• Title/Summary/Keyword: Fusion Media Contents

Search Result 56, Processing Time 0.033 seconds

Transmedia Storytelling Strategy of Gucci -Targeting Generation Z- (구찌(Gucci)의 트랜스미디어 스토리텔링 전략 -Z세대를 중심으로-)

  • Kim, Mikyung;Yim, Eunhyuk
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.44 no.6
    • /
    • pp.1087-1106
    • /
    • 2020
  • The emergence and development of innovative science and technology is changing lives at a rapid pace with the expansion of human perception. The development of the media extends the scope of activities of the body and the mind, realizing the imagination and challenging the limits of experience. In this process, the transformation of media into new forms such as disassembly, merging, and fusion have emerged that have resulted in the emergence of transmedia. In recent years, the fashion industry has responded quickly to trends and is actively engaged in transmedia communication activities. Among them, Gucci's media utilization strategy has attracted interest in the millennial generation. This study examines the strategy of transmedia storytelling by concentrating on the case of Gucci among luxury fashion brands that utilize media effectively in various aspects. It reveals the aspect of how the use of transmedia can be used to enjoy the story of fashion content and spread its value.

The Effect of Accommodation Cue Manipulation at Stereoscopic Display on Binocular Fusion (양안식 디스플레이에 제시되는 자극의 조절단서 조작이 양안융합에 미치는 영향)

  • Park, Jong-Jin;Kim, Shinwoo;Li, Hyung-Chul O.
    • Journal of Broadcast Engineering
    • /
    • v.27 no.4
    • /
    • pp.569-580
    • /
    • 2022
  • In this study, we investigated the effect of peripheral blur on binocular fusion to resolve binocular fusion failure which is one of the 3D visual fatigues in the perspective of human visual system. With stimulus having discrete disparity change, binocular fusion failure rate for target stimulus having crossed and uncrossed disparity decreased. And target stimulus having continuous disparity also required relatively larger binocular disparity when peripheral blur was presented with target stimulus rather than when peripheral blur was not presented. These results imply that peripheral blur facilitated binocular fusion in the situation of binocular disparity change, and suggest that considering the characteristics of human three-dimensional visual systems, manipulating 3D contents can improve visual discomfort caused by binocular displays at low costs.

Design of Low Cost Real-Time Audience Adaptive Digital Signage using Haar Cascade Facial Measures

  • Lee, Dongwoo;Kim, Daehyun;Lee, Junghoon;Lee, Seungyoun;Hwang, Hyunsuk;Mariappan, Vinayagam;Lee, Minwoo;Cha, Jaesang
    • International Journal of Advanced Culture Technology
    • /
    • v.5 no.1
    • /
    • pp.51-57
    • /
    • 2017
  • Digital signage is becoming part of daily life across a wide range of visual advertisements segments market used in stations, hotels, retail stores, hotels, etc. The current digital signage system used in market is generally works on limited user interactivity with static contents. In this paper, a new approach is proposed using computer vision based dynamic audience adaptive cost-effective digital signage system. The proposed design uses the Camera attached Raspberry Pi Open source platform to employ the real-time audience interaction using computer vision algorithms to extract facial features of the audience. The real-time facial features are extracted using Haar Cascade algorithm which are used for audience gender specific rendering of dynamic digital signage content. The audience facial characterization using Haar Cascade is evaluated on the FERET database with 95% accuracy for gender classification. The proposed system, developed and evaluated with male and female audiences in real-life environments camera embedded raspberry pi with good level of accuracy.

Cell fusion and fusants characterization of Bacillus strains producing biopolymer (Biopolymer 생산성 Bacillus 속 균주의 세포융합과 융합주의 세포특성)

