• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.649-661
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• 2021

Over recent years, there have been more comprehensive studies conducted word-widely on the WLB covering not only the conflicting relationships between work and life but also facilitating relationships between work and life, in a method of classifying whether a conflict or a facilitation was derived from the work or from the life. However, such studies are hardly identified in Korea. The objective of this study is, therefore, to examine the effect of the WLB on innovative behavior in Korean society, when the WLB are subdivided into three sub-variables defined as work-life conflict, life -work conflict, and work-life facilitation, and to determine the mediated effect of psychological well-being(hedonic well-being and eudaimonic well-being). The hypothesis was verified using factor analysis, descriptive statistics, and regression analysis in questionnaires collected from 299 office workers. As a result, the study found that work-life conflict and work-life facilitation significantly effected psychological well-being and innovative behavior. However, life-work conflict was not a significant factor on hedonic well-being and innovative behavior. In addition, eudaimonic well-being showed mediating effect to the relationship between WLB and innovative behavior, while hedonic well-being did not effectively mediate them.

• Culinary science and hospitality research
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• v.24 no.1
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• pp.1-12
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• 2018

This study tried to understand what emotional consumption value of dessert cafe is and to examine the difference between satisfaction and subjective well - being concept. In addition, this study tried to test hypotheses through empirical analysis by establishing research hypotheses on how affective consumption value affects satisfaction and subjective well - being, and how satisfaction and subjective well - being influence loyalty. Data collection was conducted from September 10, to October 10, 2017, and 210 questionnaires were distributed. 200 valid data were used for the analysis except the questionnaires that did not meet the research purpose. The results of the analysis were as follows. First, only the hedonic consumption value of the dessert cafe had a significant effect on satisfaction, whereas the aesthetic consumption value and symbolic consumption value had no significant effect on satisfaction. Second, the hedonic consumption value and symbolic consumption value had a significant effect on subjective well - being. On the other hand, aesthetic consumption value did not had a significant effect on subjective well - being. Third, the satisfaction and subjective well-being of dessert cafe had a significant effect on loyalty. The result of this study is meaningful in establishing a strategy of differentiating dessert cafe to grasp the satisfaction of dessert cafe and emotional consumption value which increases subjective well-being and thereby maintain loyal customers.

• Korean Journal of Culture and Social Issue
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• v.26 no.3
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• pp.303-327
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• 2020

Previous studies have examined the relationship between domain satisfaction and life satisfaction. However, a comprehensive investigation of satisfaction with multiple domains and their relative contributions to life satisfaction and hedonic balance are missing in the literature. And most studies were conducted in English speaking countries and only a few cross-cultural studies have been conducted. In the current research, we compared Korean and European Canadian university students to examine how domain satisfactions (satisfaction with healthy lifestyles, family relationships, appearance, financial situation, academic performance) are associated with life satisfaction and hedonic balance. We then examined the relative contributions of people's satisfaction ratings on the life domains to their life satisfaction and hedonic balance. Positive correlations were observed between satisfaction with each of the five life domains, and life satisfaction and hedonic balance across the two cultural groups. Interestingly, satisfactions with healthy lifestyles was the dominant predictor of Koreans' life satisfaction and hedonic balance. Satisfaction with appearance was the dominant predictor of European Canadians' life satisfaction and hedonic balance followed by satisfaction with healthy lifestyles. Overall, these results suggest that there are common life domains that contribute to subjective well-being and that there are specific life domains that may contribute more to subjective well-being depending on the culture.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.9
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• pp.4285-4295
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• 2013

The purpose of this study was to investigate the effect of participation motivation on exercise emotion and psychological well-being of marathon participants. The subjects of this study consisted of 241 marathon participants. The result of this study were as follows. First, the subscales of participation motivation, enjoyment, achievement and excitement positively influenced to fun, vigor, pride, achievement, catharsis. And skill development positively influenced to vigor, pride, achievement, catharsis. And external display positively influenced to vigor but, affiliation negatively influenced to vigor, achievement, and catharsis. And amotivation negatively influenced to fun, vigor, pride, catharsis. Second, the subscales of participation motivation, skill development and enjoyment positively influenced to feeling of flow, feeling of competence, feeling of self-realization, hedonic enjoyment. achievement and excitement positively influenced to feeling of flow and hedonic enjoyment, external display positively influenced to feeling to flow. And amotivation negatively influenced to feeling of self-realization and hedonic enjoyment. Third, the subscales of exercise emotion, pride positively influenced to feeling of flow, feeling of competence, feeling of self-realization, hedonic enjoyment. And vigor positively influenced to feeling of flow and hedonic enjoyment. And fun positively influenced to feeling of competence and feeling of self-realization. And achievement positively influenced to hedonic enjoyment.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.3
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• pp.377-388
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• 2022

The Personal sense of uniqueness (PSU) is positively associated with subjective well-being and has been recently shown its correlation with happiness, influencing consumer's experience behavior. However, the effects of hedonic and eudaimonic experience on conspicuous and inconspicuous (consumer's need for status and inner fulfillment) are unknown. The purpose of this research is to address a gap existing in the literature by testing the effects of PSU on hedonic and eudaimonic leisure experiences and how happiness leisure experiences effects conspicuous and inconspicuous consumption. The relationships hypothesized in the model are tested using partial least squares structural equation modeling (PLS-SEM) and bootstrapping procedure. Data was gathered using a self-administrated survey, answered by 200 consumers based on consumers' leisure experiences. The findings of this study suggest that (i) PSU positively and significantly influence hedonic and eudaimonic happiness; (ii) the effect of PSU on eudaimonic happiness is higher than in hedonic happiness; (iii) eudaimonic happiness positively and significantly influence conspicuous and inconspicuous consumption; and (iv) hedonic happiness negatively and significantly influence conspicuous and inconspicuous consumption. This study helps fill a gap in the literature by introducing and testing the effect of hedonic and eudaimonic leisure experiences and the relationship between these constructs and PSU and (in) conspicuous consumption.

