• 농촌계획
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• 제20권3호
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• pp.75-88
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• 2014

The purpose of the present study is to examine the characteristics of intermediary organizations for rural tourism by analyzing how they are run, especially in Yangpyeong-gun and Icheon-si Nadri groups, and to further look for the desirable role they should play. Since the activities of these intermediary groups have not been accumulated enough to be able to be used for a study, grounded theory was adopted as deemed appropriate among other qualitative research approaches for this paper. Three main findings of the current research are as follows. First, the rural tourism intermediary organizations have characteristics that are leaning towards local villages more than visitors, although they are in the middle of a spectrum stretching between 'visitors to the green villages' on one end and the 'green villages' on the other end. Second, the intermediary groups work not just as a bridge among different green villages but also as a mediator, facilitator and a guide, noting that such roles can vary significantly depending on the level of competence of the groups themselves and the extent to which the government steps in. Third, the tourism intermediary organizations can contribute to local community-building, going beyond the boundaries of green village. They help to improve the quality of tour experience which leads to revitalization of local economy, and during the course of operating the intermediary groups, the community in the village can set up rules and resolve disputes and conflicts. Thus, the activities of the groups have the potential to create a local community by affecting not just at a village level but to a broader area where their operation is based on. Implications of this study are suggested in three ways. First, the paper looked at the interaction between rural tourism intermediary organizations and stakeholder in a comprehensive way with a qualitative research approach taken. Second, it identified the role and tasks of rural tourism intermediary organizations. Third, it is important to ensure that the tourism intermediary organizations play the local community-oriented role.

• 농촌지도와개발
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• 제9권2호
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• pp.233-245
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• 2002

The demand for green tourism has increased in Korea. The increasing demand for green tourism caused is by reduction of working hours and longing for rural life. Moreover, many view amenity regarded as a good resource of green tourism. Amenity is however an abstract and complex idea. Even though many people were interested in amenity, the movement or practice of amenity in Korea was still as its in infancy stage. This paper was an exploratory study of amenity and paving the way for further studies on amenity in Korea. The objectives of this study were 1) to explore the philosophical background, origin and history, and classification of amenity, 2) and decide on future course of using amenity for rural viability.

• 농촌계획
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• 제14권4호
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• pp.87-95
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• 2008

The purpose of this study is to analyze city residents' preference to experiencing activities for Green Tourism. A Questionnaire survey was conducted in fall, 2006. The sum of 515 copies was analyzed. Residents of Daegu city preferred 'health/leports experience' and 'traditional food experience', among theme experiential activities. While present providing experience programs are rural-life experiences, which are convenient for provider aspect. By the result of cross-table analysis, there are many differences between groups by gender & age. Men preferred 'health/leports experience', while women preferred 'traditional food experience'. The mean values of preference by 14 experiencing activities showed high at 'health experience', 'traditional food experience', 'leports experience', which represents health & wellbeing trends. By the result of t-test & ANOVA, there also are many differences between groups by gender & age. Especially significant differences were shown by age group. Three factors were categorized. 'traditional/wellbeing/health experience', 'nature-play experience' and 'life-culture experience' were those.

• 농촌계획
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• 제13권4호
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• pp.79-86
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• 2007

The purpose of this study is to investigate city residents' attitudes and cognition of Daegu City toward Green Tourism. A Questionnaire survey was conducted in september, 2006. The sum of 515 copies was analyzed. City residents recognized the problems of leisure activities as 'burden of expense', 'lack of program diversity' and the advantages of this as 'withdrawal of stress and increase of vitality', 'promotion of health for themselves and their family'. Among theme experiential activities, they preferred 'health/leports experience' 'traditional food experience', 'traditional culture experience', 'nature-ecological experience', respectively. By the result of cross-table analysis, there are many differences between groups by gender & age. Therefore, further development of specific experiencing activity programs and marketing techniques, are required.

• 한국농공학회:학술대회논문집
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• 한국농공학회 2005년도 학술발표논문집
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• pp.225-231
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• 2005

This study aims to suggest an evaluation methodology of green-tourism potential for village level with amenity resources in rural areas. The amenity resources system was classified into three sub-classes(social, industrial, and natural/cultural/historical resources) and a relationship diagram between three classes and tourists' behavior was also defined. The methodology considers human resources in the village including the three sub-class amenity resources. The table and diagram were applied to make renewal plan for rural villages of the study area, Nami-myun, Keumsan-gun, Chungnam province, so that the development scheme for the villages was suggested reasonably by the new findings of this study.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2007년도 추계 종합학술대회 논문집
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• pp.927-931
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• 2007

