• 유통과학연구
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• 제21권6호
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• pp.51-68
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• 2023

Purpose: This study aims to explore the impact of green products' claim skepticism on green purchase intention and further investigates the moderating role of environmental concern in the relationship. This study, by drawing the persuasion knowledge model expected that ambiguity avoidance penalizes less familiar brands than familiar brands. Further, the present study building on Hofstede's cultural dimension, specifically, uncertainty avoidance, undertook a scenario to understand any difference that exist between uncertainty avoidance cultural groups. This study also investigates gender differences in green claim skepticism and proclivity to purchase green products. Research design, data, and methodology: For analyzing the relationship relevant hypotheses were designed, and R-programming software was used. To test the hypotheses two independent sample t-test and regression analysis were carried out. Results: The results suggest that consumers' skepticism toward green claims influenced the intention to purchase eco-friendly products. The study finding also confirms the effect is moderated by environmental concern. Also, the findings of two scenarios reveal that consumers in high uncertainty avoidance culture exhibited a greater level of skepticism for green print advertising and green packaging claims when the brand in the advertising and packaging was unfamiliar than when it was familiar. Conclusions: To alter the negative effect of skepticism the consumer should believe the environmental claims are valid so that they can contribute to solving sustainability issues.

• 무역학회지
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• 제46권6호
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• pp.109-125
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• 2021

China has achieved remarkable economic growth through an extended period of rapid industrialization. However, adverse environmental issues have become more prevalent during this time of development. In particular, car exhaust emissions in the country have become one of the most substantial causes of environmental degradation in China. To combat these issues, the Chinese government is actively implementing green car policies to mitigate the negative environmental concerns. Likewise, Chinese consumers' interest in green cars has also increasing. Despite these changes in consumer perceptions, research on Chinese consumers' green consumption behavior is still in its infancy. Therefore, an empirical study was conducted to measure the relationship between zhongyong(中庸) values, new ecological paradigm(NEP), and green consumption behavior for 334 Chinese consumers. As a result, the study found that the three sub-dimensions of zhongyong(中庸) values(multi-dimensionality, flexibility and compatibility) and NEP had a significantly positive(+) effect on the purchase intention of green cars. It was also found that NEP positively mediates the effect of flexibility and harmony on purchase intention of green cars. This study is expected to provide academic outcomes on China, which is currently the world's fastest growing green car market, as well as providing practical strategic implications for establishing unique green marketing strategy for China.

• 벤처창업연구
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• 제8권1호
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• pp.37-50
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• 2013

본 연구는 최근 정보기술 변화의 대표적인 트렌드라 할 수 있는 그린&스마트IT 환경에 대응하기 위한 정부출연 연구기관의 정보전략계획의 수립을 주목적으로 하였다. 이를 위해 국내 과학기술 정보 유통 분석 분야의 대표적인 정부출연 연구기관이라 할 수 있는 K연구원을 대상으로 관련 정책동향 및 유관기관 사업추진 현황에 관한 분석 결과를 종합하여 그린&스마트IT 환경에 적합한 정보전략계획을 수립하였고, 이의 효과적인 추진을 위한 이행과제의 도출 및 중장기 로드맵을 개발하였다. 그리고 도출된 이행과제들을 대상으로 사업중요도와 실행가능도를 기준으로 한 우선순위 평가를 통해 총 12개의 중점 이행과제를 선정하였고, 개별 중점 이행과제 별로 목표시스템과 구체적인 실행계획을 개발하여 제시하였다. 본 연구의 결과를 토대로, 정부출연 연구기관의 성공적인 그린&스마트IT의 도입과 추진을 위한 올바른 방향성 수립에 관한 유용한 시사점을 제공하고자 하였다.

• 환경영향평가
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• 제19권6호
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• pp.607-615
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• 2010

Urban green space is often at the centre of the debate on urban substantiality because it provides functions of space, e.g. for wildlife, recreation, growing vegetables, psychological wellbeing, social interaction, etc. Traditionally, the various functions of urban green spaces clearly show that green spaces contain important values that contribute to the overall quality of urban life. After Kyoto protocol, it has becoming important to more accurately evaluate carbon uptake by urban green space. Many studies have analyzed the benefits, costs, and carbon storage capacity associated with urban green space. These studies have been limited by a lack of research on urban tree biomass and carbon uptake by soil, such that estimates of carbon storage in urban systems. This study calculate more accurately the amount of carbon uptake by urban green space. This study also complement the existing methods to estimate the urban green space carbon uptake. It has been studied how to evaluate carbon uptake function of urban green space. The surface area of urban green space increased 5% by complemented method and carbon uptake is also increased. Based on this result, the carbon uptake per capita was analysed and compared to the area of carbon uptake. And this study discussed the reasons for the differences between the new and earlier estimates, as well as implications for our understanding of the global carbon cycle. In conclusion, these results could contribute as preliminary data to policy makers when climate change adaptation strategy is established.

• Journal of the Korean Institute of Landscape Architecture International Edition
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• 제2호
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• pp.74-80
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• 2004

The significance and means of parks and green space planning have been changed dramatically in this century in Japan. The first priority must be given to define the means and purposes of planning., especially the role of ecological, social and economical management with the increasing trend of environmental concern, and the method to estimate values of park and green space from the point of view of regenerative society development. The role of planning parks and green space is reviewed in the following three aspects; as tools for land use control (master plan), as tools for finding appropriate lands for purchasing land (development plan) and tools for application of individual development technique of green space and landscapes(site plan and design). It is a serious issue that the existence of parks in urban setting which used to be considered as a top priority, is now being challenged in terms of economical, social and environmental benefits. In such processes, the most important issue is to define what makes parks and green spaces attractive and ecological to obtain social support to be developed.

