• 한국식품영양학회지
• /
• 제23권4호
• /
• pp.492-500
• /
• 2010

This study conducted a questionnaire survey of 482 male and female second graders in middle schools located in Cheongju, Chungcheongbukdo. This study lays its purpose on establishing the nutrition facts labeling system by understanding eating habits and analyzing the actual state of reading nutrition facts labels and degrees of understanding them among middle school students, and helping them to engage in right food purchasing activities and through it result in developing sound eating habits by providing them with basic material to be employed to actively utilize nutrition facts for choosing and buying healthy foods. As a result of surveying regarding the actual state of reading food labels, regarding degrees of recognition of food labels, it was revealed that 91.1% of female students recognized them, while 42.1% of male students did not recognize them, indicating lower levels of recognition among the male group. Regarding reasons for not checking food labels, 49.2% indicated habitual purchasing, followed by poor contents in the label(20.2%), ununderstandable contents(17.7%), and the lower reliability of the contents(6.9%). As a result of surveying regarding the actual state of reading nutrition facts labels, in recognition of nutrition facts labels, female rather than male students showed higher degrees of recognition, and degrees of recognition were found to differ according to parents' total income and mothers' educational attainments.

• 한국의상디자인학회지
• /
• 제9권2호
• /
• pp.69-83
• /
• 2007

The purpose of this study was to investigate the differences in the hairdo involvement and hairdo attitude influenced by clothing involvement. In addition, actual conditions of hairdo were investigated. The questionnaires were given to female residents in Seoul and Gyeong-gi province during September to October 2006. Four hundred and six questionnaires were used for data analysis. The collected data were analyzed by using SPSS 12.0 software with various techniques such as factor analysis, Cronbach's alpha, cluster analysis, ANOVA test, Duncan test, frequency analysis and $X^2-test$. The results of this study were as follows; 1. The factors for clothing involvement were found to be interests and pleasure in clothes, coordination of clothes, symbolic representation, fashionableness, and risk awareness. The hairdo involvement factors were found to be interests and pleasure in hairdo, fashionableness, symbolic representation, risk awareness, and coordination of hairdo. The factors for attitude toward hairdo were found to be orientations toward leader's fashion conformity, distinct individuality, constancy, and consciousness of others. 2. According to the level of clothing involvement, three types of group were defined. When difference in the hairdo involvement was analyzed, all factors showed significant differences. When difference in the hairdo attitude was analyzed, significant differences were found in orientations toward leader's fashion conformity, distinct individuality and consciousness of others. 3. Reason for choosing hair style is 'it's because they wanted the hair style', 'it's easy to groom', 'it's what they usually choose'. Average hair grooming time is less than 5 minute had higher rate, and then less than 10 minute came second. The money spend on buying consumption goods for hair treatment per month had the highest rate on spending 10,000 to 20,000won and the source of information on hairdo had the highest rate on hairdresser. The reason for choosing hair saloon had the highest rate on hairdressing skill, which shows that people choose hair saloons which they can trust on hair saloon's hairdressing skill.

• 한국생활과학회지
• /
• 제20권6호
• /
• pp.1167-1184
• /
• 2011

The goal of educating consumers regarding food safety is to increase consumer competency in food safety. In order to recognize consumer problems and to develop consumer competency in rapidly changing consumer environment, it is necessary to cultivate consumer knowledge, attitude, and ability on food safety required in performing the consumer role effectively. Within this context, it is necessary to develop consumer-oriented education programs which aim to change consumer values and behaviors with regard to food safety. Based on information obtained from focus group interviews, the need for educational programs for food safety, which are related to the whole process of food consumption, have been raised. The process of food consumption is divided into buying, cooking/eating, and after eating, based on the process of consumer decision making and consumer behavior. Scenarios for consumer education on food safety were developed depending on the process of food consumption. This study developed a pilot consumer education program which included the whole process of food consumption. The program of this study was designed to induce consumers to change their behavior through establishing values on food safety and may contribute to lay the foundation for the realization of food safety culture. The results will be utilized to provide future directions for consumer education programs and efficient educational materials on food safety. Finally, it is hoped that empirical evaluation and analysis on the effects of consumer education programs will be investigated in future studies.

