Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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An Analysis of Sustainable Macro Trends of Luxury Fashion Brands

럭셔리 패션 브랜드의 지속가능 매크로 트렌드 분석

  • Lee, Hojae (Dept. of Clothing and Textiles, Yonsei University) ;
  • Ko, Eunju (Dept. of Clothing and Textiles, Yonsei University)
  • 이호재 (연세대학교, 의류환경학과) ;
  • 고은주 (연세대학교, 의류환경학과)
  • Received : 2021.10.03
  • Accepted : 2022.01.25
  • Published : 2022.02.28
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Abstract

Environmental problems increasingly serious, and sustainability in the fashion industry has become an essential factor. Nowadays, numerous brands are engaging in sustainable fashion activities, such as recycling, vegan, fair trade, etc., which have not been done before. However, there are limited studies about sustainable fashion activities focusing on luxury brands. The purpose of this study is to establish the current status of luxury brands' sustainable fashion activities based on the macro trend of Todeschini et al(2017)'s thesis. This study selected six global luxury fashion brands Louis Vuitton, Hermes, Gucci, Prada, Burberry, and Stella McCartney. Data were collected from the brand's websites and reports, fashion magazines, and Google. As a result of the study, the following adjustments are being implemented; first, efforts are being made to reduce the consumption of natural resources. Second, transparency on working conditions is provided in various ways. Third, luxury brands' awareness of the sharing economy was not opened. Fourth, efforts are being made to develop eco-friendly materials and technologies to minimize wastage. Based on these research results, if applied as basic data for the development of Korean fashion brands and start-up companies, it will help establish directions of sustainable fashion strategies.

Keywords

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