• 지식경영연구
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• 제13권3호
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• pp.17-36
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• 2012

With wide recognition of significant roles of venture companies in economic and industrial developments, substantial academic attention has been paid to understanding venture success and numerous policy measures have been made to help them. A serious problem, however, is that only a few limited number of venture could successfully grow to be large firm. The goal of this paper is to identify critical factors to drive 'leapfrogging' growth of venture companies by analyzing the success cases in Daejeon area. The theoretical analysis and case study suggest 1) founders' entrepreneurship continuity as a significant internal organization factor for growth and highlight importance of 2) exploring foreign markets and globalization of business operation in the early stage of growth. Furthermore, the research results identify two critical innovation strategies, 3) ambidextrous R&D strategy and 4) open innovation strategy, for entrepreneurial founders to effectively catch the business chances brought by environment change.

• 벤처창업연구
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• 제19권3호
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• pp.1-11
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• 2024

콘텐츠는 현재 OTT 시장 그리고 이커머스 기업의 경쟁우위를 유지하는 데 필요한 핵심 자원으로 인정받고 있다. 쿠팡은 구독경제 그리고 자사의 생태계에 소비자를 묶어두는 락인효과를 극대화하기 위해 콘텐츠 성장 전략을 추구하고 있다. 본 연구는 이러한 배경을 감안, 사례연구방법을 토대로 쿠팡의 콘텐츠 성장모멘텀을 설명하고 그들의 콘텐츠 전략을 상세히 살펴보고자 한다. 이를 토대로 본 연구는 쿠팡의 콘텐츠 성장 전략을 상세히 기술, 사례연구를 토대로 쿠팡이 콘텐츠의 경쟁 구도를 스포츠 영역으로 차별화하고 저가격에 초점을 기울여 구독경제를 위한 락인효과를 구축했다는 점을 확인하였다. 결과적으로 쿠팡의 콘텐츠 전략의 목적은 스포츠에 집중한 콘텐츠 차별화, 이커머스와 연계한 번들 전략, 그리고 저원가 전략을 토대로 구독경제를 위한 락인효과 구축으로 정리할 수 있다. 본 연구는 벤처기업에서 출발, 데카콘 기업으로 성장한 후 쿠팡이 전혀 다른 산업에서 콘텐츠의 영향력을 키우는 과정을 세심히 기술, 벤처창업 연구 분야에 관해 기여했으며 구독경제를 위한 락인효과 강화에 콘텐츠 전략이 얼마나 중요한지 체계적으로 설명하는 데 실무적으로 공헌하였다. 후속 연구는 미디어 콘텐츠 분야의 벤처창업 및 스타트업의 콘텐츠 전략의 영향력을 비교하여 관련 분야의 연구 영역을 더 넓게 확장, 깊이 있는 교훈을 제안해야 할 것이다.

• 한국의류학회지
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• 제31권4호
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• pp.519-530
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• 2007

This study is an exploratory research on the brand architecture of Korean apparel enterprises and the differentiation strategy among in-house competing brands. For data analysis, secondary data was used. 20 apparel enterprises were used as the subjects. The results are as following. First, as a result of brand architecture composition, apparel enterprises used the strategy that initially paved the way launching several brands in a specific item category and after that diversified to other categories. Most enterprises used the multi-brand strategy operating plural brands in a same zoning. The terms for launching succeeding brands were about $1{\sim}5$ years. Second, as a result of analysing the cases which several brands competes within a same zoning, all the posterior brands had some differences from the prior ones. The most frequent differentiation factor was price. Concept, target age, and distribution channel followed. The order of the factors was somewhat different among the item categories. The differentiation strategy among in-house competing brands meant that the enterprises manage plural brands in a same zoning for the growth of whole market share instead of the direct competition among in-house brands. The results of this study can suggest a growth direction to the enterprises planning to launch new brands.

