• Asia pacific journal of information systems
• /
• 제31권2호
• /
• pp.220-235
• /
• 2021

Technology has been changing the travel experience of visitors. Particularly, augmented reality (AR) is one of the emerging technologies, which widely used in cultural heritage tourism sites. This study is based on a new technology acceptance model and future modified this model to examine the relationship between product beliefs, consumer satisfaction with AR, and destination loyalty in cultural heritage sites. Moreover, this paper examined the role of technology readiness (TR) forming travellers' loyalty of destination with a kind of travel technology--AR. The results show that perceived usefulness and perceived ease of use have significant effects on the satisfaction of AR towards the travellers' loyalty of destination. TR is found to have moderating effects on this model.

• 대한공간정보학회지
• /
• 제24권2호
• /
• pp.71-78
• /
• 2016

After the 'Guidelines for the preservation of digital heritage' were published by UNESCO, interests in the fabrication of digital cultural heritage have been increasing throughout the world. The present study was intended to fabricate digital cultural heritages for existing cultural properties using the reverse engineering technology and obtain two-dimensional drawings. Jinju Castle Gongbukmun, which is a cultural property, was selected as a study subject and 3D modeling of Jinju Castle Gongbukmun was conducted by implementing 3D scanning and processing the point cloud data. Using the Gongbukmun 3D model (3D-Gongbukmun) made as such, requirements as a digital heritage were reviewed and 2D drawings of Gongbukmun such as front views, ground plans, and side views could be prepared.

• Journal of Smart Tourism
• /
• 제1권1호
• /
• pp.41-52
• /
• 2021

This paper explored the digital application of intangible cultural heritage from the perspective of cultural ecology. Through field investigations, combined with cultural ecology theory, an ontology-based semantic web technology was proposed, and Nanjing "Yunjin" brocade weaving technique was selected as the research object. The specific steps were as follows: First, based on the field surveys and cultural ecology theory, the intangible cultural ecological environment was divided into natural and social environments. Next, constructing the intangible cultural heritage ontology was constructed, including the collection and collation of Nanjing Yunjin weaving technique knowledge corpus, based on user needs analysis and corpus analysis, CIDOC CRM was used to create rules to build the ontology. Finally, based on the MediaWiki platform and Semantic MediaWiki, the semantic web model of the intangible cultural heritage was designed, and its semantic retrieval function was realized, thereby achieving the practical application of intangible cultural heritage digitization. Based on the perspective of cultural ecology, a set of intangible digital application models was proposed, which expanded the digital application of the cultural ecology theory, verified the application of this model in the sustainable development of cultural tourism, and provided reference for the sustainable development of cultural tourism.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권2호
• /
• pp.1071-1078
• /
• 2021

The purpose of this study is to investigate the relationship among the components of brand equity and to examine the effects of these components on the overall customer-based brand equity from the perspective of the Generation Z. This study is applied in the case of Borobudur World Heritage Destination, which is in Indonesia. A survey questionnaire has been collected through purposive sampling from 167 Generation Z who have visited Borobudur World Heritage Destination. The research hypotheses were supported by the empirical test using a Structural Equation Model with AMOS. The result concludes that destination brand awareness has significant, positive effects on destination brand image and perception of destination quality; destination brand image has positive influences on perception of destination quality and destination brand loyalty; perception of destination quality has significant, positive impacts on destination brand loyalty. Except for destination brand image and destination brand awareness, the perception of destination quality and destination brand loyalty have positive and direct impacts on overall destination brand equity. In sum, overall customer-based brand equity of a world heritage destination in the context of a developing economy is directly influenced by only two components of brand equity, namely, the perception of destination quality and destination brand loyalty.

• 한국실내디자인학회논문집
• /
• 제24권1호
• /
• pp.207-215
• /
• 2015

It seems obvious that the spatial information of existing architectural heritage will be re-structured utilizing BIM technology. In the future to be able to implement such task, a new system of classification of spatial information, which fit to the structural nature of architectural heritage is necessary. This paper intend to suggest the conceptual model that can be the base of establishing new classification system for architectural heritage. For this study we reviewed researches related to classification system of architectural heritage (CS-AH) and BIM based architectural heritage (BIM-AH), first. As a result, we found that CS-AH is focused on building elevation and type, and BIM-AH is biased on the Library and Parametric Modeling. Second, we figured out a relationship between the CS-AH and BIM-AH. From this analysis, we found that BIM-AH is biased on Library and Parametric since the building elevation and type was focused on CS-AH. This review suggests a potential of the 3D CS-AH to expand the range of research for BIM-AH. At last, we suggest the three concept of classification are: 1)horizontality-accumulation relationship, 2)structure-infill relationship, 3)segment-member relationship. These three concept, together as one system of classification, could provide useful framework of new classification system of spatial information for architectural heritage.

• 한국문헌정보학회지
• /
• 제50권3호
• /
• pp.329-359
• /
• 2016

본 연구는 다중개체모형을 기반으로 무형문화유산 메타데이터 요소를 개발하였다. 이를 위해 2016년에 새롭게 제정된 "무형문화재 보전 및 진흥에 관한 법률"과 무형문화유산 기록화도서 및 자원조사를 실시한 기관들의 기록정보자원과 가이드라인 및 전승현황을 조사하고, 관련 기관의 무형문화유산 디지털아카이빙 현황과 정보서비스들을 분석하여 무형문화유산에서 요구되는 정보항목들을 도출하였다. 또한 다중개체모형 기반의 무형문화유산 메타데이터 개발을 통해 가장 핵심인 무형문화유산 정보를 기준으로 무형문화유산과 관련된 행위주체들의 정보, 그리고 이들이 생산하는 기록정보자원 정보, 이들 기록정보자원들을 관리하는 데 필요한 기록관리업무 정보를 유기적으로 연결하여 종합적으로 제공할 수 있도록 하였다. 무형문화유산의 다양한 관계와 이들 정보의 최신성을 유지함으로써 정보의 효율적인 관리와 더불어 이용자에게 무형문화유산에 대한 풍부한 맥락 정보를 제공하고 궁극적으로 무형문화유산의 가치와 지속가능한 발전을 이끌어낼 수 있을 것으로 기대한다.

