• Title/Summary/Keyword: Functional Media

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Consumer Values and Green Consumption: Implications for Marketing Strategy and Environmental Policy

  • Lee, Hyun Ju;Park, Seong-Yeon
    • Asia Marketing Journal
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    • v.19 no.4
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    • pp.87-114
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    • 2018
  • The objective of this study is to find the effects of consumer values on eco-friendly buying behavior. This study examines environmental attitudes and involvement as moderating variables to explain eco-friendly buying behavior of consumers. Hypotheses were developed based on Focus Group Interviews, Depth Interviews, and literature reviews. To test such hypotheses, questionnaires were distributed and collected among female adults aged 18 or above, and who are either office workers or housewives. The analysis results show that personal values, sociocultural values, and values related to ecofriendly products affect consumers in their eco-friendly buying behavior. Among those values, concern about safety and health, eco-friendly culture and trend, willingness to pay price premiums and functional effects of eco-friendly products have significant effects on eco-friendly buying behavior. Reflecting these results, business marketers must appeal to consumers with more focus on safety and health, perceived consumer effectiveness, self-monitoring, eco-friendly culture and trend, media exposure, willingness to pay price premiums, design excellence and functional effects, to implement marketing communication strategies accordingly.

Measuring Acceptance Levels of Webcast-Based E-Learning to Improve Remote Learning Quality Using Technology Acceptance Model

  • Satmintareja;Wahyul Amien Syafei;Aton Yulianto
    • Journal of information and communication convergence engineering
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    • v.22 no.1
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    • pp.23-32
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    • 2024
  • This study aims to improve the quality of distance learning by developing webcast-based e-learning media and integrating it into an e-learning platform for functional job training purposes at the National Research and Innovation Agency, Indonesia. This study uses a Technology Acceptance Model (TAM) to assess and predict user perceptions of information systems using webcast platforms as an alternative to conventional applications. The research method was an online survey using Google Forms. Data collected from 136 respondents involved in practical job training were analyzed using structural equation modeling to test the technology acceptance model. The results showed that the proposed model effectively explained the variables associated with the adoption of web-based e-learning during the COVID-19 pandemic in Indonesia for participants engaged in functional job training. These findings suggest that users' perceptions of ease of use, usefulness, benefits, attitudes, intentions, and webcast usage significantly contribute to the acceptance and use of a more effective and efficient webcast-based e-learning platform.

Development of functional bort-media by using animal manure - Effect of bort-media composition on plug seedling of Tagetes 'Orange Boy' and Brassica 'Jeung-Il-Poom'- (가축분뇨를 이용한 기능성 원예 배양토 개발 - 배양토의 혼합비율이 Tagetes 'Orange Boy'와 Brassica 'Jeung-Il-Poom'의 plug seedling의 생장에 미치는 영향 -)

  • 이정철;이시래;이완희;서정근;김정우
    • Proceedings of the Korean Society for Bio-Environment Control Conference
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    • 2000.10b
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    • pp.51-57
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    • 2000
  • 고품질의 경쟁력이 있는 상품을 지속적으로 생산하기 위해서는 각 작물별 적합한 배양토(토양조건) 선정과 과학적인 영양(비배)관리가 절실히 요구된다. 이미 선진국에서는 분화용 또는 재배용 배양토를 기능적으로 전문화하여 산업에 활용하고 있으며, 이 분야에 대해서 가축분뇨 등 폐자원을 이용한 배양토 생산이 실용화되고 있다. 국내에서 공정육묘용 상토와 화분용, 식물재배용 배양토에 사용되는 원료(피트모스, 펄라이트, 암면 등)는 거의 대부분 외국으로부터 수입에 의존하고 있으며, 국내의 대규모 기업형 축사 또는 돈사에서 발생되는 축분은 환경오염의 근원이 되나 충분히 부숙 또는 특수가공처리를 한다면 필요한 배양토 조제에 효율적이고 기능적인 자원으로 활용할 수 있을 것으로 평가되고 있다. (중략)

