• 제목/요약/키워드: Global fit

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글로벌 소매상의 서비스 마케팅믹스 요인이 고객만족 및 충성도에 미치는 영향 (The Effect of Global Retailer's Service Marketing Mix on Local Customers' Satisfaction and Loyalty Behaviors)

  • 김길성;류연웅;수등우
    • 무역학회지
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    • 제42권2호
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    • pp.77-96
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    • 2017
  • 본 연구는 중국에 진출한 글로벌 소매상을 대상으로 실증분석을 통해 서비스 마케팅믹스 요인이 현지고객의 만족도와 충성도에 미치는 영향력을 규명하고자 하였다. 이를 위해 선행연구를 근거로 3개의 연구가설을 설정한 후 구조방정식모형을 이용해 가설을 검증하였다. 분석결과, 서비스 마케팅믹스 요인이 고객만족에 직접 영향을 미치고, 고객만족은 충성도에 긍정적 영향을 미치는 것으로 나타났다. 하지만 서비스 마케팅믹스 요인이 충성도에 직접 영향을 미치지 않음으로써, 고객만족이 서비스 마케팅믹스와 충성도 간의 중대한 매개 역할을 한다고 판단할 수 있다. 또 서비스 마케팅믹스 7Ps 가운데 촉진을 제외한 다른 요인들은 모두 통계적으로 유의하게 나타났다. 비록 촉진요인의 신뢰도가 낮게 나타났지만, 글로벌 소매상들이 중국시장에 성공적으로 진출하기 위해서는 촉진을 포함한 서비스 마케팅믹스 요인을 현지 소비문화에 맞춰 적응 및 차별화할 필요가 있다는 점을 본 연구결과가 시사한다.

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구성주의 학습이론을 적용한 패션 테크니컬 디자인 교육 모형 (Fashion technical design education models applying the constructivism learning theory)

  • 임민정
    • 한국의상디자인학회지
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    • 제21권1호
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    • pp.115-129
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    • 2019
  • This study aimed to develop methods for technical design education that can be intimately connected to the industrial field. For this, technical design jobs performed in the fields of the domestic and foreign fashion industries and their required competences were examined, and educational methods based on constructivism were proposed. Korean fashion technical designers' works were identified, and then the fashion technical designer's responsibilities and qualifications were collected and analyzed from global employment sites. On the basis of the collection and analysis, hands-on staff members and education experts were interviewed about required competences for the actual business and possible suitable methods for education. The results of research showed that in the case of the US, job systems and relevant duties for technical designers were clearly defined by clothing brands, whereas in Korea, businesses were systematized around vendors, not brands, and as a result the businesses of technical package composition and specification proposals were not performed properly. This study organized the contents of technical design education into fit development and specification, the composition of technical design packages, the evaluation and approval of samples, fit schedule management and fitting, block pattern setting and pattern correction, sewing specifications appropriate for styles and materials, grading, technical terms, and production management. As for the technical design education models, the cognitive apprenticeship model, resource-based learning, the problem-based and anchored model, and the problem-based and resource-based models were proposed.

의류 제조업체와 원단공급업체의 파트너십과 의류 제조업체의 성과와의 관계 (Partnership between Korean Apparel Manufacturers and Fabric Suppliers, and Performance of the Korean Apparel Manufacturer)

  • 장세윤;이유리
    • 한국의류학회지
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    • 제30권1호
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    • pp.38-47
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    • 2006
  • As apparel manufacturers and fabric suppliers are positioned in the middle of the apparel supply chain, these supply chain members build up a partnership to establish a win-win mutual relationship and to gam global competition. This study aimed to provide useful suggestions in setting up operational strategies by investigating the current state of a partnership between apparel manufactures and fabric suppliers. Partnership variables were included as: cooperative attitude, information sharing, interdependency, communications, strategic fit trust and commitment. Manufacturers' performance included productive/economic/emotional performance. A questionnaire was distributed to apparel manufactures who are doing business with fabric suppliers. A total of 101 complete questionnaires were used for further analysis. The results were as follows; First, apparel manufacturers do business with $10\~20$ fabric suppliers mainly, duration of business relation with main partners ranged from 1 year to 30 years, with 7 years on average. Among criteria with which apparel manufactures select fabric suppliers, quality and delivery-time were the most important. Second, cooperative attributes, communications, and strategic fit were positively related with trust. The higher commitment led to the high level of interdependency and strategic fit and tend to more trustworthy. Trust and commitment were significantly re lated with manufacturers' performance(i.e., productive/economic/emotional performance). This study is expected to contribute to increase the better performance for domestic apparel manufacturers.

