• 한국비블리아학회지
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• 제32권4호
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• pp.231-263
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• 2021

본 연구는 다양한 정보 이용 매체의 등장과 디지털 정보자원의 급증으로 변화하는 과학 기술 정보 환경에서 앞으로 주요한 정보이용자가 될 MZ세대의 정보이용행태를 분석하고자 한다. 특히 MZ세대의 콘텐츠 활용 플랫폼, 일상·학술정보 이용행태, 콘텐츠 생산 방식과 특성에 대한 설문을 통해 정보이용자면서 정보 생산자로서의 MZ세대의 특성을 이해하고자 하였다. 분석결과 MZ세대는 유튜브를 콘텐츠 플랫폼으로 가장 많이 활용하고 있었으며, 일상정보원으로는 네이버를, 학술정보원으로는 구글을 선호하는 것으로 나타났다. 또한 콘텐츠 플랫폼을 통해 소비하는 콘텐츠는 대부분 일상적인 정보였으며, 전문분야 등의 검색은 빈번하지 않은 것을 확인할 수 있었다. 콘텐츠 소비뿐만 아니라 생산에도 적극적인 것을 확인할 수 있었는데, 다만 정보전달의 목적보다는 기록을 위한 목적이 가장 많은 것을 알 수 있었다.

• 토지주택연구
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• 제14권1호
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• pp.47-66
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• 2023

본 연구에서는 MZ세대의 주거환경특성, 주거만족도, 주거소유의식 및 주거이동에 대한 이론적 고찰과 선행연구를 검토하고, 2020년 한국주거실태조사 자료를 중심으로 AMOS를 이용하여 구조방정식 모형을 분석한다. 주거환경특성 14개 항목을 3가지 요인으로 분석하여 주거만족도, 주거소유의식, 주거이동에 미치는 영향을 분석하였다. 본 연구의 실증분석 결과는 다음과 같이 요약된다. 첫째, MZ세대의 주거환경에서 14개 항목을 대상으로 주성분분석의 Varimax로 요인분석을 수행하였다. 14개 항목 중 주차시설 항목은 유효성을 저해하여 분석대상에서 제외되었으며, 그 결과 KMO는 0.925, Bartlett의 검사결과는 0.01 미만의 유의한 확률을 보여 요인분석 모형이 적합한 것으로 나타났다. 둘째, MZ세대의 구조방정식 분석 결과를 보면 주거환경특성의 잠재변수인 주변환경성은 통계적으로 유의하게 나타났으나 접근용이성, 이용편의성은 통계적으로 유의하지 않게 나타났다. 셋째, MZ세대와 같은 젊은 세대일수록 소비에 대한 욕구가 강하기 때문에 상업시설 접근용이성에 대한 만족도가 높을수록 주거보유의식은 유의하게 나타난 것으로 보인다. 넷째, MZ세대의 전반적인 주거만족도는 주거이동에는 유의하게 나타났지만 주거보유의식에는 유의하지 않게 나타났다. 이러한 결과에 따르면 MZ세대는 산업화세대, 베이비붐세대, X세대와 다른 주거환경특성의 차이가 나타나고 있고, 그 요인은 주거만족도와 주거보유의식 및 주거이동에 영향을 미치는 것으로 확인되었다. 주거실태조사의 주거환경특성 항목들을 시대의 흐름에 맞게 개선하고 보완해야 하고, 정부와 지방자치단체는 주거양극화를 줄이기 위하여 세대의 환경과 특성에 맞는 주택시장에 적극적으로 참여할 수 있도록 지원이 우선시 되어야 한다. 그리고 앞으로 코로나19와 같은 특수한 시간적 상황에서는 어떻게 영향을 미치며 차이가 나타나는지 주거관련 연구의 필요성이 있다는 시사점을 제공한다.

• 미래기술융합논문지
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• 제2권1호
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• pp.33-40
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• 2023

본 연구는 MZ 세대 직장인을 대상으로 OTT 서비스의 사용빈도와 삶의 만족도에 미치는 영향을 한국미디어패널의 설문조사 데이터를 이용하여 다각적으로 분석하였다. 최근 OTT 서비스 시장이 급격하게 성장했지만 이러한 변화가 MZ 세대의 삶에 대한 어떠한 변화를 가져왔는지에 대한 연구는 부족했다. 본 연구에서는 MZ 세대 직장인의 특성에 따라 OTT 서비스의 사용빈도를 알아보고, 사용빈도가 삶의 만족도에 영향을 주는지 연구모형을 설정하여 검정하고자 하였다. 실제로 MZ 세대의 성별, 연령대에 따라 사용빈도가 달라졌고, 사용빈도도 삶의 만족도에 영향을 미치는 것으로 나타났다. 미디어 콘텐츠의 이용행태와 삶의 만족도의 관계를 처음으로 연구했다는 점에서 학문적인 기여를 가진다. 향후 사용빈도뿐만 아니라 OTT 콘텐츠의 종류, OTT 서비스의 사용 시간대 등으로 추가적인 연구가 가능하다.

