• Journal of the Korean Society of Costume
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• v.58 no.10
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• pp.135-147
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• 2008

The purposes of this study were to segment consumers by Korean image perceptions and to investigate the differences among the segmented groups in regard to Korean image preferences in casual wear The subjects of the study were 653 women consumers who lived in Seoul. Data were collected from July to September, 2007. Statistical analyses used in the study were factor analysis, cluster analysis, ANOVA, and Duncan test. The results showed that there were four factors of Korean image perceptions: natural, feminine, passionate, and simple images. Based on the four factors, the consumers were segmented into three groups. They were natural image perception group, low interest group, and feminine image perception group. The results showed that there were significant differences among the segmented groups in regard to Korean image preferences In casual wear. For example, natural image perception group prefer diverse Korean prints, blue and green colors, natural fabrics, and diverse casual types for their Korean image casual wear. In the meanwhile, feminine image perception group generally prefer soft fabrics, red and purple colors in their Korean image casual wear.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.2
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• pp.91-105
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• 2010

The purposes of this study were to segment consumers by life style groups and to investigate the differences among the segmented groups in regard to Korean image preferences in casual wear. The subjects of the study were 653 women consumers who lived in Seoul. Data were collected from July to September, 2007. Statistical analyses used in the study were factor analysis, cluster analysis, ANOVA, and Scheffe test. The results showed that there were seven factors of life style: fashion and appearance interest, pride in Korea, sociability, interest in foreign culture, family centered, sports/culture, and interest in Korean food. Based on the seven factors, the consumers were segmented into three groups. They were fashion/diverse culture interest group, family/recreation oriented group, and sociability/family oriented group. The results showed that there were significant differences among the lifestyle segmented groups in regard to Korean image preferences for color, fabric, pattern, and categories of casual wear, and the intention to purchase the casual wear. For example, fashion/diverse culture interest group preferred diverse Korean prints, red, orange, blue and white colors, natural fabrics, and various types of casual wear. Also, the group has the highest interest and intention in wearing Korean image casual wear.

• Journal of the Korean Society of Costume
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• v.27
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• pp.75-86
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• 1996

The objectives of this study were to classify the T-shirts color preferences and to examine how T-shirts color preferences and appearances satisfaction vary according to sex school and extroversion. Questionnaire was comprised of four sections: 8 Likert type items of T-shirts color preference: 10 Likert type items of appearance satisfaction: 10 Likert type items of extroversion : and 2 demographic variables. Samples were 335 high school and college students in Kwangju Korea. The data were analyxed using factor analysis and three-way ANOVA. The results of the study were the followings 1. Three segments of T-shirts color preferences derived from factor analysis :F.1 'warm' F. 2 'dark' F.3 'commonplace' 2. Women in high extroversion group liked red color better than men and low extroversion group 3. There were not significant differences in blue and orange color preference according to sex school and extroversion. 4. Therer was interaction effect between sex and school on dark blue color preference. Women liked dark blue color better than did men. 5. Men liked green color better than did women. 6. Women and college students liked pink color better than did men and high school students. 7. College students liked yellow color better than high school students. 8. Men and middle level extroversion group liked purple color better than did women and high and low extroversion group. 9. Men and high level extroversion group had more appearance satisaction than women and low extroversion.

• The Research Journal of the Costume Culture
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• v.17 no.2
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• pp.352-366
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• 2009

The purpose of this study was to investigate the actual wearing conditions and the preferences of knit wear school uniforms. The subjects were 480 high school girls from 6 high schools placed in Daejeon. The method of study is a survey consisted of actual wearing conditions questionnaires, preferences questionnaires, and demographic attribution. Data was analyzed by frequency, variance, crosstabs, and correlation analysis using SPSS 12.0 program. The results of study are as follows. First, high school girls over 90% wearing knit wear school uniforms were satisfied with current knit wear school uniforms(navy color, V-neck, and wool mixed). Second, high school girls preferred 100% cotton material and black/white/gray color group. The style of knit wear school uniforms was most preferred monochrome cardigan with cable pattern. High school girls wanted to show neat image by knit wear school uniforms and to diversify the style of them. Third, the differences of preferences between groups, they were wearing knit wear school uniforms(A group) or not(B group), were about pattern and improvement. A group preferred school mark pattern, and wanted to improve the quality and after service. B group preferred monochrome cable pattern, and wanted to diversify the style. Both groups wanted to wear knit wear school uniforms because knit wear was 'warm' and 'comfort'. Consequently, knit wear school uniforms will help high school girls express individuality and beauty.

• Journal of the East Asian Society of Dietary Life
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• v.17 no.2
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• pp.164-182
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• 2007

The purpose of this study was to investigate the stress and effects of stress on dietary habits, food preferences and food frequencies of young children in Kyungbuk province. The study subjects were 271 children, aged $3\sim5$, and attending child care centers within the Kyungbuk area. The general characteristics, dietary habits, stress, food preferences, and food frequencies of the young children were assessed, as were the general characteristics of their parents. The results were analyzed using $\chi^2-or$ t-tests employing the SPSS program package. The subjects were classified into two groups according their level of stress. One hundred and nine of the subjects had high stress(HS) and 162 had low stress(LS). The male HS group ate breakfast more regularly, skipped meals more frequently and ate protein-containing foods everyday compared to the male LS group. The female HS caught colds more easily and were more constipated than the female LS group. The preferences for chicken and hamburgers were higher in the male HS group than LS group; whereas, those for noodles and soybean milk were lower in the male HS than LS group. The preferences for soybean milk was higher in the female HS than LS group. The frequencies for stir-fried foods and spinach were higher in the male HS than LS group; whereas, those for curried rice, noodles, apples and soybean milk were higher in the male LS than HS group. The frequency for kimbab was higher in the female HS than LS group; whereas, those for steamed foods, shells and mushrooms were lower in the female HS than LS group. Therefore, our results suggest that young children, as well as their parents, need better dietary habits and strategies for actively coping with stress to maintain health.