The Factorial Structure and Psychometric Properties of the Persian Effort-Reward Imbalance Questionnaire

  • Babamiri, Mohammad;Siegrist, Johannes;Zemestani, Mehdi
    • Safety and Health at Work
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    • 제9권3호
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    • pp.334-338
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    • 2018
  • Background: With global changes in the current state of work and employment, the role of health-adverse psychosocial work environments has received increasing attention in developed as well as in rapidly developing countries. Thus, there is a need to apply valid measurement tools for monitoring and preventive purposes. This study aims to examine the factorial structure and psychometric properties of the Persian version of the effort-reward imbalance (ERI) questionnaire, assessing one of the internationally leading concepts of stressful work. Methods: This descriptive cross-sectional study of a random sample of 202 white collar employees in an industrial company in Iran analyzes the ERI scales by exploratory and confirmatory factor analysis. Moreover, aspects of construct and criterion validity are tested. To this end, correlations of ERI scales with subscales of organizational injustice, a complementary work stress model, and also the correlations of ERI scales with a questionnaire assessing psychosomatic symptoms are performed. Results: Internal consistency of the three ERI scales was satisfactoryy (Cronbach ${\alpha}$ effort: 0.76, reward: 0.79, overcommitment: 0.75). Fit indices of confirmatory factor analsis pointed to an adequate representation of the theoretical construct (e.g., adjusted goodness of fit index (AGFI): 0.73, goodness of fit index (GFI): 0.78). Negative correlations with subscales of organizational injustice supported the notion of construct validity of the ERI scales, and positive correlations of ERI scales with psychosomatic symptoms indicated preliminary criterion validity. Conclusion: The Persian version of the ERI questionnaire has acceptable psychometric properties and can be used as a valid instrument in research on this topic.

선박사고용 호흡구난장비의 착용성 및 활동성 평가 연구 (Evaluation on th e Wear Fit and Activity of Emergency Escape Breathing Devices for Ship Accidents)

  • 노재현;박용환
    • 한국화재소방학회논문지
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    • 제33권2호
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    • pp.79-84
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    • 2019
  • 선박 운항 중 화재나 사고 시에 선박 내부의 복잡한 구조나 침수로 인해 갑판으로의 신속한 피난이 어려울 경우 유해가스나 산소 부족에 대응하기 위해서는 비상탈출용 호흡구난장비가 필수적이다. 최근 국내에서도 비상탈출호흡구가 개발 보급되고 있으나, 기본 성능만 만족할 뿐 실제 사용시의 착용성 및 활동성에 대한 평가 사례가 없어 그 효용성에 대해 의혹이 크다. 본 연구에서는 선박사고에 적합한 비상탈출호흡구에 대한 착용성 및 활동성 평가 항목을 제반 국제 기준으로부터 도출하였고, 개방식과 폐쇄식 각각의 국산 제품 샘플에 대한 평가를 수행하였다. 개방식은 시인성, 착용시간, 호흡저항 및 호스 걸림 부분에서, 폐쇄식은 정화통 방해, 무게 불균형, 호흡백 시야 가림 부분에서 개선이 필요한 것으로 평가되었다.

설계강우량 산정을 위한 매개변수 추정방법 평가 (Evaluation of Parameter Estimation Method for Design Rainfall Estimation)