논산그린투어는 논산지역의 특산물인 딸기를 중심으로 농산물재배, 채취를 주제로 하여 농촌의 일상생활 체험을 바탕으로 일반인을 대상으로 한 그린투어가 활발히 진행되고 있다. 그 결과 방문자에게는 최근농촌생활의 체험및 농작물의 채취의 기회를 제공하고 지역주민에게는 도농교류를 통한 관광농업과 친환경농업의 촉진을 도모하여 농 특산물의 홍보효과와 더불어 농가의 소득증대와 지역이미지의 고취와 같은 긍정적 효과를 창출하고 있다. 단, 현재 논산그린투어의 관광자행동 특성 중 하나인 경유형 당일체험의 한계를 벗어나기 위하여 논산지역의 한국전통가옥을 적극적으로 활용하여 '체류형'농촌관광지로 변화시킬 숙박시설의 적극적인 활용방안이 필요한 시점으로써 논산지역의 전통가옥과 그린투어의 접목 방안을 시도하고자 한다.

• 농촌계획
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• 제10권4호
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• pp.39-44
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• 2004

This study aims to suggest new development strategy for rural villages considering their tourism income. In order to select the several study villages, the present study surveyed roughly the outline for resource characteristics about green-tourism of 83 rural tourist villages introduced on the internet. On the five rural villages, which are Moondang-ri, Yangsoo-ri, Molwoon-ri(Tomato-village), Yongsan-ri(Yongbayi-gol), and Kaya-ri(Ogam-village) located on Chungnam, Kyunggi, Kangwon, Chungbuk, and Kyunggi province, this study surveyed detailed data on the tourism income. The results show that the food sales business in the village makes about 50% of the total village income per year from the tourist, and followed by agricultural products sale, stay in farmhouses, and experience activity in the villages. The average total income of the five villages was estimated 93 million won per year and the average income per household was 1.5 million won in the study villages. The study suggests new strategy with the three kinds of important components for the rural village development considering the analysis results such as the bringing up of human resources for the village management and developing experience program for tourist, the characterization of agricultural products in the village, and the remodeling of village amenity environment for tourists.

• 한국식생활문화학회지
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• 제24권6호
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• pp.692-701
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• 2009

Green tourism has recently focused on an alternative plan for activating a rural economy and coping with an income inequality between urban and rural areas. The Rural Development Administration has supported farm restaurants with the aim of increasing the income of farmers, determined unique native local foods and developed programs based on the experience rural life since 2007. Farm restaurants, which are the new type of local food restaurants, have unique food and various experiencing programs that reflect their own regional characteristics. We would like to understand how the farm restaurants have been developed and what types of characteristics they have based on the currently operating farm restaurants. The management situations and value of farm restaurants as tourist attractions were investigated as well in the tools for rural development.

• 한국조경학회지
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• 제35권2호통권121호
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• pp.81-90
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• 2007

This study used the functions for public benefits as a standard for evaluating Green Tourism. By referring to the existing literature, the "function of building emotion", the "function of providing a natural environment", the "function of preserving traditional cultures", and the "function of maintaining the local community" have been selected as the measuring variables. Detailed sub-variables of each function were prepared to examine and analyze the recognition of these are the part of Green Tourists. The Green Tourists of Yangsuri in Yangpyeong, Sinnonri in Yangpyeong, and Jurokri in Yeoju participated in the survey for which 13 variables were used as measurement. The results are as follows: First, Green Tourists recognize farm villages as places for rest and relaxation and they laid great importance on the function of providing access to the natural environment. Secondly, out of the 13 measurement variables, "beautiful scenery in farm village", "making a contribution to village income", and "trust in agricultural products" greatly influenced the overall evaluation of Green Tourism. Thirdly, regarding the relationship between the functions for public benefits and Green Tourism, it was found that "facilities and activities for experiencing farming", "facilities for rest", and "beautiful scenery in farm villages" are closely related to building the emotion experienced in these villages, and that "cultivating environmentally-friendly agricultural products" and "beautiful scenery in farm village" are closely related to the function of providing access to the natural environment.

• 디지털융복합연구
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• 제10권4호
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• pp.297-308
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• 2012

본 연구는 녹색건강사업 인재양성센터에서 추후 의료 관광업계 종사자가 될 인재교육을 받고 있는 학생그룹(106명)과 녹색건강산업 시장의 수요예측을 위해서 강원도 의료기관 및 관광관련업체에 종사하는 그룹(84명)을 대상으로 하여 2010.11.5 -11. 19까지 설문조사 및 심층인터뷰를 실시하였다. 녹색건강산업이라는 새로운 산업에 대한 생소한 용어에 대해서도 인지도가 낮으므로 지자체의 특성에 따른 의료관광산업에 대한 용어의 정의 및 핵심사업의 구체적인 정보를 공유할 수 있는 시스템 구축이 필요하다. 따라서 녹색건강산업 핵심인력을 1단계로 대학 중심으로 양성할 필요성이 있고, 2단계로, 기존 전문인력 대상으로 의료관광 특화인력을 재교육하여 양성할 수 있도록 정책적 지원도 활성화 되어야 한다.