• 제목/요약/키워드: Health care resources

검색결과 581건 처리시간 0.026초

일산화탄소중독(一酸化炭素中毒)의 진료대책(診療對策) 수립(樹立)을 위한 추계학적(推計學的) 연구(硏究) (A Stochastic Study for the Emergency Treatment of Carbon Monoxide Poisoning in Korea)

  • 김용익;윤덕로;신영수
    • Journal of Preventive Medicine and Public Health
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    • 제16권1호
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    • pp.135-152
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    • 1983
  • Emergency medical service is an important part of the health care delivery system, and the optimal allocation of resources and their efficient utilization are essentially demanded. Since these conditions are the prerequisite to prompt treatment which, in turn, will be crucial for life saving and in reducing the undesirable sequelae of the event. This study, taking the hyperbaric chamber for carbon monoxide poisoning as an example, is to develop a stochastic approach for solving the problems of optimal allocation of such emergency medical facility in Korea. The hyperbaric chamber, in Korea, is used almost exclusively for the treatment of acute carbon monoxide poisoning, most of which occur at home, since the coal briquette is used as domestic fuel by 69.6 per cent of the Korean population. The annual incidence rate of the comatous and fatal carbon monoxide poisoning is estimated at 45.5 per 10,000 of coal briquette-using population. It offers a serious public health problem and occupies a large portion of the emergency outpatients, especially in the winter season. The requirement of hyperbaric chambers can be calculated by setting the level of the annual queueing rate, which is here defined as the proportion of the annual number of the queued patients among the annual number of the total patients. The rate is determined by the size of the coal briquette-using population which generate a certain number of carbon monoxide poisoning patients in terms of the annual incidence rate, and the number of hyperbaric chambers per hospital to which the patients are sent, assuming that there is no referral of the patients among hospitals. The queueing occurs due to the conflicting events of the 'arrival' of the patients and the 'service' of the hyperbaric chambers. Here, we can assume that the length of the service time of hyperbaric chambers is fixed at sixty minutes, and the service discipline is based on 'first come, first served'. The arrival pattern of the carbon monoxide poisoning is relatively unique, because it usually occurs while the people are in bed. Diurnal variation of the carbon monoxide poisoning can hardly be formulated mathematically, so empirical cumulative distribution of the probability of the hourly arrival of the patients was used for Monte Carlo simulation to calculate the probability of queueing by the number of the patients per day, for the cases of one, two or three hyperbaric chambers assumed to be available per hospital. Incidence of the carbon monoxide poisoning also has strong seasonal variation, because of the four distinctive seasons in Korea. So the number of the patients per day could not be assumed to be distributed according to the Poisson distribution. Testing the fitness of various distributions of rare event, it turned out to be that the daily distribution of the carbon monoxide poisoning fits well to the Polya-Eggenberger distribution. With this model, we could forecast the number of the poisonings per day by the size of the coal-briquette using population. By combining the probability of queueing by the number of patients per day, and the probability of the number of patients per day in a year, we can estimate the number of the queued patients and the number of the patients in a year by the number of hyperbaric chamber per hospital and by the size of coal briquette-using population. Setting 5 per cent as the annual queueing rate, the required number of hyperbaric chambers was calculated for each province and for the whole country, in the cases of 25, 50, 75 and 100 per cent of the treatment rate which stand for the rate of the patients treated by hyperbaric chamber among the patients who are to be treated. Findings of the study were as follows. 1. Probability of the number of patients per day follows Polya-Eggenberger distribution. $$P(X=\gamma)=\frac{\Pi\limits_{k=1}^\gamma[m+(K-1)\times10.86]}{\gamma!}\times11.86^{-{(\frac{m}{10.86}+\gamma)}}$$ when$${\gamma}=1,2,...,n$$$$P(X=0)=11.86^{-(m/10.86)}$$ when $${\gamma}=0$$ Hourly arrival pattern of the patients turned out to be bimodal, the large peak was observed in $7 : 00{\sim}8 : 00$ a.m., and the small peak in $11 : 00{\sim}12 : 00$ p.m. 2. In the cases of only one or two hyperbaric chambers installed per hospital, the annual queueing rate will be at the level of more than 5 per cent. Only in case of three chambers, however, the rate will reach 5 per cent when the average number of the patients per day is 0.481. 3. According to the results above, a hospital equipped with three hyperbaric chambers will be able to serve 166,485, 83,242, 55,495 and 41,620 of population, when the treatmet rate are 25, 50, 75 and 100 per cent. 4. The required number of hyperbaric chambers are estimated at 483, 963, 1,441 and 1,923 when the treatment rate are taken as 25, 50, 75 and 100 per cent. Therefore, the shortage are respectively turned out to be 312, 791. 1,270 and 1,752. The author believes that the methodology developed in this study will also be applicable to the problems of resource allocation for the other kinds of the emergency medical facilities.

