• 패션비즈니스
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• 제13권1호
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• pp.152-166
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• 2009

By virtue of the development of mass media, the cinema, the composite space art taking the visual and auditory elements together, exhibits the actual life of the realities, thereby having a mutually close relationship to social, cultural and economic fields and continuing to generate the fashion code as well as reflecting the image of the times. Especially, fashion style in movies delivers their image and atmosphere and becomes the means for containing the personality, spiritual world and inner thinking of the characters in the movie and inducing its plot. Therefore, this study was intended to make clear that fashion fuses and shares with a diversity of genres such as movies and the like, becomes the cultural model that proceeds to create a new culture in relation to daily life and induces and presents the trend of contemporary fashion. For this purpose, this study attempted to analyze fashion style in the movie. Lolita is the fiction published by the Russian?American writer Vladimir Nabokov($1899{\sim}1977$) in 1954. It is the fiction that portrays the unethical love between Humbert, a middleaged man, and Lolita, a girl in her 10s. It was cinematized by the director Stanley Kubrick for the first time in 1962 and revived by the movie director Adrian Lyne in 1997. The character of Lolita has a younger look like a girl and looks immature in the movie directed by the movie director Stanley Kubrick and the movie director Adrian Lyne. But the character of Lolita has the commonality that she showed an incomplete female image of having a sexually freewheeling thinking. Thereby, this study sought to prove that the created fashion style of the character in the film not only became the clue to enable us to know the time and space background in the film but also helped the film develop effectively by performing a role of portraying the character in the movie. And it attempted to present that it becomes both the foundation for leading the fashion trend shown in contemporary fashion and the code of mass culture. Fashion style of Lolita in the movie appears to be reflected diversely in mass culture as well as fashion style in the contemporary times.

• 한국의류학회지
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• 제33권4호
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• pp.598-610
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• 2009

The aim of this study was to present a flexible and satisfactory clothing design for girls aged 4 to 6 years of age, which can be worn comfortably for 3 years, during that age range. This study focuses attention on the need for well-fitting clothes in the young girls' market, and provides a basis for development of designs that can be worn for a long time, are comfortable for children to wear, and reflect preferences of both children and parents. Documentary research was executed to examine the history and changes of children's wear. Internet and market research were carried out to understand the current situation of girls' clothing in Korea. In-depth interview subjects were girls aged 4 to 6 and their guardians. Subjects were asked questions related to children's wear size and design, and measurements were taken of child subjects. Children's wear on the Internet was found to be trendy and inexpensive but of a low quality, as was children's wear at Dongdaemun market. Children's wear at department stores was of high quality and pretty, but did not consider size much and was expensive. One problem of the Korean children's wear market was lack of a unified size system. In-depth interviewees pointed out that there are not many clothes that fit their children perfectly. Problems included t-shirt, sleeve and pants length. Parents said they preferred simple and clean designs, and children interviewees all liked pink dresses and skirts. Children's physical measurements presented by Size Korea were compared and verified with measurements taken of child interviewees, and used as a basis for patterns. The study presented two designs for girls of ages 4 to 6 to wear all through that age range. A sample was made for one of the designs, and an evaluation showed very successful results.

• 한국의류산업학회지
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• 제19권3호
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• pp.267-279
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• 2017

The necessity on children dresses for cultural events and emotional aspects in designs have become important according to the development of kids industry and revitalization of party culture, and so grasping emotional requirements of consumers (image perception) is necessary actually. For the purpose of this research, the study used 27 color pictures on the whole bodies of preschool children who wore children dresses that mixed clothing design factors differently (sleeve, skirt length, waist line, materials, color, decoration type and location) through a survey. Regarding the survey objects, this study objected preschool children of 5~6 years old girl's mothers who lived in Gwangju Metropolitan City, and its results were same as follows. First, the mothers evaluated children dresses like 'beautiful,' smart,' 'cute,' 'tidy' images. Second, sleeve, waist line, skirt length, materials, color, decoration type and location appeared to clothing cues affecting influences to overall image perception of children dresses, and decorations were implicated as salient cues that affected greater influences to image perception of children dress wearers than other clothing design factors especially. Based on the research, this study expects that various forthcoming researches have been made continuously, and it could become a guideline for the development of children dress industry afterwards.

