• Journal of Korean Society of Transportation
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• v.34 no.2
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• pp.135-145
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• 2016

This study assumes a vehicle choice model based on the multinomial model and analyzes the vehicle choice behaviors of consumer. An SP survey targeting drivers was implemented and data was collected for model estimates, with the possible choice options of the survey takers limited to gasoline, HEV, PHEV, and EV vehicles. The explanatory variable mostly displayed a significance level of under 5%, and excluding variables for price and fuel the remaining variables were all consistent with the logical direction with the plus (+) sign and the results were determined to be rational. Consumers selecting mid-size & full-size vehicles are able to afford more than consumers that selected other vehicle types, so there was relatively little consideration given to low fuel costs when compared to vehicle price. For this reason, it was determined that for the full-size vehicle model the fuel variable could be disregarded. Socio-economic variables that were statistically significant were the age and infor variables for the sub-compact & compact, the age, infor and inc3 variables for the mid-sized & full-size vehicles.

• Journal of the East Asian Society of Dietary Life
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• v.26 no.1
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• pp.34-43
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• 2016

This study was performed to improve the quality index of paprika by assessment of instrumental test and sensory attributes. Red paprika (11 cultivars), orange paprika (9 cultivars), and yellow paprika (10 cultivars) were provided by GyeongNam (GN) and JeonBuk Agricultural Research and Extension Services (JB). We measured hardness and color values using a colorimeter and TPA as well as developed new terminology such as cucumber taste, grass taste, green pepper flavor and appearance (size, color size, color, and glossiness), texture (hardness, juiciness), and taste (sweetness, pungency, sourness) to describe paprika quality attributes by trained panels. a* value of red 'Nagano' cultivar provided by JB was significantly low, and only b* value of orange paprika was significantly different among the samples. In the case of yellow paprika, b* values were not significantly different, and hardness was significantly different. Overall color values were different among samples provided by GN. Oranos, orange paprika, L value, b value, and hardness were different among the samples. Bitterness was negatively correlated with sweetness and positively correlated with green pepper aroma (p<0.05). Overall acceptability was positively correlated with size, juiciness, and sweetness (p<0.01) and negatively correlated with pungent (p<0.05) and bitterness (p<0.01). In conclusion, negative attributes such as bitterness and pungentness as well as positive attributes such as size, juiciness, and sweetness must be considered as important factors for consumer preference and breeding of new cultivars.

• Journal of Korean Society of Rural Planning
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• v.29 no.4
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• pp.211-219
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• 2023

In this study, the importance of each design element was analyzed by surveying experts in the development of Agro-Healing Virtual Reality Therapy System. It was found that the results of experts content importance were consistent with the results of consumer preferences in previous studies, such as psychological and emotional stability as the main effect the importance of sight and hearing, a relatively short time of 30 minutes or less, a low price of 5,000 won or less, technical factors that can satisfy the five senses, and various contents. When the spatial elements of the Agro-Healing Virtual Reality Therapy System were categorized into three major categories: elements and equipment, lines and paths, and sites and spaces, 'flowers', 'playgrounds', 'paths', 'sidewalks', 'rest areas' and 'gardens' were found to be highly important. Among the components of Agro-Healing Virtual Reality Therapy System, the usability was divided into eight major categories, including searchability, attractiveness, cognition, error handling, control, consistency, convenience, and feedback, and the importance was analyzed for each component. The significance of this study is that it suggests the design direction of virtual healing farm systems and provides effective information that can be used in the development of related systems in the future.