• 예술경영연구
• /
• 제52호
• /
• pp.107-133
• /
• 2019

이 연구는 문화재야행 사업이 소비자의 문화재 가치인식 변화에 미치는 요인을 탐색하는데 목적을 두고 있다. 이 논문에서는 소비자를 문화재야행사업 가치 창출체계의 중요한 요소로 설정하였다. 이것은 문화재야행 정책체계를 공급자 중심에서 소비자 중심으로 전환할 필요가 있다는 비판적 인식에 바탕을 둔 것이다. 이 연구에서는 소비자 기반의 문화유산 활용 모델을 중심으로 연구문제를 도출하고, 문화재 진정성, 문화적 욕구 충족, 운영체계, 충성도를 문화재 가치인식 변화요인으로 설정하였다. 이를 위하여 순천문화재야행 사례를 중심으로 방문객 205명을 대상으로 설문조사를 실시하였다. 분석결과, 문화재 진정성 요인이 문화재 가치 인식 변화에 영향을 미치는 가장 중요한 요인으로 나타났다. 문화적 욕구 충족 요인은 매개 변수인 충성도를 통해 문화재 가치 인식 변화에 영향을 주는 것으로 나타났다. 또한 문화재야행 사업은 소비자의 문화재 가치 인식변화에 긍정적으로 영향을 주고 있는 것으로 나타났다. 특히 자녀와 함께 방문한 30대 연령층의 문화재 진정성 인식, 문화재 가치 인식 변화가 다른 연령층에 비해 높게 나타났다. 그리고 사전에 문화재 관심도가 높은 소비자일수록 문화재 진정성 인식, 문화재 가치 인식변화가 높게 나타났다. 이러한 분석결과를 바탕으로 이 연구에서는 향후 문화재야행 사업에서 문화재 의미와 가치 기반의 문화재야행 사업체계 구축, 문화재 인식변화 중심의 고객조사 체계 구축, 소비자인 지역주민의 참여와 협력체계 구축 등이 필요하다는 점을 제시하였다.

• 농촌계획
• /
• 제26권4호
• /
• pp.41-52
• /
• 2020

The purpose of this study is to identify the conflict between residents and governments in partnership arising from the designation of National Important Agricultural Heritage for Damyang Samdari village and to suggest directions for improvement. To this end, residents of Samdari Village in Damyang, designated as an important national agricultural heritage, were interviewed. Interviews were analyzed through grounded theory, categorized into open coding, axial coding, and selective coding, and a paradigm model was constructed. Through this, the central phenomena of resident participation patterns currently appearing in the village were identified, and causal, contextual, and intervening conditions were analyzed. Causal conditions were analyzed as one-sided administrative treatment, assortment matching project, one-time plan, excessive dependence of residents and economic damages of residents at the beginning of the designation of national important agricultural heritage. As a result, conflict between residents and local governments occurred as a central phenomenon, and contextual conditions such as decline in the competitive of bamboo resources and frequent change in managers were also affecting the central phenomenon. As intervening conditions to alleviate the central phenomenon, there are local government's purchase of bamboo fields and fragmentary business effects. The action taken by the residents and officials in response to a fixed conflict is called an action-interaction strategy. Residents refused to change and settled in reality, and local governments avoided conflict. From the beginning of the designation to the present, the villagers gradually lost interest in the National Important Agricultural Heritage due to problems and conflicts that occurred in the process of forming a partnership in the National Important Agricultural Heritage project. Based on the analyzed model, a plan to build the partnership standards on Damyang bamboo field to secure the sustainability of the field and increase the practicality of resident participation, that is partnership, was suggested.

• 한국기록관리학회:학술대회논문집
• /
• 한국기록관리학회 2019년도 춘계학술대회
• /
• pp.43-47
• /
• 2019

문화유산 분야에서 일찍이 문화유산을 보존 복원하기 위한 목적으로, 3차원(3D) 디지털 기술을 이용하여 문화유산의 원형을 기록하여 왔다. 하지만 문화유산 3차원(3D) 디지털 기록은 점군 데이터 취득부터 3차원(3D) 모델 제작까지 복잡한 단계를 거쳐 생산되는 대용량의 디지털 기록으로, 장기 보존 문제를 피할 수 없다. 국제적으로 관련 논의가 활발히 진행 중에 있으며, 국내외 선행연구와 사례 분석을 바탕으로 문화유산 3차원(3D) 디지털 기록의 보존 방향을 제언하고자 한다.

• 한국멀티미디어학회논문지
• /
• 제25권2호
• /
• pp.398-410
• /
• 2022

The applications of intangible cultural heritage in China have encountered development bottlenecks due to poor user experience. In this paper, we begin to study the reasons why the user experience is not good, and to study design methods that enhance the user experience through the theory of five-factor model. Through literature study and comparative study of contestants, this paper investigates the advantages and disadvantages of their interaction design and summarizes the common problems. Next, a survey of these user populations will be conducted to find some design elements that affect the user experience. Finally, through empirical research, the design elements are incorporated into the theory of user experience modeling and case studies demonstrate that the application of the design elements is beneficial to improving the user experience.