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Production, Cryopreservation and Transfer of Bovine Embryos Cultured in Serum-Free Medium

  • Hoshi, Hiroyoshi
    • Proceedings of the Korean Society of Embryo Transfer Conference
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    • 2002.11a
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    • pp.3-7
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    • 2002
  • In vitro embryo culture techniques provide significant contributions not only for a basic research of fertilization and early embryogenesis, but also for a low cost mass production of bovine embryos for transfer, embryo diagnosis, nuclear cloning and the production of transgenic cows. This presentation introduces newly developed serum-free media (IVD101 and IVMD101) that are effective far high yields of transferable embryos of excellent quality from in vitro-matured and fertilized oocytes. Both serum-free media are superior to a conventional serum-containing medium on the increased rates of blastocyst formation, post-thaw embryo viability, and pregnancy after transfer. Furthermore, reduced risks of calf mortality and large calf syndrome are also observed for the serum-free-derived embryos. Serum-derived embryos contain a large number of lipid droplets and immature mitochondria in their cytoplasm that may account for the lower production of transferable embryos and poor embryo quality.

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Diagnostic Imaging of Urological Diseases in Dogs (개에서 비뇨기계 질환의 진단영상)

  • 장동우;정주현;장진회;정우조;원성준;이기창;최호정;이희천;윤화영
    • Journal of Veterinary Clinics
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    • v.18 no.4
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    • pp.459-464
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    • 2001
  • Excretory urography is a procedure where opacification of the kidneys, renal pelvic diverticula, ureters, and urinary bladder is a result of renal excretion of an intravenously administered iodinated contrast agent providing both anatomical and functional assessment. And ultrasonography is a non-invasive modality to evaluate the important anatomic information concerning the size, shape, and internal architecture of kidney even in the presence of impaired renal function or abdominal fluid. We describe four dogs with urological signs diagnosed with excretory urography and ultrasonography. Parients showed a variety of clinical signs including vomiting, hematuria, anorexia, abdominal pain, and abdominal distension. The hydronephrosis was diagnosed in case 1, 2, and 3 that had pelvic dilation, dilation of pelvic recesses, ureteral dilation. In case 3, proximal ureteral rupture was diagnosed with evidence of contrast media leakage was seen in proximal ureter. In case 4, the rupture of urinary bladder was diagnosed with leakage of contrast media through its ventral portion.

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Functional Requirements of UML-Based CASE Tool for Test Scenarios (테스트 시나리오 구현을 위한 UML 기반 CASE 도구의 기능 요구사항)

  • Geun-Ae Jung;Jin-Young Choi
    • Proceedings of the Korea Information Processing Society Conference
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    • 2008.11a
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    • pp.484-487
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    • 2008
  • 기업환경은 지속적으로 변화하고 있으며, 그 변화의 주기도 짧아지고 있다. 그리고 시스템은 어떠한 비즈니스 요구사항에도 유연하고 민첩하게 지원할 수 있어야 한다. 따라서 변화에 대한 신속한 대응을 위해 UML 방법론을 참조한 CASE 도구의 기능적 요구사항을 제시함으로 화면 설계 표준과 테스트 기능을 지원함으로써 짧아지는 시스템 개발 주기와 고객의 요구사항을 신속하게 대응할 수 있는 표준화된 User Interface Diagram 으로 활용한다.

Development of the Real-Time Multiplex Channel Media Player to Heighten the Dramatic Effect of an Advertisement (광고 효과 증대를 위한 실시간 다중 채널 미디어 재생기의 개발)

