• Journal of Korea Technology Innovation Society
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• 제16권1호
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• pp.1-19
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• 2013

A myriad of information production channels and medium including internet, social media, and multi media channels emerged, often with conflicting interests, disseminate unwanted and inaccurate information which could result in sudden severe public relations damage to the global companies with world class products if not dealt with in the professional way. Properly crafted and managed public relations thus should become the integral part of all organizations. In particular online public relations leadership becomes even more important to public organizations responsible for national branding and interests and to private sectors expanding into the global markets. The research aims to increase global competitiveness of the pubic and exporters by presenting the online leadership strategy 101. For this purpose, locally produced web sites are analysed both from technical and global marketing perspectives. From the research all web sites were classified into three types of ghost, wreck, and moron. The 2012 research showed that 99% was moron, followed by 67% wreck and 1% ghost. The research presents must strategies for global public relations and marketing. They include strategic planning, public relation training, white hat search engine optimization, web standards, web accessibility, mobile web site and the inbound marketing strategies.

• Journal of Preventive Medicine and Public Health
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• 제45권5호
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• pp.277-282
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• 2012

Field epidemiology involves the implementation of quick and targeted public health interventions with the aid of epidemiological methods. In this article, we share our practical experiences in outbreak management and in safeguarding the population against novel diseases. Given that cities represent the financial nexuses of the global economy, global health security necessitates the safeguard of cities against epidemic diseases. Singapore's public health landscape has undergone a systemic and irreversible shift with global connectivity, rapid urbanization, ecological change, increased affluence, as well as shifting demographic patterns over the past two decades. Concomitantly, the threat of epidemics, ranging from severe acute respiratory syndrome and influenza A (H1N1) to the resurgence of vector-borne diseases as well as the rise of modern lifestyle-related outbreaks, have worsened difficulties in safeguarding public health amidst much elusiveness and unpredictability. One critical factor that has helped the country overcome these innate and man-made public health vulnerabilities is the development of a resilient field epidemiology service, which includes our enhancement of surveillance and response capacities for outbreak management, and investment in public health leadership. We offer herein the Singapore story as a case study in meeting the challenges of disease control in our modern built environment.

• Journal of Korea Entertainment Industry Association
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• 제15권1호
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• pp.1-12
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• 2021

Big Hit entertainment corporation has been well known for value creation since it became the contents innovator in Korea to develop global artist musician BTS. By introducing sustainable innovations, as well as a mainstream of successive music entertainment growth, Big Hit entertainment corporation has became a global leader in highly competitive entertainment industry. To explain the Big Hit's contents innovation story, this study suggests a innovation momentum with two core elements: CEO's entrepreneurial leadership and platform strategy. Based on in-depth case study, this study proposes that CEO's entrepreneurial leadership allowed the Big Hit entertainment corporation to take advantage of its existing key resources and execute sustainable contents innovations. Also, creating diverse music and entertainment contents from the Weverse digital platform produce Big Hit's value creation. Based on these research results, both the contributions and implication to entertainment industry and academic field are presented.

• East Asian Economic Review
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• 제16권1호
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• pp.3-23
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• 2012

The recent global financial crisis has highlighted the importance of international monetary and financial system reform. The current system is deemed to be no longer adequate to meet the needs of a complex, integrated world economy. With regards to the reform of the international monetary system, there have been various proposals both in demand and supply sides. These include proposals to build a stronger global financial safety net, to diversify the supply of international reserve currency and so on. These proposals face trade-offs between desirability and political feasibility. Given this situation, a practical transition would be to strengthen policy coordination among the major economies and to reform the International Monetary Fund. The success on both fronts depends heavily on global economic governance reform and the role of the G20. Increased status and representation of Asian countries in the G20 give both privileges and responsibilities to Asians. To meet these responsibilities, Asians should put forth greater efforts to develop their intellectual leadership in global economic issues through creating new forum and institutions.

