• Journal of Fashion Business
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• v.23 no.4
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• pp.38-52
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• 2019

This study aimed to examine the factors associated with emotional imagery from Obanggansaek and to analyze the difference between emotional imagery and the preference for Obanggansaek according to demographic characteristics. This study surveyed the responses of 320 participants to a questionnaire. The subjects consisted of men and women in their 20s-50s living in Gyeongnam and Busan region. The data were processed with SPSS 20.0 and were analyzed using factor analysis, t-tests, ANOVA, and Duncan's multiple range test. The results obtained were as follows. Five emotional imagery factors were associated with Obanggansaek: modernity, attractiveness, conspicuousness, soft/hard feeling, and newness. The analysis of emotional imagery for Obanggansaek according to demographic characteristics showed a significant difference in modernity, attractiveness, conspicuousness, and newness with respect to gender; in attractiveness with respect to marital status; in modernity, conspicuousness, soft/hard feeling, and newness with respect to age; in attractiveness and conspicuousness with respect to monthly income; and in attractiveness, soft/hard feeling, and newness with respect to occupation. The analysis of preference for Obangganasek according to demographic characteristics showed that women, married people, people in their 50s, and specialists preferred Obanggansaek the most. The interaction effect between preference for Obanggansaek and the demographic variables showed significant differences between gender and age, gender and occupation, marital status and monthly income, age and occupation, and monthly income and occupation.

• Journal of Fashion Business
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• v.10 no.5
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• pp.93-104
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• 2006

The main purpose of this research is to examine what are the factors that affect consumer attitude by the types of clothing window display, and find if there is any difference by gender of consumer group. Total 357 data from random sample of 347 adults(156 male and 191 female) who were between 19 to 49 years of age were analyzed. Sources for the sample were companies and apartment complexes and several colleges in Seoul and Chonan to diversify by such demographics as age and social status. Factors were measured by respondents' rating of 9 statements using a 5-point Likert-type scale. SPSS(Statistical Package for Social Science) Version 10.0, is used for factor analysis in order to comprehend the factors of consumer attitude and Cronbauch's ${\alpha}$ in order to measure the credibility of questions in each factor. The main findings are as follows: First, three dimensions of consumer attitude to two types of window-display of product centered display and image centered display were identified as interest, information, and impression and theses are same to both male and female consumer group. Second, for both male and female consumer group, three dimensions of consumer attitude toward two types of window-display were same, however, included sub categories in each dimension showed a little difference. In product centered display, both male and female consumer group showed high interest in the sub categories of 'fashion' and 'informations related to the product' and they were considered same factor. Otherwise, In image centered display, two sub categories of 'having some interests in the display' and 'recognize the display that projects the image or impression of clothing well' were showed high relationship each other and they were also considered same factor. Third, Cronbauch's ${\alpha}$ of three dimensions of consumer attitude demonstrated high credibility from 0.75 to 0.91. Mean score of subcategories of attitudes toward the type of display by the gender of consumer showed high scores of 'interest' and 'impression' categories in image centered display and showed high scores of 'information' category in product centered display for both gender.

• Journal of the Korean Society of Physical Medicine
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• v.8 no.1
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• pp.19-27
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• 2013

PURPOSE: The purpose of this study is to look into relationship between image of physiotherapist and self-esteem of physiotherapy students and desirable image of physiotherapists offer to establish basic materials. METHODS: The subjects of this study are consist of 603 students of department of Physical therapy university and college in Busan and Kim-hae. Data are collected from June 9 to July 9 in 2011 by structured questionnaires. RESULTS: The result are as follows. 1. at the physiotherapist image score, the highest score question is "Physiotherapist is specialist"(3.45) and the lowest score question is "Physiotherapist is treated samely with doctor"(2.15). 2. at the self-esteem score, the highest score question is "I think that I am at least as valuable as others"(3.37) and the lowest score question is "I can be poorly sometimes"(2.81). 3. at the static results of physiotherapist image score gap by general characteristics, there are significantly different in gender(t=2.27, p=.02), similar profession distinction(t=4.30, p=.00), major satisfaction(t=5.74, p=.00), school system (t=-2.54, p=.01). 4. at the static results of self-esteem score gap by general characteristics, there are significantly different in years (f=5.14, p=.00), gender(t=4.09, p=.00), religion(f=2.87, p=.04), similar profession distinction(t=3.97, p=.00), major satisfaction(t=4.26, p=.00). 5. at the static results of good reputation of physiotherapists increase self-esteem of physiotherapy students score question are significantly different(r=0.53, p=.00). CONCLUSION: Accordingly, these results of this study that there is a very correlation between image of physiotherapist and self-esteem of physiotherapy students. Therefore, good reputation of physiotherapists increase self-esteem of physiotherapy students.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.910
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• pp.1231-1241
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• 2004

