• 제목/요약/키워드: Green Product

검색결과 589건 처리시간 0.029초

친환경농산물의 지불의사금액 분석과 그린 마케팅 전략 - 수도권 소비자를 중심으로 - (Green Marketing Strategies and Willingness to Pay for Environment-Friendly Agrieultural Products in the Metropolitan Area)

  • 허승욱;김호
    • 한국유기농업학회지
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    • 제12권3호
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    • pp.317-331
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    • 2004
  • Foci of this thesis arc an estimation of willingness to pay and an establishment of green marketing strategics for environment-friendly agricultural products(EFAR). Estimations of willingness to pay for grain, vegetables, fruit and processed food-stuffs arc respectively 20.6%, 20.2%, 19.3% and 17.2% higher than agricultural products produced by conventional farming method. And a green mark6ting mix for EFAP is as follows; Erst, a product strategy focuses on producing safe and high-quality foods by environment-friendly agriculture(EFA) to point to consumer’s health and desire for environmental preservation. Second, in a price strategy, the balance of three factors should be kept, namely the environmental value the true quality as food materials and the price of EFAP. Third, a place strategy is to reduce waste matters, resource and energy uses in marketing chain, and to simplify marketing channels. Also, it is necessary to choose the marketing channel for price discrimination. Fourth, a promotion strategy make use of programs that emphasize the multi-function of EFA.

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A Global Perspective on Green Sustainability, Corporate Reputation, and Technological Strength for Firm Performance Across Countries

  • Lee, Jooh
    • 유통과학연구
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    • 제10권8호
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    • pp.15-23
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    • 2012
  • This study is an attempt to explore the nature and characteristics of strategic impact of green strategy by environmental capital, corporate reputation, and technology strengths on the firm's performance across countries. The main question addressed in this paper relates to how corporate sustainability, corporate reputation, technology strength, and capabilities influence the firm's economic performance with respect to diverse dimensions of performance measures including sustained growth through the leading firms across countries in the United States, Canada, Europe, and Asia-Pacific countries. Particularly, this study attempts to empirically explore the directions and magnitudes of the operational links between new emerging strategic core competencies (e.g., sustainability green strategy by environmental focus for more sustainable path, corporate reputation by corporate social responsibility and image enhancement, and technology strengths to develop a new product and market) and the firm's economic performance with respect to diverse dimensions of performance such as accounting (ROE and EOA) - and market-based performance (Market value and Tobin's q). Considering all possible limitations that might exist with regard to selected samples and methods, this study demonstrates that environmental sustainability, corporate reputation, technological capabilities and competencies through R&D intensity and patent are most likely to be significantly associated with most market-based performance measures, but the strategic significance of other variables such as capital intensity, leverage, and administrative cost efficiency on performance tends to be different depending on which performance measure is used across different countries with diverse economic and business contexts.

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정부정책에 대한 경험이 수소 연료전지 자동차의 수용에 미치는 영향 (Impact of experience on government policy toward acceptance of Hydrogen fuel cell vehicles)

  • 강민정;박희준
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2010년도 춘계학술대회
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    • pp.465-470
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    • 2010
  • Korea government declared that "low carbon, green growth" through green technologies and clean energy to be the new national vision for the next 60 years(President's Liberation Day speech on Aug. 15, 2008). And succeeding "Green New Deal" plan involves nine core projects including energy saving, recycling, clean energy development. It is because hydrogen fuel cell vehicles, using electricity from chemical reaction of hydrogen and oxygen, let out water which is a by-product of such chemical reaction instead of emitting harmful particulate and gases such as NOX, SOX and CO2 that hydrogen fuel cell vehicles and its technology are drawing public attention as one of the sensible solutions in accomplishing "low carbon, green growth" agenda. Nevertheless There are many chances that let the people have a practical experience of hydrogen fuel cell vehicles. Sometimes new products, including hydrogen fuel cell vehicles, made by advanced technology can not penetrate through the market when it faces public skepticism that is stimulated from lack of knowledge and experience. That is the reason why not only cost benefit analyses and scientific risk assessments but also public acceptance studies toward hydrogen fuel cell vehicles have to be performed [Schulte, 2004]. This research address a need for comprehensive study on factors influencing public acceptance of hydrogen fuel cell car, specifically focusing on impacts of personal experience related to governmental science and technology policy toward public acceptance.