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뇌졸중 환자에 적용한 핫라인 전화상담 프로그램의 효과 (Effects of Telephone Hotline Counseling Program on Stroke Care)

  • 김백균;강동완;김도연;박정현;우지석;김영희;김현숙;문민주;이정윤;국형석;김낙훈;최상원;안하규;양성규;김준엽;강지훈;한문구;배희준;김범준
    • 보건행정학회지
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    • 제33권2호
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    • pp.185-193
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    • 2023
  • Background: This study focuses on the establishment and operation of a stroke patient hotline program to help patients and their caregivers determine when acute neurological changes require emergency attention. Method: The stroke hotline was established at the Gyeonggi Regional Cerebrovascular Center, Seoul National University Bundang Hospital, in June 2016. Patients diagnosed with stroke during admission or in outpatient clinics were registered and provided with stroke education. Consulting nurses managed hotline calls and made decisions about outpatient schedules or emergency room referrals, consulting physicians when necessary. The study analyzed consultation records from June 2016 to December 2020, assessing consultation volumes and types. Outcomes and hotline satisfaction were also evaluated. Results: Over this period, 6,851 patients were registered, with 1,173 patients (18%) undergoing 3,356 hotline consultations. The average monthly consultation volume increased from 29.2 cases in 2016 to 92.3 cases in 2020. Common consultation types included stroke symptoms (22.3%), blood pressure/glucose inquiries (12.8%), and surgery/procedure questions (12.6%). Unexpected outpatient visits decreased from 103 cases before the hotline to 81 cases after. Among the 2,244 consultations between January 2019 and December 2020, 9.6% were recommended hospital visits, with two cases requiring intra-arterial thrombectomy. Patient satisfaction ratings of 9-10 points increased from 64% in 2019 to 69% in 2020. Conclusion: The stroke hotline program effectively reduced unexpected outpatient visits and achieved high patient satisfaction. Expanding the program could enhance the management of stroke-related neurological symptoms and minimize unnecessary healthcare resource utilization.

제2형 당뇨병환자에서 임상영앙치료의 임상적 효과와 비용효과 연구 (The Clinical and Cost Effectiveness of Medical Nutrition Therapy for Patients with Type 2 Diabetes Mellitus)

  • 조영연;이문규;장학철;라미용;김지영;박영미;손정민
    • Journal of Nutrition and Health
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    • 제41권2호
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    • pp.147-155
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    • 2008
  • 우리나라의 경제적 발달과 문화 수준의 향상으로 질병 양상과 사망 원인에 많은 변화가 있는데, 그 중에서도 최근 당뇨병의 유병률의 상승 현상이 두드러지게 나타나고 있으며, 사망 원인의 수위를 차지하고 있다. 그러므로 이를 예방하고 당뇨병 합병증을 예방하기 위한 구체적이고 근거중심인 영양치료 방법의 제시가 절실한 실정이다. 미국영양사협회에서는 지속적으로 증가하는 당뇨병 유병율을 낮추기 위하여 생활습관의 개선을 목표로 임상영양치료의 표준화 지침을 제시하고 이에 따른 치료 효과 연구가 활발히 진행되고 있으나, 아직 국내에서는 많은 연구가 진행되고 있지 않은 현실이다. 따라서 본 연구에서는 이미 국외에서 사용되고 있는 지침에 근거하여 심층영양교육 방법을 실시하여 그 효과를 1회 교육만으로 시행되는 기본교육 방법과 비교하여 다음과 같으나 결과를 얻었다. 심층 및 기본영양교육 즉, 두 가지 교육 방법을 비교하였을 때 심층영양치료 방법을 실시한 경우 기본영양교육을 실시한 경우보다 혈당, 혈압 및 체중 강하 효과 면에서 유의적으로 개선효과가 있는 것으로 나타났다. 비용효과 면에서 장기간의 혈당변화 상태를 알 수 있는 당화혈색소의 경우 1%를 낮추기 위하여 소요되는 비용은 심층영양교육군에서 더 적었으며, 교육의 잠재 효과를 고려하였을 경우, 모든 혈당 검사 지표의 영양치료 비용 대비 효과 면에서 심층영양교육 방법이 기본영양교육 방법보다 앞서는 것으로 나타났다. 저비용 고치료 효과를 보여주고 있는 임상영양치료는 당노병과 같은 만성질환의 중요한 기본치료로 주목되고 있는 현 시점에서 영양치료행위의 의료 보험 급여화는 국민의 건강을 증진시키고, 국가적으로는 의료비 지출을 감소시키며 국민의 건강을 증진시키는데 큰 기여를 하는 합리적인 방안이라 생각된다. 따라서 현 비급여 수가로 되어 있는 교육수가를 급여화하여 많은 환자들에게 의료 혜택을 주는 일이 필요하리라 사료된다.

