• Proceedings of the Korea Information Processing Society Conference
• /
• 2003.05c
• /
• pp.1883-1886
• /
• 2003

인터넷 서비스의 급속한 발전으로 전자상거래에서의 매우 많은 정보와 다양한 컨텐츠가 개인 사용자들에게 제공되고 있다. 또한, 이러한 개인을 고객으로 하는 각종 인터넷 쇼핑몰이 많이 생성되고 서비스됨에 따라 고객 개인을 위한 차별화된 정보가 매우 중요한 하나의 이슈로 작용하고 있다. 본 논문은 인터넷 쇼핑몰을 이용하는 각각의 고객에 대한 관심 제품에 대한 사양을 프로파일링 에이전트를 이용하여 자동화된 프로파일링을 생성하여 고객에 대한 정확한 선호 상품을 예측 및 제시하여 줌으로서 고객에게 개인화된 상품 정보를 제공해 줄 수 있는 시스템을 설계하고자 한다.

• Proceedings of the Korean Institute of Intelligent Systems Conference
• /
• 2002.12a
• /
• pp.443-446
• /
• 2002

In this research, we suggest a Web-based hybrid recommendation mechanism using CBR (Case-Based Reasoning) and web data mining. Data mining is used as an efficient mechanism in reasoning for relationship between goods, customers' preference and future behavior. CBR systems are normally used in problems for which it is difficult to define rules. We use CBR as an AI tool to recommend the similar purchase case. A Web-log data gathered in real-world Internet shopping mall was given to illustrate the quality of the proposed mechanism. The results showed that the CBR and web data mining-based hybrid recommendation mechanism could reflect both association knowledge and purchase information about our former customers.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2003.11c
• /
• pp.1719-1722
• /
• 2003

최근에는 데이터마이닝(DataMining)이나 고객관계관리(Customer Relationship Management) 시스템 등을 이용하여 고객을 유치, 관리 및 서비스를 해오고 있으나, 이러한 시스템을 개발하고 관리하는데 있어서는 과다한 비용과 시간이 소요되는 점과 관리자가 시스템을 올바르게 이해하고 관리하는데 어려움이 따른다. 본 논문은 구매자와 유사한 신상정보를 지닌 사용자들로부터 선호하는 상품에 대해 추천을 받을 수 있으며, 하나의 상품에서도 여러 특성을 지니고 있다는 점을 고려하여 사용자의 구매 상품에 대한 특성을 파악하여 보다 정확하게 추천해 줄 수 있는 시스템을 개발하는데 그 목적이 있다.

• Asia Marketing Journal
• /
• v.24 no.4
• /
• pp.161-168
• /
• 2023

With the increased mobility within nations, relocation has become a frequent and regular occurrence in modern life. However, we know little about how residential mobility affects purchase type. How does residential mobility affect our purchase behavior? This research explores the relationship between residential mobility and preference of purchase type, with psychological processes. The study primed participants with either a high or low mobility mindset to investigate the effect of mobility on consumption style in U.S. and South Korean. The results of the study confirm that the consideration of residential mobility shifts consumers' preferences toward material goods and experiences. In addition, results also indicate that the connection between mobility and purchase type was mediated by autonomy and moderated by cultural factor. Lastly, the theoretical and practical implications are covered.

• The KIPS Transactions:PartB
• /
• v.9B no.1
• /
• pp.1-6
• /
• 2002

Many customers consult the Internet before making purchase goods and using contents. The systems in the Internet could store a lot of data and classify the data into information to get relationship between a company and customers. To do that, let's consider a knowledge-assisted hybrid system that utilizes individually a customer's preference to make an optimal solution in the his/her decision making. The knowledge made by using the preference is employed to select an domain set appropriate to him/her business, and the process of selecting definitely provides the customer some benefits: elimination of discomfort from unknown information and reduction of costs and search time for forming an suitable domain set. To effectively adopt individual customer's preference and actively adapt change of business situation, this study propose an architecture of the system which includes rule presentations and an inference engine, and integrates a knowledge-based component into a quadratic programming component. In the experimental results, it is found that a knowledge-assisted hybrid system implemented by this idea is more flexible than existing systems in extension of knowledge about an customer's preference and goes beyond the traditional models.

• Journal of the Korean Institute of Intelligent Systems
• /
• v.15 no.3
• /
• pp.306-311
• /
• 2005

To analyze the consumer's purchase pattern, we must consider a factor which is a cultural, social, individual, psychological and so on. If we consider the internal state by the consumer's purchase, Both the consumer's purchase action and the purchase factor can be predicted, so the corporation can use effectively in suitable goods development in a consumer's preference. These factors need a technology that treat uncertain information, because it is difficult to analyze by directly information processing. Therefore, bayesian network manages elements those the observation of inner state such as consumer's purchase is difficult. In addition, it is interpretable about data that the observation is impossible. In this paper, we examine the seller's know-how and the way of consumer's purchase to analyze consumer's purchase action pattern through goods purchase. Also, we compose the bayesian network based on the examined data, and propose the method that predicts purchase patterns. Finally, we remove the data including unnecessary attribute using the bayesian network, and analyze the consumer's Purchase pattern using Kohonen's SOM method.