The purpose of this study was to investigate the musicians' body image and fashion styles portrayed in Korea and American music' video in aspects of body dimension such as sex, race, nature, and technology. The results were as follows. In aspects of sex, male musicians showed the blurring of gender appearance, while female musicians reflected sexuality which intensified the gender norms. In aspects of race, musicians pursued the racial blending appearances. In nature and technology dimension, Korea music video focused on natural imagery, while American music video showed a lot of technology imagies. And, the body combined with the nature and technology implied the post human image in the future.

• English & American cultural studies
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• v.14 no.1
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• pp.269-286
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• 2014

The Pre-Raphaelite oeuvre abounds in the image of women, which indicates the impact of gender question on contemporary visual culture. The representation of women in their art tends to evince the entrenched myth of womanhood, marked by a stereotyped dichotomy in the apprehension of femininity. Yet there are a significant number of pictures which attest to the point that their iconography of womanhood cannot be fully elucidated by exploring the dichotomy alone. They falsify the dyadic model, defying the attempt to accommodate them in a clean-cut category. The curious blend of the mystical, the sensual, and the domestic that characterizes these images suggests that they are open to multiple interpretations. In sum, the Pre-Raphaelite representation of women both endorses and challenges the ideal of femininity, indicating that it was shaped by and shaped contemporary perceptions of women at a time when gender relations were shifting and the traditional institution of patriarchy revealed a sign of strain.

• Journal of Korean society of Dental Hygiene
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• v.7 no.2
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• pp.197-211
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• 2007

The purpose of this study was to examine the image of dental hygienists. The subjects in the study were 396 patients and their caregivers who visited 14 dental hospitals and dentists' offices in and around Seoul. After a survey was conducted, the following findings were given: 1. The people investigated gave a mean of 4.0 to the image of dental hygienists. Dental hygienists rated highest in terms of looking neat and tidy(4.33), and were given the lowest marks in arbitrary job performance(3.46). 2. There appeared four different types of dental hygienist images, which made a 59.824 prediction of the image of dental hygienists in general. A typical image(4.11) was most dominant, followed by professional one(4.07), personal one(4.01) and social one(3.73). 3. The relations between the general characteristics of the respondents and their image of dental hygienists could be described as below: 1) By age, those who were in their 60s(4.12) had the best image of dental hygienists, and the teenagers(3.90) had the worst image of them. 2) By gender, the men(4.05) looked at dental hygienists more positively than the women(3.96). They had a significantly different opinion on the social image of dental hygienists according to gender(pE0.05). 3) By marital status, the married people(4.00) had a better image of dental hygienists than the unmarried ones(3.95). 4) As for the influence of the type of dental institutions, they had a more favorable image of dental hygienists in dentists' offices(4.13) than in dental hospitals(3.88). There was a broad significant difference in the way they looked at the professional and personal images of dental hygienists according to the type of dental institutions(pE0.001). 5) As to the impact of educational level, those who received community-college or higher education(4.01) had the best image of dental hygienists, and those who received middle-school or lower education(3.91) had the worst image of them. 6) By occupation, the government workers and students(4.07) had the best image of dental hygienists, and the company employees(3.90) had the worst image of them. They took a significantly different view of the social image of dental hygienists according to occupation(pE0.05). 7) Concerning the impact of the frequency of receiving dental treatment, the respondents who had received it seven times or more(4.16) had the best image of dental hygienists, and those who hadn't(3.79) the worst image of them. There was a wide significant gap according to that frequency. The way they looked at the typical, social and professional images of dental hygienists was quite different significantly according to that frequency as well(pE0.001). 8) As for the influence of whether they were accompanied by caregivers or not, the people who weren't accompanied by caregivers(3.99) had a better image of dental hygienists than those who were(3.97).