• 정보처리학회논문지D
• /
• 제11D권5호
• /
• pp.1205-1212
• /
• 2004

전자상거래 시스템의 보급이 활성화되기 시작하면서, 사용자의 필요와 욕구에 밀착한 적응형 전자상거래 에이전트의 필요성이 증대되고 있다. 이와 같은 적응형 전자상거래 에이전트는 사용자의 행위를 모니터하고 자동 분류하여 사용자의 취향을 학습하는 기능을 요하게 되었다. 이러한 기능을 가지는 적응형 전자상거래 에이전트를 구축하기 위해서, 본 논문에서는 사용자 개인의 관심정보와 선호하는 상품에 대한 호감도를 고려한 적응형 전자 상거래 에이전트 시스템을 제안한다. 제안하는 시스템은 사용자의 구매 행위에 적응력을 가질 수 있도록 보다 정확한 사용자 프로파일을 구축하고, 이와 같은 사용자 프로파일을 기반으로 사용자에게 불필요한 검색과정 없이 필요한 상품 정보를 제공 할 수 있도록 한다. 본 시스템에서는 모니터링을 통하여 사용자 의도를 파악하는 모니터 에이전트, 사용자의 행동성향을 학습 한 후 행동 패턴이 유사한 그룹을 참조하는 유사도 참조 에이전트, 사용자의 행위의 변화에 따른 개인화된 행동 DB를 구축할 수 있는 관심 추출 에이전트로 구성하였다.

• 디지털융복합연구
• /
• 제13권6호
• /
• pp.105-111
• /
• 2015

경쟁이 치열한 세기에 다양한 제품과 서비스를 인터넷과 스마트 폰을 통해 판매하는 기회와 도전이 모두 존재한다. 온라인 서비스들은 더 이상 온라인에만 머물지 않으려 하며, 더 큰 시장이 있는 오프라인 시장으로 영역을 확대하고 있다. 온라인 상거래 시장과 오프라인 상거래 시장이 합쳐지는 교집합 영역을 O2O(Online to Offilne) 시장이라고 볼 때, 모바일과 인터넷 기술의 발전으로 교집합인 O2O영역이 점차 늘고 있다. 이 연구는 사용자와 오프라인 가맹점을 연결하는 인터넷 회사의 성공적인 노력의 모범 사례를 통해서 사례 연구를 진행한다. 중국 Dianping.com 성공 사례를 바탕으로, 오프라인과 온라인 효과적으로 연결된 생태계를 구축하기 위한 프레임 워크를 분석한다. Dianping.com 10년 넘게 싸여있는 성공 경험이 다른 융복합 분야에서 운영하는 온라인 기업들에게 유용한 경험담을 제공 할 수 있다.

• 한국콘텐츠학회논문지
• /
• 제13권9호
• /
• pp.369-381
• /
• 2013

본 연구의 목적은 소셜커머스의 정보구성요소를 상품정보, 가격정보, 서비스정보, 판매원정보로 나누고 각 요소를 체계화하여 분석하는데 있다. 연구방법으로 내용분석법을 활용하였고, 소셜커머스 웹사이트에서 100개 페이지를 분석하였다. 연구결과를 살펴보면, 상품정보에서 정면사진 제시, 소재구성정보, 원산지, 관리, 색상, 사이즈 등 기본정보는 대부분 제시되었으나, 후면/옆면사진, 스와치, 스타일이나 소재 설명에 대한 보완이 요구된다. 가격정보에서는 소셜커머스의 제약조건과 관련된 할인율, 할인판매마감시간, 제한된 상품보유량, 판매제품개수 등은 강조되어 제시되었다. 서비스정보는 배송예정일, 배송사, 상품문의서비스, 교환/반품서비스가 대부분 제시되었다. 판매원정보는 브랜드로고나 브랜드네임은 다수 제시되었으나 구체적인 브랜드 컨셉, 역사, 규모에 대한 정보의 보완이 요구된다. 본 연구는 소셜커머스 정보에 대한 다양한 이론적 실무적 시사점을 제안하였다.

