• Journal of the Korean Society of Costume
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• v.52 no.8
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• pp.99-107
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• 2002

The purpose of this study was to identify the hair management behavior and satisfaction of hair care products of women. A self-administered questionnaire developed by researchers was used. The subjects were 500 women who were residing in Chonbuk province from Aug. to Sep. 2002. Frequencies, percentages, means, and standard deviations were calculated. And One-way ANOVA and t-test were done. The results were as follows : 1. Most women were satisfied with the condition, gloss, and thickness of their hair, but unsatisfied with their hair color. As they were getting older, their satisfaction were lowered about their hair condition and gloss. 2. Most women went to beauty shops once or twice a month to have their hair permanent waved or cut. and some for dyeing or dry Few women went to beauty shop for make-up and peticures. 3. Women did frequent hair management behaviors such as cleansing, style, and providing nutrition, but caring dandruff and preventing alopecia were relatively less. Older or married women did more frequent hair management behaviors such as caring dandruff, preventing alopecia, dyeing, styling, and providing nutrition. Women used cleansing products to manage their hair, and styling products and nutrients to provide their hair with nutrition. 4. Specially price and efficiency satisfaction of dandruff care products, alopecia preventing products, dyeing products were very low.

• The Journal of Korean Society for School & Community Health Education
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• v.3
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• pp.1-13
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• 2002

Female university students generally have a lower intake of nutrition compared to other age groups due to their adverse interests in their appearance. Drinking, smoking, too much weight control, accumulation of psychological and physical stress are causes of inadequate diet. The result is deterioration of hair health. Establishment of good diet and hair care is the foundation of a healthy hair in adulthood. For this reason, there is a great need for a healthy hair care. The data from a questionnaire survey was analyzed with 800 female undergraduate students responding. Seventeen universities were included in the study, 8 of which were from Seoul, 6 from other large cities and 3 from smaller towns. The objective of this study is to investigate the correlations of these factors and to provide preliminary data for developing an effective hair care education program. Results include the following: 1. Knowledge score of hair care based on general characteristics were higher for students in larger cites compare to small cites or regions. Also, students in higher academic year, more allowance, interest in their apparence and family income showed higher knowledge in this field. These factors had meaningful effect on the statistics of this study. 2. Attitude score towards hair care based on general characteristics were higher for students in larger cites compare to small cites or regions. Also, students in higher academic year, more allowance, interest in their apparence and family income showed higher knowledge in this field. These factors had meaningful effect on the statistics of this study. 3. Behavior score towards hair care was higher for students with greater family income, allowance, interest in appearance. These factors had meaningful effect on the statistics of this study. 4. The correlation study between knowledge, attitude and behavior showed that higher the knowledge and attitude, better the behavior. 5. The analysis of factors effecting hair care behavior showed that interest in health, acknowledgement of current hair condition, total family income were a viable factor in predicting hair care behavior. The predictability of regression model is 38.9 %($R^2$) Therefore, in order to maximize the hair care behavior, consistent and systematic study should be earned out to develope an effective education program to improve health interest.

• Korean Journal of Human Ecology
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• v.21 no.2
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• pp.331-347
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• 2012

The purpose of this study was to explore how the Theory of Planned Behavior applies to five appearance management behaviors and the effects of three variables - attitude, subjective norm, and perceived behavior control on appearance management behaviors. The research was conducted by surveying 410 female adult respondents between the ages of 20 to 40 with the goal of predicting the appearance management behavior of women. The data were analyzed using IBM SPSS Statistics 19.0 and Amos 19 in addition to Frequency analysis and path analysis. In the first case, the potential for applying appearance management theory on appearance management behavior of women was observed. The appearance management behavior performed by women was classified into five categories: skin care behavior, makeup management behavior, apparel management behavior, hair care behavior, and weight management behavior. It was determined all five behaviors could be predicted by applying the Theory of Planned Behavior. In the second case, effects of attitude related to subjective norm and perceived behavior control related to skin care behavior was statistically significant. In terms of makeup management behavior, all of the three variables were statistically significant. With regard to apparel management behavior, only subjective norm behavior was statistically significant. Concerning hair care behavior, attitude and perceived behavior control were statistically significant. On weight management behavior only attitude was statistically significant.

