Web Recommendation Mechanism Based on Case-Based Reasoning and Web Data Mining

In this research, we suggest a Web-based hybrid recommendation mechanism using CBR (Case-Based Reasoning) and web data mining. Data mining is used as an efficient mechanism in reasoning for relationship between goods, customers' preference and future behavior. CBR systems are normally used in problems for which it is difficult to define rules. We use CBR as an AI tool to recommend the similar purchase case. A Web-log data gathered in real-world Internet shopping mall was given to illustrate the quality of the proposed mechanism. The results showed that the CBR and web data mining-based hybrid recommendation mechanism could reflect both association knowledge and purchase information about our former customers.