• 산경연구논집
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• 제12권3호
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• pp.43-49
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• 2021

Purpose: This study attempted to examine the risk of stock price plunge according to the firm's management strategy. Prospector firms value innovation and have high uncertainties due to rapid growth. There is a possibility of lowering the quality of financial reporting in order to meet market expectations while withstanding the uncertainty of the results. In addition, managers of prospector firms enter into compensation contracts based on stock prices, thus creating an incentive to withhold negative information disclosure to the market. Prospector firms' information opacity and delays in disclosure of negative information are likely to cause a sharp decline in share prices in the future. Research design, data and methodology: This study performed logistic analysis of KOSPI listed firms from 2014 to 2017. The independent variable is the strategic index, and is calculated by considering the six characteristics (R&D investment, efficiency, growth potential, marketing, organizational stability, capital intensity) of the firm. The higher the total score, the more it is a firm that takes a prospector strategy, and the lower the total score, the more it is a firm that pursues a defender strategy. In the case of the dependent variable, a value of 1 was assigned when there was a week that experienced a sharp decline in stock prices, and 0 when it was not. Results: It was found that the more firms adopting the prospector strategy, the higher the risk of a sharp decline in the stock price. This is interpreted as the reason that firms pursuing a prospector strategy do not disclose negative information by being conscious of market investors while carrying out venture projects. In other words, compensation contracts based on uncertainty in the outcome of prospector firms and stock prices increase the opacity of information and are likely to cause a sharp decline in share prices. Conclusions: This study's analysis of the impact of management strategy on the stock price plunge suggests that investors need to consider the strategy that firms take in allocating resources. Firms need to be cautious in examining the impact of a particular strategy on the capital markets and implementing that strategy.

• 한국항만경제학회지
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• 제26권2호
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• pp.36-48
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• 2010

녹색 성장이 세계경제의 지속가능 성장을 위한 패러다임의 근본적 변화로 인식되고 있다. 녹색성장은 저탄소화와 녹색산업화에 기반을 두고 경제성장력을 높이는 새로운 성장개념으로 녹색기술(Green Technology)과 청정에너지, 환경 친화적 비즈니스모델 등을 통해 새로운 시장을 창출하고 이를 통해 경제성장의 원동력으로 삼는 것을 의미한다. 글로벌 경제성장 패러다임의 변화는 우리나라 물류부문에서도 근본적인 변화를 요구하고 있으며, 이는 환경 친화적 녹색물류체계의 구축으로 귀결된다. 본 논문은 글로벌 경제성장 패러다임과 광양만권 지역에 맞는 새로운 비전과 그린오션전략을 수립하여 광양만권을 동북아 고부가가치 녹색물류 및 녹색산업의 거점으로 육성하는데 목적이 있다. 광양만권의 지속가능 성장을 위한 녹색물류 전략으로 친환경 녹색성장기반 구축, 그린포트 구축, 그리고 저탄소 고효율 해상셔틀서비스 구축을 제시하였다. 친환경 녹색성장 기반을 구축하기 위해서는 태양광 부품소재, 풍력발전 부품 제조업체, 친환경 부품 소재(자전거, 하이브리드 카) 산업 중 선도 기업을 유치하여야 하며, 핵심 기술의 개발 및 연구를 지원할 수 있는 역량이 확보되어야 한다. 녹색물류체계 구축을 위해서는 이산화탄소 배출량을 저감하기 위한 그린포트 전략과 저탄소 녹색물류체계를 구축하여야 한다.

• 대한토목학회논문집
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• 제30권6D호
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• pp.641-654
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• 2010

최근 건설산업이 자율과 경쟁을 중시하는 시장주의로 전환됨에 따라 건설기업은 변화된 환경에 대응하고자 노력하고 있다. 본 연구는 급변하는 환경 속에서 살아남기 위하여 건설기업이 취하는 전략 및 핵심역량과 기업의 성과인 성장률 및 수익률과의 상호 연관성을 분석하기 위해 수행되었다. 이론적 고찰을 통하여 건설기업의 전략유형 및 핵심역량을 도출하여 설문조사를 실시하였다. 이를 통해 경쟁우위 전략을 취하는 건설기업의 핵심역량이 가장 우수함을 확인할 수 있었다. 그러나 건설기업이 취하는 전략유형과 성장률 및 수익률은 연관성이 없는 것으로 파악되었다. 또한 건설기업의 핵심역량은 수익률과 관련성이 없는 반면, 성장률과는 상관성이 있는 것으로 분석되었다. 따라서 건설기업이 성장하기 위해서는 경쟁우위 전략의 이행 시 요구되는 핵심역량 확보가 필수적임을 알 수 있었다.

