• Asia Marketing Journal
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• 제22권1호
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• pp.41-60
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• 2020

The goal of the study is to understand the role of social norm in purchase decisions where demand is revealed in the form of multiple-discreteness. Consumers are socially engaged in various activities through the expectation from others in their community. Actions or decisions are likely to reflect this influence. This implicit or explicit social norm is revealed as the rules, regulations, and standards that are understood, shared, endorsed, and expected by group members. When consumers' decisions are in distance from the norm, they come to face discomfort such as shame, guilt, embarrassment, and anxiety. These pressure act as a constraint as opposed to utility in their decision making. In this study, the effect of social norms on consumer demand is captured via multiple constraint model where constraints are not only from budget equation but also from psychological burden induced by the deviation from the norm. The posterior distributions of model parameters were estimated via conjoint study allowing for heterogeneity via hierarchical Bayesian framework. Individual characteristics such as age, gender and work experience are also used as covariates for capturing the observed heterogeneity. The empirical results show the role of social norm as constraint in consumers' utility maximization. The proposed model accounting for social constraint outperforms the standard budget constraint-only model in terms of model fit. It is found that people with longer job experience tend to be more robust and resistant to the deviation from the norm. Incorporating social norm into the utility model allows for another means to disentangle the reason for no-purchase as 'not preferred' and 'not able to buy'.

• 대한기계학회논문집A
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• 제38권8호
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• pp.857-862
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• 2014

하드페이싱층과 기저부의 결합부에서 발생하는 잔류 응력/변형률을 감소시키기 위하여 열응력제어층에 대한 연구가 시작되고 있다. 이 연구에서는 3 차원 유한요소해석을 이용하여 Stellite21 초합금으로 하드페이싱된 STD61 열간금형강의 중간층으로 형성된 열응력제어층의 재료조합과 두께를 예측하고자 한다. 열응력제어층은 Stellite21 과 STD61 의 조합으로 생성하였다. 열응력제어층의 두께범위는 0.5-1.5 mm 로 선정하였다. 유한요소해석 결과를 이용하여 열응력제어층을 구성하는 Stellite21과 STD61의 혼합율 및 열응력제어층 두께에 따른 시편 내부 온도/열응력/열변형률분포를 정량적으로 분석하였다. 이 결과로부터 적합한 열응력제어층의 재료혼합비는 Stellite21 50 % 와 STD61 50 % 이며, 적절한 열응력제 어층의 두께는 1.0 mm 임을 알 수 있었다.

• 콘크리트학회논문집
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• 제23권3호
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• pp.377-384
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• 2011

화재에 취약한 고강도 콘크리트 구조물의 화재 피해를 보다 정확하게 예측하기 위해서는 다양한 구조물의 설계 조건과 가열 조건 하에서 열적 특성을 고려하는 연구가 필요하다. 따라서 이 연구에서는 단면 크기, 피복 두께, 철근 배근을 다르게 한 고강도 콘크리트 기둥을 제작하여 다른 가열 조건하에서 가열하였을 때 발생하는 내부 온도 분포와 폭렬을 관찰하였다. 내부 온도 분포는 콘크리트 타설 전 설치한 열전대를 통해서 측정하였으며 가열 전후에 측정한 콘크리트 기둥 실험체의 무게 손실률과 단면 손실률을 통해서 폭렬을 수치화 하였다. 가열 실험은 비재하 상태에서 ISO 834 화재 곡선을 따라 가열하는 실험과 화재 시뮬레이션을 통해 측정한 온도-시간 곡선을 따라 가열하는 실험의 두 가지로 나누어 수행하였다. 고강도 콘크리트 기둥은 일반적으로 고온에서 폭렬이 발생하여 내부 온도의 급격한 증가와 단면 손실을 나타내었으며, 설계 변수에 따라서는 단면이 클수록, 피복 두께가 작을수록 내부 온도 분포와 단면 손실률이 높게 나타났다. 또한 철근비가 동일한 상태에서 철근 배근을 다르게 하였을 때, 단면이 작은 철근을 여러 개 배치하는 것이 단면이 큰 철근을 적게 배치하는 것 보다 높은 온도 분포와 단면 손실을 보였다. 이 연구를 통하여 화재로 인한 고강도 콘크리트 구조물의 열적 변화를 정확하게 파악함으로써, 내화 안전성을 평가하고 현재 적용되고 있는 내화 성능 관리 기준을 보다 효율적이고 안전하게 정립할 수 있도록 하는데 유용하게 활용될 수 있을 것이라고 판단된다.

