• Title/Summary/Keyword: Gestalt

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Effects of Colors and Categories of Motifs on Evaluating Sensory Image of Fashion Fabrics (문양에 따른 소재의 감성이미지와 선호도 - 문양의 종류와 문양 색을 중심으로 -)

  • Lee, So-Ra
    • The Research Journal of the Costume Culture
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    • v.16 no.5
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    • pp.841-851
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    • 2008
  • The purpose of the study was to examine the effect of motif categories and motif colors on evaluating sensory image of fashion materials with the gestalt theory as the background. The research was conducted on a quasi experimental basis, with subjects numbering 187 male and 207 female college students. Data were collected in the period from march 19th to march 31st, 2007. A set of fabric stimuli and semantic differential scales were developed. The stimuli were thirteen fabric species(each measuring 12 by 13cm). Variables included; (a) motif colour(white, grey, pink and blue) (b) motif categories(plain, paisley, flower, stripes and zebra effect). The semantic differential scale to measure sensory image of fabric stimuli included 23 sets of bi-polar adjectives. The data were analysed by factor analysis and ANOVA and the major finding were as follows. 1) Four sensory dimensions emerged of importance: salience, attractiveness, comfort and softness. 2) The motif category effected on the four sensory image dimensions while the motif colour effected on salience, comfort and softness sensory dimensions. 3) An interaction effect was founded between motif category and motif colour. 4) Motif category showed significant effects on the preference and liking of the fashion, however the motif colour did not show any significant effects on the preference and liking. As a whole the results supported the gestalt theory and the results can be used for the marketing strategy for developing fashion fabrics.

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The Influence of Aesthetic Elements on Consumer Responses of Symbol Design (심볼디자인의 소비자 반응에 대한 심미적 영향요소 연구)

  • 김은주;양종열;홍찬석;강민수
    • Archives of design research
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    • v.13 no.3
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    • pp.7-16
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    • 2000
  • Aesthetics undertakes important roll in design as a competitive factor. The importance of aesthetics can be found in experimental aesthetics, Gestalt psychology and design related literatures. These literatures suggest that, besides the importance of aesthetics, many other aesthetic factors would affect consumer reaction(recognition, emotional reaction, meaning), but the study is still in insufficient condition. Hense, this study tries to give a guideline -'how to design symbols'based on the apprehension of what kind of design is well recognized(correct recognition), gives positive emotional reaction(affect) to customers, and moreover, what sort of aesthetic factors affect these reactions by analyzing existing symbol designs.

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A Study on Image of Patterns [ 1 ] - With a focus on Development on Image Positioning of Patterns - (문양 이미지에 관한 연구[ 1 ] -문양 이미지 포지셔닝 기준 개발을 중심으로-)

  • Ryu, Hyun-Jung;Kim, Min-Ja
    • Journal of the Korean Society of Costume
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    • v.59 no.2
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    • pp.29-41
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    • 2009
  • Perception between real object and recognized subject of human on objective subject is not the same. The reason Is that individual perception of visual design components are transmitted as the image of whole. It is required process of visual perception. Therefore, I developed the vision of seeing image of pattern which is based on Gestalt visual perception theory in clothes. The summary of this study's results is like followings. Extremely antagonistic terms which are specialized by formative characteristics of formative components are clearness and blur of outline/ fixed shape and non-fixed shape/ visuality and tangibility of representation/ simplicity and complexity of structure/ invariability and variability of mobility/ symmetry and asymmetry of arrangements singularity and plurality of group number. The expression of motive shows that clearness, fixed shape, visuality and simplicity pursuit Determination image, and blur, non-fixed shape, tangibility and complexity pursuit Ambiguity image. The arrangements of motive shows that invariability, symmetry and singularity pursuit Order image, and variability asymmetry and plurality pursuit Disorder image. Therefore, the standard of the coordinator of Pattern image positioning is established as Determination and Ambiguity of motive are X-axis, and Order and Disorder of pattern are Y-axis. As the frame of Pattern image positioning, four separated dimensions have made.

A Study on the Gestalt IIIusion Effect of Clothing Design. (의복디자인에 따른 게스탈트 착시효과에 관한 연구)

  • 이인자
    • Journal of the Korean Society of Costume
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    • v.22
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    • pp.333-344
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    • 1994
  • In this study an experiment was made using the function of computer simulation os to whether the phenomenon of optical illusion takes place also in clothing on the human body three-dimensional space through the case study of the Gestalt illusion of planar con-traction and expension by amodal completion in perceptual organization. One woman of latter 30s was selected as the experimental subject. She was made to wear the experimental clothing and then the frontal picture was projected of in the experimental clothing which was scanned into the com-puter. For the sake of the contractive experiment 5 stages were divided by 5-15cm the thick-nes of the black vertical line in the center of the upper garmet as the variable and for the sake of the expansive experiment the skirt length was set as the variable. It length measured 50-90cm which was divided by 10cm into 5 stages and simulated using the CAD. The basic design and the experimental de-sign were made one pair and the pictures totalled 20 pictures such as ten pictures save the human body for the estimation of the up-per garmet alone and ten pictures for the ob-servation of the effect on the human body. The extimating panel consisting of 20 panellers estimated contraction/expansion in the estimation of the upper garmet and the tall effect/the slim effect in the estimation of optical illusion as the estimating factors on the 9-point scale. All the date from experiment were analyzed by ANOVA(analysis of variance) and DUNCAN'S multiple range. As a result the experimental designs all showed a significant optical illusion in comparision with the basic design.