• Journal of the Korean Home Economics Association
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• v.48 no.9
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• pp.27-40
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• 2010

This study attempts to identify the process in which how the Myth of family and gender image are reproduced and taken in by the recipients through semiotics analysis of three versions consisting of children, husband and housewife series of SK corporate's TV advertisements from the last half of year 2009 to the first half of year 2010. The analysis of the corporate advertisements shows that each advertisement binds and stereotypes concept of family and gender to Myth of family, especially case of female, and consequently, the result through text analysis is that corporate advertisements reproduce and restructure traditional Myth of family and role of gender. Going forward, Family study requires to realize importance of effect of mass media, especially of TV advertisement, to research diverse case studies and searching about it.

• Journal of Oriental Neuropsychiatry
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• v.26 no.3
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• pp.211-224
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• 2015

Objectives: This study aimed to investigate gender differences in the Korean Medical Community. Methods: Participants in the research study included 90 students regularly attending the fourth grade in Korean Medicine College, of which 48 were male and 42 were female. Results: 1. Patient's preferences for female KMD (Korean Medicine Doctor) had the lowest response rate in Korean Medical Society. Preferences for male KMD were due to factors including comfort level, rationality, good training, and patient's preference. 2. Patient's preferences for female KMD had the highest response rate in Gynecology, and Pediatrics. On the other hand, patient's preferences for female KMD had the lowest response rate in the other 7 specialty subjects. 3. The reasons for gender discrimination against male KMD were lack of subtlety, lack of empathy, authoritative attitude, and lack of patient management skills. The reasons for gender discrimination, against female KMD were childcare burden, social prejudices, lack of physical strength, and housekeeping burdens. Conclusions: The study results indicated that there was a lower preference for female KMD than male KMD among the Korean Medical Society and in patients' consciousness. Male-centered culture of Korean Medical Society had no role in this finding, but masculine image for KMD jobs and work-family double burden for female KMD were important contributing factors.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.11 no.9
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• pp.4510-4526
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• 2017

Most available methods of facial gender recognition work well under a constrained situation, but the performances of these methods have decreased significantly when they are implemented under unconstrained environments. In this paper, a method via low-rank and collaborative representation is proposed for facial gender recognition in the wild. Firstly, the low-rank decomposition is applied to the face image to minimize the negative effect caused by various corruptions and dynamical illuminations in an unconstrained environment. And, we employ the collaborative representation to be as the classifier, which using the much weaker $l_2-norm$ sparsity constraint to achieve similar classification results but with significantly lower complexity. The proposed method combines the low-rank and collaborative representation to an organic whole to solve the task of facial gender recognition under unconstrained environments. Extensive experiments on three benchmarks including AR, CAS-PERL and YouTube are conducted to show the effectiveness of the proposed method. Compared with several state-of-the-art algorithms, our method has overwhelming superiority in the aspects of accuracy and robustness.

• Fashion & Textile Research Journal
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• v.17 no.3
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• pp.315-326
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• 2015

Woman leadership has been remarkably highlighted with women's accelerating entry into society. Domestic and overseas interests about political leaders began with the age of media and they are rapidly spreading worldwide with the development of internet, SNS and blog. Along with this phenomenon, exposure of images has been remarkably increasing and fashion has been also used as a political strategy. However, the research on woman political leaders has been insufficient so this study selected Geunhye Park, Michelle Obama and Hillary Clinton as representative woman leaders for the research. 149 pictures of Geunhye Park, 171 pictures of Michelle Obama and 124 pictures of Hillary Clinton from the articles containing their pictures from Jan. 2002 to Dec. 2013 were analyzed, focusing on their gender. The three woman political leaders' typical images of femininity, masculinity and androgyny were categorized respectively and the period and works in which those images had been expressed were reviewed. Also, fashion styles of the images pursued by each gender were analyzed through their color, material, silhouette, design point, items and accessories. As a result, Geunhye Park had femininity image at the beginning and had masculinity image when she did election campaigns, which led to her current image of androgyny. Michelle Obama uses the image of femininity, masculinity and androgyny simultaneously. It was found that Hillary Clinton emphasized the image of masculinity and androgyny but she emphasizes femininity image these days.