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http://dx.doi.org/10.5392/JKCA.2015.15.09.445

Impact of Differentials in Gas Prices on Consumers' Shopping Behaviors  

Lee, Jeongeun (홍익대학교 일반대학원 문화예술경영학과)
Jung, Hojin (홍익대학교 경영대학 경영학과)
Publication Information
The Journal of the Korea Contents Association / v.15, no.9, 2015 , pp. 445-453 More about this Journal
Abstract
We empirically investigated how differentials in gasoline prices influenced consumers' shopping behaviors at the gas pump. Among dimensions of many gas shopping behaviors, we focused on consumer decisions of purchase quantity and locations and found that price differentials across regions had statistically significant and negative effects on two consumers' decisions. Our findings provide important implications for the future research on gasoline demand and make a substantial contribution to empirical knowledge about how consumers make purchases in the gasoline retail industry.
Keywords
Gasoline Price; Differentials; Location; Purchase Quantity;
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Times Cited By KSCI : 1  (Citation Analysis)
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