• 문화기술의 융합
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• 제9권6호
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• pp.539-544
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• 2023

본 연구에서는 Z세대의 라이프 스타일과 SNS 현황을 기반으로 한 영상 광고를 제작하는 데에는 중요한 측면을 연구하였다. SNS의 특성상 Z세대는 참여와 상호작용에 높은 가치를 둔다. 그래서 SNS 광고는 시청자들과의 활발한 상호작용을 유도하고 피드백을 수용하는 방식으로 제작되어야 한다. 본론 부분의 내용으로는 다음과 같이 정리된다. Z세대의 다양한 콘텐츠 형식을 선호하며, 이를 통해 정보를 소비한다. 광고는 텍스트, 이미지, 동영상 등 다양한 형식으로 제작되어야 하며, 여러 플랫폼에 적합한 유연성을 가지고 있어야 한다. 플랫폼의 특화로 각 SNS 플랫폼은 고유한 특성이 있어, 본연구에서는 광고 해당 플랫폼의 특성을 분석하고 최적화된 플랫폼에 맞는 콘텐츠 전략을 구사해야 할 것을 제안하고 있다. 가치 제안 강조로 제품이나 브랜드가 어떤 가치를 제공하는지에 집중하도록 광고컨셉 설정을 제안한다. 영상 광고에서는 제품이나 서비스의 유익성과 고유 가치를 명확하게 강조하는 것이 중요하며, 결론에서는 제작 방향에 대한 것으로, 미적 디자인과 시각적 효과의 매력적이고 독특한 디자인의 방식으로서 스토리텔링의 현대적이고 트렌디한 디자인을 채택하여 주목성을 높인 사례를 중심으로 제안하였다. 본 논문의 연구 가치는 이러한 요소들을 종합적으로 고려하여 Z세대의 라이프스타일과 SNS 사용 특성에 부합하는 영상 광고의 기획과 디자인에 맞는 새로운 SNS 마케팅 전략을 구축할 수 있을 것이다.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 1994년도 추계학술대회 논문집
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• pp.683-688
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• 1994

Recently, the Z-Map model has been used widely to represent the three dimensional geometric shape and to achieve the cross-section and point evaluation of the shape. In this paper, the CNC cutting planning and simulation modules for product with three dimensional geometric shape are realized based on the Z-Map model. The realized system has the various capabilities related to the automatic generation of tool path for the rough and finish cutting processes, the automatic elimination of overcut, the automatic generation of CNC program for a machining center and the cutting simulation. Especially, the overcut-free tool path is obtained by using the CL Z-Map models which are composed of the offset surfaces of the geometric shape of product.

• 한국비블리아학회지
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• 제33권4호
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• pp.181-205
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• 2022

본 연구의 목적은 국내 Z세대 대학생들의 전자책 이용에 대한 인식을 포함한 독서 행태를 조사하고, 코로나-19로 인한 변화를 알아보기 위함이다. 이를 위해 전국의 대학생들을 대상으로 전자책 인지 및 이용, 전자책 이용현황, 전자책 선호도 인식, 코로나 전후 대학도서관 및 전자책 이용 비교 항목을 조사하였다. 분석 결과, Z세대 대학생들의 전자책 이용에는 대학도서관이 적지 않은 영향을 주고 있었으며, 코로나19는 Z세대 대학생들의 하루 평균 독서 시간에 유의미한 변화를 주는 등 독서 행태에 부분적으로 영향을 미쳤다.

• 한국의상디자인학회지
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• 제24권3호
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• pp.111-125
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• 2022

Recently, the MZ generation has been leading overall fashion trends, and fashion companies focus on design, marketing, and new products targeting the MZ generation. However, it is expected that a fit problem may occur if the M and Z generations are combined when producing clothing. Therefore, this study aims to analyze the differences between the two groups by comparing the body size according to the classification of the M and Z generations. In addition, this study analyzes whether the body shape of the MZ generation is different from the past generations and analyzes major changes in body size for clothing manufacturing through graphical visualization. As for the research method, a t-test was conducted to verify the significant difference between the measurements for each age group. Generation M was defined as those who are 27-39 years old, and Generation Z was defined as those who are 20-26 years old. In order to examine the changes in body measurements according to the measurement year, the 7th Size Korea and 8th Size Korea data were analyzed. In order to examine the visual changes according to the measurement year and age group, major measurements of clothing construction were analyzed. As a result, it was found that Generation M had a significantly higher height item than Generation Z. Also, in terms of circumference, width, and thickness, Generation M was larger than Generation Z. But the size of the bra cup was larger in Generation Z than Generation M. As a result of analyzing the body size changes, in the height item, the 8th Size Korea measurements were found to be significantly higher in shoulder height and navel level waist height. In the length and circumference items, the 8th Size Korea measurements were larger than the 7th. In the width, thickness, and other items, the 8th measurements were larger than the 7th.

• 한국치위생학회지
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• 제21권1호
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• pp.65-76
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• 2021

Objectives: In an aging society, the demand for dental medical institutions among the elderly is increasing. There will be an increased demand for high-quality oral health services. Therefore, the purpose of this study was to investigate factors influencing attitudes toward the elderly of Generation Z dental hygiene students. Methods: The participants in this study were 198 dental hygiene students. The survey was conducted from June 1 to 30, 2020, using a structured questionnaire. The questionnaire consisted of knowledge (24 items), attitude (20 items), and experience (11 items) of the elderly. The collection data were compared and analyzed using analysis of variance and multiple regression. Results: Factors influencing attitudes toward the elderly of dental hygiene students appeared positive in those with a lot of experience and higher knowledge of social area, in case of one grade. However, the attitude toward the elderly appears negative in those with a low knowledge of physical area. Conclusions: In order to improve Generation Z dental hygiene students' attitudes towards the elderly, it is necessary to develop a course related to the elderly and a program related to high-quality elderly contact experience opportunities. Socially, it is necessary to promote healthy elderly life through internet broadcasting and YouTube.