• The Research Journal of the Costume Culture
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• v.32 no.4
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• pp.517-546
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• 2024

The aim of this study is to investigate the fashion industry's response to climate change and how these discussions unfolded at the 28th Conference of the Parties (COP28) to the United Nations Framework Convention on Climate Change (UNFCCC). Climate change response projects by B Corp-certified fashion companies are examined, focusing on stakeholder efforts and reviewing online media reports. Text data were collected from web documents, interviews, and op-eds relating to COP28 from December 2018 to April 2024 and analyzed using text mining and semantic network analysis to identify critical keywords and contexts. The analysis revealed that the fashion industry is fulfilling its environmental responsibilities through various strategies, prompting changes in consumer behavior by advocating sustainable consumption, including carbon removal, energy transition, and recycling promotion. Stakeholders in online media and those present at COP28 discussed issues relating to climate change in the fashion industry, focusing on environmental protection, energy, greenhouse gas emissions, sustainable material usage, and social responsibility. Key issues at COP28 included policy and regulation, climate change response, energy transition, carbon emissions management, and environmental, social, and governance (ESG) standards. Additionally, by examining the main collections exhibited at the fashion show during COP28, the study analyzed how messages about climate change were conveyed. Fashion companies communicated the industry's response through exhibitions and fashion shows, suggesting a move toward balancing environmental protection and economic growth through the development of sustainable materials, the expansion of recycling and reuse practices, and the modern reinterpretation of cultural heritage.

• Journal of Global Scholars of Marketing Science
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• v.20 no.1
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• pp.59-69
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• 2010

Green or an environmental consciousness has been a major issue for businesses and government offices, as well as consumers, worldwide. In response to this movement, the Korean government announced, in the early 2000s, the era of "Green Growth" as a way to encourage green-related business activities. The Korean fashion industry, in various levels of involvement, presents diverse eco-friendly products as a part of the green movement. These apparel products include organic products and recycled clothing. For these companies to be successful, they need information about who are the consumers who consider green issues (e.g., environmental sustainability) as part of their personal values when making a decision for product purchase, use, and disposal. These consumers can be considered as eco-sumers. Previous studies have examined consumers' purchase intention for or with eco-friendly products. In addition, studies have examined influential factors used to identify the eco-sumers or green consumers. However, limited attention was paid to eco-sumers' disposal or recycling behavior of clothes in comparison with their green product purchases. Clothing disposal behaviors are ways that consumer can get rid of unused clothing and in clue temporarily lending the item or permanently eliminating the item by "handing down" (e.g., giving it to a younger sibling), donating, exchanging, selling, or simply throwing it away. Accordingly, examining purchasing behaviors of eco-friendly fashion items in conjunction with clothing disposal behaviors should improve understanding of a consumer's clothing consumption behavior from the environmental perspective. The purpose of this exploratory study is to provide descriptive information about Korean eco-sumers who have ecologically-favorable lifestyles and behaviors when buying and disposing of clothes. The objectives of this study are to (a) categorize Koreans on the basis of clothing disposal behaviors; (b) investigate the differences in demographics, lifestyles, and clothing consumption values among segments; and (c) compare the purchase intention of eco-friendly fashion items and influential factors among segments. A self-administered questionnaire was developed based on previous studies. The questionnaire included 10 items of clothing disposal behavior, 22 items of LOHAS (Lifestyles of Health and Sustainability) characteristics, and 19 items of consumption values, measured by five-point Likert-type scales. In addition, the purchase intention of two eco-friendly fashion items