• 한국콘텐츠학회논문지
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• 제15권9호
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• pp.445-453
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• 2015

본 논문은 지역 간 휘발유 가격 차이가 고객의 휘발유 구매 행태에 어떤 영향을 미치는지 실증적 분석을 하였다. 여러 구매 행태 가운데 소비자의 구매량 결정 및 구매 지역 결정에 초점을 맞추어 분석한 결과, 지역 간 가격 차이는 소비자의 구매량과 지역 결정에 유의미한 부의 영향을 주는 것으로 밝혀졌다. 이는 기존 연구의 한계점을 밝히고 정유 산업의 경쟁 시장을 새롭게 정의한다는 점에서 학문적 의미를 갖는다. 우리는 현장 자료를 바탕으로 한 본 연구의 결과가 정유사 및 소매점의 의사 결정 효율성 제고를 불러 오는데 도움을 줄 뿐 아니라, 정책가들의 의사 결정에도 영향을 줄 것으로 믿는다.

• 대한가정학회지
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• 제36권3호
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• pp.1-14
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• 1998

This research focuses the safety problems for consumers with the viewpoint of behaviorism. Specially three issues are addressed: 1) Variables influencing the consumer's safety consciousness 2) The comparision of consumer's safety seeking behavior according to the product type 3) The relation of variables influencing the consumer's safety-seeking behaviors. In this paper, I deal with mainly the gas products and agricultural products and then observe the consumers' reaction for those two products concerning to the consumer's safety problem. For this purpose, I distributed the questionnaire to the residents I Seoul and suburban area of age between 20 and 60 years old. As a result, consumers put high values and concerns on general safety, but have quite negative concepts on society's safety problems generally. It was found that the consciousness on this problem was higher among those people who were reading journals for consumers, who have high education or high incomes, or who were unemployed house wives. In gas products, the level of consumer's safety seeking behavior and subareas were higher than in agricultural products. In the matter of the variables which affect the consumer's safety seeking behavior directly, those were safety consciousness variables and experience of reading journal for consumer in gas products, and safety consciousness vatiabls, consumer education experience, experience of injury, being employed and being married in agricultural products. Also as the result of path analysis, experience of reading journal for consumer, being employed, education and income level influenced indirectly the consumer safety seeking behavior.

• 자원ㆍ환경경제연구
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• 제9권5호
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• pp.829-851
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• 2000

This study used the contingent valuation method to determine how much consumers would be willing to pay to improve their city-gas safety and what factors influence consumers' willingness-to-pay (WTP). To elicit this information a mail questionnaire was sent to a randomly selected sample of 2,400 residents who use the city-gas. The survey results showed that individuals were willing to pay $4,750{\pm}342.8$ won per month for the city-gas safety improvement. The aggregate annual WTP was estimated at 121.5~318.0 billion won. To better understand how individual's socio/demographic characteristics affect the WTP, Censored Tobit analysis was used. The results show that higher income, more gas use (cooking and heating), willingness to install a safety instrument significantly increase consumer's WTP.

• 한국재난정보학회 논문집
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• 제13권4호
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• pp.465-475
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• 2017

가스를 사용하고 있는 사용자에 대한 설문조사 결과 2010년도를 기점으로 가스안전사고는 급감하고 있으나, 가스사고 발생 세부원인을 분석해 보면 최근에는 취급부주의에 의한 사고가 62%로 증가측면을 보이고 있어 이에 대한 대책이 시급한 것으로 분석 되었다. 또한 10가구 당 7가구 꼴로 가스가 안전한 것으로 인식하고 있지만, 이 중 30%는 향후 가스안전사고가 자신의 집에서 발생할 가능성이 있다고 인식하고 있어 가스이용이 상대적으로 안전하기는 하지만 여전히 사고의 위험성이 상존하고 있다는 것을 인식하고 있는 것으로 나타났다. 이러한 가스 소비자의 가스안전에 대한 인식은 연령, 성별, 소득수준 등과는 무관한 것으로 분석된 반면, 고학력자이며, 직, 간접적인 가스안전사고 경험이 있고, 가스안전점검 요령을 미숙지하고 있는 사람일수록 가스사용의 안전성에 대한 인식이 상대적으로 낮게 나타났다. 아울러 가스안전사고를 줄이기 위해 노령층 가구에 대한 가스안전기기 설치가 지속적으로 보급되어야 할 것이다.