• Journal of Korea Entertainment Industry Association
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• v.14 no.4
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• pp.91-104
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• 2020

In this study, the value of the medical resort was divided into hedonic value, hospitality value, safety and personal information protection value, and profitability value by exploring and typifying the successful cases and related services of the medical resort in order to provide the direction of development and policy implications of the medical resort for the medical tourism industry. For those who have used the medical resort, I wanted to verify the impact of the value of medical resort on perception of medical resort and its intention to use it. As a result of this study, it was found that hedonic value and hospitality value of medical resort have a strong influence on usefulness perception and well-being perception of medical resort, that safety and personal information protection value of medical resort was only affected by usefulness perception, and profit value of medical resort was only affected by well-being perception. In addition, the usefulness perception and well-being perception of medical resorts were shown to have an impact on the intention of using medical resorts, especially in the case of well-being perception of medical resorts. The above findings are meaningful in that they expanded the medical resort-related research area for the medical tourism industry and provided useful implications for the development of medical resorts that meet the convenience and needs of medical tourists.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.1
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• pp.354-364
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• 2015

This study examined the effect of sociocultural attitudes toward the appearance of depression and psychological well-being of fitness in adult women. The subjects of this study consisted of 472 healthy adult woman. The used instruments were Jung (2011) for measuring the sociocultural attitudes toward appearance scale, Seo (2006) for measuring the depression scale, and Yang (2000) for measuring the psychological well-being scale. The data was analyzed by exploratory factor analysis, reliability analysis, correlation analysis and multiple regression analysis. The results are as follows. First, among the subscales of sociocultural attitudes toward appearance, stress positively influenced depression. Second, among the subscales of sociocultural attitudes toward appearance, internalization-general negatively influenced hedonic enjoyment, self-realization, and a feeling of flow, but information positively influenced it. In addition, internalization-athlete positively influenced the feeling of competence, self-realization. Third, depression negatively influenced hedonic enjoyment, self-realization, and the feeling of flow.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.12
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• pp.8336-8342
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• 2015

The purpose of this study was to empirically investigate the structural relationship among golf participants' enjoyment factors, leisure satisfaction, and psychological well-being. Three hundred twenty-two surveys were used as the final data, and the results using SPSS 18.0 and AMOS 18.0 program are as follows. First, enjoyment factors of golf participants all effected positively on leisure satisfaction. Second, only interest displayed a positive relationship with self-realization. Third, leisure satisfaction increased self-realization, but did not have a statistically significant effect on hedonic well-being in this study.

• Journal of Distribution Science
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• v.11 no.11
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• pp.83-88
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• 2013

Purpose - This study focused on consumers' perception about regulations for sales enforced by national and local governments in Korea. The study examined the relationship between perceived regulatory restrictions and subjective well-being (SWB), and perceived regulatory restrictions and shopping value, respectively. Research Design, Data, and Methodology - Data were collected from 135 college students and consumers in Gyeonggi Province to verify the relationships, moderating effects, and mediating effects, thus testing the theoretical model and its hypotheses. Results - First, consumers' positive perception of regulatory restrictions enabled enhancement of their SWB. Second, consumers' positive perception of regulatory restrictions had no significant positive influence on hedonic value but had a significant positive influence on utilitarian value. Third, utilitarian value exhibited a full mediating effect on the relationship between regulatory restrictions and SWB. Conclusion - This study showed that consumers' positive win-win attitude is based on social norms. Further, we expect that consumers experiencing discomfort due to regulatory restrictions resolve this by going to other distributors. Finally, to increase distributors' competitiveness and consumers' utilitarian value, it is suggested that distributors require a variety of marketing strategies.

• Knowledge Management Research
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• v.16 no.4
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• pp.191-213
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• 2015

With the advancement of virtual reality technology, virtual reality contents and devices are being competitively released. This research deals with an early stage adoption model of a motion-sensing input device which enhances the user experience of these virtual reality contents and devices. In contrast to the previous research on the adoption or resistance of innovative products, this work compares and analyzes the antecedents in MIR(Model of Innovation Resistance) of resistance-perspective as well as those in UTAUT2(Extended Unified Theory of Acceptance and Use of Technology) and IDT(Innovation Diffusion Theory) of adoption-perspective, and suggests a resistance-incorporated adoption model from a new viewpoint. The analysis of questionnaire data indicates the following results: Performance expectancy, effort expectancy, price value, hedonic motivation in UTAUT2 and visibility in IDT have a significant negative influence on innovation resistance. Compatibility in IDT and MIR exerts a positive influence on perceived value. Social influence and hedonic motivation in UTAUT2 positively relates to perceived value. Higher innovation resistance results in lower perceived value, with innovation resistance and perceived value negatively and positively affecting intention to use, respectively.