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http://dx.doi.org/10.5934/KJHE.2011.20.6.1167

A Study on the Direction of Consumer Education Program for Food Safety and the Production of Case Programs  

Cho, You-Hyun (School of Social Welfare, Chung-Ang University)
Park, Myung-Hee (Dept. of Home Economics Education, Seoul, Dongguk University)
Sohn, Sang-Hee (Dept. of Consumer Science, Seoul National University)
Publication Information
Korean Journal of Human Ecology / v.20, no.6, 2011 , pp. 1167-1184 More about this Journal
Abstract
The goal of educating consumers regarding food safety is to increase consumer competency in food safety. In order to recognize consumer problems and to develop consumer competency in rapidly changing consumer environment, it is necessary to cultivate consumer knowledge, attitude, and ability on food safety required in performing the consumer role effectively. Within this context, it is necessary to develop consumer-oriented education programs which aim to change consumer values and behaviors with regard to food safety. Based on information obtained from focus group interviews, the need for educational programs for food safety, which are related to the whole process of food consumption, have been raised. The process of food consumption is divided into buying, cooking/eating, and after eating, based on the process of consumer decision making and consumer behavior. Scenarios for consumer education on food safety were developed depending on the process of food consumption. This study developed a pilot consumer education program which included the whole process of food consumption. The program of this study was designed to induce consumers to change their behavior through establishing values on food safety and may contribute to lay the foundation for the realization of food safety culture. The results will be utilized to provide future directions for consumer education programs and efficient educational materials on food safety. Finally, it is hoped that empirical evaluation and analysis on the effects of consumer education programs will be investigated in future studies.
Keywords
food safety; consumer education; case programs; consumer values and behaviors;
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Times Cited By KSCI : 4  (Citation Analysis)
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