만성 질환자 가족의 부담감에 관한 연구 (A Study of well-being in Caregivers Caring for Chronically Ill Family Members)

  • 서미혜;오가실
    • 대한간호학회지
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    • 제23권3호
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    • pp.467-486
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    • 1993
  • Today, more chronically ill and handicapped people are being cared for at home by a family member caregiver. The task of caring for a family momber may mean that the caregiver has less time and money and more work which may result in increased fatigue and symptoms of illness. This study was done to examine the well-being of family caregivers. Fifty three family caregivers were interviewed. Concepts were measured using existing tools and included : Burden(25 item 5 point scale), Social sup-port (21 item 7 point scale), Health status defined by a symptom checklist(48 item S point scale), and Well -being defined by a quality of life scale (14 item 7 point scale) and caregiving activities. Data collection was done by interview and Q-sort. Social support and well - being were positively correlated as were symptoms and burden. Symptoms and burden were negatively correlated with social support and well-being. Items on the quality of life scale had a mean score range from 3.09 to 4.96. Quality of life related to income was lowest (3.09) but the desire to use more money for the patient was rated 2.90 on the burden scale where the item means ranged from 0.73 to 3.55. The high mean of 3.55 was for obligation to give care and the low 0.73 was (or not feeling that this was helping the patient. Mean scores for symptoms ranged from 0.26 to 2.15 with the 2.15 being for “worry about all the things that have to be done.” Over half of the patients were dependent for help with some activities of daily living. The caregivers reported doing an average of 3.40 out of five patient care activities including bathing (77.4%), shampooing (67.9%), and washing face and hands (49.1%), and 3.74 out of seven home maintenance activities including laundry (98.1%), cooking (83.0%), and arranging bed-ding(75.5%). The caregivers reported their spouse as one of the main sources of social support, including in times of loneliness and anger The mean score for loneliness as burden was 2.15 and ranked fourth and 31 (58.5%) of the sample reported being lonely recently and not being satisfied with the support received. Similarly anger caused by the patient was given a mean score of 2.13, and anger was reported to have been present recently by 38 (71.7%) of the sample and satis-faction with the support given was low. Having someone to help deal with anger ranked twelfth out of 21 items on the social support scale and had a mean score of 3.98 (range 3.49 to 5.98). Spouses were reported as a major source of social support but the fact that 50% of the caregivers were caring for a spouse, may account for the quality of this source of social support having been affected. These caregivers faced the same problems as others at the same stage of life. but because of the situation, there was a strain on their resources, particularly financial and social. In conclusion it was found that burden is correlated negatively to quality of life and positively to symptoms, but in this sample, symptoms and bur-den were scored relatively low. Does this indicate that the caregivers accept caregiving as part of their destiny and accept the quality of their lives with burden and symptoms just being a part of caregiving\ulcorner Does the correlation between the bur-den and symptoms indicate they are a measure of the same phenomenon or that the sample was of a more mobile, less burdened group of caregivers\ulcorner Quality of life was the one variable that was significant in explaining the varience on burden. Further study is needed to validate the conclusions found in this study but they indicate a need for nurses to ap-proach these caregivers with a plan tailored to each individual situation and to give consideration to interventions directed at improving quality of life and expanding social support networks for those caring for spouses.

