• Journal of Environmental Science International
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• v.30 no.6
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• pp.441-454
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• 2021

This study intended to propose an improvement plan to improve user satisfaction by establishing a park and green space masterplan by comparing its current status and surveying the residents' perception of green park services in two regions. The study results showed that the residents are aware of the physical and qualitative aspects of the green park environment. In addition, the quality level of the green park that people may actually use in everyday life was considered a factor for evaluation of satisfaction. In addition, it was found that the residents, who are actual users of the green park services, evaluated the satisfaction of use considering the qualitative characteristics of the green park, such as 'quality of green park' and 'availability of green park.' As a result, efforts are required to create and improve the quality of green parks efficiently based on establishing qualitative indicators, a survey of residents' perception, and quantitative analysis to develop policy directions and guidelines of the park and green space masterplan.

• Journal of People, Plants, and Environment
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• v.24 no.4
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• pp.415-427
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• 2021

Background and objective: This study examined the changes in the cultural trend of use for green infrastructure in Seoul due to COVID-19 pandemic. Methods: The subjects of this study are 8 sites of green infrastructure selected by type: Forested green infrastructure, Watershed green infrastructure, Park green infrastructure, Walkway green infrastructure. The data used for analysis was blog posts for a total of four years from August 1, 2016 to July 31, 2020. The analysis method was conducted keyword frequency analysis, topic modeling, and related keyword analysis. Results: The results of this study are as follows. First, the number of posts on green infrastructure has increased since COVID-19, especially forested green infrastructure and watershed green infrastructure with abundant naturalness and high openness. Second, the cultural trend keywords before and after COVID-19 changed from large-scale to small-scale, community-based to individual-based activities, and nondaily to daily culture. Third, after COVID-19, topics and keywords related to coronavirus showed that the cultural trends were reflected on appreciation, activities, and dailiness based on natural resources. In sum, the interest in green infrastructure in Seoul has increased after COVID-19. Also, the change of green infrastructure represents the increased demand for experience that reflects the need and expectation for nature. Conclusion: The new trend of green Infrastructure in the pandemic era should be considered in the the individual relaxations & activities.

• Journal of the Korean Society of Food Culture
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• v.25 no.3
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• pp.296-302
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• 2010

A survey on the quality improvement and preference for green onion kimchi by Chinese and Japanese consumers was conducted by 30 Korean specialists in order to develop an improved green onion kimchi product. The long green onion shape, kimchi juice, seasonings, off-odor of fermented sea food, and stimulatory flavor of green onion were the main issues considered for the improvement of green onion product. Usage of the favorite ingredients of the Chinese and Japanese consumers was also suggested. The percentages of Chinese and Japanese who already knew green onion kimchi were 54.1% and 30.3%, respectively, whereas 46.8% of Chinese and 28.1% of Japanese have actually tried green onion kimchi in Korea. There was no significant difference in the preference for green onion kimchi between Chinese (3.25/5.0) and Japanese (3.17/5.0) consumers. For recommendations for improving the quality of green onion, Chinese consumers thought off-flavor, fibrous texture, and fermentation level were more significant while the Japanese considered red color, various taste, MSG content, and length of green onion. Seasoned tofu with green onion and rice were suggested as complementary foods to green onion kimchi by the Chinese and Japanese, respectively.

• The Korean Journal of Food And Nutrition
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• v.14 no.4
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• pp.311-316
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• 2001

This study was designed to investigate the effective ratio of healthy bread wish green tea powder. The weight. volume, and colon difference of bread with various contents of green tea powder were measured. And the picture of bread and the panel test were taken. To avoid the decrease of volume, the experiment was taken with active gluten. The weight to bread was increased and the volume was decreased significantly according to increase of green tea powder ratio. But, the volume of the group with active gluten(3%+ and 4%+) was higher than that of the group with green tea powder 2%. That is which the correction of the volute was taken by active gluten in green tea powder bread. In the result of panel test and volume measurement. addition of 3% green tea powder was appropriate, and the addition of active gluten corrected the decrease of volume. Therefore. using the green tea powder, the diversity of bread by functionality, nutritional composition. taste, color. flavor of green tea powder can be developed. This result will support the background the development of green tea bread of good quality.

