient field management for the supervisor.

• The KIPS Transactions:PartD
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• v.18D no.3
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• pp.169-178
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• 2011

Recently, data sharing between enterprises or organizations is required matter for task cooperation. In this process, when the enterprise opens its database to the affiliates, it can be occurred to problem leaked sensitive information. To resolve this problem it is needed to hide sensitive information from the database. Previous research hiding sensitive information applied different heuristic algorithms to maintain quality of the database. But there have been few studies analyzing the effects on the items modified during the hiding process and trying to minimize the hided items. This paper suggests eFP-Tree(Extended Frequent Pattern Tree) based FP-Tree(Frequent Pattern Tree) to hide sensitive frequent itemsets. Node formation of eFP-Tree uses border to minimize impacts of non sensitive frequent itemsets in hiding process, by organizing all transaction, sensitive and border information differently to before. As a result to apply eFP-Tree to the example transaction database, the lost items were less than 10%, proving it is more effective than the existing algorithm and maintain the quality of database to the optimal.

• Journal of Intelligence and Information Systems
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• v.17 no.1
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• pp.139-152
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• 2011

Recommender systems have become an important research field since the emergence of the first paper on collaborative filtering in the mid-1990s. In general, recommender systems are defined as the supporting systems which help users to find information, products, or services (such as books, movies, music, digital products, web sites, and TV programs) by aggregating and analyzing suggestions from other users, which mean reviews from various authorities, and user attributes. However, as academic researches on recommender systems have increased significantly over the last ten years, more researches are required to be applicable in the real world situation. Because research field on recommender systems is still wide and less mature than other research fields. Accordingly, the existing articles on recommender systems need to be reviewed toward the next generation of recommender systems. However, it would be not easy to confine the recommender system researches to specific disciplines, considering the nature of the recommender system researches. So, we reviewed all articles on recommender systems from 37 journals which were published from 2001 to 2010. The 37 journals are selected from top 125 journals of the MIS Journal Rankings. Also, the literature search was based on the descriptors "Recommender system", "Recommendation system", "Personalization system", "Collaborative filtering" and "Contents filtering". The full text of each article was reviewed to eliminate the article that was not actually related to recommender systems. Many of articles were excluded because the articles such as Conference papers, master's and doctoral dissertations, textbook, unpublished working papers, non-English publication papers and news were unfit for our research. We classified articles by year of publication, journals, recommendation fields, and data mining techniques. The recommendation fields and data mining techniques of 187 articles are reviewed and classified into eight recommendation fields (book, document, image, movie, music, shopping, TV program, and others) and eight data mining techniques (association rule, clustering, decision tree, k-nearest neighbor, link analysis, neural network, regression, and other heuristic methods). The results represented in this paper have several significant implications. First, based on previous publication rates, the interest in the recommender system related research will grow significantly in the future. Second, 49 articles are related to movie recommendation whereas image and TV program recommendation are identified in only 6 articles. This result has been caused by the easy use of MovieLens data set. So, it is necessary to prepare data set of other fields. Third, recently social network analysis has been used in the various applications. However studies on recommender systems using social network analysis are deficient. Henceforth, we expect that new recommendation approaches using social network analysis will be developed in the recommender systems. So, it will be an interesting and further research area to evaluate the recommendation system researches using social method analysis. This result provides trend of recommender system researches by examining the published literature, and provides practitioners and researchers with insight and future direction on recommender systems. We hope that this research helps anyone who is interested in recommender systems research to gain insight for future research.