• 한국항해항만학회지
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• 제35권3호
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• pp.271-279
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• 2011

국제적으로 기업활동의 수직적 분화와 현지경영이 가속화 됨에 따라 국제특송시장규모가 확대되고 있다. 글로벌 특송기업들은 확대되고 있는 국제물류시장에서 점유율을 증대시키고자 M&A를 통해 대형화하고 글로벌화하고 있는 데 반하여 우리나라 특송업체들은 규모의 영세성으로 국제물류시장에서 경쟁에 밀리고 있다. 본 연구에서는 우리나라 국제특송업체의 현황을 진단하고 경쟁력을 제고할 수 있는 방안을 탐색하고자 하였다. 연구결과에 의하면 국제특송산업의 특성요인과 이러한 시장에서의 경쟁적 특성요인이 특송업체의 두 유형의 글로벌 전략에 중요한 영향을 미치고 있는 것으로 나타나고 있다. 첫 번째 유형의 전략은 특성화전략(SCM전략, 3자물류전략, 토탈물류전략 및 차별화전략)이며 두 번째 유형의 전략은 M&A와 종하물류기업화에 의한 규모확대와 단계별 시장진출전략이다. 이러한 두 유형의 전략이 제대로 실행되어야만 국제특송업체의 경쟁력을 증대시킬 수가 있으며 이를 위한 정부의 체계적인 지원이 필요한 것으로 나타나고 있다.

• 산업경영시스템학회지
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• 제30권3호
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• pp.20-27
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• 2007

A company establishes a sale strategy through the inventory to set the purchasing requisite of the customer in a global company environment. And a sale company can become the reason of a sale opportunity loss because of a customer satisfaction rate if it does not have the all thing to want a purchasing company in a business-to-business. This paper analyzes the association relation of the goods which the customer orders. And we use a datamining technique for an association analysis of goods. The result of such analysis enhances the ability to get the orders of customer and may minimize a sale opportunity loss. We present a case of the 'D' company inventory management system, in order to verify the effect of the proposal system.

• 한국IT서비스학회:학술대회논문집
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• 한국IT서비스학회 2009년도 춘계학술대회
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• pp.287-292
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• 2009

The Outsourcing Industry has grown swift pace and evolved over time, and the Global IT Outsourcing market has shown signs of a steady growth. In the Korean company, however, IT Outsourcing is not active as that of the advanced countries and there is lack of literature to understand the characterristics of IT Outsourcing in the Korean company. This paper, therefore, analyze the outcomes surveying 65 compaanies in Korea to investigate how IT Outsourcing risk factors affects IT Outsourcing intention. Based on our literature reviews bassed on number of key articles, journals, and the focus group interviews, IT Outsourcing risk factors are proposed into four different domains: Transaction, Client, Vendor, Environment perspectives. It found that one factor(Vendor perspectives) is closely related to the IT Outsourcing intention of the Korean company. Finally, this paper analyzed the pros and cons of IT Outrcing offers a guide to the risk factors.

• 한국IT서비스학회지
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• 제8권3호
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• pp.135-143
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• 2009

The Outsourcing Industry has grown swift pace and evolved over time, and the Global IT Outsourcing market has shown signs of a steady growth. In the Korean company, however, IT Outsourcing is not active as that of the advanced countries and there is lack of literature to understand the characteristics of IT Outsourcing in the Korean company. This paper, therefore, analyze the outcomes surveying 65 companies in Korea to investigate how IT Outsourcing risk factors affects IT Outsourcing intention. Based on our literature reviews based on number of key articles, journals, and the focus group interviews, IT Outsourcing risk factors are proposed into four different domains: Transaction, Client, Vendor, Environment perspectives. It found that one factor(Vendor perspectives) is closely related to the IT Outsourcing intention of the Korean company. Finally, this paper analyzed the pros and cons of IT Outrcing offers a guide to the risk factors.

