• 한국의류학회지
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• 제46권2호
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• pp.349-366
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• 2022

The purpose of this study was to reveal the influence of consumers' Hanbok involvement and arousal seeking tendency on their Hanbok preference and purchasing behavior. The survey subjects were male and female consumers ranging in age from teens to those in their fifties. An online survey was conducted, and 627 people were analyzed. Version 26.0 of SPSS was used to perform a t-test as well as frequency, correlation, factor, reliability, and regression analyses. As a result, both Hanbok involvement and arousal seeking tendency derived four factors each. All four factors of Hanbok involvement had a significant effect on Hanbok preference. Two factors of arousal seeking tendency had a significant effect on Hanbok preference. Hanbok preference had a partially significant effect on Hanbok purchasing behavior. Hanbok involvement and arousal seeking tendency had a partially significant impact on Hanbok purchasing behavior. In conclusion, this study is meaningful in that it, for the first time, derived the factor of Hanbok involvement by considering the concept of involvement as it relates to Hanbok and identified that involvement and arousal seeking tendency are variables that affect Hanbok preference and purchasing behavior.

• 한국가정과교육학회지
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• 제33권2호
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• pp.81-93
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• 2021

본 연구의 목적은 고등학생의 한복 이미지, 한복 선호 유형, 전통한복 인식을 알아보고 성별 및 한복수업 참여 여부에 따른 차이를 확인하는 것이다. 이를 위해 부산 지역 고등학생 438명의 자료를 수집한 후 SPSS를 사용하여 빈도 분석, 교차 분석, t-검정, F-검정으로 분석하였다. 본 연구 결과는 다음과 같다. 첫째, 대부분의 고등학생은 한복을 우아한 이미지로 인식하고 있었으나 대중매체 및 온라인상에서 화려한 한복 디자인에 노출되어 한복에 대한 화려한 이미지도 가지고 있는 것으로 나타났다. 한복 이미지는 성별, 한복수업 참여 여부 및 성별을 고려한 집단에서 통계적 유의미성이 확인되었다. 촌스러운 이미지는 남학생이 여학생에 비해 높은 비율을 보였고, 한복수업 미참여 남학생 집단이 수업 참여 남학생 집단에 비해 3배 이상 높은 비율로 나타났다. 둘째, 고등학생이 선호하고 있는 한복 유형은 전통한복이었으며 그 다음으로는 퓨전한복, 생활한복, 패션한복 순으로 나타났다. 한복 선호 유형은 성별, 한복수업 참여 여부 및 성별을 고려한 집단에 따라 차이를 보였다. 특히 패션한복에 대한 선호는 한복수업참여 집단이 미참여 집단에 비해 높은 비율로 나타났다. 셋째, 고등학생의 전통한복에 대한 인식도는 보통 이상이었고 하위요소별로 살펴보면 심미성, 지속가능성, 실용성 순으로 나타났다. 전통한복 인식은 한복수업 참여 여부, 성별, 한복수업 참여 여부 및 성별을 고려한 집단에서 유의미한 차이를 보였다. 여학생이 남학생에 비해 그리고 한복수업 참여 학생이 미참여 학생에 비해 전통한복을 긍정적으로 평가한 것으로 나타났다.

• 패션비즈니스
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• 제3권1호
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• pp.93-103
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• 1999

This study is intended to propose the new design course on Contemporary folk Hanbok by researching their preference to Contemporary folk Hanbok. To do so, the definition of styles, preference in details and fitness for the occasion to wear Contemporary folk Hanbok were evaluated and analyzed. The collected materials were investigated in quality and content. As for the data, five Contemporary folk Hanbok brands, in the city were selected and twenty styles from catalog were extracted. The subjected of study were 219 university students living in Seoul and Kwang-ju, Mok-po. they answered the questionnaires, the results of study were following: 1) In style of Contemporary folk Hanbok, there were positive support on longer Jeogori than traditional one and a seamless one-piece skirt at the length of ankle. But they had the negative thought of various spapes shapes related to the styles of Contemporary folk Hanbok. 2) In a view point of coloring on women's Contemporary folk Hanbok, the student supported the saturation more than special preference to similarity or contrast harmony. Students liked the harmony of achromatic colors or same colors up and down which are not traditional 3) In men's Contemporary folk Hanbok, students were for the harmony of same colors in up and down, preferring wool/polyester to cotton or silk100% (traditional materials) in materials 4) It indicates that what students thought generally of the occasional appropriateness of Contemporary folk Hanbok didn't match with the choice of proper occasion on preferred style. The western clothes have difference in design, material, color and manners of co-ordination related to ordinary cloths and out wear, but Contemporary folk Hanbok don't have these difference. Therefore, it is needed to develop the expensive designs discriminated between ordinary clothes and out wear in design, material, color and co-ordination corresponding to the every day life style.