  • 김귀훈;전상민;장정렬;송인홍;강문성;최진용
    • 한국농공학회논문집
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    • 제63권4호
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    • pp.87-96
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    • 2021
  • Determining design rainfall is the first step to plan an agricultural drainage facility. The objective of this study is to evaluate whether the current method for parameter estimation is reasonable for computing the design rainfall. The current Gumbel-Kendall (G-K) method was compared with two other methods which are Gumbel-Chow (G-C) method and Probability weighted moment (PWM). Hourly rainfall data were acquired from the 60 ASOS (Automated Synoptic Observing System) stations across the nation. For the goodness-of-fit test, this study used chi-squared (𝛘2) and Kolmogorov-Smirnov (K-S) test. When using G-K method, 𝛘2 statistics of 18 stations exceeded the critical value (𝑥2a=0.05,df=4=9.4877) and 10, 3 stations for G-C method, PWM method respectively. For K-S test, none of the stations exceeded the critical value (Da=0.05n=0.19838). However, G-K method showed the worst performances in both tests compared to other methods. Subsequently, this study computed design rainfall of 48-hour duration in 60 ASOS stations. G-K method showed 5.6 and 6.4% higher average design rainfall and 15.2 and 24.6% higher variance compared to G-C and PWM methods. In short, G-K showed the worst performance in goodness-of-fit tests and showed higher design rainfall with the least robustness. Likewise, considering the basic assumptions of the design rainfall estimation, G-K is not an appropriate method for the practical use. This study can be referenced and helpful when revising the agricultural drainage standards.

모 브랜드-일치성이 확장브랜드에 대한 태도에 미치는 영향 (The Effects of The Parent Brand-Congruity on the Attitude to Expanded Brand)

  • 강민정;황희중
    • 유통과학연구
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    • 제17권2호
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    • pp.77-89
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    • 2019
  • Purpose - This study presents the relationships between parent brand-self image congruence, parent brand -functional congruity, perceived fit between parent brand and extension product, and consumer's attitude toward extension product using the structural equation model. As for preceding concepts having a direct effect on consumer's attitude toward brand extension, the study focuses on parent brand-self image congruence and parent brand-functional congruity. It also looks at the effect of parent brand-self image congruence and parent brand-functional congruity on the consumer's attitude toward extension product and identifies if the perceived fit between parent brand and extension product is a concept playing a mediating role between parent brand-self image congruence or parent brand-functional congruity and consumer's attitude toward brand extension product. Research design, data, and Methodology - SPSS for Windows 18.0 and AMOS 18.0 were used for data analysis. Then, the Cronbach's α coefficient was obtained using SPSS for Windows 18.0 to measure reliability. In addition, the convergence and discriminative measures of the measured items were statistically verified using AMOS 18.0. Finally, we have validated a path model and a parameter model in which brand personality-self-matched attitude toward brand extension. Results - Studies have shown that the impact of parent brand-self image consistency and parent brand-functional consistency on the attitude of extended products was positive. Perceived fit between parent brand and extension products has been shown to play a role of intermediary between parent brand-self image congruence and consumer attitudes to extended products. However, perceived fit between parent brand and extension products did not play a role as intermediary between the parent brand-functional congruity and the attitude toward the extended product. Finally, in relation to the causal relationship between parent brand-congruity (self image/functionality) and attitudes to extended products. The effect of parent brand-functional coherency on attitudes toward extended products was found to be greater in groups with higher involvement than in those with lower involvement. Conclusions - Although few studies have been done on what variables mediated when parent brand-self image consistency and parent brand-functional coherency affect consumer attitude, this paper is significant in finding whether perceived fitness between the parent brand-congruity and the extension product is mediated.

SPA 브랜드의 의류치수 사용 실태에 관한 연구 (A Study on the Apparel Sizing System of SPA brands)

  • 이경화;조미나
    • 패션비즈니스
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    • 제19권5호
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    • pp.139-156
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    • 2015
  • The purpose of this study is to investigate various information relating to research on the dimensions of clothing used in the sale of products via the internet that used to target global SPA((Specialty Store Retailer of Private Label Apparel) brands sold in Korea. A total of 12 SPA brands including seven global SPA brands and five national. SPA brands were surveyed in this study. Brands were chosen net sales and consumer preferences the last three years. In all SPA brands, literal size designation such as S, M, L and numeric size designation such as 0, 2, 4 or 32, 34, 36 etc. were mixed, but in case of Jean, the size codes mark waist circumference were dominant. European size codes were more common in case of European brands while literal codes were more dominantly used for American size codes with in the US brands. By reviewing the measurement information of the body and product size, the product measurement methods of UNIQLO, FOREVER 21 and TOPTEN were much more accountable and excellent than other brands. However, most of the others didn't offer proper information such as pictograms or figures about measurement methods relating body sizes and product sizes. In addition, most of global SPA brands offered size conversion chart which consumers could reference, however of none of the national SPA brands offered a conversion size chart on their website. Regardless of the type of clothing, the coverage of clothing size was higher than in global SPA brands such as H&M GAP compared to national SPA brands. In particular, 8seconds did not present apparel size ranges that fit consumers' individual clothes sizes.

