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컨조인트 분석을 활용한 경인항 이해관계자의 선호도 차이분석에 관한 연구

Study on Analysis of Difference in Preference of Stakeholders in Port Gyeongin Using Conjoint Analysis

  • 박종민 (인천대학교 동북아물류대학원) ;
  • 양태현 (인천대학교 동북아물류대학원) ;
  • 박성훈 (인천대학교 동북아물류대학원) ;
  • 여기태 (인천대학교 동북아물류대학원)
  • Park, Jong-Min (Graduate School of Logistics, Incheon National University) ;
  • YANG, Tae-Hyeon (Graduate School of Logistics, Incheon National University) ;
  • Park, Sung Hoon (Graduate School of Logistics, Incheon National University) ;
  • Yeo, Gi-Tae (Graduate School of Logistics, Incheon National University)
  • 투고 : 2020.01.13
  • 심사 : 2020.01.21
  • 발행 : 2020.02.29

초록

경인항은 컨테이너 및 일반부두 시설을 갖추고 배후 관광자원 연계가 가능한 다기능 항만으로 개발되었으나, 소형항만이라는 한계와 주변 항만과 중복, 연계성 부족으로 인하여 어려움을 겪고 있다. 하지만 경인항 또는 인근에 물류거점이 필요한 입주기업은 특성상 목재류, 철재류, 공산품 등 특정 수출입 품목을 경인항을 통하여 처리하고 있다. 이러한 측면에서 볼 때 경인항 이해관계자의 효용분석을 통한 경인항 활성화 방안을 수립하는 것은 중요하다. 본 연구에서는 컨조인트 분석을 활용하여 경인항 이해관계자의 선호도를 분석하고, 각 이해관계자의 선호도 차이를 제시하는 것을 연구의 목적으로 하였다. 연구결과, 터미널 집단은 선석 접안능력을 가장 중요하게 고려하고 있으며, 선사는 인센티브 규모를, 입주기업은 항만물류비를 가장 중요한 것으로 인식했다. 경인항 관련 당사자들은 인식의 차이를 인지하고, 경인항 활성화를 위해 관계기관의 협조 및 운영사간의 상호협력 등 경인항 특성에 맞는 화주 발굴 및 제도적 정비를 갖출 필요가 있다.

Port Gyeongin was developed as a multi-functional port equipped with container and general port facilities and could be linked with nearby tourist attractions. However, it has experienced difficulties from the limitation of being a small port, duplicating functions, and lacking an interlink with nearby ports. Nonetheless, resident companies that need logistics facilities in Port Gyeongin or nearby ports process specific import and export goods such as wood, steel, and industrial products through Port Gyeongin because of the characteristics of the port. From this perspective, it is critical to establish a measure to promote Port Gyeongin through utility analysis of the stakeholders in Port Gyeongin. In this regard, the purpose of this study was to analyze the preference of stakeholders in Port Gyeongin using conjoint analysis and propose a difference in the preference of the stakeholders. Study results show that the terminal group, shippers, and tenant companies considered the berthing capacity, incentive scale, and port logistics cost as the most critical matters, respectively. The stakeholders in Port Gyeongin should recognize the difference in critical matters, and be equipped with shipper discovery and institutional arrangement according to the characteristics of Port Gyeongin such as cooperation with related institutions and inter-collaboration between operating companies to promote Port Gyeongin.

키워드

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