• 한국축산식품학회지
• /
• 제25권3호
• /
• pp.271-276
• /
• 2005

경남 지역에 거주하는 178명의 주부를 대상으로 브랜드 돈육의 소비행동을 분석하였다. 소비자들은 브랜드 돈육에 대한 인지도와 신뢰도는 낮은 것으로 조사되었다. 돼지고기 구입 시 고려하는 품질 요인은 안전성과 위생성, 맛과 연한 정도, 육색 순이었다. 재래 브랜드 돼지고기가 일반 돼지고기 보다 맛이 더 좋다($68.7\%$)고 하였으나, 가격은 비싼 편($67.0\%$)이라고 하였다. 한편, 돼지고기 품질인증은 정부기관보다는 소비자단체에서 하는 것을 선호하였다. 소비자들은 연령이나 수입에 따라서 정보를 얻는 경로나 구입횟수 및 구입장소가 다른 소비행동을 보인 것으로 분석되었다. 따라서 향후 브랜드 돈육 개발 시에는 브랜드의 가치에 대한 소비자들의 인식을 파악하고 또한 소비자의 구매 행동과 인지도, 기호도, 의사 결정 과정 등을 종합적으로 분석하여 반영하는 더 많은 연구가 진행되어야 할 필요성이 있다.

• 한국식품조리과학회지
• /
• 제8권2호
• /
• pp.107-115
• /
• 1992

This retrospective study was conducted to investigate the growth of children and their care person's weaning behaviors and its relation between the growth and care person's attitude and behaviors about weaning. 272 subjects who had child under 2 years old at that time were randomly selected and answered the special questionnaire. Results were as follows: Using to Kaup index, 13.4% of children were estimated undernutrition, 60.6% were normal and 26.0% were estimated overnutrition. 97.6% of respondant (children's mother) were recognized the need of weaning and the first prurpose of weaning was supplement of nutrients, and the next one was to set up normal food habits. 39.1% of subjects were used normal adult foods as weaning food. 60.9% of subjects were proepared special foods (making at home or buying commercial weaning food). The socioeconomic status was major factor to influence mother's behaviors about weaning. Vegetable and meat gruel was the most commen weaning food and the next one was fruits puree and rice with soup. The correlationship were found between Kaup index and the score of mother's weaning behaviors, between momer's eductional level and the score of weanig behaviors. 96% of subjects wanted nutritional education about weaning. They wanted to know about desirable weaning process and correct informations of commercial weaning foods mid the convenient cooking methods. According to the difference of socioeconomic status subjects were wanted different eductional methods. Upper socioeconomic group wanted special books about weaning and lower class wanted to be educted through the mass media especially television programs.

• 한국병원경영학회지
• /
• 제16권2호
• /
• pp.98-116
• /
• 2011

In this study, we examined the effects of guardians' service quality perception(G-SQP) on patients' service quality perception(P-SQP) leading to patients' behavioral intention(P-BI) and the effects of G-SQP on guardians' behavioral intention(G-BI). To investigate the causalities of the variables, we collected national wide samples of 144 hospitals, 1456 patients and 1455 guardians of the patients and analyzed 1146 guardian-patient coupled cases refined with prerequisites such as missing value, outliers, normality and covariance conditions. Followed were contributions of the present study. First, G-SQP was a predictor of P-SQP. Second, in the first contribution statement, there was no statistically significant difference between inpatient and outpatient group. Third, proven was that G-SQP was a predictor of G-BI. Fourth, verified was that P-SQP was a predictor of P-BI. Fifth, G-SQP was a predictor of P-SQP being led to P-BI that meant P-SQP had a mediating role between G-SQP and P-BI. Since the guardians' perception affected patients' buying decision, the present study implied service managers of hospital settings should pay attention to guardians' perception of service quality as well as patients'. With such strategy, hospitals could improve financial performance in long-term.

• 농촌지도와개발
• /
• 제10권2호
• /
• pp.181-192
• /
• 2003

With emphasis on environmentally safe and sustainable and economically sound and oriented to consumer, this study intends to assess the consumer's cognition and attitudes for safe food distribution, to investigate the supplying system of the organic farm products, to survey the consumer and life cooperatives dealing with organic farm products, and to draw some implications toward environment- and consumer-oriented agriculture. Related literatures and available documents were reviewed to conceptualize the environmental-and consumer-oriented agriculture and consumer and life cooperatives, to grasp the nationwide status of such alternative agriculture and consumer cooperatives, and investigate the consumers' cognition and attitude. In order to investigate the consumers' needs for organic farm products and to grasp the active consumer and life cooperatives dealing with organic farm products, questionnaire method and non-structured interview were applied. The environment-and consumer-oriented agriculture refers hero to the farming system in which any farm food and other living products giving no harm to human and livestock health and catering the consumers' need. The consumer and life cooperatives is consumer's group buying and selling organic farm products organized in the cooperative system with which any consumer can be affiliated to buy organic farm products safely and reasonably.