• Title/Summary/Keyword: Global market

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A review on global market environment and regulatory issues of flavors (세계 식품 향료시장의 환경과 법적규제)

  • Oh, Jae Soon
    • Food Science and Industry
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    • v.50 no.4
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    • pp.2-11
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    • 2017
  • The external factors of global flavor market include the world economy, population growth, urbanization, consumer spending, raw material availability, pricing, and regulatory issues. And the internal factors as product pricing and technology development may lie the flavor house's competitiveness and cost considerations. In developing countries, rising preference for packaged food and beverages and increasing personal expenditures will drive demand for flavor market. Increasing consumer demand for natural products, driven in part by health concerns and a desire for transparency in labeling will impact the demand. The increasing demand for salt and sugar reduction will boost demand for flavors to maintain the overall taste. The use of quality and innovative flavors in the beverages and the multifunctional flavors has a positive influence on the global market. The global flavor industry has the presence of several drivers and positive trends, with its future expected to be promising.

Globalizing the MEDIHEAL Brand: L&P Cosmetic's Collaboration with BTS

  • Kwon, Ick Hyun
    • Asia Marketing Journal
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    • v.21 no.2
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    • pp.51-71
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    • 2019
  • L&P Cosmetic, the leading company selling mask packs on the global market, produces MEDIHEAL, the number-one best-selling mask pack brand in Korea and the best-selling imported mask pack brand in China (2017). The company pioneered the premium market for mask packs through its launch of premium mask packs in 2009, and has subsequently achieved outstanding success in Korea and China. Three key factors have contributed to the success of L&P Cosmetic: product leadership with R&D capability, strategic marketing programs tailored for each market segment, and operational excellence focusing on strategic outsourcing and partnership management. Nonetheless, globalization beyond the Chinese market remains a major challenge for the potential of L&P Cosmetic. The company has embarked upon a collaboration with BTS, the world's top K-pop stars, as an optimally effective way to achieve its goals and a highly efficient strategy to manage the risks of globalization. The global branding collaboration project with BTS has succeeded in generating primary demand for mask packs on the global market, spreading brand awareness of MEDIHEAL, and establishing global channel networks. L&P Cosmetic will continue to grow worldwide on the basis of this outstanding performance.

A Study on Business Strategy of Korean Enterprises facing Global Brands in Korean Cosmetic Market (국내 화장품시장에서 글로벌기업에 대한 국내기업의 대응전략에 관한 연구)

  • 염대성
    • Journal of the Korea Society of Computer and Information
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    • v.7 no.1
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    • pp.154-160
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    • 2002
  • Global cosmetic corporations take about 40% of Korean cosmetic market in a short period, and will expand their share rate. Furthermore, Korean main cosmetic market channel has been changed from cosmetic shop to diverse channels in accordance with Korean consumer's trends. Therefore, Korean cosmetic corporations must response to the global competitors and the changed market factors simultaneously with an effective business strategy. This paper suggests the effective business strategy to keep and raise the market share against the global cosmetic corporations, and response to the changed market situation.

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The Impact of the Global Timber Market on Global Warming: A Dynamic Integrated Modeling Approach (세계목재시장이 지구온난화에 미치는 영향에 관한 연구)

  • Lee, Dug Man
    • Environmental and Resource Economics Review
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    • v.11 no.4
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    • pp.557-579
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    • 2002
  • In recent days, it has been significantly suggested that the promotion of sustainable forest management will play an important role in ameliorating atmospheric carbon. In this respect, we intend to investigate the dynamic impact of the global timber market on carbon flux of forest through net carbon release into the atmosphere. For this purpose, we integrated the TSM 2000 with TCM to simulate the projection of net carbon release of the global timber market over 90 years, starting 1995. As a result, we identified that the global timber market increases the carbon dioxide concentration about l.9% over next 90 years; hence results in a positive effect on global warming. For sensitivity analysis, we performed these procedures under three different timber demand growth scenarios.

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Opening of Cultural Market, International Norms, and Global Governance (문화시장개방, 국제규범, 글로벌 거버넌스)

  • Kim, Eun-Gyoo
    • Korean journal of communication and information
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    • v.35
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    • pp.7-35
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    • 2006
  • As neoliberal Globalization is reinforced, the debating of international stage about cultural market is heated up. People who insist market opening claim that cultural product has to be handled in condition such as other goods. However, the dissenter of cultural market-opening assert 'cultural exception' in goods trade because culture affects in individual and community consciousness and identity. The dispute encompassing cultural market raise the concept of Global Governance which presents theoretical frame about international society's decision-making and administration. Thus, this article explore international norms which encompass cultural market and its stakeholder through Global Governance frame. Specifically, first, this article review the theory of Global Governance. Second, this article examine international norms such as WTO, GATT, GATS, and also study its opponent who advocate 'cultural diversity'. Consequently, this article argue that the debating and conflict about cultural market should be resolved, not by hegemony state, by Global Governance frame which all stakeholder take part in.

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A Study on Development of th ebXML Registry/Repository for Global Electronic Commerce (글로벌 전자상거래를 위한 ebXML 등록저장소 개발에 관한 연구)

  • 김종진;박정선
    • Journal of the Korea Safety Management & Science
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    • v.4 no.2
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    • pp.123-133
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    • 2002
  • For global electronic market, several market place standards are developing now. Though, a standard is different from others they are pursuing the same purpose of uniworld market. In this study, two standards(ebXML and UDDI) which are most strong enough to urge field engineers to consider the standards in making their products were focused. Additionally, the development priorities of ebXML which were viewed from field engineers were summarized. Finally, government actions required by field engineers to promote the development of global market place were summarized.