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중국 경제성장의 제약요인이 한국 통상환경에 미치는 영향 (The Influence of the Restrictions in Chinese economic growth on Korean commercial environment)

  • 송일호;이계영
    • 통상정보연구
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    • 제15권4호
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    • pp.457-479
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    • 2013
  • 중국의 경제적 부상(rise)으로 부민강국이라는 중국의 꿈이 구체화하고 있다. 중국경제의 고도성장은 전 세계에 커다란 충격을 줄 것이다. 세계의 공장과 세계의 시장으로 영향력을 확대하고 있다. 그러나 중국의 지속적 경제성장 실현에는 여러 제약요인이 존재한다. 급격한 성장의 부작용으로 중국사회는 관료의 부패, 부의 양극화등 많은 사회적 난제를 가지고 있다. 국제적으로는 중국 위협론과 주변국과의 영토분쟁이 있다. 최근 중화민족주의의 출현에 대한 주변국의 견제도 심각한 제약요인이 되고 있다. 중국 내부적으로는 관료사회의 부패만연, 공산당 통치능력 약화, 차별적 경제발전전략에 따른 부의 양극화, 농촌문제의 심각성, 사회적 불안정, 사회보장 체제 미비, 동부 연해지역과 서부 내륙지역의 발전격차, 소수민족 문제, 환경오염과 에너지자원 부족으로 인한 지속가능한 성장의 제약등 여러문제로 구소련같이 국가가 해체될 가능성도 상존한다. 사회 양극화의 심화는 사회주의 혁명당시 지지기반인 농민과 노동자들을 공산당에 실망하게 하여 공산당 일당집권의 명분을 위협할 가능성이 있다. 에너지 자원 부족, 환경오염등 문제는 한국기업과 경제에 위기를 가져다줄 것이다. 특히 한국경제에 미칠 중요한 영향은 경제 성장방식의 전환이다. 투자와 소비의 균형, GDP중심성장에서 탈피하여 소비, 환경중심으로 전환된다. 금융, 환경, 문화, 교육, 의료, 사회복지관련 산업등 서비스 산업이 성장할 것이다. 중국의 성장모델 변화는 한국의 중간재 산업에 큰 시련을 안겨 줄 것 이다. 중국은 성장을 소비중심으로 맞추면서 구조조정을 시작했다. 기계, 자동차, 반도체, 철강, 화학 중심인 대중국 수출산업 비중을 줄이고 서비스산업 비중을 늘려야 한다.

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대규모 감염병 발병에 따른 의료폐기물 발생량 예측에 관한 연구 (A Study on Medical Waste Generation Analysis during Outbreak of Massive Infectious Diseases)

  • 김상민;박진규;고인범;이병선;신상룡;이남훈
    • 유기물자원화
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    • 제31권4호
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    • pp.29-39
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    • 2023
  • 본 연구에서는 의료폐기물에 대해 평상시 상황과 대규모 감염병 발병 상황으로 구분하여 발생 특성을 분석하였다. 평상시 상황에서는 회귀분석을 통해 의료폐기물 종류별 발생량 예측 모델을 수립하였으며, 유의값(p)은 모두 < 0.0001로 통계적으로 유의미하였다. 각 분류별 예측 모델식의 결정계수(R2) 값은 I-MW(R2=0.9943) > G-MW(R2=0.9817) > H-MW(R2=0.9310) 순으로 분석되었다. 또한, 기존 문헌과 유사한 결과로 영향인자로 사용된 GDP(G-MW), 의료기관 수(H-MW), 고령 인구비(I-MW)는 모두 높은 상관성을 나타내었다. 각 모델식을 종합한 총 의료폐기물 발생량의 MAE는 2,615, RMSE 3,353로 평가되어 H-MW(2,491, 2,890)와 I-MW(2,291, 3,267) 의료폐기물 모델식과 유사한 수준의 정확도를 나타내는 것이 확인되었다. 단기간 내 대량 발생하는 감염병 사태 시기의 의료폐기물 발생 특성은 정확한 추정이 제한적이므로 격리의료폐기물의 발생원단위를 분석하였다. 감염병 초기인 불안정기 8.74 kg/인·일, 안정기 2.69 kg/인·일, 감소기 시기 평균 0.08 kg/인·일의 발생원단위를 나타내었다. 격리의료폐기물 발생원단위와 치명률 간의 상관분석 결과, 불안정기 +0.99, 안정기 +0.52, 감소기 +0.96으로 나타났으며, 감염병 발병 전체시기에서 +0.95 이상의 매우 높은 양의 상관성을 나타내는 것이 확인되었다. 본 연구에서 도출된 연구결과는 보건 의료상에 적절한 의료폐기물 관리시스템을 구축하는 데 유용한 역할을 수행할 수 있을 것으로 기대된다.

