• Journal of Advanced Technology Convergence
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• v.2 no.1
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• pp.33-40
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• 2023

This research multilaterally analyzed the frequency of use of OTT service and its effect on life satisfaction for office workers of the MZ generation using the survey data of the Korean Media Panel. Recently, the OTT service market has grown rapidly, but there is a lack of research on what changes these changes have brought to the lives of the MZ generation. In this research, the frequency of OTT service use was investigated according to the characteristics of workers in the MZ generation, and a research model was set up to test whether the frequency of use affects life satisfaction. In fact, the frequency of use varied according to the gender and age group of the MZ generation, and it was found that the frequency of use also affected life satisfaction. It has an academic contribution in that it was the first to study the relationship between media content use patterns and life satisfaction. In the future, additional research is possible not only on the frequency of use, but also on the type of OTT content and the time of use of OTT service.

• Journal of KIISE
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• v.42 no.6
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• pp.734-747
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• 2015

The aging population and the advancement of science and technology are transforming the healthcare industry to focus on health management for the prevention of diseases. The U-health and remote healthcare services have not yet achieved the social agreement in the nation; however, these have been extensively used in the global scale. The innovation of user experience through cognitive computing are expected to increase the health effects of consumers, by converging with healthcare information services. This study suggests the conceptual model of healthcare information service converged with cognitive computing. Then, the acceptance factors for consumers have been investigated. For this purpose, reliability and validity analysis have been conducted using an online survey. The path analysis was performed to verify the hypotheses and moderating effect based upon the gender, by using structural equation modeling.

• Journal of Engineering Education Research
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• v.13 no.6
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• pp.3-13
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• 2010

The purpose of this study was to investigate between learning styles and communication apprehension of Engineering students. Participants were 405 first-year Engineering cohort. Following were the results: First, 80 percent were classified as Reflective learners, 61 percent were classified as Sensing learners, 73.1 percent were classified as Visual learners, and 66.7 percent were classified as Global learners. Second, the result showed that there was a significant difference in learning style by gender. Most female learners were Reflective, while most male learners were Active. Lastly, the finding revealed that there were significant differences in communication apprehension on Perception and Processing dimension. Sensing students demonstrated higher level of communication apprehension than Intuitive students and Reflective students shown higher level of communication apprehension than Active students. For the program developing Engineering students' communication skills, implications for reducing students' communication apprehension based on the type of learning styles were discussed.

• The Journal of Small Business Innovation
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• v.21 no.1
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• pp.1-14
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• 2018

South Korea's percentage of the self-employed still ranks among the highest amid OECD nations and thus is perceived to be a huge burden on the national economy. Accordingly, the government is continuing its support with the expectation that a support policy is needed for the self-employed. However, few analytic studies exist so far on the economic effect of the government's support of the self-employed. Thus, this study analyzes the practical effect of the government's self-employed support. According to the estimation result while determining the sales amount of the self-employed, the labor input, business period, age, gender, prior business preparation period, and the experience variable of the self-employed support policy are shown to be significant. The result of this study provides an important practical guideline on the political factors that should be prioritized when the government politically supports the self-employed.

• Journal of Korean Clinical Nursing Research
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• v.27 no.1
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• pp.35-44
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• 2021

Purpose: The aim of this study was to identify the individual, job, and organizational factors affecting the individual innovative behaviors among tertiary care hospitals' nurses. Methods: The participants in this study were 230 nurses who have worked more than one year in tertiary care hospitals. Data were collected using self-administered questionnaires that included individual factors (self efficacy, and empowerment), job factors (knowledge and skills for evidence-based practice, and beliefs for evidence-based practice), organizational factors (perceived organizational support), and individual innovation behavior. The SPSS/WIN 25.0 program was used for data analysis which included descriptive analysis, t-test, ANOVA, Scheffé test, Pearson's correlation coefficient, and hierarchical regression analysis. Results: Individual innovative behavior had significant positive correlations with all of individual, job, and organizational factors. The results of hierarchical regression analysis showed that knowledge and skills for evidence-based practice (β=.28, p<.001), self efficacy (β=.25, p=.002), gender (female, β=.23, p<.001), and beliefs for evidence-based practice (β=.17, p=.016) were significant factors influencing on individual innovative behavior. Conclusion: These findings suggest that knowledge, skills and beliefs for evidence-based practice, and self efficacy were linked to individual innovative behaviors. Therefore, education and human resource management improving self efficacy, knowledge, skills and beliefs for evidence-based practice are needed to increase nurses' individual innovative behaviors in tertiary care hospitals.

• Journal of Creative Information Culture
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• v.7 no.1
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• pp.31-41
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• 2021

This study aimed to investigate the status of happiness according to the background of teachers, and to find out the effects of social support and job satisfaction on teachers' happiness. For this, the data of 249 teachers participating in the teacher training were analyzed using the Google online survey. As a result, there was no significant difference in gender or career, but elementary school teachers were found to have higher happiness than high school teachers. All the sub-factors of social support and job satisfaction were found to have positive relationship with the happiness sub-factors. In addition, in terms of the effects of social support and job satisfaction on inner happiness, teaching consciousness, autonomy, and trustworthy alliance had a positive effect on inner happiness, and the trustworthy alliance, advice, teaching consciousness on external commitment, and social belonging, Autonomy, development, and innovation had a positive effect on self-regulated happiness. It is believed that there is a need to improve the happiness of teachers using the results of this study.