• 한국가스학회지
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• 제14권3호
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• pp.26-34
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• 2010

한국가스공사는 1983년 가스의 안정적인 공급을 위해 특별법에 의거 설립되었으며 30개 지역의 가스소매를 담당하는 도시가스회사에 천연가스 도매공급을 전담하고 있다. 가스공사가 수입하는 가스의 측정방식은 LNG 하역 전후의 수송선 액위를 측정함으로써 계량한다. 이때 가스성분분석은 수입가스의 가격이 열량에 의해 산정되기 때문에 필수적이다. 또한 터빈미터는 도시가스사로 공급하는 가스의 계량에 널리 쓰이고 있다. 그러나 발전용으로 공급되는 가스의 계량설비와는 달리 도시가스사로 공급되는 가스를 계량하는 설비에는 가스요금이 열량에 의해서가 아니라 부피에 의해서 부과되기 때문에 가스성분을 측정하는 분석기가 없다. 따라서 도시가스사가 가스공사로부터 구입하는 가스양과 소비자에게 판매하는 가스양이 일치하지 않는 문제점이 발생한다. 그 이유는 소매용 가스미터에 내재하는 오차와 운용상의 문제로 인해 도매용 계량설비와 소매용 가스미터의 수치에는 차이가 있기 때문이다. 본 논문에서는 도시가스사와 일반 소비자 간의 실제 가스양에 대한 논쟁에 관해 조사하였으며 가스 계량오차에 관한 문제점을 해소하기 위한 바람직한 기술적, 경제적 정책방향을 제안하는데 중점을 두었다.

• 한국유기농업학회지
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• 제29권3호
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• pp.333-358
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• 2021

This study investigates consumers' purchasing behavior and perception of the low-carbon certificated agricultural product. To this end, we surveyed 1,000 consumers and the main findings are as follows. First, Even after six years of national certification, it is important to promote the low-carbon certification system due to insufficient awareness and purchase experience. Second, the certificated area is small at around 5% of the area of environment-friendly agricultural products and GAP certification, and certification is concentrated on fruit trees. Third, an appropriate level of high-priced strategy can be useful considering the cost of low-carbon certification, image management of low-carbon certificated agricultural products, and quality is the most important factor for consumers to consider when purchasing fresh agricultural products. Fourth, consumers recognized that the contribution of low carbon certification in reducing greenhouse gas emissions and preserving the environment was higher than that of environment-friendly agricultural products or GAP certification. Considering that, promotional activities linked to environment-friendly agricultural products and GAP certification may be effective when promoting low-carbon certification. Finally, the Ministry of Agriculture, Food and Rural Affairs is implementing a carbon point system linked to Green Card to revitalize low carbon certification, but 25.7% of consumers are aware of it, and 8.4% have little experience in issuing it.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2008년도 추계학술대회 및 정기총회
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• pp.179-190
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• 2008