• Fashion & Textile Research Journal
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• v.15 no.6
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• pp.923-931
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• 2013

The purpose of this study was to examine the effect of the type of masculinity on appearance-oriented and appearance management behavior. Questionnaires were administered to 201 males 20s to 50s living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, Cronbach's ${\alpha}$, factor analysis, cluster analysis, regression analysis, t-test and logistic regression. First, factor analysis in a appearance management behavior and the type of masculinity, were cluster analysis in appearance-oriented. Were used to analyze the problem of the study by classified five factors and two groups. The results of this study were as follows: First, the masculinity of Retro sexual, Metro sexual, Techno sexual showed a negative influence on appearance-oriented. Second, the masculinity had a influence on appearance management behavior. M-ness showed a negative influence on skin care, Metro sexual showed a positive influence on skin care, hair/fashion, cosmetics, plastic surgery. And Retro sexual showed a influence on skin care, positive influence on hair/fashion, cosmetics. Techno sexual showed a positive influence on body management, skin care, hair/fashion. Uber sexual showed a positive influence on body management, cosmetics of appearance management. Third, the appearance-oriented had a differences on body management, hair/fashion, cosmetics, plastic surgery of appearance management behavior.

• Journal of Korean Home Economics Education Association
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• v.23 no.2
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• pp.1-16
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• 2011

This study investigates the relationship between the purchasing behavior for hair-care products and the attitude toward hair-care products by adolescents. A total of 412 middle and high school students located in Seoul and Gyunggi-do province participated in this research. SPSS 12.0 for Windows Program was utilized for statistical analysis. As a result, the hair concerns and the satisfaction of adolescents as well as their attitudes towards hair-care products were significantly affected by gender, school level, and educational experiences. Female high school students with some degree of educational experiences had a more rational and brand-oriented attitude. Students having a higher rational and brand-oriented attitude bought hair-care products in regards to the quality of the product and environmental impact. On the other hand, those having a conspicuous and fashion pursuit attitude showed an image and fashion concern purchasing behavior. Adolescents usually purchased styling and dyeing products at a cosmetic specialty store and hair-care cleaning products from a discount store. They obtained the information about hair-care products from relatives, personal experiences, and TV advertisements.

• Journal of the Korean Society of Costume
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• v.57 no.9
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• pp.97-109
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• 2007

This study is to examine the relation between self-consciousness and appearance management behavior; to grasp the appearance management behavior depending on self-consciousness which older women feel personally; to understand their needs more deeply; and to give support in planning and conducting marketing strategies effectively in the beauty and fashion market. The subjects of this study were aged women ranging 55 to 69 in age, living in Daegu and Geongsangbukdo. 500 questionnaires were distributed and 397 questionnaires out of 440 returned were used in the data analysis. The results through statistic analyses are following: 1. Among older women, the higher social self-consciousness group appeared to pursue six types of appearance management behavior(i.e., weight body-shape care, skin care, cosmetic behavior, hair care, cosmetic surgery, and clothing behavior) much more than the lower social self-consciousness group. 2. Compared with the lower private self-consciousness group, the higher private self-consciousness group appeared to care for not only weight body-shape care but also skin care, cosmetic care, and cosmetic surgery, clothing behavior with more interest in ordinary times. In terms of hair care, though, there was no significant difference between the higher private self-consciousness group and the lower private self-consciousness group. 3. There was no statistically significant difference between the higher social anxiety group and the lower social anxiety group in weight body-shape care, skin care, cosmetic behavior, hair care, cosmetic surgery, and clothing behavior.

• Fashion & Textile Research Journal
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• v.16 no.6
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• pp.888-896
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• 2014

This study examines the effect of college students' interpersonal relations disposition on appearance concern and appearance management behavior. Questionnaires were administered to 202 college students living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, Cronbach's ${\alpha}$, factor analysis, cluster analysis, regression analysis, t-test and logistic regression. Five factors of appearance management behavior (body management behavior, skin care behavior, hair/fashion behavior, cosmetics usage behavior, plastic surgery behavior), seven factors of interpersonal relations disposition (independent/responsibility, sympathetic/receptive, sociable/friendly, competitive/aggressively, conspicuous/narcissistic, defiant/distrust, dominant /supreme) and two groups of appearance concern (high, low) were utilized for the problem analysis of the study. The results of this study were: First, Interpersonal relations disposition had an influence on appearance management behavior. Conspicuous/narcissistic type showed a positive influence on body management behavior, skin care behavior, hair/fashion behavior, cosmetics usage behavior, plastic surgery behavior. The sympathetic/receptive type showed a positive influence on skin care behavior and the competitive/aggressively type showed a positive influence on hair/fashion behavior; however, independent/responsibility type showed a negative influence on cosmetic usage behavior. Second, dominant /supreme type showed a negative influence on appearance concern; however, conspicuous/narcissistic type and defiant/distrust type showed a positive influence on appearance concern. Third, the appearance concern groups showed differences on appearance management behavior. The higher appearance concern group compared to the low appearance concern group were more active for cosmetics usage behavior, hair/fashion behavior, plastic surgery behavior, body management behavior and skin care behavior.

