References
- Apple. (n.d.). Gucci. Anteprima App Store. Retrieved from https://apps.apple.com/it/app/gucci/id334876990#?platform=iphone
- Chang, D. R., Chang, D. R., & Kwon, S. K. (2013). Transbranding based on media expansion and change. Archives of Design Research, 26(1), 435-463. doi:10.15187/adr.2013.02.26.1.435
- Cheung, J., Glass, S., McCarty, D., & Wong, C. K. (2017). 유일무이한 Z세대 [Unique generation Z] [PDF document]. IBM. Retrieved from https://www.ibm.com/downloads/cas/6GPKWPY9
- Craik, J. (1993). The face of fashion: Cultural studies in fashion (1st ed.). London: Routledge.
- Eva_pouraveli (2018, May 22). #guccichallenge. Instagram. Retrieved from https://www.instagram.com/p/BjDZ-6zAIoG/?igshid=1ge3zse54sh5u
- Fromm, J., & Read, A. (2018). Marketing to Gen Z: The rules for reaching this vast and very different generation of influencers. New York, NY: AMACOM.
- Gartner. (2018, September 27). Fashion Global 2018. Gartner. Retrieved from https://www.gartner.com/en/marketing/research/fashion-global-2018
- Giampaolosgura. (2018, February 26). #guccichallenge. Instagram. Retrieved from https://www.instagram.com/p/BfprnIOglUl/?igshid=1c8m58jr6qoip
- Gucci. (2016). Chatting with Trouble Andrew. Gucci. Retrieved from https://www.gucci.com/kr/ko/st/stories/inspirations-and-codes/article/agenda_2016_issue05_guccighost_collection_trouble_andrew_qa
- Gucci. (2017a, March 18). #TFWGucci. Instagram. Retrieved from https://www.instagram.com/p/BRyDvIKFlD5/?utm_source=ig_web_copy_link
- Gucci. (2017b, March 21). #TFWGucci. Instagram. Retrieved from https://www.instagram.com/p/BR5eQafFeZf/?utm_source=ig_web_copy_link
- Gucci. (2018a). Fall Winter 2018: Runway looks. Gucci. Retrieved from https://www.gucci.com/us/en/st/stories/runway/article/fall-winter-2018-gallery
- Gucci. (2018b). Gucci Hallucination. Gucci. Retrieved from https://www.gucci.com/us/en/st/stories/advertising-campaign/article/spring-summer-2018-ignasi-monreal
- Gucci. (2018c). The collectors. Gucci Retrieved from https://www.gucci.com/us/en/st/stories/advertising-campaign/article/fall-winter-2018-advertising
- Gucci. (2019a, May 15). #GucciGig. Instagram. Retrieved from https://www.instagram.com/p/BxcuYdagoGC/?igshid=dwrib1d5vbw9
- Gucci. (2019b). Gucci gothic. Gucci. Retrieved from https://www.gucci.com/us/en/st/stories/advertising-campaign/article/2019-cruise-advertising-campaign-shoppable
- Gucci. (2019c). On the runway: Cruise 2019. Gucci. Retrieved from https://www.gucci.com/us/en/st/stories/runway/article/cruise-2019-looks-gallery
- Gucci. (n.d.-a). Gucci Garden galleria: A new chapter. Gucci. Retrieved from https://www.gucci.com/us/en/st/stories/article/gucci-garden-galleria-new-chapter
- Gucci. (n.d.-b). Stories. Gucci Retrieved from https://www.gucci.com/us/en/st/stories
- Inesvarzeaaguiar. (2018, March 4). #guccichallenge. Instagram. Retrieved from https://www.instagram.com/p/Bf5pzwYDbFb/?igshid=1rf5fhls82lyu
- Iorgulescu, M.-C. (2016). Generation Z and its perception of work. Cross-Cultural Management Journal, 18(1), 47-54.
- Javanshir, R., Carroll, B., & Millard, D. (2020). Structural patterns for transmedia storytelling. PLoS ONE, 15(1):e0225910. doi:10.1371/journal.pone.0225910
- Jenkins, H. (2003, January 15). Transmedia storytelling. MIT Technology Review. Retrieved from https://www.technologyreview.com/s/401760/transmedia-storytelling/
- Jenkins, H. (2006). Convergence culture: Where old and new media collide. New York and London: New York University Press.
- Jenkins, H. (2010, June 21). Transmedia education: the 7 principles revisited. Henry Jenkins. Retrieved from http://henryjenkins.org/blog/2010/06/transmedia_education_the_7_pri.html
- Jenkins, H. (2016, November 15). Transmedia what? Immerse. Retrieved from https://immerse.news/transmedia-what-15edf6b61daa
- Jenkins, H., & Deuze, M. (2008). Editorial: Convergence culture. Convergence: The International Journal of Research into New Media Technologies, 14(1), 5-12. doi:10.1177/1354856507084415
- Jeon, G. (2010). Characteristics of transmedia contents textuality and usage. The Journal of the Korea Contents Association, 10(9), 243-250. doi:10.5392/JKCA.2010.10.9.243
- J. SLIME. (n.d.). #24HourAce [Microsite]. Gucci. Retrieved from http://24hourace.gucci.com
- Jung, H. M. (2018, October 25). '구찌 르네상스' 일군 예술 경영...'gucci'하다로 신세대와 소통해 매출 껑충 [Art management for 'Gucci Renaissance'...Increasing sales by communicating with new generation with 'gucci']. JoongAng Sunday. Retrieved from https://news.joins.com/article/23052246
- Kim, H. (2017). A study on the characteristics of mediation in fashion culture contents found in transmedia - Focusing on modern fashion since the 20th century -. Journal of the Korean Society of Costume, 67(4), 131-151. doi:10.7233/jksc.2017.67.4.131
- Kim, h., & Park, S.-h. (2018). Characteristics of research the transmedia storytelling in the Disney Marvel. Cartoon & Animation Studies, 51(51), 159-179. doi:10.7230/KOSCAS.2018.51.159
- Kim, H. K. (2015). 트랜스미디어 콘텐츠의 세계 [World of transmedia contents]. Seoul: CommunicationBooks.