Consumers earn a number of points for every purchase and then they can exchange a specified number of points for a desired reward in a typical loyalty program. The immediate payoff of their effort given as points is not the real reward they actually care about. It is merely an instrument (or medium) which has no value in itself. In a real world, consumers frequently choose the option with a bigger medium even though the economic value of the option is not changed by the medium. We call it 'medium effect'. In this study we explored if the size of medium affects on consumers' preferences. For this we controlled the reward options with three types of medium (small, medium, big) and measured the magnitude of preference difference among the three types of reward options. In addition, we manipulated comparability of reward options with wine and gas discount coupon. We confirmed that choosing one of two wines was easier than that of the two gas coupons. 164 respondents were allocated into three experimental groups and one control group. In three experimental groups, the ratios of the focused reward option's medium to the compared reward option's medium were different. For example, the focused reward option has 10 million points whereas the compared reward option has 10 million points for 1 million won purchase amount in the first group. Then each respondent was asked to choose one of two loyalty programs (focused program vs. compared program) in two different conditions (comparability between reward options: easiness vs. difficulty). To compare the medium effects among the experiment conditions we used chi-squares tests. The empirical results show the medium effect increases and then decreases as the ratio of reward mileages/points to purchase amount increases. Additionally, they let us know that comparability of alternatives affects on the medium effects depending on the ratio of reward mileages/points to purchase amount.

• KIEAE Journal
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• 제9권2호
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• pp.27-36
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• 2009

Due to rapid advances in science and technology and peoples life value, multi-dimensional functionality of the house has been possible and demanded. Among them, intellectual function and health support function appeared prominent and the former can support the later. The purpose of this study was to delineate health support planning features for smart home. Thirty six planning elements were extracted for initial pool for survey to find out what consumers demanded. Two hundred and nine data were collected through the web-survey. Important planning features were identified in relation to three different health dimensions that is physical/physiological, psychological, and social health. Generally consumers' responses were positive for all features. Major health friendly features highly demanded by consumers were found gas detect system, security system, and a call alarm system. The result of this study is expected to be used as a basic reference to develop strategies for smart home and to grasp current housing culture.

• 한국생활과학회지
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• 제20권6호
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• pp.1153-1165
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• 2011

Decision making for gas boiler consumers depends on the characteristics of products such as the price and quality as well as the brand image. Although a gas boiler is a high involvement product in terms of price, in fact, it is a low involvement product which is greatly affected by installers. This study examined variables which affect the level of satisfaction and repurchase intention by surveying about 1,000 housewives through an on-line questionnaire. The results were as follows: first, gas boiler users' general knowledge of gas boilers showed a correct-answer rate of 54.5%. The average satisfaction score of product quality (mean=5.61 out of 7) was higher than that of the satisfactionscore of the company's service (mean=5.46). Second, the level of repurchase intention was above the mid-point (mean=4.72). Multivariate regression found that product satisfaction, service satisfaction, household size, and information sources explained repurchase intentions for gas boilers to be about 50.7%. Gas boiler marketers should pay attention to the survey result in that the level of repurchase intention depends mainly on both consumer satisfaction and information sources.

• 한국가스학회지
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• 제22권6호
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• pp.16-27
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• 2018

대한민국 정부에서 2014년부터 LPG배관망과 LPG소형탱크를 도시가스 공급망 개설이 어려운 산간이나 도서지역에 보급하는 사업을 시작했다. 마을단위와 군단위로 LPG집단공급시설을 설치하면서 기존의 가스공급 압력이 아닌 10배 이상의 높은 준저압(25kPa~100kPa)으로 소비자에게 공급하게 되면서 가스사고의 위험성이 높아졌다. 기존의 가스공급압력보다 10배 이상 높은 압력이기 때문에 가스가 누출 되었을 때 빠른 속도로 많은 양이 누출하게 된다. 이에 준저압 가스배관의 안전성 확보를 위해 과류차단밸브가 필요하게 되었지만, 국내에서는 준저압 매몰배관용 과류차단밸브가 미개발되어 있으며 보급 또한 되어 있지 않는 상황이다. 이에 한국가스안전공사에서는 과류차단밸브의 국산화를 위해 과류차단밸브를 기개발한 해외의 성능기준과 제품을 조사 중에 있으며, 과류차단밸브의 성능평가를 위해 성능시험설비를 구축하여 준저압 연료가스 매몰배관용 과류차단밸브를 연구 개발 중에 있다.