• 대한가정학회지
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• 제46권3호
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• pp.1-12
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• 2008

This study examines the unique characteristics of the color red in relation to images used in areas other than fashion, such as the film or advertising industries. Based on analysed results, the aim was to identify red-colored costume's images expressed in contemporary fashion. Analysis of collected data has lead to four main findings. First, the fashion in which the red color is used delivers a voluptuous image when combined with a skinny silhouette or glossy and transparent dress material, arousing a strong sexual desire in a direct or indirect manner when exposing the body in public. Second, the fashion emphasizes a simplified appearance by minimizing the steps of the production process such as cutting, sewing, and decoration without artificial structural lines and creates an image of simplicity through a single red color or tone-in-tone colorations. Third, the red color, which carries a simultaneous negative and pleasure image represents grotesque playfulness by distorting or exaggerating clothes, transforming the body in disregard of clothing construction, or introducing unnatural makeup. Fourth, in combination of simple and clinging shapes, a material feeling tough like leather and an intensely noticeable red tone, promotes the feminine rather than masculine quality in a splendid, aggressive sporty and active "alpha girl" image.

• 한국의상디자인학회지
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• 제13권1호
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• pp.135-146
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• 2011

Despite the recession that has affected people's consumption of clothing, the 'Gold Kids' market shows steady growth. This study analyzed the characteristics of components that make up infant and children's wear brands. Firstly, this study found the linguistic features of infant and children's clothing brands. Most brand names have common characteristics such as idiomatic expressions, combination and separation of vocabulary, and more than 6 syllables. Also, when they formative brand quality, they frequently used words like 'girl', 'kid' and 'baby' to clarify the category of the brand product. Also it is meant to present a clear brand concept to the target consumer to offer their brand information and product characteristics. Moreover, English is widely used in the brand names, and they used appropriate symbol graphics that fit the titles and qualities of the brands. Second, to strengthen their brand identity and inherent concepts, infant and children's clothing brands normally use their own particular brand colors wich makes special and strong visual impressions on the target consumer. Also, they mainly use applied sans serif typeface showing the softer brand quality. Brand logos have different visual expressions depending on their brand value and the target consumer. The word type of the logos presents clear brand identity and information to the target consumer. Through the study, we found that infant and children's clothing brands tend to use written brand names for the logo type more than graphic symbol logo patterns. This indicates that infant and children's clothing brands tend to emphasize information transfer rather than visual graphic symbols when they organize brand logos.

• Human Ecology Research
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• 제59권1호
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• pp.83-97
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• 2021

This study developed safety clothing that is essential for adolescent to protect their bodies from accidents, pursue activities and individuality. Therefore, the developed safety clothing was first based on international standards, while changing design to emphasize creativity, activity, and functionality. Two suits of boy's clothes and a girl's suit were developed as safety clothing for sportswear, along with two pairs of girl's clothes and a pair of boy's clothes for entertainment. It was confirmed that the difference in visibility was revealed by testing under different lighting conditions. Second, the survey on adolescents indicated no significant gender difference in sportswear. Round shirt+shorts for both boys and girls were the most preferred for ball game sportswear. However, there was a significant difference by gender in the design of safety clothing for entertainment. Male students preferred jump suit=cape+pants the most, and female students preferred jump suit>cape+pants in the order (p<0.05). In the safety clothes with the highest preference for entertainment, there was no gender difference. All students preferred the jump suit at the most. Checking at each school level, it was found that both middle and high school students preferred jump suit designs, and in safety clothing, middle school students preferred high-neck shirt blouse+tight skirt, and high school students preferred jump suits. Third, 35.5% responded that they would wear it more if current safety clothing is improved. This indicated the necessity of developing various safety clothing for adolescence.

• 한국의상디자인학회지
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• 제7권2호
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• pp.137-158
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• 2005