- Kim, S. (2014). The dynamics of fandom in the age of social media. Journal of Cybercommunication Academic Society, 31(1), 45-94.
- Kim, S. A. (2019, September 26). 中 차세대 소비주역 Z세대의 지갑을 열어라 [Open the wallets of generation Z, the next major consumer in China]. KOTRA. Retrieved from https://bit.ly/349NHYx
- Kim, T. W. (2018, November). 데이터와 인사이트로 만나는 Gen Z : 무엇이 다르고 어떻게 커뮤니케이션 할 것인가? [Data and insight on Gen Z : What is different and how do we communicate?]. Think with Google. Retrieved from https://bit.ly/3aHsl7B
- Ko, Y. J. (2019, November 12). 한국 Z세대, 글로벌 평균 대비 30% 더 앱 사용해 [Generation Z in Korea use 30% more apps compared to the global average]. OSEN. Retrieved from http://osen.mt.co.kr/article/G1111259826
- Lee, J. (2013). Storytelling ecosystem model based on expandedtype transmedia storytelling. Journal of Korean Society of Media and Arts, 11(3), 5-17.
- Lee, S. (2009). Concept and properties of transmedia storytelling. The Journal of the Korea Contents Association, 9(12), 193-200. doi:10.5392/JKCA.2009.9.12.193
- Limonchi, M. V. (2017). Transmedia and fashion: realism and virtuality in Chanel and Gaultier. Doxa Comunicacion Revista Interdisciplinar de Estudios de Comunicacion y Ciencias Sociales, (25), 85-106. doi:10.31921/doxacom.n25a4
- Luxury Retail Magazine. (2017, December 28). "Gucci Places". Luxury Retail Magazine. Retrieved from https://www.luxuryretail.es/gucci-places/
- LYST. (2019). The Lyst Index Q2 2019. LYST. Retrieved from https://www.lyst.com/data/the-lyst-index/q219/
- Masback, G. (2016). The voice of Gen Z: Understanding the attitudes & attributes of America's next "Greatest Generation". Scotts Valley, CA: CreateSpace Independent Publishing Platform.
- McLuhan, M. (2011). Understanding media: The extension of man (S.-H. Kim, Trans.) Seoul: CommunicationBooks. (Original work published 2003)
- MOEF. (2018, January 31). 2018년 Z세대를 주목하다 [Attention to generation Z in 2018]. Naver Blog-MOEF. Retrieved from https://m.blog.naver.com/mosfnet/221197773910
- Mower, S. (2018, February 21). Gucci: FALL 2018 READY-TO-WEAR. Vogue Runway. Retrieved from https://www.vogue.com/fashion-shows/fall-2018-ready-to-wear/gucci/slideshow/collection#46
- Oh, J. M. (2019, November 29). [분석+] "불황 속 백화점이 기댈 언덕은 '명품'" [[Analysis+] In the recession, department stores rely on luxury]. The Korea Economic Daily. Retrieved from https://www.hankyung.com/economy/article/201911291984g
- Park, H. S. (2016). A study on the characteristics of new generation with life style - Focus on generation Z -. The Journal of Humanities and Social Science 21, 7(6), 753-767. doi: 10.22143/HSS21.7.6.44
- Park, S. H. (2019). A study on fashion narrative as integrated marketing communication by global luxury brands (Unpublished doctoral dissertation). Sungkyunkwan University, Seoul.
- Park, Y. K. (2016, August 30). 유령이 나타났다 [A ghost appeared]. W Korea. Retrieved from http://www.wkorea.com/2016/08/30/유령이-나타났다/
- Pratten, R. (2015). Getting started in transmedia storytelling: A practical guide for beginners (2nd ed.). Scotts Valley, CA: CreateSpace Independent Publishing Platform.
- Shin, D.-H., & Kim, H.-K. (2010). A study of transmedia contents : Storytelling and conceptualization. The Journal of the Korea Contents Association, 10(10), 180-189. doi:10.5392/JKCA.10.10.180
- Singh, A. (2014). Challenges and issues of generation Z. IOSR Journal of Business and Management, 16(7), 59-63. doi: 10.9790/487X-16715963
- Svendsen, L. (2013). Fashion: A philosophy (S.-y. Do, Trans.) Seoul: MID. (Original work published 2004)
- Yoo, J. B. (2019, August 13). 2019 2분기 '가장 인기있는 패션 브랜드 20' 1위 구찌, 2위 오프-화이트 ['Fashion's hottest brands and products' Q2 2019: 1st Gucci, 2nd Off-White]. FashionN. Retrieved from http://www.fashionn.com/board/read_new.php?table=1004&number=29793