Global Market Entry Strategies of Korea-Japan Discount Stores (한.일 대형할인마트 해외진출 전략)

  • Kim, Young;Yoshimoto, Koji;Kim, Jang-Hyun;Ryu, Sung-Yong
    • Journal of Distribution Research
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    • v.15 no.5
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    • pp.195-215
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    • 2010
  • Large-scale discount stores, that were in charge of leading role up to recently, reach the limit of growth because of increasing competition, saturation of domestic market, and shortened product life-cycle. As per the limit of domestic market, large-scale discount stores are trying to various global market entry strategy and global marketing strategy like new store entry, takeover of foreign distribution chain, and global sourcing strategy. In the past, global companies of advanced country have been entering to Asian market with leading position. But, as per the rapid growth of Asian economy in the late 1980's, East Asian distribution companies like Japanese company were trying to enter the Asian market. In Asian market, starting with China, that was relatively not advanced in comparison with economic development, not only western advanced countries but also East Asian countries like Japan and Korea are entering actively for overcome their limitations of domestic market. Many of distribution companies experienced success and failure for various reason already. Korean large-scale discount stores are relatively late starters in Asian market. So, this paper purposed to review global market entry strategy of Japanese large-scale discount stores, and find out strategic implications for successful global market entry strategy of Korean large-scale discount stores.

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Global Strategy Entry Mode Development: Case study of Electric Vehicle Market in Africa

  • Anyim Mokom Brenda
    • International Journal of Advanced Culture Technology
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    • v.11 no.2
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    • pp.330-344
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    • 2023
  • This research report cuts across management sciences (market strategy entry mode development) and innovative technology (Electric Vehicle (EV)) alongside measures to submerge global warming. The development of a successful entry mode for the electric Vehicle into the African continent is the main objective of the study. The study focuses on an analysis of how electric car manufacturers can enter the African market in other to achieve global sustainability and social responsibility. The methodology is based on identifying the factors that affect the choice of an entry mode into international markets by multinational companies desiring to leverage their revenue through a foreign market. It also offered a quantitative approach that can support the economic and sustainability entry mode model for EVs and a qualitative approach of Porter's five forces analysis as an entry mode coaching tool for EVs. These proxies are used in quite a wide range of multivariate statistical methods (trend analysis, ratio, and probability, comparative t-test technique, auto-regression, and ordinary least square technique). The result acknowledges joint venture and setting of the plant (physical presents) as the optimal entry mode in African EV market. It requires the EV manufacturers a tire-free emission innovation technology in order to optimize the global sustainability initiative.

Environmental Changes in the Global Textile & Fashion Market & their Implications for Korean Firms (세계 섬유패션시장의 환경변화와 우리 기업의 과제)

  • Cho, KyeongSook
    • Journal of the Korean Society of Costume
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    • v.63 no.3
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    • pp.151-165
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    • 2013
  • This paper aims to examine the implications of the global market for Korean textile and fashion firms with regard to recent changes in the international business environment to improve the corporative management to the level that the global economy demands. The trade and business environment is moving toward the paradigm of glocalism. As the geographical scope of the market and business environment continues to expand with the aid of technological development, demands for global standards as a means to offer universal validity in business settings have been raised. The glocalized society values diversity as a notion beyond global standardization. The world trade orders are subject to free trade; however, protectionism has substantially promoted trade barriers in the name of the environment and safety issues, ethical managements, and intellectual property rights. For sustainable development in the global market, Korean firms should strive to implement global standards related to these issues and corporate social responsibility in their business settings.

Analysis of Factor Affecting for Improving Construction Engineering Market

  • Park, Junho;Yu, Jungho
    • International conference on construction engineering and project management
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    • 2015.10a
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    • pp.450-453
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    • 2015
  • The Construction Engineering Industry (CEI) is construction field based on professional knowledge, staff and information service, and is distinguished by construction activity. The contemporary CEI market has extended globally and diversified construction work classifications. International construction engineering companies now have an important economic and social effect. Over the last five years (2009 to 2013), the top-200 global engineering firms reported global revenue that grew from 54.4 billion to 71.5 billion, about 27% growth (ENR, 2014). Countries such as the U.S.A., Canada, those in Europe (Several developed countries, i.e., United Kingdom, Netherlands, France, Spain, France, Italy, and Spain), Australia, Japan, China, and Korea comprise the bulk of world construction engineering revenue. Although the construction engineering market continues to grow, much of the work is limited to Europe, mid-Asia, and Asia. Additionally, specific construction types are focused on building projects, industrial plants, and refining plants. As such, there are imbalances in the construction engineering market and some market saturation. Further, there is heavy competition and the construction engineering market may shrink in the future. This paper analyzed various factors affecting the construction engineering market, specifically looking at construction classifications and factors related to a global market. To accomplish this, we collected to data from Engineering News Record (ENR) and recast each variable. And we used nonparametric statistics because the number of cases were small, making it difficult to assume a case's population parameter. Then we tested with the Kruskal-Wallis test and drew results. The results indicate that concentration in particular construction types and extending global regional markets will be have a positive effect on the overall global construction engineering market..

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