병원 행정직원의 조직효과성 수준 (A Study on Organizational Effectiveness of Administrative Personnel in Hospitals)

  • 이덕구;박은철;유승흠;손태용
    • 한국병원경영학회지
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    • 제7권2호
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    • pp.52-79
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    • 2002
  • The hospital is characterized by it's remarkable labor industry and human resources input by unit. Recently, the administrative personnel are recognized as an important staff to provide a hospital guidance to consumer and also easiness for consumer's visit to hospital. The purpose of this study is to find the organizational effectiveness of the administrative personnel in hospitals. The survey data involved in the study was derived from 229 personnels working in 3 medium and small sized hospitals and 1 university hospital in Inchon area. The major finding are as follows; 1. The organizational efficiency in accordance with the general characteristics of subjects in order of over 31 years of age, university graduates, long-term tenure and high position is higher, whereas, in as much as wage and well trained personnels in are higher, general hospital's organizational efficiency is higher in comparison with those of university hospital. 2. The organizational efficiency in accordance with satisfaction and the psychological motive contributional factors is higher as much as the high satisfactory level in every hospitals in general. 3. The organizational efficiency in accordance with the factors of job characteristics is higher in as much as difficulty of the jobs is lesser, however there was not statically significance. In as much as job standard level is higher and the more job responsibility the higher organizational efficiency. It was obvious that the higher professional expertise as well as the training and application level are improving the organizational efficiency. 4. The organizational efficiency in accordance with the factors of structural characteristics was higher in as much as the intercommunication was smooth and the structural formalization level are higher, however there was not statically significance between the participation level of decision making and the organizational efficiency. 5. In as much as older age, management of organization and the job level are satisfied, the higher structural formalization level, the smooth intercommunication have affected as major influence factors of organizational efficiency. 6. In the university hospitals is satisfied in the management and job level of hospital organization as there are no difficult jobs while the level of hospital's organizational formality is high and the intercommunication is smooth, which are improving the organizational efficiency. In the general hospitals is also satisfied the management and job level of hospital organization and psychological motive contributional factors is higher, it was apparent that the organizational efficiency is higher in as much as the level of job standardization is high and the intercommunication is smooth. As a result of this study, in order for improving the organizational efficiency of administrative personnel in hospitals, the management and job level as well as personal relation are preferably satisfied, whereas formalization of organization, intercommunication and etc. should be satisfied, and, therefore, it is advisable to buildup discriminated organizational management and environment for different division on the basis above factors. Since this study is carried on four hospitals in Inchon area, there is a certain limit to generalize its result to all domestic hospitals, nevertheless the gallop poll was made by developing the questionnaires with reasonability and reliability. Especially. as the study was carried by analyzing the comparison of influence factors' difference of organizational efficiency in accordance with the divisional characteristics of the university and general hospitals.

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항 백혈병작용에 관련된 천연물의 자료조사 (Review of Anti-Leukemia Effects from Medicinal Plants)

  • 배현옥;임창경;장선일;한동민;안원근;윤유식;전병훈;김원신;윤용갑
    • 동의생리병리학회지
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    • 제17권3호
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    • pp.605-610
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    • 2003
  • 인삼, 호장근, 상산 등에서 분리한 성분들이 HL60, HL-60, Jurkat, Molt-4에 대한 억제작용이 있는 것으로 조사되었고, 익모초의 Leonunrine, 대청엽의 Indirubin, 천문동의 Aspargus polysaccharideA.B.C.D, 백합의 Colchicnamile, 익모초의 Lenunrine, 산두근, 자초근 추출물이 여러유형의 백혈병 환자에 대한 백혈병 억제효과가 있는 것으로 조사되었으며, mouse의 P388, L1210, L615, L120, S-180 등에 항 백혈병 효과가 있는 것으로는 완화, 로회, 원지, 오수유, 파두, 뇌공등, 석산, 백출, 단삼, 산약, 목단피, 청대, 감초, 당귀에서 분리한 성분들이 있으며 백굴채, 마전자, 가시오가피, 천초 추출물들이 동물실험에서 항암작용이 있는 것으로 조사되었다. 또 천연물에서 분리한 성분이 항백혈병 작용이 있는것으로는 ginsenoside Ro, ginseonoside Rh2, Emodin, Yuanhuacine, Aleemodin, phorbocdiester, Triptolide, Homolycorine, Atractylol, Colchicnamile, Paeonol, 당귀다당체, Aspargus polysaccharideABCD, Indirubin, Leonunrine, Acinosohic acid, Trichosanthin, G2 132, Schizandrin, allicin, Indirubin, cmdiumlactone chuanxiongol, 18A glycyrrhetic acid, Kansuiphorin A, 13 oxyingenol Kansuiphorin B 등이 조사되었고, 추출물이 항 백혈병 작용이 있는 것으로는 원지, 오수유, 백굴채, 대황, 산두근, 마전자, 가시오가피, 천초 등이 조사되었다.