• 한국의류학회지
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• 제41권4호
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• pp.698-708
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• 2017

How consumers perceives Korean heritage is the most essential motivation to purchase traditional products. This study investigates if there is a difference in the value perception of traditional culture on preferences for and the long-term relationship of Hanboks. It also investigates differences in the preference and consumption behavior of Hanboks depending on the degree of experience for Hanbok. For this research purpose, data were collected from 745 residents between the ages of 20-60 in the Seoul and metropolitan areas through online and offline surveys. The data were analyzed by descriptive statistics, factor analysis, and path analysis, using the SPSS-WIN 20.0, AMOS 20.0 program. The value recognition toward traditional culture derived aesthetic and symbolic factors. The result of grouping according to the experience of the Hanbok indicated that the two groups of traditional cultural values influenced preferences for Hanboks. In the middle group, only the symbolic value had a significant influence on the preference of Hanbok. It was found that the less experienced group had no traditional culture value factor which had a significant effect on the preferences for Hanboks. Based on the results of this study, it is expected to be used as basic data to establish a marketing strategy to increase the preferences for traditional culture such as Hanboks by increasing various traditional culture experiences as well as Hanboks.

• 한국의류학회지
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• 제31권9_10
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• pp.1453-1464
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• 2007

The purpose of this study is to examine the hand of spring/fall fabrics for 'Saenghwal Hanbok' on subjective hand, objective hand and the preference. In this study, 28 varieties of spring/fall fabrics such as cotton fabrics, synthetic fabrics, blended fabrics and a silk fabric for 'Saenghwal Hanbok' are used. To evaluate the subjective hand of fabrics, the holistic touch and preferences, 33 seven ranks' segmentic differential scale questions are developed with adjective pairs and are gathered by surveying experts on clothes. The mechanical properties, HV and THV of them are measured and calculated by KES-FB system. Through subjective hand, items could be classified into six hand expressions: 'bulky/extensibility', 'stiffness', 'feeling of weight', 'surface property', 'drapability' and 'moisture property'. Through mechanical properties, the results indicated that the character of cotton fabrics are slight flexible, tough, rough, uneven, a bit heavy, thick and low resilience on tensile and compression, and then those of synthetic fabrics, blended fabrics and a silk fabric are thin and light, smooth, flat and bulkless. In correlation on subjective evaluations and the preference for 'Saenghwal Hanbok', cotton fabrics mainly depend on 'surface property' and 'moisture property' and then synthetic fabrics, blended fabrics and a silk depend on 'bulky/extensibility' and 'surface property' In correlation on objective hand and the preference for 'Saenghwal Hanbok'. people aren't satisfied with low resilience. high stiffness and low drape.

• 한국의상디자인학회지
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• 제22권2호
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• pp.137-149
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• 2020

The purpose of this study is to identify the perception of New-Hanbok Skirts that female consumers have and to analyze the design preference based on the analysis of designs of skirt products currently in distribution. Based on the analysis of the New-Hanbok brand website, the research was conducted through a survey of 355 women in their 20s and older. The survey consisted of 24 questions which were divided into pattern, color, material, and recognition type questions. The research results are as follows. First, most adult women answered that a New-Hanbok skirt is appropriate to wear at a holiday, anniversary, or outer dress for the spring and autumn seasons, and the design is the most important thing when considering buying. However, the ratios of wearing experience and possession were very low. Second, the preferred design aspects of a New-Hanbok skirt were the Jarak-skirt or Deot-skirt, calf-length, 5cm width of the waistband, 3cm uniform crease, a normal length waistband, bright neutral colors, and a waistband in different colors. For the double skirt, the design that shows 4cm of lining fabric and the different colors of upper fabric was the most preferred. The most preferred material was plain cotton. On the other hand, small floral patterns were preferred for patterned materials, and opaque upper fabric was most preferred for the double skirt. Through this study, it was confirmed that the Hanbok is seen as a positive aspect for modern consumers.