  • Yim, Moo-Hyun;Kim, Seong-Ho
    • Applied Biological Chemistry
    • /
    • v.42 no.1
    • /
    • pp.12-19
    • /
    • 1999
  • To improve biopolymer productivity and properties of Bacillus strains, protoplast fusion was performed between biopolymer producing Bacillus subtilis K-1 and lactose utilizing Bacillus coagulans. The results were as follows; Protoplasts mixed in fusion fluid containing 33% PEG 6000, 1% PVP and 10 mM $CaCl_2$ were reacted for 5 min at $37^{\circ}C$ and then centrifused protoplasts were directly overlaid on the selective media containing $100\;{\mu}g/ml$ antibiotics and incubated for 3 days. At this conditions, the frequency of protoplast fusion was generally in the range of $4.6{\times}10^{-5}\;to\;1.8{\times}10^{-7}$ in ratio. Segregation ratio was observed between 1 to 6% indicating genetic stability of all the fusants. Fusants growth were also observed on the media contained amino acid and antibiotics as required marked materials. DNA contents of the selected fusants were 1.6 to 2.7 times more than that of parent strains. With observation by TEM microscopy, spherical protoplasts were first released from the swollen parental cells and then contracted to fuse in the process of fusion. And fused cells were observed representative vesicle. Originally, the parental cells were observed as in the morphology of thick-walled and double membrane-surrounded rod shape with TEM microscopy.

  • PDF

A study on the performance improvement of an adaptive, real-time traffic assignment scheduler using the TP coefficient (TP 계수를 이용한 적응적 실시간 트래픽 할당 스케듈러의 성능 향상에 관한 연구)

  • Park, Nho-Kyung;Jin, Hyun-Joon;Yun, Eui-Jung
    • Journal of Internet Computing and Services
    • /
    • v.11 no.4
    • /
    • pp.1-10
    • /
    • 2010
  • As recent fusion industry and ubiquitous technology have grown fast, network contents, which require high load, are provided in various infrastructures and facilities such as u-city and smart phones. Therefore, it is anticipated that the playback quality of multimedia compared to network loads degrades dramatically due to the drastic increment of real-time reference of conventional high load contents (eg. multimedia data). In this paper, we improved the method of the traffic assignment based on MPP which elevated the playback quality of multimedia by assigning discriminately the possible traffic of MMS with TP coefficients. When the TP coefficient which combines content preference with media preference was applied to a real-time traffic assignment scheduler, the simulation results showed that the multimedia playback stream was assigned within the possible traffic of a server. The real-time scheduling algorithm was improved by using the TP coefficient that combines the time-dependent image contents and the weighted value of media preference. It was observed from the experiment that the loss of the possible traffic decreases to 3.91% and 3.88% for three and four clients respectively.

Optimized digital image fusion technology for building immersive media (디지털 영상미디어 몰입 구축을 위한 최적화된 융합기술)

  • Oh, Se-Kang;Lee, Heon-Gook
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2016.05a
    • /
    • pp.273-274
    • /
    • 2016
  • 현대의 디지털 영상미디어 문화는 단순하게 진화된 형태를 넘어 보다 더 수준 높은 콘텐츠의 다양성과 미적 취향이 융합된 기술적 추구를 더욱 요구하고 있다. 특히 영상미디어 콘텐츠에 있어 영상표현의 역할은 그 어느 때보다 미학과 심리적 요인에 대한 접근의 중요성과 주목성을 통해 오감을 구현해 내는 최적화된 구현방식을 표출하기에 이르렀다. 이를 위해서는 무엇보다 주목성, 감성충족, 지속성 등이 내제 되어야 영상콘텐츠. 경쟁력 확보가 가능하다. 이러한 측면이 디지털 영상콘텐츠의 핵심 기반을 이루는 감성기술이자 가장 어려운 난제이기도 하다. 그렇기 때문에 최적화된 디자인구성은 물론 알고리즘 환경이 구축되어야만 한다. 이른바 시지각의 데이터를 몰입으로 유도하고, 지속성 여부를 가늠하는 융합기술이 제시되어야만 새로운 시각형태의 전환으로 디자인 경쟁력을 갖출 수 있다.