만성 알코올 처리 쥐에 대한 헛개나무 열매 농축액을 함유한 콩나물 혼합물의 숙취해소 및 간 기능 개선 효과 (Effects of a soybean sprouts mixture containing Hovenia dulcis Thunb. fruit concentrate on hangover relief and liver function improvement in chronically alcohol-treated rats)

  • 허지안;민혜지;박울림;김정호;원영선;서권일
    • 한국식품저장유통학회지
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    • 제31권3호
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    • pp.486-498
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    • 2024
  • 본 연구는 만성 알코올 유도 쥐에 대한 1.5% 헛개나무 열매 농축액이 첨가된 콩나물 혼합물의 숙취해소 및 간 기능 개선 효과를 확인하고자 하였다. 헛개나무 열매 농축액을 함유한 콩나물 혼합물군(SHM) 내 ampelopsin 및 L-asparagine의 함량은 10.52, 35.19 ppm으로 확인되었으며, 만성 알코올 급여에 의해 체중 변화량이 감소하고, 간 중량은 증가한 반면 SHM 처리시 유의적으로 체중 변화량이 증가하였으며, 간 중량이 감소하였다. 혈중 alcohol 및 acetaldehyde의 농도는 SHM군에서 2.89, 0.53 g/L로 가장 낮은 함량을 보였으며, 간 조직 ADH 및 ALDH의 활성은 SHM군에서 33.11, 102.06 U/L로 가장 높은 활성을 나타냈다. 만성 알코올 유도는 ALT, AST 및 GGT와 같은 간 기능 지표 효소들의 활성을 증가시켰지만, SHM 처리시 각각 41.00, 130.83 및 0.47 U/L로 활성이 유의적으로 감소하였다. 간 조직 및 혈중 triglyceride 함량은 SHM군에서 1.45와 33.00 mmol/L로 가장 낮은 값으로 나타났고, 만성 알코올 투여로 증가된 혈중 total cholesterol 및 LDL cholesterol 함량은 SHM에 의해 감소하였으며, 만성 알코올 투여로 인해 감소된 혈중 HDL cholesterol 함량은 SHM 처리시 증가하였다. 간 조직을 형태학적 및 병리학적으로 관찰한 결과, 만성 알코올 유도군의 간 조직은 형태학적 관찰에서 황갈색을 띠었고, 병리학적 관찰에서는 지질방울의 크기 및 수가 증가하였다. 그러나 SHM 처리시 형태학적으로 관찰한 간 조직의 색은 적갈색으로 나타났고, 병리학적으로 관찰한 간 조직의 지질방울 크기 및 수는 감소하였다. SHM군의 간 조직 및 혈중 지질 과산화 함량은 677.68, 76.26 nmol/g으로 가장 낮은 값으로 확인되었으며, 간 조직 및 혈중 GSH 함량은 SHM군에서 가장 높은 값인 19.93 및 20.08 μmol/kg으로 나타났다. 따라서 콩나물 또는 헛개나무 열매의 단일 섭취보다 혼합하였을 때 ampelopsin 및 asparagine과 같은 유효성분들의 시너지에 의해 SHM군에서 증진된 숙취해소 및 간 기능 개선 효과를 확인할 수 있었으며, 이는 기능성 식품 소재화에 대한 가능성을 제시하는 기초 자료로 활용될 수 있음을 시사한다.

