• Title/Summary/Keyword: HERMES

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Study on Recognitions of Luxury Brands by Using Social Big Data (소셜 빅데이터를 활용한 럭셔리 브랜드 인식 연구)

  • Kim, Sung Soo;Kim, Young Sam
    • Fashion & Textile Research Journal
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    • v.18 no.1
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    • pp.1-14
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    • 2016
  • This study analyzes consumers' preference trend, positive and negative factors in regards to luxury brands by researching changes in the consumer awareness of luxury brands, preference trends and psychological awareness based on big data to suggest a creative business strategy for corporations that can help Korean brands enter global luxury brand markets. The study results are as follows. Preferred items (consumer) psychology, positive awareness and negative awareness were derived based on the last five years of social big data on Korean consumers' preferred brands. First, the Korean consumers' preferred brands for the recent five years indicated that Dolce & Gabbana (2013), ESCADA (2012), Gucci (2011, 2009) and Chanel (2010) were most preferred and Prada, Louis Vuitton, Hermes, Burberry, Fendi, Givenchy and Dior were also shown to be preferred brands. Second, bags (such as shoulder bags) were shown to be the most preferred items for luxury brand items that consumers wished to own. Third, it was analyzed that keywords for consumer psychology in regards to luxury brands included: diverse, new, outstanding, overwhelming, luxurious, glamorous, worldwide, famous, success and good. Fourth, consumers' positive awareness regarding luxury brands included: diverse, luxury, famous, outstanding, perfect, bright and luxurious. Fifth, negative awareness included: price factors of expensive, high price and excessive as well as factors to be improved upon such as old, bland, flashy, crude, unfriendly and fake.

A Study on the Fashion Style in TV Drama - Focused on ′Sex & The City′- (TV 드라마 의상에 나타난 스타일에 관한 연구 - 드라마 ′Sex & The City′를 중심으로 -)

  • 이지현;정은숙
    • Journal of the Korean Society of Costume
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    • v.54 no.2
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    • pp.25-38
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    • 2004
  • The purpose of this study is to analyze the fashion style in the drama 'sex and the city's character. Frist of all, mixing and matching style is one of Carrie's signiture styles, namely her ability to combine haute couture fashion with high street bargains and vintage buys to make ingenious ensambles. There are two main ways to go with this seperates look, the equal look, when tops are put with equally fabulous bottoms, and the unequal look, when fabulous tops go with less fabulous bottoms. Second, nowadays vintage style is one of fashion trend. The 'Sex and the city' has define trends when it comes to jewellery, it is the 'Carrie' nameplate and the Hermes's horseshoe necklaces, especially pearls were a big hit for vintage style. Also it takes a floral pattern and various hat makes a vintage style. Third, Sexual style shows a halter and sleeveless dress with long earing and splendid necklaces. And it takes a leopard pattern. Fourth, romantic style, one of the 'Sex and the city"s character's favourite garments is the dress. Its makes romantic moods a delicate with handbags, Manolo Blahnik's and Jimmy Choo's high hill shoes and corsages. The romantic pattern is floral and material is chiffon.ffon.

Routing Protocols for VANETs: An Approach based on Genetic Algorithms

  • Wille, Emilio C. G.;Del Monego, Hermes I.;Coutinho, Bruno V.;Basilio, Giovanna G.
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.10 no.2
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    • pp.542-558
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    • 2016
  • Vehicular Ad Hoc Networks (VANETs) are self-configuring networks where the nodes are vehicles equipped with wireless communication technologies. In such networks, limitation of signal coverage and fast topology changes impose difficulties to the proper functioning of the routing protocols. Traditional Mobile Ad Hoc Networks (MANET) routing protocols lose their performance, when communicating between vehicles, compromising information exchange. Obviously, most applications critically rely on routing protocols. Thus, in this work, we propose a methodology for investigating the performance of well-established protocols for MANETs in the VANET arena and, at the same time, we introduce a routing protocol, called Genetic Network Protocol (G-NET). It is based in part on Dynamic Source Routing Protocol (DSR) and on the use of Genetic Algorithms (GAs) for maintenance and route optimization. As G-NET update routes periodically, this work investigates its performance compared to DSR and Ad Hoc on demand Distance Vector (AODV). For more realistic simulation of vehicle movement in urban environments, an analysis was performed by using the VanetMobiSim mobility generator and the Network Simulator (NS-3). Experiments were conducted with different number of vehicles and the results show that, despite the increased routing overhead with respect to DSR, G-NET is better than AODV and provides comparable data delivery rate to the other protocols in the analyzed scenarios.