• The Journal of Society for e-Business Studies
• /
• v.16 no.4
• /
• pp.283-299
• /
• 2011

In this paper, we draw upon Task-Technology Fit theory to investigate the fit attributes which impacted on customer preference over three virtual shopping channels which included TV home shopping, Internet shopping, and broadband applications, i.e. IPTV. The fit attributes also reflected the product category contingency, which is classified based on the degree of quality assessing difficulty on the web, such as quasi-commodity, look and feel goods, and look and feel with variable quality goods. Using the collected survey data, we employed stepwise regression analysis to validate the fit attributes in the context of performing virtual shopping task via those three distinctive media technologies. Furthermore, through ANOVA test with Duncan statistics, we reported comparative intensity of the valid fit attributes across the product categories and distinct media technologies. The results validated four critical fit attributes and significant distinctions among product categories and three virtual shopping channels. The findings provide practical insights in distribution channel design exploiting digital convergence technologies.

• Journal of the Korean Society of Costume
• /
• v.57 no.8
• /
• pp.75-88
• /
• 2007

Nowadays, geometrical form expressed on costume is recognizing as a part of modeling art, at the same time is working to develop it. Also the geometrical form is affording the coinciding lifestyle and sensitivity of customers keeping their pace. As a result, our study is researching on the geometrical form that is used in the pattern, silhouette, and detail of the costume to show the texture in sense of touch and the effect of optical illusion used in variable designs, in order to present the expansion our capability of infinite development included in the study of costume. Specially, geometrical form included in sports wear is very effective since the geometrical form includes short and simple beauty as well as practical design. Thus, this study is wishing to know if satisfying the practical and psychological urge of present human beings may be applied to the golf wear market, which is a type of sport that geometrical form is sent in the fastest way in domestic market. Also we are urged to know what type of design technique is the geometrical form nowadays used and changed to discriminate the artificial commerce and improve the identity of such unique brand. The source of this thesis is wishing to investigate the specialization and the most effective geometrical shape and preference of each type in domestic golf wear goods that applied geometrical goods in $2002{\sim}2006$ and analyze its way of expression.

• The Journal of Industrial Distribution & Business
• /
• v.12 no.1
• /
• pp.15-30
• /
• 2021

Purpose: Year of 2020, COVID-19 has been changing the people's everyday life to ways never been thought of before all over the world. The IT and electronic industry, the methods of supplying goods and services have been changed from contact to un-tact environments based on un-tact systems very rapidly. COVID-19 has been striking the tourism and the travel industry, especially the airline and hotel industry of which services are provided by human. For the passenger service of airliner, automation has been propelled and un-tact style of service has become mainstreams except cabin service since 2000's. For passenger transportation, due to traffic regulations and exclusions etc., switching to new ways is not easy. However, under the new environment made by COVID-19, kiosk check-in, web check-in and mobile check-in has become more important. In this study, the characteristics of airline customers using mobile goods are investigated to find ways to raise the rate of utilizing mobile check-in and to increase the efficiency of boarding process. Research design, data, and methodology: Considering the COVID-19 environment, survey was done by online research company. The research model is designed to integrate the user characteristics and usage/purchase motive and technology acceptance theory. Especially considering infectious diseases prevention, concern of safety is adopted as one of the usage motive variable. Results: Extraversion or conscientiousness characteristics prefers counter check-in(contact service), while openness characteristics prefers mobile check-in(un-tact service). Concern of safety for infectious disease shows strong non-preference on counter check-in. Conclusions: Regarding service type regardless of type of the industry, automation and un-tact have been mainstreams due to high costs of labor, efficiency and standardization issue, etc., and COVID-19 has given impetus to them. For airliner, un-tact service including boarding process service has been more and more important. To raise the rate of un-tact service use, the characteristics of the user should be analyzed first. The study results indicate that for extraversion or conscientiousness, some kinds of methods to induce them to use un-tact service more are needed.

• Journal of Navigation and Port Research
• /
• v.44 no.1
• /
• pp.10-19
• /
• 2020

Port Gyeongin was developed as a multi-functional port equipped with container and general port facilities and could be linked with nearby tourist attractions. However, it has experienced difficulties from the limitation of being a small port, duplicating functions, and lacking an interlink with nearby ports. Nonetheless, resident companies that need logistics facilities in Port Gyeongin or nearby ports process specific import and export goods such as wood, steel, and industrial products through Port Gyeongin because of the characteristics of the port. From this perspective, it is critical to establish a measure to promote Port Gyeongin through utility analysis of the stakeholders in Port Gyeongin. In this regard, the purpose of this study was to analyze the preference of stakeholders in Port Gyeongin using conjoint analysis and propose a difference in the preference of the stakeholders. Study results show that the terminal group, shippers, and tenant companies considered the berthing capacity, incentive scale, and port logistics cost as the most critical matters, respectively. The stakeholders in Port Gyeongin should recognize the difference in critical matters, and be equipped with shipper discovery and institutional arrangement according to the characteristics of Port Gyeongin such as cooperation with related institutions and inter-collaboration between operating companies to promote Port Gyeongin.