추심경호적지방(追寻更好的地方): 유포장적소비품적산업적가지속발전(有包装的消费品的产业的可持续发展) (Seeking a Better Place: Sustainability in the CPG Industry)

  • Rapert, Molly Inhofe;Newman, Christopher;Park, Seong-Yeon;Lee, Eun-Mi
    • 마케팅과학연구
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    • 제20권2호
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    • pp.199-207
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    • 2010
  • "对我们而言, 成为一名负责的公民和一份成功的事业之间没有区别.....他们对今天的沃尔玛是完全一样的." Lee Scott, 沃尔玛的CEO在2005年卡崔琳娜飓风灾难之后(Esty and Winston 2006) Lee Scott的声明标志着可持续发展的一个新的时代. 作为一个被全球生产商和零售商所关注的全世界最大规模的经销商确认了他们的可持续发展的意图. 近十年来, 环保运动不断增长, 并扩展到全世界. 公司已经诞生, 产品已被创造, 学术期刊 已经展开, 政府已经承诺—所有这一切都在追求可持续发展(Peattie and Crane 2005). 虽然进展的确比一些人渴望的慢了一些, 但是很多大规模的经销商已经为环保做出了可持续发展的努力. 为了更好的理解这个运动我们同时提供高管和消费者参与的有包装的消费品产业的角度. 该研究依赖于三个潜在主题: (1)概念和证据表明,公司为很多理由进行可持续发展 (2)在有包装的消费品行业中, 可持续发展活动的数量在持续增长 (3), 因此, 必须探索可持续发展在消费者意识中起的作用. 根据这些主题, 143名大学生和101名企业高管参加了调查来评估一系列的有关可持续发展的变量包括愿意支付, 行为意图, 态度和偏好. 结果显示高层管理者相信可持续发展的三个最主要的原因是(1)盈利能力的机会; (2)以实现对环境的义务; (3)对顾客和股东负责. 大学生的三大原因: (1)对环境的责任; (2)为子孙后代负责, 和(3):一种有效的管理资源. 虽然企业高管和大学生对支持可持续发展的理由不同, 但是企业高管和消费者的报告显示了对剩下大部分的可持续发展问题的相似性. 另外, 当我们要求消费者去评估6个关键问题的重要性时(医疗保健, 经济, 教育, 犯罪, 政府支出, 和环境), 保护环境仅排在第四位(Carlson 2005). 这6个问题都被认为是重要的, 三个最重要的是(1)改善教育;(2)本地区的经济发展,以及(3)卫生保健. 为了可持续发展的持续性, 我们也将预期结果. 反映社会, 企业利益表现的新定义和执行期的延长同样被揭示出来(Ehrenfeld 2005; Hitchcock and Willard 2006). 基于文献我们发现了三个基本范畴的结果:(1)改进组成的满意度, (2)分化的机会, 以及(3)金融奖励. 在每一种分类中, 我们发现从可持续发展活动中导致11种不同结果的几个特定的结果. 我们的调查结果表明,最有可能的结果最高的前五项依序为公司的可持续发展追求的是:(1)绿色的消费者将会更令人满意;(2)公司形象会更好, (3)公司的责任将得到加强, (4)会降低能源成本;(5)产品将会更多的创新. 另外, 为更好的理解消费者的环境 "身份" 和在市场购买中愿意显示出这个 "身份" 的有趣的交集, 我们扩展了以前Experian Research(2008) 的研究. 因此,受访者分为四个不同类型的绿色消费者(行为绿色,想法绿色, 潜在绿色, 或真正褐色)来获得更好的理解绿色消费者. 我们评估这些消费者愿意从事环保行为评估三种选择. (1)购物零售商支持环保措施;(2)支付更多来保护环境, 以及(3)支付更高的税收,政府可以支持环保措施. 想法绿色消费者表示最愿意改变, 紧随其后的是行为绿色消费者, 潜在绿色消费者和褐色消费者. 这些差异都是显著的(p<.01). 结论和启示我们采用描述性研究, 旨在促进我们理解战略领域的可持续性. 确切地说, 该研究以特定的偏好, 意图, 愿意支付, 行为和态度填补了进行比较与对比的持续性的商业管理者和消费者意见的文献的空白, 对从业人员, 能获得一个战略观点. 此外, 许多结果已经说明, 受访者愿意为产品付出更多来保护环境. 其他特定的结果表明, 女性受访者始终比男性强愿意交流, 为这些产品付更多的钱, 在环保的零售商. 了解这些额外的信息, 实践者现在有了更多的特定市场, 对目标和交流他们为可持续发展所做出的努力. 虽然这项研究仅仅是最初的一步了解实践者和消费者对于可持续发展的异同, 我们的结果对实践与研究都有帮助. 未来的研究应向测试其他变量的影响关系, 以及其他特殊行业.