• Journal of the Korea Convergence Society
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• v.9 no.10
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• pp.415-421
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• 2018

The purpose of this study is to analyze the difference of scalp and hair care behaviors according to DiSC behaviors of beauty consumer. For the study, 251 questionnaires were analyzed using the SPSS v.18.0 statistical package program. First, there was statistically significant difference in psychological stability, favorable image, and maintaining state of scalp and hair management according to DiSC behavior type. In case of Shin Jung - hyung (C), psychological stability, Positive images, and maintaining good condition. Second, DiSC and hair management behaviors according to DiSC behaviors showed statistically significant difference in state cognition management and product use management. In the case of cognition type (C) and social type (I) Product use management. The results of this study suggest that hair management awareness and behavior, which is dependent on DiSC behaviors of consumers, are provided as basic data for corporate marketing strategy.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.1
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• pp.153-167
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• 2014

The purpose of this study is to compare and analyze about the Telecasters's appearance management, external image & awareness on Self-Efficacy. The method of this study is carried out form 2 January 2013 until 20 January. with the 164 telecasters who announcers, voice actors, gag men, singers. The results of the research is summarized below: First, Among the telecasters, singer is the highest awareness of the beauty services importance about the fashion, makeup, hair, skin care, cosmetic surgery. Especially, about the awareness of the beauty services importance about the fashion, makeup, hair, singers> announcers> voice actors> gagmen appear one after another. Second, about the importance awareness of the beauty services importance & the relation of self-efficacy, for announcers, the more higher awareness the fashion, makeup, hair, the higher self-efficacy of the confidence, effective expression, etc.. For voice actors, the more higher awareness the hair, skin care, the fashion, make up, cosmetic surgery, the higher self-efficacy of the new image making, the confidence, task efficiency improvement, etc... For gagmen, the more higher awareness the fashion, hair, skin care, makeup, cosmetic surgery, the higher self-efficacy of the self-expression, the confidence, the new image making, task efficiency improvement, etc.. For singer, the more higher awareness the makeup, hair, cosmetic surgery, skin care, fashion, the higher self-efficacy of the task efficiency improvement, the self-expression, the confidence, the new image making, etc.. Third, about the importance awareness of the appearance management behavior, external image, about the importance awareness of the appearance management behavior, singer is the most higher awareness, announcers> voice actors> gagmen appear one after another. about the importance awareness of the external image, singer is the most higher awareness, voice actor> announcers> gagmen appear after another. The meanings of this study provide the telecasters's image's fields with the effective basic data.

• Korean Journal of Human Ecology
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• v.14 no.2
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• pp.293-302
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• 2005

The purpose of this study is to compare hair care behaviors between Korean and Australian women whose individual hair characteristics, social backgrounds, and culture were different from each other. Then, this study also aims to provide some basic data for professionals in the field of beauty education and industry. Data were collected through a survey with 208 Australian females and 392 Korean females. Analyses included t-test, frequency analysis, and one-way ANOVA. The results are as follows: The Korean women mostly had black and brown natural hair, and 68.4% of them had color. On the other hand, the Australian surveyees had brown and dark blonde, and 85.4% of them had color. They both were asked why they were using hair products. The Koreans responded that they were for hair moisturization, while the Australians said they were for producing a hair style they wanted. In addition, the Koreans made the most use of a hair conditioner and hair wax, while the Australian women did a hair spray and gloss. As far as the satisfaction with beauty salon service goes, the Australian respondents showed more service satisfaction than the Koreans on average. The homogeneity of the two nations' average points was t-tested. The result indicated that significant differences existed in the hair shop satisfaction with services, such as dyeing, haircut, blow dry, shampooing and massaging, and staff attitudes.