• 한류연구
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• 제1권1호
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• pp.25-29
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• 2022

Economic growth is one of the significant benchmarks determining a country's sustainable growth. Before WWII, most countries perceived their priority in terms of military strength as they dedicated most of their efforts and resources to creating weapons of mass destruction. The current research aims to establish some of the significant factors that may have contributed to the sustainable and progressive economic growth of South Korea within the 60-year timeframe. Multiple prior studies have attributed the economic growth in South Korea to policy reforms that opened the country to foreign markets. The outstanding increase in the percentage of exports stands out as an indication of the improvement in the quality of goods produced in the country. Finally, in recent years, China has dedicated more resources to research and developments as a strategy to improve innovation within the country and its overall economic growth. Other issues of concern likely to undermine the prospects of the country's economic growth include the limited geographical size, aging population, and limited natural resources. As such, South Korea needs to emphasize innovation and improve the business environment as its main strategy for sustainable economic growth in the future to maintain its continuous economic miracle.

• The Journal of Asian Finance, Economics and Business
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• 제9권6호
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• pp.253-265
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• 2022

This paper examines South Korea's past developmental experience and its current strategy and policy initiatives to overcome global and domestic challenges and sustain economic growth in the twenty-first century, the digital and global era, to explain how the country became a high-income economy. The findings of this research highlight the following three factors: First, the most significant factor in rapid industrialization was the adoption of an outward-looking strategy, with the help of a highly skilled workforce and the development of high-tech manufacturing and services sectors, which was supported by the government plans. Second, the high R&D intensity helped South Korea become a global leader in information and communication technologies, which has emerged from a top-down innovation system that promotes close collaboration between government, industry, and the academic community. Third, according to the recently released Global Entrepreneurship Index, South Korea tops the region in entrepreneurship environment. Among the list of criteria, South Korea dominates in the ease of starting a business and enforcing contracts. They all play a significant role in encouraging investment, production, communication, and, eventually, economic growth. Finally, this paper suggests forward-looking developments promoting transformation and diversification into high-tech manufacturing and digital and green technologies.

• 산경연구논집
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• 제13권8호
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• pp.9-18
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• 2022

Purpose: K-beauty products industry trends, estimates and dynamics are examined in this study to discover a potential possibility for growth. There is a thorough examination of the elements that drive and impede the expansion of the K-beauty industry. This study aims to investigate marketing strategy of K beauty product to enhance economic growth in South Korea. Research design, data and methodology: This study used one of the most famous approach for analyzing the current literature which is a PRISMA (Process and Systematic Reviews and Meta-Analyses) method. This method maps out the number of records identified, the included and the excluded ones with the reasons for the exclusion. The technique clearly states the research problem and the appropriate scope. Results: The theoretical findings of prior literature indicates K-beauty companies should retain physical locations despite the trend toward online commerce, in order to guarantee that they meet the demands of different customers and enhance customer experiences to develop trust and loyalty. Conclusions: The findings of this research are of academic importance since they provide light on customer preferences for new K-beauty products. While past research has often ignored certain kinds of influencers, this study emphasized the need of considering influencers and certain product exposure strategies together, which has major academic consequences.

• 패션비즈니스
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• 제14권3호
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• pp.35-51
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• 2010

This study aims at providing data for establishing a marketing strategy which can enhance the competitiveness of Korea domestic SPA(Specialty Store Retailer of Private Label Apparel) Brands by suggesting countermeasure strategy through the observation and analysis for SPA Brands, under the current circumstance in which the systematic and scholastic discussion for the matter, is lack, despite the diastrophism in fashion industry is prospected according to the rapid growth of Global SPA Brands. For this purpose, the characteristic and current status of Global SPA Brands is examined, and the main cause of growth is analyzed by approaching to their marketing characteristic, in this study. In relation with this situation, this study suggests the provisions as below, which are drawn from the analysis on Global SPA Brands' marketing strategy, so that Korea domestic SPA Brands could achieve successive performance under fierce competition. First, to be a competitive SPA Brands a business should be able to supply products with frequent product turnover by an interval level of one week or so, the existent product planning by seasons, as a business obtains various swift informations on consumers' demand with R&D center foundation. Secondly, SPA Brands should establish a strategy that a business can create high net profit by inventory management which enables lowering inventory ratio remarkably, and a strategy for innovative product supply by small quantity batch production, along with founding a high technological logistics system. Third, SPA Brands should establish a strategy for primary cost reduction by overseas dispersed outsourcing in order to enable diverse product development and rational price setting. Fourth, fashion marketers should establish also a strategy for communication by which brand image can be delivered effectively, by firming the brand identity and by informing product characteristic and customer service totally, with the method of VMD and flagship store. Additionary, fashion marketers also should establish a strategy by developing mobile application which can provide brand image and diverse other fashion related information.