  • PDF

Online WOM Communication of Crossmedia Storytelling (크로스미디어 스토리텔링의 온라인 구전 양상)

  • Seo, Seong-Eun
    • The Journal of the Korea Contents Association
    • /
    • v.11 no.1
    • /
    • pp.134-144
    • /
    • 2011
  • Crossmedia Storytelling is receiving attention as a new style of description in the age of limitless competition and infinite fusion among media. Crossmedia Storytelling specifies a form of storytelling carried out through mixed usage of plural media, such as televisions, movies, and web services. It is different from OSMU strategy in that plays one source of contents according to the characteristics of various media while Crossmedia Storytelling demands users' active participation. Moreover, it is also slightly different from Transmedia Storytelling in the point that narratives of each media are not complete themselves and only through effectively combining plural media can the whole story fully enjoyed. This research aims to analyze how users move among media in terms of Crossmedia contents by examining cases of Swedish interactive drama series , from Australia, and from the United States. To do so, first, the paper looks into the principles of Crossmedia communication and examines that it is based on online word-of-mouth communication, such as viral marketing. As a result, the following was found in the cases of Crossmedia Storytelling: negative stories that arouse users' emotional reactions & users' participation are effective, and the set-up of Sneezer, which causes the knowledge gap, is very important. It was also found that users' participation was actively taking place through online WOM communication in Crossmedia Storytelling.

A Study on the Idea of Materiality of New Media Art through Rethinking Kinetic Art (키네틱아트의 재조명을 통한 뉴미디어아트의 물질성에 대한 고찰)

  • Song, Min Jeong
    • Journal of Digital Convergence
    • /
    • v.13 no.3
    • /
    • pp.263-270
    • /
    • 2015
  • The development of technology has always been influencing the worldview of the time, and this has been embodied through artistic media and contents throughout history. This paper begins with an overview on how the notion of movement in art has developed with the juxtaposition of materiality and immateriality or the conversion between the two by rethinking Kinetic Art which was popularized in the mid-twentieth century in America and Europe. Then, this is compared with New Media Art which employs advanced digital media techniques to generate virtual images. New Media Art requires some kinds of physical mechanisms and space for the embodiment of virtual images to some extent. The coexistence of material and immaterial aspects of New Media art is investigated through the contextualization with certain aspects of Kinetic Art.

A HMD VR data transmission solution by using strip LED attached Window Signage

  • Kim, Seung-Kyun;Woo, Deok-Gun;Park, Young-Ki;Im, Sang-Il;Timur, Khudaybergenov;Ku, Kyung-Hwan;Cha, Jae-Sang
    • International Journal of Internet, Broadcasting and Communication
    • /
    • v.12 no.4
    • /
    • pp.11-17
    • /
    • 2020
  • This paper proposed the design of a new window signage system architecture, which utilized a window of a building, with attached LED for visible light communication. In this paper, the proposed method using the LED strip to transmit light data and receive the data through a HMD with a smart device camera. The LED strip attached to the existing building window, as a part of semi-transparent signage. Semi-transparent signage based on a controllable LED strip-modules and attached to the window used to provide entertainment contents and the information service to people through optical camera communication (OCC) as well. Also, this work suggests using the camera supplied Head Mounted Device (HMD) as an OCC receiver. The LED attached window signage system structure described in this paper can be utilized in various buildings infrastructure like house, shopping areas, industrial building, etc.

Measuring Visual Fatigue of Glasses-free Interactive 3D System Under Various Viewing Conditions (다양한 시청환경에 따른 무안경식 interactive 3D 시스템의 시각피로도 측정)

  • Kim, Jung-Yul;Li, Hyung-Chul O.;Kim, ShinWoo
    • Journal of Broadcast Engineering
    • /
    • v.18 no.3
    • /
    • pp.425-434
    • /
    • 2013
  • Observers usually experience visual fatigue when they watch contents displayed on 3D display. There has been various research on visual fatigue incurred in stereoscopic displays that use 3D glasses, but relatively less studies have been done in the area of autostereoscopic displays. i3D system refers to interactive 3D system that makes it possible for users to interact with contents using their hands. Current research measured visual fatigue that users experience from i3D under various visual environments. We examined the effects of viewing distance, disparities and visual orientation on visual fatigue in i3D. The results indicated that visual fatigue decreased with longer distance and smaller disparity. Visual fatigue increased with angle when 3D fusion was unstable. In addition, there was an interaction effect between angle and distance in which visual fatigue increased with distance under stable 3D fusion but there was no difference in visual fatigue as a function of distance when 3D fusion was unstable. These results would be importantly used to develop autostereoscopic displays that minimize visual fatigue.