• 한국CDE학회논문집
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• 제21권2호
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• pp.170-176
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• 2016

PLM system has been widely used in whole industry. Specially, in case of the company that constructs the engineering plant, PLM can be a key success tool for the innovation with ERP and Enterprise IT Systems. This paper describes the innovation strategy for engineering plant PLM including Master Data management, EPC project management, full 3D modeling and quality management.

• 기술혁신연구
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• 제18권2호
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• pp.121-145
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• 2010

미국특허를 대상으로 국가 27대 녹색기술의 기술산업연계구조 분석을 수행하였고, 이를 통해서 산업 녹색도 지수를 개발하였다. 산업의 녹색도 지수는 녹색기술 창출지수 및 활용지수의 합으로 규정하였으며, 산업의 녹색기술 수용도의 의미를 갖는다. 지수 분석결과, 전체특허기술에 대한 수용도가 매우 높았던 대부분의 IT 관련 산업들은 27대 녹색기술에 대한 수용도 즉, 산업 녹색도는 상대적으로 낮게 나타나는 경향을 나타내었다. 반면, 배터리, 무기화합물 등 화학 관련 산업 및 에너지 관련 산업의 경우 산업의 녹색도가 전체특허 기술 수용도 대비 월등히 증가하여, 녹색성장시대에 크게 주목받는 산업으로 나타났다. 녹색 기술에 대한 효과적인 투자전략 수립을 위해서는, 관련 산업으로의 파급효과를 측정하는 것이 매우 중요하며, 본 연구에서 제시한 산업녹색도 지수는 이에 대한 정량적이면서 활용이 용이한 대안으로 제시된다. 한편, 본 연구결과로 제시된 산업의 기술 수용지수는 녹색기술 분야에 한정되지 않고 타 기술분야를 대상으로도 범용적으로 활용할 수 있다.

• 한국지역지리학회지
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• 제19권2호
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• pp.301-323
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• 2013

영국은 1990년대, 특히 신노동당 정부 이후 지속가능발전 또는 탄소규제를 국가 발전의 핵심 전략으로 추진해 왔다. '정부를 녹색화'하고자 하는 이러한 영국 환경정책과 더불어 실제 에너지환경지표의 가시적 성과는 '저탄소 녹색성장'을 추구하고자 하는 우리나라의 정책 입안가 및 연구자들의 주목을 끌었다. 이 논문은 이러한 영국의 탄소규제 전략과 환경정책의 특성을 단순히 정책적 통합화 또는 주류화를 넘어서 새로운 국가발전 전략, 즉 '생태적으로 근대화된' 국가, '생태국가' 또는 '녹색국가' 전략으로 규정하고자 한다. 즉 최근 영국은 탄소규제를 국가 정책의 통합적 원칙으로 설정하는 한편 주로 시장-의존적 신자유주의에 바탕을 두고 국가 전체를 동원하는 녹색국가 전략을 추진하고 있는 것으로 이해된다. 이러한 점에서 이 논문은 영국의 탄소규제 관련 환경정책의 전개과정을 서술한 후, 탄소규제를 녹색국가 발전을 위한 새로운 원칙이며, 실제 중앙정부 부처들과 지자체들을 통합하기 위한 거버넌스 구축의 바탕이지만, 신자유주의에 포섭된 것으로 재평가하고자 한다. 또한 이 논문은 영국의 이러한 녹색국가 전략의 직 간접적 성과라고 할 수 있는 최근 에너지 환경지표의 동향을 분석하고, 경험적 재평가로서 영국의 에너지 수입의존도 증대, 에너지 혼합에서 석탄 비중의 증가, 전력 생산의 민영화, 재생가능에너지 생산의 한계, 그리고 에너지 이용 및 온실가스 배출의 공간적 불평등 등을 지적하고자 한다.

• 도시과학
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• 제7권2호
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• pp.47-52
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• 2018

The purpose of this study is to review and evaluate the proper planning for 2030 Incheon Urban Parks & Green Space Master Plan. Some of the plans are aimed at multiple small districts within the city's old town, as local governments are planned to be sub-subsidized by Incheon Metropolitan City. However, these plans have become simple plans for each district and therefore find it difficult to collect from the perspective of the using system of the residents who are directly used. First, the construction of the urban park and green space network requires the construction of a service using system that can be felt by the users. Second, the basic idea of each district planned as the detailed strategy of the master plan should be planned through consultation with nearby the district. Third, specific targets and directions for the urban park and green space plan through the urban development project are needed.

• 대한건축학회논문집:구조계
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• 제35권6호
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• pp.147-152
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• 2019

The purpose of this study is to derive priority improvement items through business expansion and efficient implementation for green remodeling business operator in order to enhance the activating of green remodeling business in a long-term perspective. For this purpose, survey of 128 business operator respondent is conducted based on 13 items. Also, priority improvements items were derived based on the results of the survey by using IPA(Importance Performance Analysis) techniques. As a result, In order to revitalize the green remodeling, it is necessary to induce market participation motivation through monetary profit. Additionally, The management of green remodeling business operator and the opinions of owners should be reviewed. In the future, the items that reflect the views of business operator and owners will be investigated and further research on improvements for expanding green remodeling 'interest subsidies on existing private buildings will be conducted.