Modernization of Korea had begun with the reformation of the Kab-o Reform in 1894, which the government had designed after the protectorate treaty with Japan in 1876. It had affected drastic changes on the formation and framework of a Han-bok by government and the main changes is found in creating new style of Gae-ryang Han-bok. During 1980's, the peoples were interested in traditional cultural heritage, and 'the campaign of wearing Woo-Ri Ot' prevailed in Korea to instill the radical sprit of Korean. A Han-bok, which was made at this time, has called a Saeng-hwal Han-bok. The purposes of this study are to defue the the words that are Han-bok, Gae-ryang Han-bok and Saeng-hwal Han-bok of meaning and characteristic based on the previous studies and historical materials and present a unified and historical opinion about Han-bok to the academic world and industry of Han-bok by the consideration. Han-bok is a traditional costume with a long skirt and long breast-tie based on the later Cho-sun and is emphasized a virtue and manner on it. Gae-ryang Han-bok is an improved Han-bok that is include with a Tong-Chima and Jeogori for making a movement and function better. Saeng-hwal Han-bok is originated by the movement of wearing Woo-ri Ot in 1984, is interpreted the traditional Korean beauty from the modem view and is a practice Han-bok for popularizing intodaily life. After investigating the 33 of previous studies, the characteristics and transitions of Han-bok are followed. First, the reason of fail about the reform of dress is a loss of traditional beauty. Second, the yes or no of the establishment of law about the reform of dress, it influenced on a reforming or wearing speed of costume. Third, after 8.15, a modem girl and girl student can not impact on a system of Korean women anymore because, the number of the group that means a high educated and active woman, was growing. So, the elevation of women's education matured the system of Korean women's costume. forth, western style clothes are popularized after the Korean War and it is set down in the system of Korean women's dress.

• 한국의상디자인학회지
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• 제16권4호
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• pp.79-98
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• 2014

As men are interested in fashion and beauty and invest for himselves nowadays, the scale of men's cosmetic businesses is showing steadily tendency. The purposes of this were to offer data to establish a marketing strategies learning follows: The findings of this study were as follows: First, according to the survey on men's consideration of their look, it showed their high interest in it. 29% respondents carry cosmetics in their hands normally. Second, Men's level of skin management knowledge is quite high according the survey. Third, The largest group of respondents are obtaining information about cosmetics through mass media. therefore, there will be necessity for cosmetic firms to aggressively pursue positive publicity strategy various of mass media. Fourth, Regarding purchasing behavior, 53.2% buy cosmetics in person, who outnumbered the others who don't. In the case of men who don't buy cosmetics by themselves, spouses or girl friends purchase cosmetics on behalf of them. Fifth, as a result of examine the demand level for men's cosmetics, the men, who answered that it is appropriate a lotion and toner is priced between 10,000 won and 30,000 won were the largest with 51.1%. Men who answered that beside the basic cosmetics such as toner and lotion that use, they will purchase sunscreen in the future. Men sho recognize the most important task needed to be improved in men's cosmetics is higher quality, with 25.9%.

• 패션비즈니스
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• 제9권1호
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• pp.89-98
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• 2005

Due to the fast changing social and physical environment, the clothing behaviour of elementary school students should have been changed. Since previous research was completed a long time ago, new research must be conducted to understand the relationships of the clothing behaviour of elementary school students in terms of the time of research, gender and grades. Third and sixth grades in Susan were sampled in 2002; the secondary data in 1988 was used. Factor analysis and Lisrel's group analysis were conducted. The results indicated as follows: 1. As there was an increased interest in clothes, the comfort of the clothes was decreased at the higher grades in 1988, and the low and high grades in 2002, and the clothes of boys in high grade increased in the manageability in 2002, but nor with boy students in the low grade neither all types of students in 1988. 2. As there was an increased manageability in clothes, all types of girl students became more independence in choosing their own clothes. However, boy students in the low and high grades only increased their independence in choosing their own clothes in 1988. 3. As there was an increased comfort of clothes, there was not a significant relationship with the independence of students for choosing their clothes concerning the gender, the grades and the period of research. 4. As there was an increased interest in clothes, the low grade girl and boy students in 1988 increased in their independence in choosing their clothes. However, the high grade boy students in 1988 significantly decreased their independence. Thus there are different results in the clothing behavior in the elementary school student concerning the time of study, gender and grades.

• 대한가정학회지
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• 제49권10호
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• pp.49-56
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• 2011

The purpose of this study is to research the difference between the size suggested by brand uniforms and the size suitable for high school girls. We compared and analyzed the size system of brand uniforms after researching the wearing conditions of uniforms of 4 brands (A, B, C, D) in order to establish a size system of brand uniforms that fits different body types of teenagers. First, we conduct research on the actual condition of brand uniforms worn by high school girls, and investigate unsatisfactory factors and problems. Second, we actually measure the uniform size of each brand and analyze measurement differences between each brand. Our results show each brand uniform has different size specifications and the importance of appropriate size specification is greater as students select uniform based on design and brand awareness rather than body size. Compared with the average body size the skirt and especially the blouse is much smaller with no extra room compared with standard size 85 blouses and size 71 skirts. Therefore, the adjustment of size specification is needed in brand school uniforms. However, a larger scale investigation is needed as this study was conducted with a limited sample size.