• Asia Marketing Journal
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• 제20권2호
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• pp.85-98
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• 2018

Korea Ginseng Corporation is a global ginseng company, owning one of the most leading brands in Korea, CheongKwanJang. Although Korea Ginseng Corporation was an undoubted market leader in the red ginseng market, it faced a new challenge in 2012 due to the changes in market environment. In order to keep its market leadership in a saturated and competitive market, the company decided to extend its product lines alongside the launches of new brands. In this article, the authors demonstrate the development process of the company's brand portfolio strategy to reveal how the company turned CheongKwanJang into a mega-brand. Also, this paper explores the impact of CheongKwanJang's reputation on new brands, thereby illustrating how the company successfully managed to introduce new products outside of the red ginseng category, ranging from organic food to a pet food market.

• 한국항만경제학회지
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• 제26권3호
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• pp.56-74
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• 2010

세계경제의 블록화가 진행됨에 따라 기업의 글로벌화가 증가하게 되고 이로 인한 기업의 해외시장으로의 진출은 가속화되고 있다. 또한 국제 분업화가 촉진되어 글로벌 물류서비스에 대한 필요성이 증가하고 물류시장이 해마다 성장하고 있다. 특히 기존의 화주기업들은 자사내 물류관리를 물류전문기업인 3PL 업체에 아웃소싱하여 물류관리 효율성 증대, 국제 경쟁력 강화를 도모하고 있다. 실제로 포춘(Fortune)지 선정 500대 기업의 70% 정도가 물류 분야를 아웃소싱하고 있으며, 이러한 추세는 향후에 더욱 증가할 것으로 예상된다. 이러한 물류 환경변화에 대응하기 위해 글로벌 물류기업들은 물류기업간 M&A, 전략적 제휴 등을 통해 글로벌 물류네트워크를 구축하여 제조업체들의 다양한 물류서비스 요구에 대응하고 있다. 그러나 국내 물류기업은 글로벌 물류기업과 비교해 볼 때 규모, 서비스 범위, 네트워크 등 전반적으로 크게 뒤져있는 실정이다. 따라서 본 논문에서는 글로벌 물류기업 가운데 대상기업을 선정하여 물류기업의 현황 및 성장전략을 분석하였다. 또한 국내 물류기업의 효과적인 해외시장 진출을 위해 Imitation Strategy를 이용한 해외시장 진출 전략을 수립하였다. 그 결과로는 첫째, 우리나라가 강점을 보유한 정기선사, 정기 항공사 등의 부문에서 발전 모델을 모방하여 확대 적용하여야 한다. 둘째, 모방기업은 DHL과 Agility이며, 모방대상은 글로벌물류기업 가운데 세계화, 전문화, 독점화, 공공화, 동반화, 현지화에 강점을 지닌 기업의 사례분석을 통해 이 부문의 경쟁력을 강화시켜야 한다. 셋째, 모방시점에 있어서 국내 물류기업은 기존시장에 있어서는 후발주자 전략으로, 신흥시장은 개척자 전략으로 대응해 나가야 한다. 넷째, 국내 물류기업은 기존 물류서비스와 충돌하지 않도록 물류서비스 영역을 확보해 나가야 하고 글로벌 물류기업의 틈새시장을 잘 활용해야 한다.

• 한국유통학회지:유통연구
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• 제1권2호
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• pp.141-172
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• 1996

This study is to investigate global logistics strategies of Korean electronics companies. in terms of service parts. According to the survey, Korean electronics companies were pursuing multi-level global logistics network such as global, continental, national, regional and service center echelon for improving the efficiency of service parts global logistics. Especially there was a tendency of developing new continental distribution centers. And the companies were exploiting efficiency through inventory control by multi-level echelon, demand forecasting by the product life cycle and supply and service lead time management. But there were some insufficient factors for the efficiency of global logistics operation at the construction of worldwide real time logistics information system and pursuit of the efficiency on the whole network including subcontractors. For the future competitive advantage of the Korean electronics companies, the following are suggested: 1) the establishment of arranged logistics channel adjusting each company's global strategy, 2) the construction of worldwide real time logistics information system, 3) the reengineering of all logistics procedures such as order processing, shipping, inventory control, etc., 4) the enhancement of the ratio of the supply from the external companies and the internal manufacturing subsidiaries at each continent, 5) and the pursuit of operational internalization of external subcontractors.