일메나이트 중 철의 선택적 염화와 선광된 TiO2의 추가 염화반응에 대한 글로벌 피팅함수 (Global Fitting Functions for Kinetics of Fe-Selective Chlorination in Ilmenite and Successive Chlorination of Beneficiated TiO2)

  • 정동규;원용선;김용하;정은진;송덕용
    • 한국재료학회지
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    • 제29권7호
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    • pp.412-424
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    • 2019
  • Global fitting functions for Fe-selective chlorination in ilmenite($FeTiO_2$) and successive chlorination of beneficiated $TiO_2$ are proposed and validated based on a comparison with experimental data collected from the literature. The Fe-selective chlorination reaction is expressed by the unreacted shrinking core model, which covers the diffusion-controlling step of chlorinated Fe gas that escapes through porous materials of beneficiated $TiO_2$ formed by Fe-selective chlorination, and the chemical reaction-controlling step of the surface reaction of unreacted solid ilmenite. The fitting function is applied for both chemical controlling steps of the unreacted shrinking core model. The validation shows that our fitting function is quite effective to fit with experimental data by minimum and maximum values of determination coefficients of $R^2$ as low as 0.9698 and 0.9988, respectively, for operating parameters such as temperature, $Cl_2$ pressure, carbon ratio and particle size that change comprehensively. The global fitting functions proposed in this study are expressed simply as exponential functions of chlorination rate(X) vs. time(t), and each of them are validated by a single equation for various reaction conditions. There is therefore a certain practical merit for the optimal process design and performance analysis for field engineers of chlorination reactions of ilmenite and $TiO_2$.

글로벌 생산경영을 위한 효과적인 협력.조정 메커니즘의 결정요인 (Determinants of Effective Coordination Mechanisms for Global Operations)

  • 김보원;이경진
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 1998년도 추계학술대회 논문집
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    • pp.193-196
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    • 1998
  • 효율적인 글로벌 생산경영은 각국에 위치한 생산시설을 통제·운영(control)해야 하는 글로벌 기업(다국적기업)에게 중요한 문제가 되고 있다. 각 나라에 위치한 생산시설은 글로벌기업의 생산네트워크를 구성하는데, 효율적인 글로벌 생산경영을 위해서는 이러한 글로벌 생산네트워크가 최적으로 운영되어야 한다. 글로벌기업은 협력·조정 메커니즘(coordination mechanism)을 통하여 이를 달성할 수 있다. 글로벌 협력·조정 메커니즘(global coordination mechanism)이란 글로벌 기업의 본사와 해외자회사 모두의 생산활동에 상호 영향을 미치는 의사결정을 하는데 있어서 서로 협력하고 조정할 수 있도록 해주는 조직적 의사결정지원 시스템의 하나이다. 이는 협력·조정의 영역, 방법, 구조 등 세가지 기본 틀을 살펴봄으로써 이해될 수 있다는 것이 본 논문의 기본 전제이다. 이 논문에서는 한국 글로벌기업의 본사와 해외 자회사간 협력·조정 활동을 분석하여, 해외 자회사의 생산성과를 높이기 위한 효과적인 협력·조정 메커니즘의 결정요소를 파악하고자 한다. 실증분석을 통하여 다음과 같은 가설을 검증한다. (1) 산업의 특성은 협력·조정 메커니즘과 글로벌 생산성과 간의 상호관계에 영향을 미친다. (2) 글로벌기업의 특성(예를 들어, 기업의 글로벌화 정도, 규모)은 협력·조정 메커니즘과 글로벌 생산성과 간의 상호관계에 영향을 미친다. (3) 산업과 기업의 특성을 반영하여 협력·조정 메커니즘의 구성요소 (협력·조정 영역, 방법, 및 구조) 간의 적합성(fit)이 이루어졌을 때 글로벌 생산성과는 가장 높다.

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