• Journal of Korean Home Economics Education Association
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• v.8 no.1
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• pp.33-49
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• 1996

The objectives of this study were (1) to determine the preferences for three home economics curriculum Models(Concept-based curriculum Model, Competency-based curriculum Model, and Practical Problem-based curriculum Model) of Korean home economics(HE) teachers and HE teacher educators, (2) to determine the difference between HE teachers and HE teacher educators according to purposes of HE, focus of learning, organization of HE subject matter, focus of HE curriculum, focus of HE content, HE knowledge, main questions addressed through HE curriculum, teaching strategies, students’progress, and systems of action, and (3) to determine the relationships between preferences for three curriculum Models and personal and professional characteristics of HE teachers. Respondents in this study were 225 HE teachers and 35 HE teacher educators. The survey method was used in this descriptive study. The survey method was used in this descriptive study. The overall curriculum Model preference of each teacher respondent was determined by counting number of times a given Model among 10 identified variables. The data were analyzed by using Chi-square to compare the differences between the two groups. To determine the relationships between preferences for three curriculum Models and personal and professional characteristics of HE teachers, coefficient of contingency tables was used. Both of HE teacher group(79.4%) and HE teacher educator group(67.6%) preferred the practical problem-based curriculum Model the most. There was a difference between the two groups on preferences for the curriculum Models related to systems of action. No significant difference emerged when Chi-square was applied to determine difference between the two groups on overall preferences for three HE curriculum Model. The chi square values between preferences for three curriculum Model and level of school, type of school were statistically significant. Each contingency coefficient for level of school(middle school and high school) and form of school(private and public school) was 27, which means there is a low association between the preferences and level of school and the preferences and form of school.

• Architectural research
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• v.2 no.1
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• pp.17-25
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• 2000

The purpose of this study was; 1) to describe consumer preferences for wood~framed housing; 2) to determine factors which affect the preferences for housing environments in wood-framed housing by demographic, current housing, and wood-framed housing-related characteristics; and 3) to identify differences in preferred wood-framed housing related characteristics by demographic and current housing characteristics. From the visitors to a model wood-framed house in Seoul, Korea, 296 persons willing to live in a wood-framed house were selected as the sample for the study. Data were collected using a self-administered survey and analyzed by frequency distribution, factor analysis, chi-square test, t-test, and one-way analysis of variance procedures. The results of the study Indicated that among seven factors based on 32 housing characteristics, Factor 2 - "floor plan and Interior environment" was the major variable which showed significant difference by selected demographic characteristics. Regarding the differences in wood-framed housing related characteristics by demographic characteristics, age, gender, education, and family life cycle showed group differences. Also, housing type was the major current housing characteristic to provide significant group difference in preferred wood-framed housing characteristics.

• Journal of Agricultural Extension & Community Development
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• v.18 no.1
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• pp.101-128
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• 2011

The purpose of this study is to find out the effectiveness of instructional method using by a motion picture at cognitive and affective learning domain, and students' preferences for instructional methods in middle school career education. The nonequivalent control group pretest-posttest research design was applied to an experimental group and to a control group. A pair of 75students from four classes participated in an experiment. The results show higher learning achievements both of cognitive and affective domains in experimental group than in control group. Higher students' preferences for instructional methods were found in experimental group than in control group. It is concluded that a motion picture could give a more concrete experience and a more pleasure to students than traditional lecture. Higher learning achievements in cognitive and affective learning domain of career education and higher preferences were came out in consequence of using a motion picture.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.3_4
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• pp.322-332
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• 2003

The purpose of this study was to segment the consumer market for women's street clothes based on benefit sought. The sample was taken from 1106 middle class women who were in their 30's-40's living in Gwangju city. Consumers were classified into three groups by honest sought. The groups were practical benefit seeking group(36.7%), multi-benefit seeking group(32.6%) and symbolic/aesthetic benefit seeking group(30.7%). ANOVA, $\chi$$^2$-test revealed differences among groups according to benefit sought, use of information sources, purchasing behavior variables and demographic variables As a result of comparison for two market segmentations, benefit segmentation was proven to be more useful than segmentations using clothes image preference. But there were differences in psychological variables and demographic variables among the same benefit segments. Therefore hybrid approach on segmentation using clothes images preferences and benefit sought is neccesary.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.7
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• pp.3128-3149
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• 2018

A number of effective methods for multiple-attribute group decision making (MAGDM) with interval-valued intuitionistic fuzzy numbers (IVIFNs) have been proposed in recent years. However, the different methods frequently yield different, even sometimes contradictory, results for the same problem. In this paper a novel criterion to determine the advantages and disadvantages of different methods is proposed. First, the decision-making process is divided into three parts: translation of experts' preferences, aggregation of experts' opinions, and comparison of the alternatives. Experts' preferences aggregation is considered the core step, and the quality of the collective matrix is considered the most important evaluation index for the aggregation methods. Then, methods to calculate the similarity measure, correlation, correlation coefficient, and energy of the intuitionistic fuzzy matrices are proposed, which are employed to evaluate the collective matrix. Thus, the optimal method can be selected by comparing the collective matrices when all the methods yield different results. Finally, a novel approach for aggregating experts' preferences with IVIFN is presented. In this approach, experts' preferences are mapped as points into two-dimensional planes, with the plant growth simulation algorithm (PGSA) being employed to calculate the optimal rally points, which are inversely mapped to IVIFNs to establish the collective matrix. In the study, four different methods are used to address one example problem to illustrate the feasibility and effectiveness of the proposed approach.