• Journal of Global Scholars of Marketing Science
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• 제15권2호
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• pp.27-48
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• 2005

This study analyzed the structural elements of transformational leadership on hotel employees job satisfaction and organizational identification, and inquired into how moderating variables such as demographical characteristics and the features of hotels affect transformational leadership. The ultimate purpose of this study was to provide managerial implications to hotel business operators and hotel employees. The main results of this study are as follows; According to the result of factor analysis on transformational leadership and hotel employees job satisfaction, 18 variables were derived as two factors 'obliging leadership' & 'vision leadership' factor in the area of transformational leadership, and 31 variables were derived as four factors 'welfare and work environment', 'ability display and job stability', 'colleague relationship and job performance' and 'company policy' factor. Second, stepwise regression analysis on whether the type of transformational leadership at hotels has a significant effect on employees job satisfaction & organizational identification, 'vision leadership' and job satisfaction and the both 'vision leadership' & 'obliging leadership' among the types of transformational leadership appeared to have a significant effect on hotel employees organizational identification. Third, One-Way ANOVA and t-test in order to examine significant difference in the type of transformational leadership according to demographical characteristics and general characteristics, statistically significant difference was found according to income level, the current position, work experience, the type of hotel operation and the experience of job change.

• Journal of Korea Society of Digital Industry and Information Management
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• 제14권1호
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• pp.103-120
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• 2018

Global conglomerates in the late 2010s are seeking changes from the existing method of financial growth into that of sustainable growth, as they are facing the age of 4th industrial revolution. In preparation for this change of the times and to stay competitive, small businesses are required to produce creative knowledge, and systematically share and store it by means of implementing voluntary and specific changes in their convictions and actions. This study aims to empirically examine how the ICT small businesses' organizational learning participants' self-leadership affect their job satisfaction through organization orientation and Leader-Member Exchange(LMX). The research sample consists of the first to third-year employees that have previously participated in the small businesses' organizational learning support project, and of learning leaders, group leaders, and group members from companies that have previously concluded the project. The results are as follows: First, the self-leadership at the ICT small businesses' organizational learning project has been shown to have a positive effect on job satisfaction. The same positive results are shown in learning orientation and LMX. Second, the learning orientation has been shown to have a positive effect on job satisfaction. Third, the LMX has been shown to have a positive effect on job satisfaction.

• Journal for History of Mathematics
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• 제31권1호
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• pp.19-35
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• 2018

Taylor's Theorem is an important theorem which is applied to several disciplines. It is usually taught in a college-level calculus course for the first time. Many students have a hard time to understand or to make applications. In this paper, we look into the history of the development of Taylor's theorem and consider a teaching strategy of the theorem.

• Honam Mathematical Journal
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• 제45권4호
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• pp.648-654
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• 2023

Schwarz lemma at the non-smooth boundary point for holomorphic self-map on the intersection of two balls in ℂ² is obtained. At the complex tangent point in the corner of the boundary of the domain, the tangential eigenvalue of the complex Jacobian of the holomorphic map is estimated if the map is transversal.

• Asia Marketing Journal
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• 제21권2호
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• pp.51-71
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• 2019

L&P Cosmetic, the leading company selling mask packs on the global market, produces MEDIHEAL, the number-one best-selling mask pack brand in Korea and the best-selling imported mask pack brand in China (2017). The company pioneered the premium market for mask packs through its launch of premium mask packs in 2009, and has subsequently achieved outstanding success in Korea and China. Three key factors have contributed to the success of L&P Cosmetic: product leadership with R&D capability, strategic marketing programs tailored for each market segment, and operational excellence focusing on strategic outsourcing and partnership management. Nonetheless, globalization beyond the Chinese market remains a major challenge for the potential of L&P Cosmetic. The company has embarked upon a collaboration with BTS, the world's top K-pop stars, as an optimally effective way to achieve its goals and a highly efficient strategy to manage the risks of globalization. The global branding collaboration project with BTS has succeeded in generating primary demand for mask packs on the global market, spreading brand awareness of MEDIHEAL, and establishing global channel networks. L&P Cosmetic will continue to grow worldwide on the basis of this outstanding performance.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• 제13권3호
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• pp.59-69
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• 2018

This study aimed at ascertaining the effect of entrepreneurship education on fostering entrepreneurial leadership in the context of Korean university students. Total 224 students participated in the study from three different universities nationwide. In order to acquire clear understanding of the effect of entrepreneurship education on entrepreneurial leadership, three key variables that include proactiveness, innovativeness and risk-taking were focused on the study in line with the prior studies. The findings suggest that entrepreneurship education had positive relationships with proactiveness, innovativeness and risk-taking, all of which are known as the key elements of entrepreneurial leadership. The findings imply that entrepreneurship education should be reinforced to foster the basic competence of entrepreneurial leadership for university students. Both theoretical and practical implications were provided to give guidelines the effective entrepreneurship education down the road.