and 11 attributes of each item were measured by seven-point Likert type scales. Two polyester fleece pullovers, made from fabric created from recycled bottles with the PET identification code, were selected from one Korean brand and one US imported brand among outdoor sportswear brands. A brief description of each product with a color picture was provided in the survey. Demographic variables (i.e., gender, age, marital status, education level, income, occupation) were also included. The data were collected through a professional web survey agency during May 2009. A total of 600 final usable questionnaires were analyzed. The age of respondents ranged from 20 to 49 years old with a mean age of 34 years. Fifty percent of the respondents were males and about 58% were married, and 62% reported having earned university degrees. Principal components factor analysis with varimax rotation was used to identify the underlying dimensions of the clothing disposal behavior scale, and three factors were generated (i.e., reselling behavior, donating behavior, non-recycling behavior). To categorize the respondents on the basis of clothing disposal behaviors, k-mean cluster analysis was used, and three segments were obtained. These consumer segments were labeled as 'Resale Group', 'Donation Group', and 'Non-Recycling Group.' The classification results indicated approximately 98 percent of the original cases were correctly classified. With respect to demographic characteristics among the three segments, significant differences were found in gender, marital status, occupation, and age. LOHAS characteristics were reduced into the following five factors: self-satisfaction, family orientation, health concern, environmental concern, and voluntary service. Significant differences were found in the LOHAS factors among the three clusters. Resale Group and Donation Group showed a similar predisposition to LOHAS issues while the Non-Recycling Group presented the lowest mean scores on the LOHAS factors compared to the other segments. The Resale and Donation Groups described themselves as enjoying or being satisfied with their lives and spending spare-time with family. In addition, these two groups cared about health and organic foods, and tried to conserve energy and resources. Principal components factor analysis generated clothing consumption values into the following three factors: personal values, social value, and practical value. The ANOVA test with the factors showed differences primarily between the Resale Group and the other two groups. The Resale Group was more concerned about personal value and social value than the other segments. In contrast, the Non-Recycling Group presented the higher level of social value than did Donation Group. In a comparison of the intention to purchase eco-friendly products, the Resale Group showed the highest mean score on intent to purchase Product A. On the other hand, the Donation Group presented the highest intention to purchase for Product B among segments. In addition, the mean scores indicated that the Korean product (Product B) was more preferable for purchase than the U.S. product (Product A). Stepwise regression analysis was used to identify the influence of product attributes on the purchase intention of eco product. With respect to Product A, design, price and contribution to environmental preservation were significant to predict purchase intention for the Resale Group, while price and compatibility with my image factors were significant for the Donation Group. For the Non-Recycling Group, design, price compatibility with the factors of my image, participation to eco campaign, and contribution to environmental preservation were significant. Price appropriateness was significant for each of the three clusters. With respect to Product B, design, price and compatibility with my image factors were important, but different attributes were associated significantly with purchase intention for each of the three groups. The influence of LOHAS characteristics and clothing consumption values on intention to purchase Products A and B were also examined. The LOHAS factor of health concern and the personal value factor were significant in the relationships with the purchase intention; however, the explanatory powers were low in the three segments. Findings showed that each group as classified by clothing disposal behaviors showed differences in the attributes of a product, personal values, and the LOHAS characteristics that influenced their purchase intention of eco-friendly products. Findings would enable organizations to understand eco-friendly behavior and to design appropriate strategic decisions to appeal eco-sumers.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.213-220
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• 2018