• 지역연구
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• 제9권1호
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• pp.45-63
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• 1993

University enrollment has long been regarded as one of the major factors inducing population concentration in Seoul and the Capital Region of Korea. Consequently, since early 1980's increases in enrollment and new establishments of extention universities beyond the boundary of Seoul, has been promoted, while university enrollment quota in Seoul has been strictly controlled. The degree of actual population dispersal, however, resulting from such a university enrollment policy has not been empirically tested. This paper aims at: First, identifying the trend of population growth and evolution process of the university enrollment policy in the Capital Region; Second, comparing the degree of influence of university enrollment on population concetration factors; Third, measuring actual effect of the enrollment control on population dispersal out of Seoul and the Capital Region. Major findings are as follows: First, only a week correlation between population and university enrollment growth trends was found; Second, the relative degree of influence on population concentration in the Capital Region, were order, in the order of magnitude, the physical amenity factor, the socio-cultural amenity factor, the employment climate factor and the educational factor. Third, and most improtant, based on the comparison of spatial distribution of graduated high schools and current residence of the selected university students, the gap between the two distributions was revealed and the inter-regional student population movement was estimated. The result shows that in Seoul's case about one-half of and in Kyunggi Province's case about one-fifth of university enrollment size, contributes to population concentration into Seoul. Fourth, as to the universities outside of the Capital Region, little effect in the case of universities located within the commuting distance, and a little effect on population dispersal in the case of universities located beyond commuting distance, were found. In sum, it seems clear that university enrollment policy in the Capital Region, especially in Inchon/Kyunggi Province has not been effective on student population dispersal out of Seoul and the Capital Region. Therefore, it is strongly recommended that university enrollment policy be throughly re-examined from its goal to the implementation means.

• International Journal of Naval Architecture and Ocean Engineering
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• 제6권2호
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• pp.459-470
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• 2014

During ship design, welding-induced distortions are roughly estimated as a function of the size of the component as well as the welding process and residual stresses are assumed to be locally in the range of the yield stress. Existing welding simulation methods are very complex and time-consuming and therefore not applicable to large structures like ships. Simplified methods for the estimation of welding effects were and still are subject of several research projects, but mostly concerning smaller structures. The main goal of this paper is the application of a multi-layer welding simulation to the block joint of a ship structure. When welding block joints, high constraints occur due to the ship structure which are assumed to result in accordingly high residual stresses. Constraints measured during construction were realized in a test plant for small-scale welding specimens in order to investigate their and other effects on the residual stresses. Associated welding simulations were successfully performed with fine-mesh finite element models. Further analyses showed that a courser mesh was also able to reproduce the welding-induced reaction forces and hence the residual stresses after some calibration. Based on the coarse modeling it was possible to perform the welding simulation at a block joint in order to investigate the influence of the resulting residual stresses on the behavior of the real structure, showing quite interesting stress distributions. Finally it is discussed whether smaller and idealized models of definite areas of the block joint can be used to achieve the same results offering possibilities to consider residual stresses in the design process.

• 한국의학물리학회:학술대회논문집
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• 한국의학물리학회 2003년도 제27회 추계학술대회
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• pp.71-71
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• 2003

The study on magnetic field combined radiation therapy, as a new technique to modify the dose distributions using external magnetic field, has been investigated. The goal of the study is to develop the techniques for dose localization, as a particle beam, from the strong magnetic fields. In this study, in order to study the principle of dose deposition in external fields, as a basic approach, we have calculated approximately the paths of traveling electrons in water under external magnetic fields with numerical methods. The calculations are performed for a primary particle by cumulating the steps which are defined as small path lengths which energy loss can be ignored. In this calculation, the energy loss and direction change for a step was calculated by using total stopping power and Lorentz force equation respectively. We have examined the deflected paths of the electron through water as a function of external magnetic field and incident electron s energy. Since we did not take account of the multiple scattering effects for electrons through water, there are errors in this calculation. However, from the results we can explain the principle of dose variation and dose focusing for electron beams under strong magnetic fields in water.