• 4차산업연구
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• 제1권1호
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• pp.1-10
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• 2021

Purpose - This case study analyzes the internationalization strategy and innovation strategy as key factors contributing to the business success of CAP, a small and medium-sized manufacturing company in Korea producing auto parts such as wipers. This study describes the diversification strategies conducted by CAP Corporation and highlights the company's core competencies that have largely contributed to their global competitive success. Research design, data, and methodology - This paper provides in-depth case study on how CAP was able to grow into a hidden champion company, focusing on their strategies since its establishment. In particular, by analyzing the success factors centering on CAP's aggressive innovation strategy and internationalization strategy, it presents guidelines for small and medium-sized enterprises in Asian countries to become a Hidden Champion company. Result - CAP's product technology has successfully established innovative system on their product called 'vertebra spring' to distribute uniform pressure to the rubber to ensure performance as well as durability of their products. In order to continue benefiting from utilizing core competence and to continue pursuing technological advancement in the wiper industry, CAP has launched a wide range of products (flat blade, conventional blade, hybrid blade) applicable to 95% of the vehicle in the market. Conclusion - Taken together, CAP has many aspects of a hidden champion company by investing in R&D up to 8% of its annual sales to R&D investment even during the crises situation. This number is about 3.36 times higher than the average ratio of listed companies in Korea. Furthermore, the leadership of the management team as well as their vision toward the global market and strong commitment to innovation enabled CAP to become the world's fifth-largest wiper and Asia's No. 1 wiper manufacturer.

• Journal of Electrical Engineering and Technology
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• 제13권2호
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• pp.580-590
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• 2018

Active distribution system (ADS) considering distributed generation (DG) and electric vehicle (EV) is an effective way to cut carbon emission and improve system benefits. ADS is an evolving, complex and uncertain system, thus comprehensive model and effective optimization algorithms are needed. Battery swapping station (BSS) for EV service is an essential type of flexible load (FL). This paper establishes ADS planning model considering BSS firstly for the minimization of total cost including feeder investment, operation and maintenance, net loss and carbon tax. Meanwhile, immune binary firefly algorithm (IBFA) is proposed to optimize ADS planning. Firefly algorithm (FA) is a novel intelligent algorithm with simple structure and good convergence. By involving biological immune system into FA, IBFA adjusts antibody population scale to increase diversity and global search capability. To validate proposed algorithm, IBFA is compared with particle swarm optimization (PSO) algorithm on IEEE 39-bus system. The results prove that IBFA performs better than PSO in global search and convergence in ADS planning.

• International Journal of Advanced Culture Technology
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• 제7권4호
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• pp.69-75
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• 2019

In recent years, with the development of IT technology and mobile communication, the powerful communication function of the Internet will gradually eliminate the information asymmetry between supply and demand, and the third-party review website emerges as The Times require. Dianping.com was founded in 2003. After a few years of development, it has become an independent third-party consumer review website worldwide. One of the reasons for such great success is corporate culture, which plays an important role in human resource management. The competition of enterprises is not only the competition of products and cost advantages, but also the superior enterprise culture presented to customers in the international environment. The competition between third-party review sites has been very fierce. In just a few years, many foreign third-party review websites went public and made profits, but some domestic start-ups went bankrupt due to the lack of a good business model and corporate culture. A good business model is particularly important. Taking dianping.com as the research object and combining with the business model of the company, this paper studies the unique corporate culture of dianping.com, hoping to help the company through the investigation and research of this paper, so as to improve the company in the future. And put forward a certain practical significance and value.