• 복식문화연구
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• 제28권6호
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• pp.830-844
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• 2020

The fourth Industrial Revolution, known as digital transformation, has made MZ generation to be the focus of the new consumer market, brought about the use of technological platforms a new consumption method. Currently, as various types of content collaboration are emerging that specifically targeting at the MZ generation. Content collaboration are considered an integration of content to create new values through co-existence and co-prosperity. This study identified the characteristics of collaboration of fashion brands from 2018 using literature and online news articles, and identified and classified through case studies of it determined movie content, game and virtual characters. By this research, it shown that collaboration with movie contents have increased the collaborative synergy by using the story in global media content. Collaboration with mobile games was generally used by young casual and sportswear brands. These brands which utilized characters from mobile games popular with to attract more teen consumers and strengthen brand awareness by adding values of high-technology and scarcity to the familiar images. In addition, collaboration with virtual characters has expanded value of the collaborative approach on expanding the range of advanced digital technology, from a promotional strategy during the distribution process through to the use of virtual models. As such, collaboration using the various types of content has developed beyond simple integration of identities among various areas, integrated products or brands that as a new value.

• 한국IT서비스학회지
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• 제22권3호
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• pp.101-118
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• 2023

The 'MZ generation' is accustomed to expressing their thoughts and opinions online. As a result, the role of social media in understanding the opinions and public sentiment of the MZ generation has become increasingly important. In particular, the role of social media in understanding the opinions of young people in political contexts such as policies and elections is becoming more significant. Traditionally, in such political situations, various institutions conduct opinion surveys to grasp the opinions of the people. However, existing opinion surveys have many errors and limitations in understanding the specific opinions of the entire population since they are conducted on arbitrary individuals through survey techniques. Online communities are representative social media that share the opinions of the public on specific issues such as politics, economics, and culture. Therefore, online communities are widely used as a means to supplement the limitations of traditional opinion polls. In particular, the MZ generation is familiar with online platforms, and their political support has significant influence on election results and policy decisions. With this regard, this study analyzed the relationship between the sentiment reflected in online community text data by age group on major candidates and public opinion survey support rates during the Korean presidential election for those in their 20s. The analysis showed that negative sentiments reflected in online communities by the MZ generation have a negative correlation with public opinion survey support rates. This study contributes to theory and practice by revealing a significant association between social media and public opinion polls.

• 한국IT서비스학회지
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• 제23권2호
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• pp.1-12
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• 2024

This study aims to find ways to increase the declining donation intention by using machine learning techniques. To this end, in order to predict factors that affect donations between the MZ generation and the senior generation, various machine learning algorithms, including logistic regression analysis, are applied to build a model to determine variables that affect donation intention, and provide statistical verification and evaluation indicators. In this study, differences in donation intention by generation were expected as a variable affecting donation intention, and the senior generation was expected to show a higher donation intention tendency than the younger generation. However, although the research results were not statistically significant, the younger generation showed a higher intention to donate, and these results are interpreted to mean that value consumption and ethical consumption, which are important to today's MZ generation, also influenced donations. However, there were differences between generations in the amount of donations, and higher donation amounts were confirmed among the senior generation (those in their 50s or older) than the younger generation. In addition, the results of the logistic regression analysis showed that previous donation experience had a positive effect on future donation intention, and the more motivation and importance of donation and various social participation activities online and offline, the more active one became in donating.

• 한국식생활문화학회지
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• 제38권3호
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• pp.143-153
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• 2023

This study examined the MZ Generation Consumers' perception and needs of HMR (Home Meal Replacement) using local food. The paper provides basic data for deriving a plan to promote local food consumption and reports the implications for various development and distribution strategies regarding HMR using local food. In this study, a quantitative survey was conducted targeting 600 consumers to examine the general consumption status of HMR using local food by MZ consumers. In addition, a qualitative survey was conducted targeting 21 people to derive the specific perceptions and unmet needs of MZ consumers. These results showed that MZ consumers require healthy and fresh HMR but have low awareness of HMR using local food. Therefore, it is necessary to deliver sufficient information and promote it. In particular, MZ consumers have high expectations for 'healthy and safe' food when purchasing HMR using local food, which plays an important role in purchasing decisions. They also valued 'convenience', which means 'simple cooking', 'subdivision packaging', and 'accessibility of purchasing channels', as important when purchasing HMR using local food. Lastly, MZ consumers positively evaluated the values of 'healthy eating' and 'revitalization of the local economy' through local food.