• Human Ecology Research
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• v.60 no.3
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• pp.443-458
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• 2022

Generation MZ, a generic term for millennials and members of Generation Z, is an innovation-leading consumer group in the current market. This study aimed to examine the impact of the ethical consumption tendencies of millennials and Generation Z on the purchase intention of social enterprise fashion products. Data were collected from Generation MZ (15-40 years old) by quota sampling based on the demographic variables of gender, age, and region, respectively. Eight hundred responses were analyzed by descriptive statistics, factor analysis, t-test, and regressions using SPSS software. Three value factors (egoistic, altruistic, and biospheric) and three ethical consumption tendency factors (resource saving tendency, eco-friendly tendency, and consciousness of corporate responsibility) were determined by factor analyses. The results confirmed that women, who showed a higher ethical consumption tendency in all three factors, were more altruistic and biospheric than men. Furthermore, women portrayed a more favorable attitude and purchase intention towards fashion products of social enterprises. The results demonstrated that members of Generation Z were more altruistic and biospheric than millennials. Additionally, the attitude, purchase intention, and willingness to pay premium prices were higher in Generation Z members. It was confirmed that higher biospheric values correlated with greater values for the three ethical consumption tendency factors. The altruistic value affected both the resource saving tendency and eco-friendly trend, while the egoistic value had an effect on the resource saving tendency. Both attitude and purchase intention were positively influenced by all three of the ethical consumption tendency factors, and affected the willingness to pay premium prices. This was subsequently influenced by the resource saving tendency and consciousness of corporate responsibility. The results of this study contribute to understanding Generation MZ as a consumer group, and the establishment of marketing strategies for fashion companies.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.477-488
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• 2022

The purpose of this study is to examine how factors that select Airbnb service affect service satisfaction and the moderating effect according to marital status. The subjects of this study are customers who who have used Airbnb services in the metropolitan area. The questionnaire survey was conducted with 150 people, and the results were analyzed and hypothesis testing was performed using Structural Equation Model(SEM). As a result of the study, it has been found that price, online review, and Unique Experience Expectation(UEE) among the factors that selected Airbnb have positive effects on service use satisfaction. In addition, marital status has been found to play a mediating role among price, UEE and customer satisfaction. For single customers, price is an important factor influencing service satisfaction, but for married customers, it is not. In this sense, it is important not only to conduct marketing and promotions considering only gender, but also to provide services according to whether they are single or married.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.1111-1117
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• 2023

Recently, South Korean newspapers began trying to charge for online news. This study attempts to shed light on the factors that influence payment for online news by analyzing Korea Press Foundation's 2022 Media Audience Survey (N = 58,936). The results of this study showed a steady increase in past payment and paying intent for online news since 2020. Predictors of past payment for online news included gender, age, and education, and interest in political and social issues. News use through specific media (i.e., newspapers, magazines, portals, messengers, social media, video sites, and podcasts), as well as mobile applications and e-mail newsletters, were found to contribute to paid subscriptions. Based on the findings of the study, news organizations should prepare to offer differentiated news content through their own news platforms and establish concrete plans to build trust in news.

• Journal of Venture Innovation
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• v.3 no.1
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• pp.117-142
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• 2020

The purpose of this study is to explore the factors affecting the 6th industry experience by Schmitt experience model. The newly introduced variables are the cognitive experience, emotional experience, and social experience that are reconstructed based on Schmitt's experience theory and gender, family as a moderrating variable and trust as a mediation variable. In addition to experience intention. The hypothesis was set as follows. the experience factors that are the cognitive factor, the emotional factor, and the social factor will have a positive(+) influence on the intention to experience. Mooring factors will have a negative(-) effect on intention to experience. For statistical analysis, SPSS 24 and AMOS 23 statistical packages were used to test the research hypothesis. The research was based on 320 questionnaire data and tested by 314 valid responses were analyzed. As a result of the research, First, cognitive, emotional, and social factors had positive(+) effects on experience intention. Among the factors that directly affect the experience intention, the magnitude of influence appeared in the order of cognitive factors > social factors > emotional factors > mooring factors. Second, mooring factors have negative(-) effects on experience intention. Third, Trust has been partially influenced by factors of attraction, cognitive, emotional, and social. Fourth, there are significant statistical differences between men and women in cognitive and mooring factors in the path differences. Fifth, Social factors and mooring factors differed significantly in the composition of the household. Social factors with significant differences in path analysis have also been statistically demonstrated. The results of this study are academically verified that the cognitive, emotional, and social factors have an important influence on the experience intention in the 6th industry experience and the Schmitt's experience model proposed in this study is useful framework of analysis. In practical terms, it could provide implications for what factors should be strategically and marketingly focused to activate the 6th industry experience.