Stiffening schemes for CFS built-up I-beams with large global imperfections: Capacity and behaviour

  • Dar, M. Adil;Anbarasu M.;Dar, A.R.;Islam, Naqeeb Ul;Ghowsi, Ahmad Fayeq;Carvalho, Hermes
    • Steel and Composite Structures
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    • v.42 no.4
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    • pp.447-458
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    • 2022
  • Cold-formed steel (CFS) sections are thin-walled, therefore, more susceptible to different types of geometric imperfections. Global type of geometric imperfections has a significant impact on the load-carrying capacity of flexural members. This paper reports an experimental study that discusses the influence of global imperfections on the flexural response of CFS built-up I-beams composed of two lipped channels, with simply supported ends, under four-point loading. Global imperfections of magnitude over eight times the maximum permissible ones were induced in the specimens, leading to their distress. Using various simple stiffening schemes, the capacity and stiffness of the distressed specimens were improvised. The performance comparisons were made based on the maximum loads resisted, flexural stiffnesses offered, and failure modes experienced by the specimens. As experimental data on such distressed specimens are currently lacking in the literature, the test results of the present study will provide the necessary data needed by future researchers to numerically extend this study further, which will help in the development of necessary design guidelines for the same. The stiffening schemes significantly improved the structural efficiency of distressed specimens in terms of strength and stiffness, by over 60%. As a result, an effective and time-saving solution to such realistic structural engineering problems is given.

An Analysis of Sustainable Macro Trends of Luxury Fashion Brands (럭셔리 패션 브랜드의 지속가능 매크로 트렌드 분석)

  • Lee, Hojae;Ko, Eunju
    • Journal of Fashion Business
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    • v.26 no.1
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    • pp.16-29
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    • 2022
  • Environmental problems increasingly serious, and sustainability in the fashion industry has become an essential factor. Nowadays, numerous brands are engaging in sustainable fashion activities, such as recycling, vegan, fair trade, etc., which have not been done before. However, there are limited studies about sustainable fashion activities focusing on luxury brands. The purpose of this study is to establish the current status of luxury brands' sustainable fashion activities based on the macro trend of Todeschini et al(2017)'s thesis. This study selected six global luxury fashion brands Louis Vuitton, Hermes, Gucci, Prada, Burberry, and Stella McCartney. Data were collected from the brand's websites and reports, fashion magazines, and Google. As a result of the study, the following adjustments are being implemented; first, efforts are being made to reduce the consumption of natural resources. Second, transparency on working conditions is provided in various ways. Third, luxury brands' awareness of the sharing economy was not opened. Fourth, efforts are being made to develop eco-friendly materials and technologies to minimize wastage. Based on these research results, if applied as basic data for the development of Korean fashion brands and start-up companies, it will help establish directions of sustainable fashion strategies.