The automobile industry in Korea is a very large industrial sector. Nowadays, as the interest in low carbon green growth grows all over the world, it is time to actively secure future competitiveness of the automobile industry. Therefore, it is essential to study consumer attitudes and intentions for electric vehicles at the time when technological and social changes are expected. This study was conducted to investigate the acceptability and preference of electric vehicle for 250 people. The results are as follows. As the monthly income and the number of residents increased, the decision was made to accommodate the electric vehicle. The larger the effect of the electric vehicle on the consumers, the more the electric car decided to accommodate the electric car. In addition, three demographic characteristics (monthly income, number of residents, residence type) showed that there was a difference in satisfaction of electric vehicles. As a result of analyzing the satisfaction level of the electric vehicle, it was found that the electric vehicle has a satisfactory effect on the consumer, the electric vehicle is about 3.5 times more satisfying, and the larger the interest of the electric car is, the more the electric car is about 2.1 times.

• Proceedings of the KSR Conference
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• 2011.05a
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• pp.496-504
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• 2011

The region trunk line railroad route undergoes an influence on a large scale in train operation systematic reorganization. This keynote of the train operation not being to the consumer and not to be is because being to the supplier. The trunk line route user of region supply change of the supplier sensitively, accepts but, the demand unit will be able to change the supply massive demanders does not become and like that to accept this back is not the railroad the mean of transportation which grudge is different a mean of transportation mainly makes use. This hits to neither the gist of GLORY promotions of the railroad public corporation which pursues the railroad use which is ordinary even in the basis of governmental policy of stock of coal small green growth and not to be is arranged. For the railroad use activation of the region trunk line route consequently and to excavate the demand hindrance element and a demand lure element the inside and the outside defines and to observe the fluctuation of use importing in existing train operation systematic fluctuation, with the user tries analyzes the instance of the overseas railroad enterprise about the process which reflects the opinion of the area and improvement under preparing boil.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.1
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• pp.131-150
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• 2012

The purpose of this study is to provide the characteristics of marketing strategy on the SPA(Specialty store retailor of Private label Apparel) brand. This research can be used as information for the domestic SPA brand to enhance its international competitiveness. The characteristics of marketing strategy on the SPA brand are as follows. 1. One company integrate vertically the process of planning, production, promotion and distribution. 2. As using the advanced information, productions, and logistics systems, they are carried out speedy management. 3. The production strategies are focused on providing new goods of fast cycle and very diverse styles in a season, developing products that accurately reflect the general market trend and consumer demands, extending the line of goods, outsourcing of the place to reduce production costs. For high-quality goods, they are collaborating with the famous designers and developing of new and green environment materials. 4. Generally, the SPA brand emphasizes the low price strategy against the quality. 5. The promotion strategies are focused on conducting various unique and high sensible VMDs, fashion shows, star marketing, campaigns, aggressive publicity, magazine & outdoor advertisement and various events through the internet website, etc. 6. The place (distribution) strategies of SPA brand are focused on launching into global, expanding number of stores, increasing large-sized stores and diversifying the forms of store and selling.

• Journal of the Korean Society of Costume
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• v.58 no.3
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• pp.79-92
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• 2008

The purpose of this study is to develop knitwear design expressed not also Green but also LOHAS using natural yarns(wool and cotton) dyed with various natural sources(sappanwood, indigo plant, turmeric, cochineal, coffee, gallnut, and persimmon juice). This researcher tried to suggest solution scheme through the development of knitwear designs to break from the cottage industry and the limitation of design in Jeju and to preserve of traditional dye with persimmon juice simultaneously. Knitting is the formation of a fabric by the interlooping of one or more sets of yarns with hand knitting or industrial knitting. In hand-knitting, the two fundamental stitches are described as knit depending on the direction of the loop formation, front to back or back to front. In machine-knitting, the direction of loop formation is fixed, unless the stitch is mechanically transferred from front to back needle bed or vice versa. Industrial knitting technology can be divided into two main areas - weft knitting and warp knitting. Each has a different principle of construction. The majority of knitted fabrics for clothing are weft-knitted, and so this study is used weft-knitting and hand knitting technology. To achieve this purpose, researcher tried to present a lot of knitwear designs using yarns dyed with various natural sources focusing on Modern & Sophisticated Image and Elegance & Romantic Image to satisfy adult and missy consumer needs.

• Journal of Korean Society for Quality Management
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• v.31 no.3
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• pp.19-36
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• 2003

The manager of manufacturing industry just not to have known what to do related to the law of product liability(PL) that was put into operation in July 1, 2002. The law of PL is a public law about defective product, which was established in order to compensate consumer's damages of property and body caused by product, to make sound society by the safety products and to take international competitiveness. But the existing civil law has been having clause that compensation to be taken is limited. The law of PL is resolving this limitations and is characterized by the easy relief from damages of defective product. The decision in the case of Green-man has been a precedent since the court sentenced the manufacturer to liability. The law of PL has been in force in 27 countries, including all of the EU countries, Japan, Philippines and China. It has been shown that the corporations which meet the Global Standard, could survive in global competition. The economic effects by the law of PL are the increase of consumers relief production cost by the lawsuits. This paper will recommend more biref method that is able to cover PSMS by use of QMS. It will make domestic corporation improve in the plan, manufacture and sale of products to meet the Global Standard.