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Visual Weight of Interface Design (인터페이스 디자인의 시각적 무게)

  • Park, Chan-Ik
    • Journal of Digital Convergence
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    • v.17 no.12
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    • pp.461-466
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    • 2019
  • In this study, we found that the design can be configured according to the visual weight in the design of the interface. First of all, interface design has gone through the era of squeeze morphism to express depth and dimension by borrowing part of material design or head design from flat design. This is due to the characteristics of metro UI and flat design, which are difficult to express depth and dimension, but in material design, there was no separate device for inducing eyes, so Gestalt theory showed the principle of visual weight. Positive and negative, the size and placement of regions, proximity, closure, and notion were closely related to visual weight and orientation, and in some cases, it could be applied to the interface.

Driver Assistance System for Integration Interpretation of Driver's Gaze and Selective Attention Model (운전자 시선 및 선택적 주의 집중 모델 통합 해석을 통한 운전자 보조 시스템)

  • Kim, Jihun;Jo, Hyunrae;Jang, Giljin;Lee, Minho
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.16 no.3
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    • pp.115-122
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    • 2016
  • This paper proposes a system to detect driver's cognitive state by internal and external information of vehicle. The proposed system can measure driver's eye gaze. This is done by concept of information delivery and mutual information measure. For this study, we set up two web-cameras at vehicles to obtain visual information of the driver and front of the vehicle. We propose Gestalt principle based selective attention model to define information quantity of road scene. The saliency map based on gestalt principle is prominently represented by stimulus such as traffic signals. The proposed system assumes driver's cognitive resource allocation on the front scene by gaze analysis and head pose direction information. Then we use several feature algorithms for detecting driver's characteristics in real time. Modified census transform (MCT) based Adaboost is used to detect driver's face and its component whereas POSIT algorithms are used for eye detection and 3D head pose estimation. Experimental results show that the proposed system works well in real environment and confirm its usability.

The Influence of Aesthetic Elements on Consumer Responses(A Case-Study on the Application of Symbol Design) (소비자 반응에 대한 디자인의 심미적 영향요소(심볼디자인을 응용한 사례연구))

  • 김은주;양종열;홍찬석
    • Proceedings of the Korea Society of Design Studies Conference
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    • 1999.05a
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    • pp.56-57
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    • 1999
  • 경험적 심미성(experimental aesthetics), Gestalt심리학, 그래픽디자인 및 심볼관련문헌에서는 많은 디자인 심미적 특성들이 심볼에 대한 감정적 반응(affective reactions)에 영향을 미치고있음을 알 수 있다. 그러나 불행하게도 이러한 디자인 문헌속에서는 디자인의 심미적 영향요소들이 인자(recognition), 친밀감(familiarity), 의미(meaning)에 어떻게 영향을 주는지에 대해서는 체계적인 연구가 이루어지지 모하고 있고 실증적으로 시험되지도 않고 있어 심볼 디자인에 대한 지침을 제공하지 못하고 있는 실정이다.(중략)

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Efficacy Analysis of Developed Course for Promoting Character Education with Women's University Students (대학교의 인성교육진흥을 위한 교양교과 개발 및 효과성 연구)

  • Kim, Ji-Won
    • Journal of Digital Convergence
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    • v.13 no.11
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    • pp.481-491
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    • 2015
  • This research has verified the efficacy of character education course in Liberal Art Curriculum in accordance with the objective of K Women's University of which is the 'mind sharing through mindfulness, SMART human resources development'. Most of the content of character education is organized aiming to promote values of "appreciation". The subjects are experimental group and control group, of which are 229. Research methods were t-test of between groups. The effects of the course have shown that the experimental group students were higher on the level of connectedness sub-scale in Gestalt Contact Boundary Scale than those of the control group students(t=2.323, p = .021). Although the 'character education' course increased connectedness, but it no positive effect on mindfulness skill and self-esteem. This results showed that character education course is effective to promote mind sharing and connectedness in part. It was discussed about a way of further refining course contents and the need to reflect educational philosophy of the K Women's University.

Texture mapping of 3D game graphics - characteristics of hand painted texture (3D게임그래픽의 텍스쳐 매핑-손맵의 특징)

  • Sohn, Jong-Nam;Han, Tae-Woo
    • Journal of Digital Convergence
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    • v.13 no.11
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    • pp.331-336
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    • 2015
  • The texture mapping used for the low-polygon models is one of the important workflows in the graphical representation of the 3D game. Only one hand painted texture is mapped on the surface of the 3D model and represents the color of the material and visual sense of touching by itself in that process. In the 3D game graphics, it is very important to visualize the textile sensation such as protruding and denting. It can be interpreted by the Gestalt Law to recognize a plane as a 3D sense of volume. Moreover, the concept of Affordance is necessary to recognize and perceive the textile sensation. It means visual recognizing of that relationship in the learning process. In this paper, The questionnaire survey targeting 3D game graphic designers is carried out. By analyzing the survey results, we suggest the important characteristic in the process of making hand painted texture.