A Study on the Characteristics of the Manufacturing Method of Handbags by Brand

  • Youshin Park
    • Journal of Fashion Business
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    • v.27 no.6
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    • pp.66-84
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    • 2023
  • Handbags are a part of fashion and while their significance and value are increasing, research on this topic is lacking. This study defines handbags and categorizes the materials used for making handbags, sewing methods, expression techniques, and terminologies related to accessories. A total of 1,743 handbags that were released from the Spring 2020 to Fall 2023, Ready-to-Wear collections by 8 selected brands (Hermes, Dior, Fendi, Chanel, Louis Vuitton, Prada, Gucci, and Alexander McQueen), were analyzed. Out of these, 732 unique designs, excluding those with only color variations, were studied. The most common sewing methods were 'Cut, sewing, and edge painting', 'Cylinder arm sewing', 'Cut, edge painting, and sewing', and 'Inverted seam', in that order. Slim strap designs primarily used the 'Cut, sewing, and edge painting' method, whereas the body, especially with narrow and hard leather, was best suited for the 'Cylinder arm sewing machine'. For expression techniques, the most frequently used methods were 'Quilting', 'Metal Eyelet', 'Embossing', 'Printing', 'Punching', and 'Weaving', respectively. The characteristics of each brand's production methods, expression techniques, and accessories were as follows: First, the exposure of logos and monograms is prominent. Unlike clothing, handbags often prominently feature the brand's logo or monogram. Second, signature quilting is a prominent feature. Quilting effectively conveys the brand's signature style, providing cushioning, volume, and pattern effects. Third, sustainable development is a growing trend. Brands are increasingly applying eco-friendly and socially responsible designs.

A Study on the Design Changes and the Acceptance of Identity on Luxury Brand Bags -Focusing on the Fashion Collections of Louis Vuitton, Gucci, and Chanel-

  • Choi, Jin-Hee;Lee, Mi-Suk
    • Journal of Fashion Business
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    • v.20 no.6
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    • pp.111-134
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    • 2016
  • A luxury brand bag is a medium to symbolize brand identity and plays a role in enhancing brand value. A typical example is a designer signature bag such as Hermes Kelly Bag, Birkin Bag, and Lady Dior Bag. The purpose of this study is to analyze the design changes and acceptance of identity of luxury brand bags and examine the design characteristics that succeed to the value of a luxury brand bag. The subjects of the study focused on Louis Vuitton, Gucci, and Chanel bags. Photos were collected from www.vogue.co. uk. based on the fashion collections from S/S 2007 to S/S 2016. The study methodology was to analyze the kinds, shapes, colors, materials, and the ornament of subject bags based on previous studies. The results of the study were summarized as follows. For the identity and design changes of each brand, Chanel has tried to combine functionality pursued in the past with constantly changing femininity by making bags in fantastic moods using various materials and free shapes. Gucci has constantly used Ornament elements holding the brand identity of classic bags and trend colors to keep tradition. Louis Vuitton holds fast to its functional shape to protect brand identity through design philosophy that started with a travel luggage and attempts to express modern emotion through Ornament changes. This study confirmed that luxury brands have accepted their unique design characteristics holding brand identity to improve their brand value and attempted to change constructive elements in many different ways for modern reinterpretation.

The Impact of Design Characteristics on Brand Attitude and Purchase Intention - Focus on Luxury Fashion Brands - (럭셔리 패션 브랜드의 디자인 특성에 따른 브랜드 태도와 구매의도에 관한 연구)

  • Kim, Angella Ji-Young;Ko, Eun-Ju
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.2
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    • pp.252-265
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    • 2010
  • Most luxury fashion brands have a strong brand identity and the product design characteristics of a brand are critical factors that influence brand identity. The design of products influence brand identity and play an important role in the choice by consumers in which brand to purchase. This study investigates the impact design characteristics of luxury brands on brand attitudes as well as purchase intentions in the examination of the differences in the impact influence by product category and consumer characteristics. The product design of brands was evaluated and measured by innovative and traditional characteristics. The product categories were divided into apparel, bags, shoes, and accessories. The consumer characteristics used in this study are fashion involvement, age, income, and the amount of money used for purchasing fashion products. Sample brands, Louis Vuitton, Chanel, Hermes, Burberry, and Gucci, were extracted from the Intel-brand's Luxury Brand Ranking 2008 and pilot tested for appropriateness. The data collected from 120 luxury consumers and 92 samples were statistically analyzed with SPSS 15.0, reliability test, factor analysis, ANOVA, frequency test, regression, and t-test. The findings are as follow. First, luxury brands were divided into two groups by innovative design characteristics and traditional design characteristics; innovative design characteristics show a significant influence on brand attitude and purchase intention. Second, only fashion related behavior factors among consumer characteristics became moderators when design characteristics influenced brand attitude and purchase intention. Third, the differences in purchase intention affected by design characteristics were found in bags, shoes, and accessories category. It is necessary for luxury brands to focus on innovative design characteristics and to specify the different needs of consumers through fashion related behavioral factors. This research will be useful to luxury brands in designing products and planning marketing strategies by offering specific information for luxury brand consumers.