• 소성∙가공
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• 제16권7호
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• pp.521-529
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• 2007

This paper is concerned with the analysis on the surface expansion of AA 2024 and AA 1100 aluminum alloys in backward extrusion process. Due to heavy surface expansion appeared usually in the backward can extrusion process, the tribological conditions along the interface between the material and the punch land are very severe. In the present study, the surface expansion is analyzed especially under various process conditions. The main goal of this study is to investigate the influence of degree of reduction in height, geometries of punch nose, friction and hardening characteristics of different aluminum alloys on the material flow and thus on the surface expansion on the working material. Two different materials are selected for investigation as model materials and they are AA 2024 and AA 1100 aluminum alloys. The geometrical parameters employed in analysis include punch corner radius and punch nose angle. The geometry of punch follows basically the recommendation of ICFG and some variations of punch geometry are adopted to obtain quantitative information on the effect of geometrical parameters on material flow. Extensive simulation has been conducted by applying the rigid-plastic finite element method to the backward can extrusion process under different geometrical, material, and interface conditions. The simulation results are summarized in terms of surface expansion at different reduction in height, deformation patterns including pressure distributions along the interface between workpiece and punch, comparison of surface expansion between two model materials, geometrical and interfacial parametric effects on surface expansion, and load-stroke relationships.

• 한국수산과학회지
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• 제46권1호
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• pp.1-9
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• 2013

Fisheries' biological resources were considered public resources before the 1990s. Every country could access and use these resources without regulation. However, the United Nations adopted the Convention on Biological Diversity and the privileges and rights to these resources were attributed to countries. This research starts with the research background and social and academic value of "The Jasan Eobo (or Report on Marine Organisms in the Coastal Waters near Heuksan Island)" by Jeong Yak-Jeon, who pioneered the new field of Fisheries Science and Marine Biology in Korea in the early 1800s. We also searched for recent results from the Marine Bio-Diversity Research Activities of the Korean National Council for Conservation of Nature (KNCCN) and the Ministry of Maritime Affairs and Fisheries (MOMAF). KNCCN reported that marine bio-diversity comprised approximately 6,500 species in 1996, and the Ministry of Maritime Affairs and Fisheries reported there were about 10,000 species in 2007. Among these marine species, plankton account for about 25%, seaweeds 11%, invertebrates 52%, and vertebrates 12% in Korean Coastal Areas. The Ministry for Food, Agriculture, Forestry, and Fisheries (MIFAFF) enacted a law for Agriculture and Fisheries Resources Management in 2012; this law includes the preservation of marine ecosystems, the conservation of wetlands and the preservation of fisheries resources, and describes the boundary of taxonomy for new species and unknown species that could be identified in the near future. To follow the new regulation for Access to General Resources and Benefit-Sharing, this research suggests (1) the importance of taxonomy for new species and unknown species as a goal of "No Name = No Information", (2) integrated research on bio-diversity, species distributions and the abundance of fisheries resources, both in local areas and in Korean Coastal Areas, and (3) the observance of international regulations or agreements for benefit-sharing without additional damage in the future.

• Journal of the Korean Wood Science and Technology
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• 제39권5호
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• pp.444-450
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• 2011

The goal of this study is to investigate bending properties of domestic timber. Three representative structural timber from Larix kaempferi, Pinus koraiensis, and Pinus densiflora, in the northeastern South Korea were selected. Visual grading for the timber was conducted based on KFRI notification 2009-01 and the bending strength for the timber was evaluated based on ASTM D 198 bending. The high percentage of grade 1 and 2 for Larix kaempferi shows that the KFRI notification was optimized for this species. The bending strength distributions from Pinus koraiensis and Pinus densiflora were very similar. It could be possible to specify the allowable bending properties of these two Specification using a united species group similar to spruce-pine-fir. Lastly, the bending strength of $120{\times}180mm$ structural members was higher than both existing values in KBC 2009 and design values for timber of imported species described in the NDS. Thus, 120 mm thick domestic softwoods could replace the commercial imported species and the KBC should be modified to provide design values for both timber and dimensional lumber, respectively, like NDS.

• 천문학회보
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• 제43권1호
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• pp.57.2-57.2
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• 2018

We present the preliminary result from our KVN single-dish observations of the MALATANG sample. The MALATANG (Mapping the dense molecular gas in the strongest star-forming Galaxies) is one of the JCMT legacy surveys on the nearest 23 IR-brightest galaxies beyond the Local Group. The goal of the MALATANG survey is to map the sample in the dense gas tracers (HCN and HCO+J=4-3), and probe the relationships between the dense molecular gas and star formation activities. As a complementary study, we recently launched a KVN/KaVA program on the same sample, in order to measure their flux densities and parsec-scale jet/outflows in the millimeter regime, which will be greatly useful in understanding the initial conditions of the feedback process. In this work, we present the preliminary result from our pilot KVN single-dish program on a sub-sample, which will be used to select the future VLBI imaging study under plan. We investigate the KVN spectral energy distributions (SED) of the sample as a function of the power source of the luminous IR brightness of each target (starburst? AGN? or hybrid?). We also discuss the technical challenges that we experienced during our KVN observations due to the large size of the sample in the sky.