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http://dx.doi.org/10.14400/JDC.2018.16.5.213

A Study on the Acceptability and Preference of Electric Car for Consumers through the Selective Model  

Kim, Eun-Joo (Dept. of Consumer Studies, Ewha Womans University)
Publication Information
Journal of Digital Convergence / v.16, no.5, 2018 , pp. 213-220 More about this Journal
Abstract
The automobile industry in Korea is a very large industrial sector. Nowadays, as the interest in low carbon green growth grows all over the world, it is time to actively secure future competitiveness of the automobile industry. Therefore, it is essential to study consumer attitudes and intentions for electric vehicles at the time when technological and social changes are expected. This study was conducted to investigate the acceptability and preference of electric vehicle for 250 people. The results are as follows. As the monthly income and the number of residents increased, the decision was made to accommodate the electric vehicle. The larger the effect of the electric vehicle on the consumers, the more the electric car decided to accommodate the electric car. In addition, three demographic characteristics (monthly income, number of residents, residence type) showed that there was a difference in satisfaction of electric vehicles. As a result of analyzing the satisfaction level of the electric vehicle, it was found that the electric vehicle has a satisfactory effect on the consumer, the electric vehicle is about 3.5 times more satisfying, and the larger the interest of the electric car is, the more the electric car is about 2.1 times.
Keywords
Electric Car; Acceptability; Satisfaction; Selective model; Demographic characteristics;
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Times Cited By KSCI : 3  (Citation Analysis)
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