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HPLC On-line $ABTS^{+}$ Antioxidant screening 시스템을 이용한 한국산 녹차로부터 Catechin compounds의 황산화 활성분석 (Antioxidant activity analysis of Catechin compounds in Korean green tea using HPLC On-line $ABTS^{+}$ Antioxidant screening system)

  • 이광진
    • KSBB Journal
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    • 제23권1호
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    • pp.96-100
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    • 2008
  • 한국산 녹차로부터 HPLC On-line $ABTS^{+}$ screening기법을 사용하여 catechin compounds의 특성중의 하나인 항산화활성을 빠르게 분석하였으며 녹차로부터 catechin compound의 추출을 다양한 온도와 시간의 추출방법을 적용하였다. 전 처리한 추출액에 포함된 catechin compounds을 분석하고 최적의 추출조건을 실험적으로 모색하였다. 실험결과에 의하면 추출온도 $60^{\circ}C$, 추출시간 3분으로 추출한 시료가 항산화활성이 가장 우수하였다.

Chemoselective Alkylation of Aromatics with Benzyl Alcohol over Mesoporous ZSM-5

  • Jin, Hailian;Ansari, Mohd Bismillah;Jeong, Eun-Young;Park, Sang-Eon
    • 한국진공학회:학술대회논문집
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    • 한국진공학회 2011년도 제41회 하계 정기 학술대회 초록집
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    • pp.200-200
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    • 2011
  • Hierarchical mesoporous ZSM-5 with enhanced mesoporosity was synthesized by microwave through the rapid assembly via ionic interaction between sulfonic acid functionalized ZSM-5 nano particles and cationic surfactant. The catalytic performance of enhanced accessibility due to mesoporosity and acidity were investigated in the alkylation of mesitylene with benzyl alcohol as alkylating agent. The effect of mole ratio of aromatic with benzyl alcohol, reaction time and alkylation agent were also studied. The enhanced mesoporosity and acidity of sulfonic acid functionalized mesoporous ZSM-5 induced activity enhancement compared with non-functionalized mesoporous ZSM-5, sulfonic functionalized mesoporous ZSM-5 synthesized by hydrothermal method and conventional microporous ZSM-5. The sulfonic acid functionalized mesoporous ZSM-5 showed much higher chemoselectivity of benzylated mesitylene than others, whereas the others mainly show dibenzyl ether as product. This significant difference in catalytic selectivity was resulted from the existence of mesopores, which definitely allowed the benzylation in mesopores.

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Estimation of the Flavor of Green Soybean during Storage from Single Pod Measurements using Dedicated Near-Infrared Transmission Spectrometer

  • Maebashi, Maki;Natsuga, Motoyasu;Egashira, Hiroaki;Ura, Nobuo;Katahira, Mitsuhiko
    • Journal of Biosystems Engineering
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    • 제37권6호
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    • pp.398-403
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    • 2012
  • Purpose: Green soybeans (edamame) are now an economically important and popular food product in Japan. In order to shorten breeding time and to decide an optimal harvest time, we have been developing a dedicated NIRT spectrometer since 2004 for the determination of constituent content such as sucrose and free amino acids, which are two major contributors to the eating quality, in a single pod green soybean. Methods: The obtained models showed that the developed NIRT instrument had reasonable accuracy for the determination of these two components. Then we carried out the investigation into the change in two components during a few days storage using these models with changing time, variety/cultivar, packaging and temperature. Results: The result showed that the most affecting factor on decreasing both sucrose content and free amino acids was variety/cultivar. The time, packaging and temperature also affected significantly in most cases.

VLSI 전송선로에서의 커패시턴스의 3차원 계산 (Three Dimensional Calculation of Capacitance for VLSI Interconnection Line)

  • 김한구;곽계달
    • 전자공학회논문지A
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    • 제29A권7호
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    • pp.64-72
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    • 1992
  • VLSI 전송선로의 커패시턴스를 3차원으로 계산하였다. Green's function과 표면전하밀도의 곱의 형태로 주어지는 적분식을 풀어서 커패시턴스를 구하였다. 이때, 표면전하밀도는 도체의 표면을 균일한 면적을 갖는 미소 면적소로 나누어 주었을 때 각각의 면적소 내에서는 일정한 상수값을 갖는다고 가정하였다. 지금까지의 Green's function을 이용한 적분방법에서는 적분식의 계산을 Fourier 적분의 형태로 변환하여 계산하였기 때문에 계산과정에서 어느정도의 오차가 있을 수 밖에 없었지만, 본 논문에서는 Fourier 적분을 사용하는 대신에 이중 적분을 직접적으로 적분할 수 있는 방법을 제시하였다. 이 방법을 사용하여 적용한 결과를 기존의 결과들과 비교를 함으로써, 이의 정확성을 입증하였다.