A pilot study of an automated personal identification process: Applying machine learning to panoramic radiographs

  • Ortiz, Adrielly Garcia;Soares, Gustavo Hermes;da Rosa, Gabriela Cauduro;Biazevic, Maria Gabriela Haye;Michel-Crosato, Edgard
    • Imaging Science in Dentistry
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    • v.51 no.2
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    • pp.187-193
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    • 2021
  • Purpose: This study aimed to assess the usefulness of machine learning and automation techniques to match pairs of panoramic radiographs for personal identification. Materials and Methods: Two hundred panoramic radiographs from 100 patients (50 males and 50 females) were randomly selected from a private radiological service database. Initially, 14 linear and angular measurements of the radiographs were made by an expert. Eight ratio indices derived from the original measurements were applied to a statistical algorithm to match radiographs from the same patients, simulating a semi-automated personal identification process. Subsequently, measurements were automatically generated using a deep neural network for image recognition, simulating a fully automated personal identification process. Results: Approximately 85% of the radiographs were correctly matched by the automated personal identification process. In a limited number of cases, the image recognition algorithm identified 2 potential matches for the same individual. No statistically significant differences were found between measurements performed by the expert on panoramic radiographs from the same patients. Conclusion: Personal identification might be performed with the aid of image recognition algorithms and machine learning techniques. This approach will likely facilitate the complex task of personal identification by performing an initial screening of radiographs and matching ante-mortem and post-mortem images from the same individuals.

Particle loading as a design parameter for composite radiation shielding

  • Baumann, N.;Diaz, K. Marquez;Simmons-Potter, K.;Potter, B.G. Jr.;Bucay, J.
    • Nuclear Engineering and Technology
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    • v.54 no.10
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    • pp.3855-3863
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    • 2022
  • An evaluation of the radiation shielding performance of high-Z-particle-loaded polylactic acid (PLA) composite materials was pursued. Specimens were produced via fused deposition modeling (FDM) using copper-PLA, steel-PLA, and BaSO4-PLA composite filaments containing 82.7, 75.2, and 44.6 wt% particulate phase contents, respectively, and were tested under broad-band flash x-ray conditions at the Sandia National Laboratories HERMES III facility. The experimental results for the mass attenuation coefficients of the composites were found to be in good agreement with GEANT4 simulations carried out using the same exposure conditions and an atomistic mixture as a model for the composite materials. Further simulation studies, focusing on the Cu-PLA composite system, were used to explore a shield design parameter space (in this case, defined by Cu-particle loading and shield areal density) to assess performance under both high-energy photon and electron fluxes over an incident energy range of 0.5-15 MeV. Based on these results, a method is proposed that can assist in the visualization and isolation of shield parameter coordinate sets that optimize performance under targeted radiation characteristics (type, energy). For electron flux shielding, an empirical relationship was found between areal density (AD), electron energy (E), composition and performance. In cases where ${\frac{E}{AD}}{\geq}2MeV{\bullet}cm{\bullet}g^{-1}$, a shield composed of >85 wt% Cu results in optimal performance. In contrast, a shield composed of <10 wt% Cu is anticipated to perform best against electron irradiation when ${\frac{E}{AD}}<2MeV{\bullet}cm{\bullet}g^{-1}$.