• 패션비즈니스
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• 제7권5호
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• pp.54-65
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• 2003

To accomplish the above goal of this study, I have taken the statistics about wearing behavior and design preference for Saenghwal Hanbok. This is surveyed by 354 women having jobs 20-50years old-in Daegu. The result of the study is summarized as follows. People prefer to put on Saenghwal Hanbok same as the Korea Traditional Dress in the traditional holidays and the active style that they can dress as casual clothes having the Korea Traditional Dress's characteristics as well. Form a viewpoint of appearance, people prefer Jugori have a bit spare width, the length comes near to the waist line, the type of Korean Traditional Dress's sleeve, and the round type that is linked body and sleeve in waist section and length is between knee and the calf of leg.

• 한국의상디자인학회지
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• 제23권1호
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• pp.129-142
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• 2021

This study aims to identify the perception of New-Hanbok one-piece dresses that female consumers have purchased and to analyze the design preference based on design types and brands. Analysis was conducted on New-Hanbok brand websites, and additional research was carried out through a survey of 402 women in their 20s and older. The survey consisted of 36 questions, which were divided into categories including pattern, color, material, and recognition of the one-piece dress. The research results are as follows. First, the preferred design form of the New-Hanbok one-piece dress was long length, medium fit, princess line, round git, rectangular git, regular width git, V neckline, regular width dongjeong, front closing with a wide overlap of the chest are a, narrow goreum, a skirt part with moderate crease spacing and number of pleats, A-line skirt silhouette, long and narrow sleeves, diagonal shoulder line, and a cuff at the end of each sleeve. Second, the preferred colors of the New-Hanbok one-piece dress were bright, neutral, or light and were predominately monochromatic Third, the preferred fabric conveyed a contemporary atmosphere through its print pattern. The most favored fabric material was cotton. Through this study, more systematic design development research should be carried out focusing on the current situation and identifying problems, thereby improving traditional culture.

• 한국의류학회지
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• 제47권6호
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• pp.1012-1026
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• 2023

This study used the Q-methodology to identify and categorize the types of subjective perceptions of Korean hanbok among foreigners currently living in Korea, and to explore the characteristics of each type. We used the QUANL PC program to analyze the data. We categorized foreigners' perceptions of hanbok into three types. The first type comprised the "hanbok experience novice tradition affirming" individuals who thought hanbok was beautiful, affirming Korean culture and traditional clothing. They encountered hanbok for the first time upon arriving in Korea. The second type was the "design preference positive change". These individuals thought hanbok's design was beautiful and belived Korea's image improved because of hanbok. The third type was the "change-seeking tradition negative". This group believed that hanbok was not traditional Korean clothing and required modernizing. The first category comprised mostly individuals from Nepal, the second category was Myanmar, and the third category was China. Thus, different nationalities have different perceptions of hanbok. Future research should explore how foreigners from diverse nationalities perceive hanbok and coduct a comparative analysis based on nationality.

• 복식문화연구
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• 제32권1호
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• pp.70-85
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• 2024

This study aimed to examine the recent Hanbok school uniform design directions to contribute to the distribution of Hanbok school uniforms and the accumulation of Hanbok-inspired fashion design sources. We reviewed 16 academic papers published on Hanbok school uniform designs from 1998 to 2023 and summarized the design features proposed therein. We also analyzed 172 items of Hanbok school uniform designs developed under the Hanbok school uniform promotion project hosted by the Hanbok Advancement Center between 2019 and 2022. We found that the recent Hanbok school uniform design characteristics conformed to the design directions proposed in previous studies in terms of line, color, fabric, and textile pattern. Conforming design characteristics include the following. Overall, silhouettes were straight and moderately fitting to the body. Detailed straight and curved lines from Hanbok were applied. Designs showed traditional Hanbok colors, including white, black, and navy. Machine washable cotton and various blended fabrics were used. Modernized traditional patterns such as Saekdong, cloud, and Gwae were applied to textile designs. In contrast, some characteristics of recent designs deviated from the proposed design directions. Barrel silhouettes were found in casual styles of uniform items, including sweatshirts, hoodies, and jumpers. A wider range of materials, including fleece, quilted fabric, brocade, and Jinju silk, were used. Uniforms had looser silhouettes and were made with modern washable materials to meet students' preference for casual uniforms.