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탄소강 볼트 체결된 GECM(Graphite Epoxy Composite Material)/Al 판재 간의 갈바닉 부식 거동 (Galvanic Corrosion Behavior between Carbon Steel Bolted GECM(Graphite Epoxy Composite Material)/Al plates)

  • 김영식;박수진;유영란
    • Corrosion Science and Technology
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    • 제12권1호
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    • pp.12-26
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    • 2013
  • This work focused on galvanic corrosion of carbon steel bolted GECM/Al plates by long-term test in tap water and NaCl solutions. Test product was carbon steel bolted between cross packed GECM and painted aluminium. Tests for the product and coupled parts determined corrosion rate in tap water and NaCl solutions. Also, using a potentiostat and salt water sprayer, galvanic test was done. In galvanic test on carbon steel bolted GECM/Al plates, corrosion of carbon steel bolt was faster in series of tap water>1% NaCl solution>3.5% NaCl solution. In galvanic couple between aluminium and carbon steel bolt, their corrosion rates were higher than those of single specimen. In galvanic couple between GECM, aluminium, and carbon steel bolt, corrosion behaviors of carbon steel bolt and aluminium were changed due to different corrosion mechanism in tap water and chloride solution.

Optimization of biodiesel production via methyl acetate reaction from cerbera odollam

  • Dhillon, Sandip Singh;Tan, Kok Tat
    • Advances in Energy Research
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    • 제4권4호
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    • pp.325-337
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    • 2016
  • Cerbera Odollam (sea mango) is a proven promising feedstock for the production of biodiesel due to its high oil content. Fatty acid methyl esters (FAME) were produced as the final reaction product in the transesterification reflux condensation reaction of sea mango oil and methyl acetate (MA). Potassium methoxide was used as catalyst to study its reacting potential as a homogeneous base catalyst. The initial part of this project studied the optimum conditions to extract crude sea mango oil. It was found that the content of sea mango sea mango oil was 55%. This optimum amount was obtained by using 18 g of grinded sea mango seeds in 250 ml hexane. The extraction was carried out for 24 hours using solvent extraction method. Response surface methodology (RSM) was employed to determine the optimum conditions of the reaction. The three manipulated variables in this reaction were the reaction time, oil to solvent molar ratio, and catalyst wt%. The optimum condition for this reaction determined was 5 hours reaction time, 0.28 wt% of catalyst and 1:35 mol/mol of oil: solvent molar ratio. A series of test were conducted on the final FAME product of this study, namely the FTIR test, GC-FID, calorimeter bomb and viscometer test.

탄소강 볼트 체결된 GECM(Graphite Epoxy Composite Material)/Al 판재의 구성 부재의 부식 거동 (Corrosion Behavior of the parts of Carbon Steel Bolted GECM(Graphite Epoxy Composite Material)/Al plates)

  • 김영식;박수진;유영란
    • Corrosion Science and Technology
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    • 제11권6호
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    • pp.232-241
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    • 2012
  • This work focused on corrosion of carbon steel bolted GECM/Al parts in tap water and NaCl solutions. In tap water and NaCl solutions, open circuit potential of GECM and its potentials in a series of carbon steel bolt>Ti>Al became active. Regardless of test materials, open circuit potentials in tap water were noble, and increasing NaCl concentration, its potentials became active. Immersion test of single specimen showed that no corrosion occur in Ti and GECM. In tap water, carbon steel bolt didn't show red corrosion product and in chloride solutions, corrosion rate in 1% NaCl solution was greater than its rate in 3.5% NaCl solution and red corrosion product in 1% NaCl solution was earlier observed than that in 3.5% NaCl solution. It seems that this behavior would be related to zinc-coatings on the surface of carbon stee l bolt. On the other hand, aluminium was corroded in tap water and chloride solutions. Corrosion of aluminium in tap water was due to the presence of chloride ion in tap water by sterilizing process.