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http://dx.doi.org/10.5394/KINPR.2020.44.1.10

Study on Analysis of Difference in Preference of Stakeholders in Port Gyeongin Using Conjoint Analysis  

Park, Jong-Min (Graduate School of Logistics, Incheon National University)
YANG, Tae-Hyeon (Graduate School of Logistics, Incheon National University)
Park, Sung Hoon (Graduate School of Logistics, Incheon National University)
Yeo, Gi-Tae (Graduate School of Logistics, Incheon National University)
Abstract
Port Gyeongin was developed as a multi-functional port equipped with container and general port facilities and could be linked with nearby tourist attractions. However, it has experienced difficulties from the limitation of being a small port, duplicating functions, and lacking an interlink with nearby ports. Nonetheless, resident companies that need logistics facilities in Port Gyeongin or nearby ports process specific import and export goods such as wood, steel, and industrial products through Port Gyeongin because of the characteristics of the port. From this perspective, it is critical to establish a measure to promote Port Gyeongin through utility analysis of the stakeholders in Port Gyeongin. In this regard, the purpose of this study was to analyze the preference of stakeholders in Port Gyeongin using conjoint analysis and propose a difference in the preference of the stakeholders. Study results show that the terminal group, shippers, and tenant companies considered the berthing capacity, incentive scale, and port logistics cost as the most critical matters, respectively. The stakeholders in Port Gyeongin should recognize the difference in critical matters, and be equipped with shipper discovery and institutional arrangement according to the characteristics of Port Gyeongin such as cooperation with related institutions and inter-collaboration between operating companies to promote Port Gyeongin.
Keywords
Conjoint Analysis; Gyeongin Port; Port Stakeholders; Preference; Difference Analysis;
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Times Cited By KSCI : 4  (Citation Analysis)
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