• 지능정보연구
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• 제29권4호
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• pp.111-127
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• 2023

본 연구는ChatGPT 사용의 사용자 인식에 대한 연구로, 사용자 정책기대와 사용자 혁신성이 ChatGPT 기술수용과 사용의도에 미치는 영향 관계를 TRA(Theory of Reasoned Action) 등의 변수들을 활용하여 분석하는 것을 목표로 하였다. 정책기대, 사용자 혁신성이 유용성과 쾌락적 동기를 매개하여서 사용의도에 미치는 영향과 주관적 규범이 유용성과 사용의도에 미치는 영향을 연령변수를 이용하여서 MZ세대와 비 MZ세대로 구분하여 분석하였으며, 연령별 차이가 정책기대와 상호작용하여서 유용성에 미치는 영향에 조절효과가 있는지 검증하였다. PLS(Partial Least Square) 구조 방정식과 SPSS Package를 이용하여 ChatGPT사용자 300명을 대상으로 Online 설문을 실시하고, PLS와 SPSS을 통해 통계 분석을 수행하였다. 분석 결과에 따르면, 초기 사용자의 혁신성이 높을수록 ChatGPT 사용의도가 높아진다는 것을 확인하였다. 그리고, MZ세대와 비MZ세대의 차이를 비교한 조절효과분석에서는 정책기대가 ChatGPT사용의 유용성에 부(-)의 영향을 미치는 효과를 보였다.

• 한국의류산업학회지
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• 제25권3호
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• pp.291-303
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• 2023

The purpose of this study is to investigate the impact of technical acceptance factors of Chinese MZ generation consumers' use of online fashion platforms on behavioral intentions and usage behavior, and to determine whether satisfaction plays an additional role in the relationship between behavioral intentions and usage behavior. The research results can be summarized as follows. First, among the technology acceptance factors that influence Generation MZ consumers when they use online fashion platforms, it was found that performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, price value, habit, and content quality significantly influence the behavioral intention to use online fashion platforms. Second, the facilitating conditions and the platform usage intention of Chinese Generation MZ consumers directly and significantly influence the usage behavior on online fashion platforms. In contrast, it was confirmed that habit does not significantly influence actual usage behavior. Third, this study confirmed the moderating effect of satisfaction on the relationship between behavioral intention and usage behavior on online fashion platforms. This research, which proposes a research model explaining the usage intention and behavior of online fashion platforms based on UTAUT2, integrating not only the organizational aspect but also the consumer aspect to empirically verify the usage intention and the final usage behavior from the general consumer's perspective, has academic significance.

• 한국의상디자인학회지
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• 제24권3호
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• pp.111-125
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• 2022

Recently, the MZ generation has been leading overall fashion trends, and fashion companies focus on design, marketing, and new products targeting the MZ generation. However, it is expected that a fit problem may occur if the M and Z generations are combined when producing clothing. Therefore, this study aims to analyze the differences between the two groups by comparing the body size according to the classification of the M and Z generations. In addition, this study analyzes whether the body shape of the MZ generation is different from the past generations and analyzes major changes in body size for clothing manufacturing through graphical visualization. As for the research method, a t-test was conducted to verify the significant difference between the measurements for each age group. Generation M was defined as those who are 27-39 years old, and Generation Z was defined as those who are 20-26 years old. In order to examine the changes in body measurements according to the measurement year, the 7th Size Korea and 8th Size Korea data were analyzed. In order to examine the visual changes according to the measurement year and age group, major measurements of clothing construction were analyzed. As a result, it was found that Generation M had a significantly higher height item than Generation Z. Also, in terms of circumference, width, and thickness, Generation M was larger than Generation Z. But the size of the bra cup was larger in Generation Z than Generation M. As a result of analyzing the body size changes, in the height item, the 8th Size Korea measurements were found to be significantly higher in shoulder height and navel level waist height. In the length and circumference items, the 8th Size Korea measurements were larger than the 7th. In the width, thickness, and other items, the 8th measurements were larger than the 7th.