• 디지털산업정보학회논문지
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• 제20권2호
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• pp.91-108
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• 2024

The purpose of this study is to investigate factors influencing the prospects of living labs among Millennials and Generation Z and to provide policy suggestions. This study proposed a comprehensive framework to investigate the influence of citizen awareness, perceived definition, willingness to participate, the role of local government. and expected satisfaction. This study employed an online survey conducted by a well-known research organization. Factor and regression analysis were utilized for data analysus. The results of this study indicate that the effects of citizen awareness, willingness to participate, the role of local government, and expected satisfaction on the prospects for living labs were significant for Millennials, whereas the effects of perceived definition and expected satisfaction on the prospects for living labs were significant for Generation Z. This study suggests the importance of developing better policies to create prospective living labs for real-world environments. This includes preparing policies for the development of future-oriented living labs, establising innovative living labs for practical applications, and designining future-realy living labs to address real-world challenges.

• 문화기술의 융합
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• 제7권1호
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• pp.75-81
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• 2021

첨단 정보통신 기술의 발달에 따라 디지털 문화에 익숙한 Z세대는 미래 패션을 재편할 수 있는 패션 산업의 주요 소비층으로 관심이 집중되고 있다. 본 연구에서는 디지털 기기에 능숙하고 인터넷을 통한 정보 습득 및 모바일 라이프스타일에 친숙한 Z세대를 위한 캐쥬얼웨어를 3D 가상 시뮬레이션에 의해 디자인하여 걸리쉬, 스포티브, 이지, 컨템포러리의 4가지 룩으로 디자인 전개하였다. 의상디자인에 3D 가상 착의 시뮬레이션의 활용은 팬데믹 환경에서 디지털 패션 디자인기획 및 생산 프로세스와의 융합을 통한 미래 패션 산업의 디지털화를 구축하고 온라인 플랫폼의 유통을 강화시킬 수 있다. 언택트 패션 제작 시스템을 도입하여 업무의 효율성 강화를 위한 지속적인 혁신을 시도하고 있는 기업 환경에서 3D 가상의상 기술의 활용은 3D 샘플 제작, 온라인 피팅, 수정과 보정 및 품평을 통해 업무 프로세스에서 소통이 확대되고 인적, 물적 자원의 경감에 따른 긍정적 효과를 통해 지속 가능한 패션의 가치를 확대시킬 수 있다.

• 융합경영연구
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• 제11권4호
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• pp.19-30
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• 2023

Purpose: This study examines the factors that the Millennials and Gen Z prefers to invest in assets. We look at the asset structure they want now and in the future and the idea of designing the future. This can be expected that the center of Korea's asset market will change to the structure they want in the future. Research design, data and methodology: The spatial extent of the study is all over Korea including Seoul, the metropolitan area, and local cities. The survey was conducted for about 16 days from May 7 to May 22, 2023. The survey was conducted by the surveyor visiting the subject in person, distributing the questionnaire, explaining it, and filling it out in person. For the analysis, descriptive statistics and logistic regression analysis were conducted using the SPSS 25.0 statistical package. Results: It was confirmed that the preferred assets of the Millennials and Gen Z were different by period. There was also a difference in the influencing factors between Millennial Generation and Generation Z in asset preference. Conclusions: The Millennials and Gen Z's preferred assets were different by period. The reason is interpreted as the current process of collecting assets during the asset formation period. In the future, they intend to purchase real estate assets by using financial assets as a lump sum of money. We learned the characteristics of the entire Millennials and Gen Z, in addition, the difference between income and assets is believed to have affected the difference in preference factors of Millennial Generation and Generation Z, respectively.

• Journal of the Korean Society for Industrial and Applied Mathematics
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• 제24권3호
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• pp.293-303
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• 2020

The present work aims to analyzed the transient thermoelastic stress analysis of a thin circular plate with uniform internal heat generation. Initially, the plate is characterized by a parabolic temperature distribution along the z-direction given by T = T₀(r, z) and perfectly insulated at the ends z = 0 and z = h. For times t > 0, the surface r = a is subjected to convection heat transfer with convection coefficient h_c and fluid temperature T_∞. The integral transform method used to obtain the analytical solution for temperature, displacement, and thermal stresses. The associated thermoelastic field is analyzed by making use of the temperature and thermoelastic displacement potential function. Numerical results are carried out with the help of computational software PTC Mathcad Prime-3.1 and shown in figures.

• Journal of the Korean Society for Industrial and Applied Mathematics
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• 제19권1호
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• pp.69-81
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• 2015

The present paper deals with the determination of temperature, displacement and thermal stresses in a semi-infinite hollow circular disk due to internal heat generation within it. Initially the disk is kept at arbitrary temperature F(r, z). For times t > 0 heat is generated within the circular disk at a rate of g(r, z, t) $Btu/hr.ft^3$. The heat flux is applied on the inner circular boundary (r = a) and the outer circular boundary (r = b). Also, the lower surface (z = 0) is kept at temperature $Q_3(r,t)$ and the upper surface ($Z={\infty}$) is kept at zero temperature. Hollow circular disk extends in the z-direction from z = 0 to infinity. The governing heat conduction equation has been solved by using finite Hankel transform and the generalized finite Fourier transform. As a special case mathematical model is constructed for different metallic disk have been considered. The results are obtained in series form in terms of Bessel's functions. These have been computed numerically and illustrated graphically.