• Journal of Families and Better Life
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• v.28 no.5
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• pp.183-195
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• 2010

This paper, reviews the characteristics of green consumers through a Focus Group Interview (FGI) method. This study shows that some remarkable changes are taking place in the lifestyles of green consumers compared with the past lifestyles of green consumers. Second, this study shows that green consumers have the correct green opinions about present environmental problems and they have a critical environmentally conscious attitude on this issue. Third, the research shows that green consumers behave environmentally (buying, use, and disposal acts) based on individual and personal standards. This study suggests (based on the research findings) methods to solve environmental problems to the government, corporations, and consumers as well as ways to increase the number of environmentally conscious consumers.

• Korean Management Science Review
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• v.26 no.2
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• pp.91-112
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• 2009

Recently, the green business/IT-related issues such as $CO_2$ emission and energy consumption have become spread out rapidly through the world. EU, the United States, Japan and other developed countries are using IT-related environmental regulations as trade barriers. Korea which has high rate of IT exports needs to establish systematic strategies to respond to these environmental regulations. However, it is not easy to find the related research about making green business/IT strategies. This research aims to deduce the green business/IT strategy framework and the suitable green business/IT strategies for the Korean situation. The green business/IT strategy framework is constructed from the analysis of preceding researches and those of the green business/IT strategies of Japan, the United States, and EU. The Korean green business/IT strategies are deduced from survey of experts using Delphi method. We expect that the results contribute to establish the systematic policy and action plan to reduce $CO_2$ emission and energy consumption of IT industry.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.3
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• pp.334-346
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• 2014

Green marketing is efforts to achieve the environmental responsibility in all marketing activities. This study investigates the contribution of SPA fashion brands' green marketing activities to consumers' green behavior and the brands' growth as well as the natural environment. Green marketing activities are classified by product relevance and consumer participation. An online survey is conducted using scenarios developed according to the two (high/low product relevance) by two (high/low consumer participation) research design. Green consuming intention and brand attitude are compared by product relevance and consumer participation. The positive effects of product relevance and consumer participation on green consuming intention are found. The positive effects of consumer participation and the interaction effect of product relevance and consumer participation on brand attitude. Based on the results, this study suggests effective green marketing activities for fashion brands.

• KIEAE Journal
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• v.10 no.6
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• pp.3-10
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• 2010

The subject is to find green roofs' location as stepping stones in green-network in fine scale. The study site is Junggu, Seoul, which has core areas(Bukaksan and Namsan) and green areas(parks, etc.). Through literature review, the closer to core areas and green areas, target species reach green roof easier, and target species must be avifauna(flying species) and high class in food chain, because of possibility of reaching. So, Great Tits, inhabited in Namsan and urban bird, is target species. The location standard of green roofs, realized birds' reaching distance, consists of home range(horizontal range and vertical range) and roof-greening capable area. The green roofs' distribution of location was resulted through GIS analysis of feasible site finding, and classified with weight of score. In discussion, Namsan gives more effect to locate green roofs than Bukaksan does and selected buildings which are grouped in some parts need to be managed with group, green roof district.

• Proceedings of the Korean Geotechical Society Conference
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• 2010.09c
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• pp.117-124
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• 2010

In the field of soil and groundwater remediation, sustainability was merged into remediation process and green remediation was initiated within the concept of sustainable development. Green remediation was defined and has been already applied to the remediation fields in U.S. In the case of Europe, green remediation has been evaluated for the application of green technology in the remediation industry and they especially defined sustainable remediation following idea of sustainable development. Although green and sustainable remediation is global trends, there are only a few cases about application of green remediation in South Korea. It is needed to develop soil and groundwater remediation technology towards green remediation, considering "Green Growth" as policy direction in South Korea.

• Asian Journal of Innovation and Policy
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• v.8 no.1
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• pp.162-179
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• 2019

Purpose: Companies in haste for higher consumers' preference tend to appear as 'green' and mislead about environmental concerns, which are termed as "Greenwashing." The purpose of the study is to investigate the consumer perception on greenwashing activities and analyze its impact on green brand image, green brand loyalty and green brand trust among Indian consumers. Design/methodology: The study makes use of a written questionnaire method to collect survey data from approximately 500 consumers all over India. The study uses Structural Equation Modeling (SEM) to study the hypothesized relationship between constructs affected by greenwashing based on consumer perspective in the Indian context. Findings: The study shows that Indian consumers are becoming aware of greenwashing activities, which have a negative impact on green brand trust and undermines green brand image and green brand loyalty. Implications: The study results are beneficial to policy-makers, researchers, practitioners, and managers to create awareness among Indian consumers on greenwashing activities.