  • Kim, Sung-Ho
    • The Journal of the Korea Contents Association
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    • v.11 no.1
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    • pp.50-55
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    • 2011
  • This paper describes methodology which enables user in order to play multiplex channel media at realtime to augment a various advertisement effect efficiently. This method implemented from the computer environment where DirectX SDK, DirectShow and MS Visual Studio 2008 etc. are established. This media player have or hide the menu interface for reads the media. The experimental data which are used in the media player is mostly video. We added the area where has the function of Banner Ticker and GIF Animation in the media player in order augmenting an advertisement effect. All medias come to separate with video and audio by Splitter. Then that respectively execute Decoder and Render. Also the media player are possible video mixing using an alpha channel. This paper used VMR-9 of DirectShow for this. The player which sees to use multiplex channel, to remake the various medias simultaneously. Therefore, this player which sees advertisement effect of the form which is various positively in the users, has the advantage which is the possibility to recognize. This paper use tried the media player using experimental data and compare the existing media player and the media player which proposes from functional differences for an advertisement effect.

A New Rhodamine B-coumarin Fluorochrome for Colorimetric Recognition of Cu2+ and Fluorescent Recognition of Fe3+ in Aqueous Media

  • Tang, Lijun;Li, Fangfang;Liu, Minghui;Nandhakumar, Raju
    • Bulletin of the Korean Chemical Society
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    • v.32 no.9
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    • pp.3400-3404
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    • 2011
  • A new rhodamine B-coumarin conjugate (1) capable of recognizing both $Cu^{2+}$ and $Fe^{3+}$ using two different detection modes have been designed and synthesized. The metal ion induced optical changes of 1 were investigated in $CH_3CN-H_2O$ (1:1, v/v, HEPES 50 mM, pH = 7.0) solution. Sensor 1 exhibits selective colorimetric recognition of $Cu^{2+}$ and fluorescent recognition of $Fe^{3+}$ with UV-vis and fluorescence spectroscopy, respectively. Moreover, both of the $Cu^{2+}$ and $Fe^{3+}$ recognition processes are observed to be barely interfered by other coexisting metal ions.

Design and Implementation of Multimedia Functional Module for Digital TV (디지털 TV용 멀티미디어 부가기능 모듈의 설계 및 구현)

  • 김익환;최재승;임영철;남재열;하영호
    • Journal of the Institute of Electronics Engineers of Korea SP
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    • v.41 no.6
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    • pp.231-237
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    • 2004
  • Current paper introduces the multimedia functional module and related interface development for digital TV. The module is developed for displaying the image captured by digital still camera, camcorder, or PC in the digital TV. For these purposes, the module has the interface circuit for accessing five media type of memory cards. It decodes JPEG, BMP, or TIFF image date saved in the memory card and converts the image data to analog RGB signal. It also supports three types of output image size from HD(High Definition) to WXGA(Wide Extended Graphics Array) resolution. So the introduced module could be adopted in all kinds of digital TV set.

Development of Web Pages for Consumer Education on Health Claims on Health/Functional Food

  • Kang, Eun-Jin;Kim, Gun-Hee
    • Food Quality and Culture
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    • v.3 no.2
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    • pp.82-88
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    • 2009
  • This study developed learning content and web pages providing information on Health/Functional Food (HFF) for consumers who come across information indiscriminately from a variety of advertising media such as the Internet and TV. After coming to an understanding of the current situation through literature review and fact-finding, we collected information and commercials on HFF that are exposed to consumers. Focusing on advanced countries such as the U.S. and Japan, we examined the current status of consumer education programs, especially in terms of HFF industry. Further, we referred to the guidelines for consumer education provided by the U.S. Food and Drug Administration and monitored the information from a web site that sells dietary supplementary products in the U.S. In addition, we surveyed consumer information on foods for special health use provided by the Japanese National Institute of Health & Nutrition, and investigated a DB of raw materials of function food (functionality/safety documents). Upon a literature review, the 13 functions of HFF were classified. As a result of conducting interviews with consumers, we developed content that was fit for consumers' perspectives. Through this research, we established a web page to enable people to search for information by function and then by raw material. After searching for information by raw materials, searching products by raw materials can be done in cooperation with E-marketplace. Subsequently developed content and education programs were offered on an HFF web page, which has been in operation since 2005. Therefore, it is expected that appropriate information on HFF will be available.